Tutorials

Reviews Help Grow Your Bottom Line, Period

September 12th, 2012 • Posted by Andrea Feucht • Permalink

Fantastic news! We have been touting the benefits of getting online reviews forever. Whether it is on your own website using a built in form (like the one we use in your SpaBoom account), or any of the at-large internet review sites: Google, Yahoo, Yelp!, et cetera.

If you haven't checked in with new SEO techniques lately, you should know that your number of reviews on Google Places is one of the biggest influences you can have on where you appear on (Google) search results – it is THAT important!

If you don't have a Google Places page yet, hop to it! Here is where to get started: http://www.google.com/places/

We've just made it easier than ever to nudge your clients to leave you a review on your favorite site – even if it's not us. You can specify an alternate site to post reviews – you can even ask your clients to post reviews on both places if you'd like.

Just head over to your Marketing tab and click on the "settings" link in the left. Look for this section, called Reviews:

Here's the coolest thing: when we detect that the link is to Google or Yelp! the link to alternate site will actually say Google or Yelp! accordingly. Plus, your review page will have a link to the alternate review site, with a logo if appropriate:

You can also use short urls if the really long addresses drive you crazy. Here's how to use your own custom Review web address:

Take your org id and add the word review to the end. Take that and add it to "http://spa.vu/". You'll end up with something like this:

http://spa.vu/orgnamereview

Finally, when using review reminder emails, we will include links to the website and/or to the alternate review site.

Posted in Creating Customers, Spa Marketing, Spa Search Engine Optimization (SEO), SpaBoom New Features, TutorialsComment »

Client Retention Brings Your Customers Back

September 5th, 2012 • Posted by Andrea Feucht • Permalink

Introducing…. Client Retention!

In a nutshell, client retention sends emails to clients to bring them back to your business, after a defined amount of time. We do this in two ways:

  1. Contacting clients that haven't visited your business for a while (for example: 60 & 120 days for day spas, 60 & 90 days for salons, even longer for resort spas).
  2. Reminding clients who purchased a GC last year – only of a few types like Birthday or Anniversary – that it's time to purchase again.

Visit Reminders -  how they work

Visit reminders can be used if you are using Booking (not appointment requests) or Rewards. After your client visits you, we'll send an email to them to remind them to come back. How do we know they visited? SpaBoom counts the following as a visit: a checked-in booking or a manual change to reward points.

Purchase Reminder (Annual)

Remind your clients who purchased a instant gift certificate almost a year ago – they'll appreciate the nudge! SpaBoom even includes in the email the details of what they purchased last year and encourages the client to purchase again. Pretty cool!

Getting Started with Retention

You turn on retention on the Marketing tab. When you turn it on, you will get 1-3 recurring emails depending on the features you are using. You'll also get 1-2 new offers that can be used with the emails as further enticement.

You should review these emails carefully and modify them as you see fit.

Ongoing with Retention

You'll see how many emails have been sent on the Marketing tab. You can also adjust the offer(s) included with these emails – just look at your "Recurring" emails and find the new entries. Take a look and adjust each one as necessary.

The emails may contain an offer, so you want to make sure that that it's an offer you'd send and reflects your personality. If you don't want to include an offer in the retention email, just un-check the "Include offer checkbox".

More in-depth details on how it works can be found in our Retention help topic (or just click the help icon when you are in your SpaBoom account, right next to the "turn on" button in Marketing): Retention Help on SpaBoom.com

Posted in Creating Customers, Spa Gift Certificates, Spa Marketing, SpaBoom New Features, TutorialsComment »

Must Do: New Mother's Day GC Designs plus Graduation Email Design

May 3rd, 2012 • Posted by Andrea Feucht • Permalink

Today we have two quick and easy ways to entice your clients this spring: new Mother's Day GC designs, and a brand-new email design, just for Graduation season!

First, I have a question for you: when was the last time you looked at your own Instant Gift Certificate page? Go ahead, take a look (even if you regularly switch around your designs). Now, take a look at our demo site, which shows off the latest GC designs from our talented in-house artists: New and Featured Designs

We add new designs all the time, but with Mother's Day coming up, you should freshen up your IGC page for maximum effectiveness. It takes just one action, in your SpaBoom account on the Setup tab.

[Even if you do not want the brand new designs all at once, you already have them in your list! Just click the "show hidden" checkbox on your GCs view and you can select the designs that YOU want to feature.]

Go into your Setup Tab, then click on GC Designs on the left side of the screen. You'll see your already selected list of thumbnails.

On the left, look for the "Update Designs" link, and click on that.

What does "Update Designs" mean? It gives you all the new and cool designs, replacing any name, category, popularity or hide changes that you've made. Custom designs that you've added will be left untouched. So if you have renamed a design or moved its category or hidden it, that will be undone. Any NEW design of your own is always safe.

Go ahead and click OK on the next screen, and you'll be all set. You will now have a good number of new and snazzy Most Popular designs as well as Graduation, Father's Day, and Mother's Day — perfect for heading into the summer!

Here's a peek at the IGC page for an org that has just restored defaults:

Next, take a peek at this snazzy email template:

This design is all ready to go – just choose it for upcoming emails with a simple Email Marketing action.

Login to your SpaBoom account, and open your Marketing Tab, under Email Marketing, you can create a new email for your clients, or just choose the upcoming campaign called "Spa Makes the Perfect Graduation Gift". Select "Graduation" as your email design and save the campaign. Now, send a test email to yourself, and bask in the happy graduation vibes!

Posted in Gift Certificate Designs, Spa Gift Certificates, Spa Marketing, SpaBoom New Features, Tutorials1 Comment »

Reward Those Repeat Customers You Love and Appreciate

April 17th, 2012 • Posted by Andrea Feucht • Permalink

You've worked hard to get clients in your doors – but getting them to come back time and time again seems like the holy grail of service businesses. If you have our "Suite Plus" marketing package, you can offer your customers just one more little perk to help them remember how great your services are and to keep coming back: Rewards!

We just had a Webinar explaining the concept and going into some marketing strategies to use while creating your Rewards Program, but this is a simple "how to get started" – no fuss. (Watch the webinar here, any time – just look for the one called "Thanks For Being a Friend" on 4/17.)

Here's how to create your first Rewards Program:

  1. To enable Rewards, head over to the Marketing Tab and scroll down to the bottom where you see the "Turn On" button under the Rewards Section:

  2. No Rewards button? Nothing on your Marketing Tab? You might need to upgrade your account to include our Plus Marketing Suite to get Rewards and all the super awesomeness we have crafted for your spa management needs.

  3. Or click on Rewards in the side column, then click on "Go":
  4. To view your Reward program, click "Rewards" in the left column on your Marketing tab. You'll see the default rewards program we have set up for you to get started:
  5. To change the name, just edit the field and click "Save" or "Update".
  6. Next, decide how much you'd like to reward your customers and how much you'd like each Reward Point to be worth. For some businesses, equating 10 Reward Points to 1 dollar of value is easy. Your customers will rack up points quickly which makes it almost a game. Then they can redeem their points for Offers or Gift Certificates of your choosing, keeping the cycle of their business with you alive.

Examples of Rewards Program Strategies:

  • Let's say you place a huge value on follow-through with referrals. Leave the default points for "Share with a friend" to 0 (that way you will not be rewarding for one of your clients essentially sending out spam to their friends or random email recipients), but then set "Shared friend signup" to a large number – perhaps 100. That means you're effectively granting a $10 gift to your new referred customers – not a bad deal for them and an effective way for you to grow your clientele.
  • On the other hand, what if you really value any current client who would simply recommend a friend of theirs to you – providing an email address – even if the friend never becomes a client? Easy – then just set "Share with a friend" to something other than 0. We recommend setting it to "1″ and keeping the "Shared friend signup" number much higher to give the existing clients a reason to make sure their friend signs up!
  • Rewarding the Services clients: to pamper the clients who purchase Services, set your Points level for the Services purchases to higher than that of dollar GCs or Deals. Easy!

Let us know what you think and how you plan to use your Rewards Program to grow your loyalty!

Posted in Spa Marketing, SpaBoom New Features, SpaBoom Webinars, Tutorials4 Comments »

Webinar Available: Facebook Timeline for Brands

March 30th, 2012 • Posted by Andrea Feucht • Permalink

We hope you found much to love in our Facebook Timeline for Brands webinar. Considering the changes went live today on Facebook, you need to make sure your strategy is in place to present your very best face forward to your public – clients and future customers!

Download and follow along with the presentation here: Facebook Timeline Webinar Slides.

Watch the webinar on all these changes and your strategy, held on March 27th: Facebook Timeline for Brands

Download the presentation: Facebook Timeline for Brands [PDF] Get Adobe® Reader®

Posted in Social Media, Spa Business Management, Spa Technology, SpaBoom Webinars, TutorialsComment »

New Email Marketing Designs for Spas

June 20th, 2011 • Posted by Spa Kat • Permalink

Variety is the spice of life. Your spa is unique, so you should have choices in email templates. To give you more selection, our graphic team has delivered a batch of fresh, new email designs to give you an edge. The new designs  highlight your message, include current offers and blog posts to engage your readers and give your spa a polished look. The new templates are clean and sophisticated, perfect for showcasing your brand with a design that fits your aesthetic.

Like all SpaBoom emails, they can be automatically generated and sent with your existing offers and promotions or be as customized as you like. All the email templates are professionally designed and included as part of the overall cross-channel marketing integration features we offer SpaBoom clients.

To access these new email designs simply select which email design you'd like to use the next time you create an email campaign, or choose the default which will be used for all of your future emails in the Marketing tab under Marketing Settings. We recommend you choose the design that you love and stick with it – consistency for your clients is a great thing. Here's what the setting looks like:

When you change your settings in Marketing, ALL of your upcoming campaigns will acquire the new look – so your message and branding are consistent, with just one easy step!

So that you can see the subtle variations between all four new designs, here they are as seen from an email client (the iPad, actually), using the same content for each, and labeled with their names:

ORGANIC DESIGN

SIMPLE DESIGN

SLEEK DESIGN

BIG DESIGN

Posted in Spa Marketing, SpaBoom New Features, Tutorials2 Comments »

New Father's Day IGC Designs for our Spas

May 26th, 2011 • Posted by Spa Kat • Permalink

Dad's want to spa too, so we created these sweet Instant Gift Certificate designs that are perfect for Father's Day.

While they are available, you'll need to go and unhide them to make sure they show up on your IGC page — we hate to force new GC designs on you, even if we think they are super-cool. These are really fun and we highly recommend that you add them to your IGC page.

Here are the new GCs — we hope you love them as much as we do!

The quickest way to begin showcasing new designs is to apply our default "most popular" in one fell swoop. View them here.

Go into your Setup Tab, then click on GC Designs on the left side of the screen. You'll see your already selected list of thumbnails:

On the left, look for the "Restore Defaults" link, and click on that.

What does "Restore Defaults" mean? It returns GC Designs to the current default settings, replacing any name, category, popularity or hide changes that you've made. Custom designs that you've created will be left untouched. So if you have renamed a design or moved its category or hidden it, that will be undone. Any NEW design of your own is always safe.

Go ahead and click OK on the next screen, and you'll be all set. You will now have a good number of new and snazzy Most Popular designs as well as Graduation and Father's Day.

Posted in Gift Certificate Designs, Spa Gift Certificates, SpaBoom New Features, Tutorials2 Comments »

Graduation GC Designs and Instant POP for you!

May 12th, 2011 • Posted by Andrea Feucht • Permalink

We've just created a couple of last-minute fantastic new IGC designs for the graduates in your midst.

While they are available, you'll need to go and unhide them to make sure they show up on your IGC page – we hate to force new GC designs on you, even if we think they are super-cool.  These are lovely and we highly recommend taking a peek!

New Instant POPs:

Here are the new GCs, and two ways to get them:

First, go to your Setup Tab, and then choose "GC Designs" from the left.

Option One: If you haven't updated designs in a while, I recommend just getting everything refreshed. On the left, look for the "Restore Defaults" link, and click on that.

This will refresh IGC Designs to the current default settings, replacing any name, category, popularity or hide changes that you've made. Any CUSTOM design of your own is always safe.

Option Two: If you have made a LOT of changes with the base categories, hiding most of the designs or hiding entire categories, you might want a finer control. So just click the "show hidden designs" checkbox at the top of the screen, and then scroll down until you see the new Graduation designs:

Click "show" to unhide them, and you're all set! (While you're in here, take a look at all the other cool hidden GCs you might not have noticed – time for some spring cleaning!)

Posted in Gift Certificate Designs, Spa Gift Certificates, SpaBoom New Features, TutorialsComment »

New Instant Gift Certificate Designs Are Waiting For You

May 2nd, 2011 • Posted by Andrea Feucht • Permalink

We have some fantastic design talent at work here and regularly create new designs to keep your Instant Gift Certificate page fresh and gorgeous.

We have been adding new designs in nearly every category for quite some time, including Mother's Day — now is the perfect time to put a fresh face on your Instant Gift Certificate page's look.   However, those designs are not forced upon you — you can choose at any time to update to new designs, and here's how.

The quickest way to begin showcasing those new designs is to apply our default "most popular" in one fell swoop. View them here.

Go into your Setup Tab, then click on GC Designs on the left side of the screen. You'll see your already selected list of thumbnails:

On the left, look for the "Restore Defaults" link, and click on that.

What does "Restore Defaults" mean?  It returns GC Designs to the current default settings, replacing any name, category, popularity or hide changes that you've made. Custom designs that you've created will be left untouched.  So if you have renamed a design or moved its category or hidden it, that will be undone.  Any NEW design of your own is always safe.

Go ahead and click OK on the next screen, and you'll be all set. You will now have a good number of new and snazzy Most Popular designs as well as Graduation, Father's Day, and Mother's Day — perfect for this weekend!

Here's a peek at the Mother's Day IGC category for an org that has just restored defaults:

Hop to it and freshen up your designs — your clients will love them!

Posted in Gift Certificate Designs, Spa Gift Certificates, TutorialsComment »

Commentary Requested — On Your Blog!

September 17th, 2010 • Posted by Andrea Feucht • Permalink

blog-comment-iconWe are excited to announce that a long-requested feature is here: comments on your SpaBoom blog posts!

You won't see a whole bunch of changes — your blog will look about the same, except that you can enable comments, which are then moderated before being published. This is very much like Reviews, so if you use Reviews, you'll already know how easy it is.

Your clients leave comments as themselves, or anonymously. And YOU have complete control over what is ultimately published, by approving, hiding, or even editing the comments as they come in (a quick word about blog comment moderation and ethics — to remain as open as possible, it is often recommended that you only hide spam or offensive comments so that your clients know that they can be open with you about their thoughts).

Here's how it works:

At the bottom of each of your individual blog post pages the reader will see a comment field – all they need to do is leave their thoughts, type in a CAPTCHA code to ensure they are a sentient being, then either use their existing client login with you, create a new client record, or simply remain anonymous:

blog-comment-login

If you have enabled email notifications for comments (in the Blogging Settings screen), you will receive an email that you have a comment to moderate. Otherwise, you'll see a handy little notice when you next login to SpaBoom (a similar notice will appear on your Blog Posts page in your account, as well):

blog-comment-waiting

Click on the notice to go right to your Blog Comments list, where you can approve each comment, or hide as appropriate. And that's pretty much it — enjoy, and blog happy!

Posted in SpaBoom New Features, Tutorials2 Comments »

The New Gift Card Law — How it Affects Your Spa

August 23rd, 2010 • Posted by Andrea Feucht • Permalink

How the new rules for gift card sales affect you

The new Credit CARD Act took effect on August 22nd, 2010, changing the rules (radically, in some states) for gift card and certificate sales in the United States.  Despite what you may have heard it will have a profound effect on most small businesses who sell gift cards or gift certificates. Therefore, there are things you need to know and to to comply with the applicable law.

We have taken much of the guesswork out by modifying the default expiration dates of new Instant Gift Certificate sales in your SpaBoom account.  The new Federal minimum for dollar amount expiry is 5 years, unless your state's law specifies a longer period.  Discounted and promotional GCs follow some different rules, so we have taken that into consideration as well.

Here's how your settings have changed (you can check these in your GC Types list in Setup):

  • Dollar amount GCs default to either 5 years or your state's minimum if it is more than 5 years
  • Named Service GCs, Free GCs, and Discounted GCs default to 12 months.
  • An additional setting, called Funds for Service GCs, is also defaulted to 12 months.What this means is that you can sell a gift certificate for a facial worth $30 today, but that price could go up in the future.  You can leave your Named Service GC expiration at one year, but set Funds for Service GCs to 3 years, allowing the recipient to redeem the GC for the facial for the first year, or for $30 worth of services for two more years after that.  Pretty neat — you have much less chance of losing a potential client, nor do you have to take a loss on the value of a service.

Questions?  We've studied and analyzed this for you (and have wrote a complete explanation of how the CARD Act affects gift card sales) but keep in mind we cannot serve as your lawyer.  Give us a call if you have questions.

Posted in Spa Business Management, Spa Gift Certificates, Tutorials1 Comment »

Facebook Places is the Place to Be

August 20th, 2010 • Posted by Andrea Feucht • Permalink

Have you seen a Facebook post or a Tweet where a friend says, "Hey, I've checked in at Tony's Pizza!"? Perhaps you use these services yourself to make notes about travel or just share the things you love to do with your social circle.

Just yesterday Facebook launched into the location-friendly world with Facebook Places.  We'll save you some time (though their full FAQ is worth reading) and show you how to use Places – and why you should.

Facebook users can only "check in" at your business using their mobile phone once Facebook has a Place page for you, so let's get started!

(Do step "0″ first and make sure Facebook knows about you!)

  1. Create your Facebook Page. If you haven't already created a Page for your business – there is no time like the present, and we have lots of reasons why it's a great idea!
  2. Create your Place. If someone has not already added your business, you can do so by using the "check in" button on your Facebook iPhone app (or at http://touch.facebook.com), then click on "Add" to get started.
  3. Check In! Go ahead and check in and start the ball rolling on your visibility. Encourage your iPhone-wielding clients to do the same, and in short order your Place could have a greatly increased online presence for your city.
  4. Formally Claim your Place. Once your Place is listed, you can claim it to have access to it's information like address and other details. Just search for your business name in Facebook and once you see the Place listing, look near the bottom for the "Is this your business?" link and click away to claim your Place. You'll need to verify using a business license or other form of electronic legal document, but once you have the file, uploading it is quick and easy.

Posted in Social Media, Spa Marketing, Spa Search Engine Optimization (SEO), Tutorials1 Comment »

Picture This: Add Photos to Facebook Posts

June 28th, 2010 • Posted by Andrea Feucht • Permalink

Since we've rolled out the ability to post to Facebook from within SpaBoom, both automatically and any other time you'd like, we're thrilled with the feedback.

So, we're making it even better — now you can post a photo with your entries.  Feature your newly decorated massage room, your gorgeous flower arrangements, even your smiling staff — every little bit of personalization will bring the spa experience closer to your clients, both the regulars and the future devotees.

It's simple to use — there is a new checkbox available when you create a Social Media post.

All it says is "Include Photo" and is the same functionality as attaching photos to blog posts, events and email campaigns.

Simply enable it and then select a photo from your gallery.  If you have new photos to upload, add those first before you create your post, and they'll be ready for you in the gallery selection.

Once your Facebook post is published, you'll see the photo included:

Simple and lovely while building  your brand — that's what we like to do.

Posted in Social Media, SpaBoom New Features, Tutorials1 Comment »

Referral Codes, with a limited-time twist

April 12th, 2010 • Posted by Andrea Feucht • Permalink

We hope you love our new feature to create referral codes for your clients.

Now we've added a new wrinkle to our referral code ability — "one time referrals."  This means you can send out a tweet or an email with your referral code and mention that it is only good for the first 5 takers… or 2… or one!

Used up referral code

You choose your promotion, whether it's dollar-off IGCs or percentage discount, set up your built-in limitations and a date range, if you'd like, and start promoting it like crazy!

For all the gritty details, see our help topic and let us know how you plan to use this cool feature.

Posted in SpaBoom New Features, Tutorials5 Comments »

Social Media Without Hassle — Post SpaBoom Events Automatically

March 26th, 2010 • Posted by Andrea Feucht • Permalink

By now, we have probably convinced you of the utility of social media in building your client relationships and strengthening your brand.  Twitter is still a handy way to reach out to the world in just a few short phrases, while Facebook is a destination site for your fans to hear your latest news and talk amongst themselves as a community.

Still haven't started yet?  No problem!  Today is the perfect time to take the leap — we've just made it even easier to keep your followers and fans in the know: automatic posts of your Events — including your announcements, specials, et cetera — from your SpaBoom account, both to Twitter and Facebook.

To get started, go to your Marketing tab and click on Social Media in the left-hand column.  You'll see the introductory screen, prompting you to provide your credentials for Twitter and/or Facebook:

To learn how to set up both accounts, see our step-by-step help files for both Twitter and Facebook[You do not need to set up both, but we definitely recommend it for the most consistent branding.  Twitter is the faster of the two to get started on, so at least dip your toes in Tweeting and let's continue...]

Once you're ready, go to your Events from the left column in Marketing, and choose an upcoming event from your list. You'll notice there is a new option — "Send to Social Media" is the checkbox to look for.
Send to Social Media?
Once you check it, click Update, and then you'll be able to specify the date to make the initial post, and an optional follow-up date

You should check the content for clarity — click on the "content" link — don't forget about Twitter's 140 character limit, but we'll count for you and let you know how much space is remaining just below the text.  By default, your posts will go to the social media accounts you have configured — whether you have set up both or just one or the other.  This way your message stays consistent.

[A caveat -- if your Tweets automatically post to Facebook, OR your Facebook posts are automatically sent to Twitter, you should disable that integration to make sure there is little risk of double posts.]

That's pretty much it! Enjoy and have a wonderful weekend posting away, and let us know how you are using social media — we'd love to hear your stories!

Posted in Social Media, Spa Marketing, SpaBoom New Features, Tutorials5 Comments »

Referral Codes – Reward Your Favorite Clients

February 5th, 2010 • Posted by Andrea Feucht • Permalink

You've asked us for the ability to reward select groups of clients using referral (or promotion) codes, and, just in time for your spring marketing strategy, it's here!

I'll run through a quick tutorial on how to create and use referral codes, and this guide is also available as a Help Topic, or just search Help for "referral".

Here's how to create your first Referral Code:

  1. Go into your Marketing tab and choose Events from the left sidebar.
  2. Create a new Event, and select the brand-new type "referral code" from the drop-down list.

  3. Type in a name, description, and the code you'd like to use.  That code is what you can give to your clients.  If you're sending via email or the web, a weblink is also created in the textbox below, ready to copy & paste.

  4. Choose your date range by typing in the date, or using the pop-up calendar

  5. Now, just select the type of special you'd like to extend to your clients – Featured Services, Buy One Get One, or Percentage Off – and just set those up like you normally would.

    In this case, we're taking the usual $75 massage and offering it for just $62, as you'll see:

  6. Distribute the code in any number of ways – cards at your front desk, email marketing (through your SpaBoom account or your 3rd party solution – all you need is the link!), flyers you drop into purchase bags, your Twitter account – any way you'd like!  Be creative and have fun with the codes.  You could even link to it on your website, giving the perk to anyone who visits your site often.

IGC Purchases With Referral Codes

With the referral code link, when they click on the link it will send them directly to your IGC page with the type of GC you are promoting already up on the screen, ready for them to choose it:

With the code only, the purchaser will be prompted for their code on the 3rd screen in the checkout process:

Notes About Purchase Options

  1. Tax, if you add tax to your GC purchases, will be calculated on the discounted price.
  2. Gratuity, if you feature that option, will be calculated on the NON-discounted price.
  3. Mail delivery option fees are assessed as normally configured.
  4. The IGC after purchase – just like with any other special – shows only the full value or name of the service to the recipient.   If the promotion is a Buy One, Get One, your purchaser will receive their bonus GC just like normal.

Let us know what you think and how you plan to use your Referral Codes this holiday or all spring long!

Posted in Spa Marketing, SpaBoom New Features, TutorialsComment »

Webinar VIDEO: Activate Email Marketing and Increase Revenues

December 9th, 2009 • Posted by Andrea Feucht • Permalink

For those of you who were unable to attend Janell's fabulous webinar on November 17th (and on December 1st), we captured it on video.  Even if you did attend, you might find some areas to catch up on or review.

Janell covers everything from why email marketing is good business, to the ins-and-outs of managing campaigns.

From our earlier blog posts, you've learned why Talking to Your Clients is a must for your business, you've started gathering your clients' information, and you've decided how to reward them for their loyalty, it is time to send them some newsletters with your personal touch!

To follow along with the video, download the presentation [PDF]   Get Adobe® Reader®

Posted in Creating Customers, SpaBoom Webinars, TutorialsComment »

Activate Email Marketing (Step 3):
Automatic and Customized Email Campaigns

November 13th, 2009 • Posted by Andrea Feucht • Permalink

Now that you've learned why Email Marketing is a must for your business, you've started gathering your clients' information, and you've decided how to reward them for their loyalty, it is time to send them some newsletters with your personal touch!

The easiest way to start is simply make sure that you have our automatic campaigns enabled:

Go to Setup Tab, click on "Basics," and scroll down to the Email Marketing Section.  If the first box is not checked, it will look like this:

Email Marketing Not On

Go ahead and click the box, which will give you a few more boxes:

Email Marketing On

I recommend enabling everything to get the ball rolling ASAP.  That's it!  You can now go into your Marketing Tab and see which campaigns will be sent on your behalf — just click on "Email Marketing" in the left column.

Email Marketing List View

Don't see anything?  Click "Update Emails" to get a current list of the campaigns we've created for the next few months.

Update Emails List

Any of those schedule campaigns can be customized, from the time and date sent, to the text that appears in them, to the color scheme!  Just click on "Edit" to go into the campaign and start customizing away.  We have great detailed help topics on how to edit your campaigns, but that step is totally optional — you can just let the emails go on their timetable to all of your opted in clients automatically — that's the simplicity of the system.

For live demonstration and discussion, you'll want to sign up for either of our two webinars:

Activate Email Marketing (Step 2):
Featured Services and Promotions Bring Buyers

November 12th, 2009 • Posted by Andrea Feucht • Permalink

Now that you've learned how to get your client list started, you've printed out some lovely collateral forms for your front desk, and those email addresses are rolling in, what do you say to your clients?  You can send them a little "Greetings — thanks for being our fan!" email with some featured services or promotions just in time for their seasonal shopping.

First, we recommend that you enter your services into your SpaBoom account.  Why go through the trouble?  There are two very important reasons, one is good for you and one is good for your clients:

  1. Service-based Gift Certificates are on average 10% larger compared to dollar IGCs.   If your average dollar IGC is $100, it is normal for your average service-based IGC to be $110 or more.
  2. Services are personalized to the recipient, giving them a warm fuzzy they'll keep when they visit you for their appointment.

Featured Services Event — Let's use this for our example:  discounted services for a short 3 day window after Thanksgiving.

  • Click the Marketing tab, then click "Events" on the left side of the page.
  • Click "Add Event" under Tasks, on the left side of the page.  Make sure the Type is set to "Special," and fill in your Headline and Narrative fields to describe your promotion.
  • Choose start and end dates for the special, in this case November 27th and November 29th, and optionally choose a GC Category.  This lets you highlight a group of IGC designs on your Gift Certificate page for the duration of this Event.
  • Now choose Featured Services.   It can be your most popular service, or an underdog you'd like to promote — go ahead and enter a special price, which will only apply during the date range for the special.  If you enter an offer description, it will be shown in your menu of services in Instant GCs and Online Booking.

If you'd like some other options for Specials in your Events, choose these from the "Special" drop-down list:

  • Percentage Discount — Sell all of your Instant Gift Certificates for a limited time at any percentage discount you choose!
  • Buy One, Get One  (or as we like to call it, "BOGO")  I like this kind of promotion — it will get your purchaser back into your business for themselves!  You can give the purchaser an additional GC when they buy an IGC at a certain dollar threshold.  You have complete control of the details of the offer, and we've even set up some default ones to get you started.  Read our help file on "Buy One, Get One".

Stay tuned for Step Three on Friday — Email Campaigns, Automatic and Customized

And don't forget our live demonstration and discussion. Sign up for either of our two webinars:

Activate Email Marketing (Step 1):
Gathering Client Information

November 9th, 2009 • Posted by Andrea Feucht • Permalink

We started our series on starting Email Marketing last Thursday by discussing why it is so important for your business — both your clients' satisfaction and your bottom line.  Now we're getting started with your THREE easy steps to begin.

What are the reasons that you sign up for online newsletters? If you're like me, there are two: you adore the business and want to know everything that is going on, OR you like the business and they are offering a nifty promotion.  Both situations are opportunities for a rewarding customer-business relationship.

Signing up for a newsletter could be thought of as a transaction — your client is giving up personal information to you with the expectation that they will receive value for it, and you as the business are receiving the gift of attention from them — a valuable gift indeed. SpaBoom lets you give your clients a gift back automatically, just to show them that their information and their attention is taken seriously.

Let's talk client list.  "Client list," you say?  Take a look at your Clients tab in SpaBoom and see who's in there.  Just a few GC purchasers?  Read on…

Your front desk is key.  Every time a client walks through the door, checks in for services, or is escorted to their appointment, you and your staff have the chance to build that relationship.  You have tools to make it happen using your SpaBoom account:

Default Collateral Examples!

  1. Sign-in sheets
    • Use our handy sign up pads, or customize your own design in our Collateral (comment cards) tool.  Read our Collateral Help for easy setup!
    • Provide space for their email address, with the enticement of a gift offer when they confirm their email — show them you value their information
    • Guide your staff on what to say. When walking the client back to the front desk to check out, they might say this, "I'm so glad you came in today — we'd love to see you again.  Don't forget to put your email on our guest sign-in pad so we can let you know when we have specials just for our client list."  Use your own spa's voice and customize the words to suit the mood, the client, even the weather!
  2. Reward confirmed emails
    • Go to the Marketing Tab in your SpaBoom account, click "Turn On" email signup offers and then customize your message to make it really stand out.  There's a wide range of built-in ideas — great stuff like "10% Off Next Visit," "$5 Off Services," even "Complimentary Product" — use our Offers Help Topic for detailed information.
  3. Add Client Info to SpaBoom
    • For every email collected, just add it in SpaBoom on the Clients tab: click on "add client" to get going.  Or, edit existing clients with new details by searching their name first.
    • Each client added will be verified through email, and this is how they collect their gift from you!

Other ways to gather clients' information into one place:

For live demonstration and discussion, you'll want to sign up for either of our two webinars:

Posted in Spa Marketing, SpaBoom Webinars, Tutorials4 Comments »