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	<title>SpaBoom Blog &#187; Starting a Spa</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Tue, 19 Aug 2008 20:37:46 +0000</pubDate>
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		<title>Top ten ways to sell more gift certificates online: Tip #3</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-3-sell-packages-or-services-on-line</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-3-sell-packages-or-services-on-line#comments</comments>
		<pubDate>Thu, 07 Feb 2008 16:05:02 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[SpaFinder]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-3-sell-packages-or-services-on-line</guid>
		<description><![CDATA[Tip #3
Sell packages or services online: Most of our top sellers sell packages or gifts for services. The top quarter of our sellers have an average a higher average sale amount, which makes perfect sense. If a (possibly male) spa gift buyer does not know what to buy they generally buy a $100 gift certificate [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-3-sell-packages-or-services-on-line/feed</wfw:commentRss>
		</item>
		<item>
		<title>What to do in your free time</title>
		<link>http://www.spaboomblog.com/2007/what-to-do-in-your-free-time</link>
		<comments>http://www.spaboomblog.com/2007/what-to-do-in-your-free-time#comments</comments>
		<pubDate>Tue, 27 Mar 2007 14:45:53 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/what-to-do-in-your-free-time</guid>
		<description><![CDATA[If you've recently opened a brand new small spa or started a massage therapy practice, you're facing the daunting challenge of bringing in new clientele while facing much more established competitors. But you have an advantage — chances are few of those long-time businesses realize the value of taking a spa online. 
It does seem [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/what-to-do-in-your-free-time/feed</wfw:commentRss>
		</item>
		<item>
		<title>Don't fall for this ugly web hosting trick</title>
		<link>http://www.spaboomblog.com/2007/dont-fall-for-this-ugly-web-hosting-trick</link>
		<comments>http://www.spaboomblog.com/2007/dont-fall-for-this-ugly-web-hosting-trick#comments</comments>
		<pubDate>Thu, 01 Mar 2007 14:28:17 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/dont-fall-for-this-ugly-web-hosting-trick</guid>
		<description><![CDATA[Last week, we talked about domain name renewal scams. Now it's time for another ugly little domain name problem.
Imagine if the lease for your spa's location didn't have your name on it. You could be held hostage by whoever's name was on the lease, subject to unreasonable demands or kicked out of your space. 
The [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/dont-fall-for-this-ugly-web-hosting-trick/feed</wfw:commentRss>
		</item>
		<item>
		<title>Collect up email addresses like they're little diamonds</title>
		<link>http://www.spaboomblog.com/2007/collect-up-email-addresses-like-theyre-little-diamonds</link>
		<comments>http://www.spaboomblog.com/2007/collect-up-email-addresses-like-theyre-little-diamonds#comments</comments>
		<pubDate>Mon, 26 Feb 2007 23:09:56 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/collect-up-email-addresses-like-theyre-little-diamonds</guid>
		<description><![CDATA[Every email address from a client is like a little sparkling diamond — one whose value keeps increasing over time with the magic of email marketing.
It's easy to start building your collection:

Ask for email addresses on intake forms.
Have an email newsletter signup form at your front desk.
Include email newsletter signup on your website. For Dynamic [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/collect-up-email-addresses-like-theyre-little-diamonds/feed</wfw:commentRss>
		</item>
		<item>
		<title>Naming your spa the SEO way</title>
		<link>http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way</link>
		<comments>http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way#comments</comments>
		<pubDate>Wed, 04 Oct 2006 05:46:06 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way</guid>
		<description><![CDATA[Naming your spa is tough. The hours of agony, the battles with your partners or significant other or employees or strangers on the street. I'm going to simplify it for you — all we're going to pay attention to is search engine optimization.
The most common way people will find you online is by searching for [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spa gift certificates: how to make the most of this sales bonanza!</title>
		<link>http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza</link>
		<comments>http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza#comments</comments>
		<pubDate>Tue, 06 Jun 2006 03:00:46 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza</guid>
		<description><![CDATA[Every spa operator knows (and every soon-to-open spa should) that spa gift certificates sales represent a critical source of annual revenue and new customers. Depending on the age and client market of a spa, these important sales can account from anywhere between 10-25% of total sales, a particularly crucial life preserver for new cash-hungry but [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza/feed</wfw:commentRss>
		</item>
		<item>
		<title>What do you do?</title>
		<link>http://www.spaboomblog.com/2006/what-do-you-do</link>
		<comments>http://www.spaboomblog.com/2006/what-do-you-do#comments</comments>
		<pubDate>Mon, 24 Apr 2006 16:07:16 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/what-do-you-do</guid>
		<description><![CDATA[I know, you're a spa. But what do you do that makes you unique? What are you known for, what is your speciality? What differentiates you from the rest of the spas in town?
Are you:

Middle of the day escape?

Weekend getaway?

Amazing massage that you come back for every week?

The latest exotic body treatments?


Don't try to be [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/what-do-you-do/feed</wfw:commentRss>
		</item>
		<item>
		<title>New spa grows by focusing on-line</title>
		<link>http://www.spaboomblog.com/2006/new-spa-grows-by-focusing-on-line</link>
		<comments>http://www.spaboomblog.com/2006/new-spa-grows-by-focusing-on-line#comments</comments>
		<pubDate>Thu, 16 Mar 2006 21:48:44 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/new-spa-grows-by-focusing-on-line</guid>
		<description><![CDATA[I love talking with our spas and learning not only why they do what they do, which is very interesting, but how they compete in the spa business. They all have their own style of advertising and marketing, and in fact if they’re clients of SpaBoom they’re demonstrating a vision which respects and relies upon [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/new-spa-grows-by-focusing-on-line/feed</wfw:commentRss>
		</item>
		<item>
		<title>It's no fun playing in Google's sandbox</title>
		<link>http://www.spaboomblog.com/2006/its-no-fun-playing-in-googles-sandbox</link>
		<comments>http://www.spaboomblog.com/2006/its-no-fun-playing-in-googles-sandbox#comments</comments>
		<pubDate>Wed, 08 Feb 2006 07:40:53 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/its-no-fun-playing-in-googles-sandbox</guid>
		<description><![CDATA[You've opened your brand-new spa and commissioned a beautifully designed website to go with it (hopefully a SpaBoom Dynamic Website). An obvious way for somebody to find out about your new business is to search on Google, maybe for "Albuquerque spa". There's only one problem: chances are very good that your brand-new website won't show [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/its-no-fun-playing-in-googles-sandbox/feed</wfw:commentRss>
		</item>
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