SpaFinder

Your website should generate revenue, not drain cash out of your spa! Learn how to activate the transactional capabilities of your website before Mother's Day, and beyond!

SpaBoom, SpaFinder and SpaBooker will explain how to use online tools to reach new clients and build sales in the weeks leading to Mother's Day.

Title: Transactional Value of Your Website

Date: Wednesday, March 18th, 2009

Time: 1:00 PM – 2:00 PM EDT

This webinar is FREE to all SpaBoom clients, so be sure to join in and learn!

How do I join? Click HERE to reserve your Webinar seat now! Space is limited.

Note: After registering you will receive a confirmation email containing information about joining the Webinar.

Posted in General, Spa Gift Certificates, Spa Marketing, Spa Website Design, SpaBooker, SpaFinder • Comment »

Wednesday’s SpaBoom Webinar, Positioning Your Spa Online was a huge success. Spas were eager to learn more about developing their brand online. Long after the presentation was over our sales and marketing experts were answering great questions from spa owners. It was an amazing participative process and we thank SpaFinder and SpaBooker for their valuable input as well.

We've included the presentation for you if you'd like to watch it.

Positioning Webinar [PDF]   

Please join SpaBoom for the next free webinar on March 18th, 2009. The subject will be, Generating Revenue, Activate the Transactional Capabilities of Your Website before Mothers Day!

Click HERE to register. The webinar will be held at 1:00 pm – 2:00 pm (EST).

Posted in Creating Customers, Spa Business Management, Spa Marketing, SpaBooker, SpaFinder • 2 Comments »

Americans will spend $1.5 Billion on Mother's Day spa gifts this year. Savvy operators are scooping up an increasing portion of this revenue by using cost effective internet marketing.

SpaFinder, SpaBoom and SpaBooker are jointly hosting this first in a series of three webinars that will explain how to use online tools to reach new clients and build sales in the months leading up to Mother's Day.

Title: Positioning Your Spa Online: Presented by SpaFinder, SpaBoom and SpaBooker

Date: Wednesday, February 25, 2009

Time: 11:00 AM – 12:00 PM MST

This webinar is FREE to all SpaBoom clients, so be sure to join in and learn!

How do I join? Click HERE to reserve your Webinar seat now! Space is limited.

Note: After registering you will receive a confirmation email containing information about joining the Webinar.

Posted in Creating Customers, General, Spa Marketing, Spa Website Design, SpaBooker, SpaFinder • 1 Comment »

What do you get when you channel the comprehensive industry info and fantastic reputation of SpaFinder into a classy, elegant and trendy webazine? SpaFinder Lifestyle!

SpaFinder Lifestyle launches in November, and SpaBoomers have a great opportunity to add depth, great graphics and interesting, current content to their own email marketing campaigns! Consumers love SpaFinder, and your clients will certainly appreciate it when you deliver your spa's updates in a beautiful, information-filled SpaFinder Lifestyle wrapper!

How does it work?

We're adding a new email template to our library, one we've cleverly called "SpaFinder Lifestyle," for your use.

Simply login to your SpaBoom account, and opt in for the SpaFinder Lifestyle email campaigns. Like all email campaigns, we'll let you know as new issues of SpaFinder Lifestyle emails are available. Your current events are automatically included, and you can edit each email campaign to include additional content.

Write an update about your spa, how things are going, a skin care tip or other nice piece of information for your clients to use in the month to come, and the rest is automatic!

Your SpaFinder Lifestyle email campaign will be automatically branded with your spa's logo, and look gorgeous! Links to the latest SpaFinder Lifestyle articles, including lovely graphics sure to please and engage your readers are included — it's all part of the package!

A great way to increase your gift certificate sales — there are no competitive gift certificate ads in SpaFinder Lifestyle.

And, it doesn't cost you a nickel.

SpaFinder Lifestyle will come out monthly, so you can stay in close touch with your clients and make your emails looks oh so fabulous to boot!

See an example of the SpaFinder Lifestyle email, and then go login to your SpaBoom account to take advantage of this great new marketing opportunity for your spa!

Posted in General, Spa Marketing, SpaFinder • 8 Comments »

I had the pleasure of spending three days at the Red Mountain Spa and Resort in Utah this week, while attending the SpaFinder learning event. Invited were top spa owners, operators and some of the sharpest people in the spa  business. Over the next weeks, we will share some of the key ideas and themes discussed regarding spa products, operations, marketing and benchmarks.

As a prologue to the series, I want to make one overall observation. As the country obsesses with the economic issues confronting all of us, the smart operators are not waiting for a recovery to bail them out. They are proactively making adjustments and plans. Some are changing their compensation structures (a major issue discussed at this retreat), while others are making operational changes designed to follow customer's changing behaviors. Many are looking for innovative ways to market themselves in a cost effective manner (like Instant Gift Certificates and Dynamic Websites — at least half of the attendees were SpaBoomers!).

The lesson is clear — there will be winners in this next quarter or two and they will be the ones who are making a plan.

Posted in General, Spa Business Management, SpaFinder • Comment »

SpaFinder, through this acquisition, has officially added the vast U.S. salon industry to its spa gift program, while further expanding its reach into traditional spa retail channels.

"Spa & Salon Wish will provide a new dimension to our business with a huge upside for spas, salons and consumers." said SpaFinder, Inc. Chairman & CEO Pete Ellis. "It opens the door to us to bring thousands and thousand of salons into our gifting network while providing us with an opportunity to reach a much broader audience eager to enjoy spa and salon experiences."

Read More

Posted in General, SpaFinder • 7 Comments »

Tip #3

Sell packages or services online: Most of our top sellers sell packages or gifts for services. The top quarter of our sellers have an average a higher average sale amount, which makes perfect sense. If a (possibly male) spa gift buyer does not know what to buy they generally buy a $100 gift certificate (our average sale data supports this assertion). However, if you have a nice $129 Valentine's Day package, many buyers will jump on it-and you just raised your revenue 30% on the transaction.

Posted in General, Spa Website Design, SpaFinder, Starting a Spa • 4 Comments »

We are happy to announce that SpaBoom and SpaFinder are now working hand-in-hand, bringing our combined energy to the spa marketing table to create new and exciting ways to benefit our clients. SpaFinder has purchased an interest in SpaBoom, and we have agreed to share technology as well as customers as we identify new and better ways to increase your exposure (in a good way!) and help you sell more gift certificates to boot.

“Our investment in SpaBoom is part of our commitment to help our spa marketing partners succeed in an increasingly competitive marketplace,” said SpaFinder, Inc. CEO Pete Ellis. “We’re looking forward to providing spas with a new level of marketing value that’s going to immediately pay off with more customers and more profits for them.”

Bill Bice, founder and CEO of SpaBoom shares his thoughts. “Gift certificates, which typically represent between 10 and 25 percent of a spa’s total sales, are a critical source of revenues and customers for spas. This agreement will enable our shared customers to increase gift certificate sales on two powerful fronts: their own web sites and SpaFinder’s vast distribution network. It's really about creating the best of both worlds for our clients, and ultimately increasing their reach and revenues in the process.”

Ellis and Bice both anticipate a deepening partnership moving forward, leveraging the companies’ respective technological, data and marketing strengths and services to develop new solutions and ideas for the global spa industry.

Stay tuned for more announcements in the coming weeks. We are excited about what the future holds, and will share news as it develops!

In the meantime, know that all of the things you've come to expect from us at SpaBoom will continue–our great service, our love for all things 'spa', and our respect and appreciation for all of the great SpaBoomers out there who have made it possible to grow and make cool things happen in our first 3 years!

Posted in General, Spa Business Management, SpaFinder • 46 Comments »