SpaBoom Webinars

Thanks to all who attended our final pre-holiday webinar on Wednesday the 8th by the ever-engaging Janell Loving. Get 2011 started off right with her fantastic revenue growth ideas and even finish out 2010 with a few last-minute tips.

Relive the presentation by Janell as she outlines the best ideas for your 2011 growth strategy.

Kick Off The New Year 2011: Watch the Video

Download and follow along with our presentation [PDF]

Posted in Creating Customers, Spa Marketing, SpaBoom Webinars • 3 Comments »

Are you ready to finish the year strong and ignite sales in 2011?

Join us as we show you how to drive last minute gift certificate sales, encourage repeat business, bulk up re-booking rates, capitalize on gift certificate redemption, and maximize in-spa sales.

It's time to build your marketing strategy and out maneuver the competition in 2011.

• Realize the full value of your clients and develop an email and social media strategy to expand and engage your client base.
• Realize higher margins on products and services to improve your spa's bottom line.
• Identify potential growth areas in your business for 2011 using content marketing, targeted deals and smart search engine strategies.

Space is limited.
Reserve your Webinar Seat NOW!

Title: Kick Off the New Year with New Revenue – Free Webinar
Date: Wednesday, December 8th, 2010
Time: 1:00 PM — 2:00 PM EST

Posted in General, Spa Marketing, SpaBoom Webinars • Comment »

Thanks to all who attended our second pre-holiday webinar on Wednesday the 3rd by Seth Gardenswartz and Janell Loving. The holidays are pretty much already here, and Doubling Your December is critically important to get 2011 started off right.

Relive the presentation by Janell as she outlines the Top 5 tips to leverage online holiday sales growth and maneuver your way to a successful, revenue-filled holiday season.

Double Your December in 2010: Watch the Video

Download and follow along with our presentation [PDF]

Posted in Holiday Promotion Brief, Social Media, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • 1 Comment »

We know you can't get enough of our Groupon "love" – we had a great repeat of our webinar this Wednesday by Seth Gardenswartz and Janell Loving. You can follow the whole presentation with our newly updated slideshow, downloadable below.

If you'd like to watch the webinar from last month, head on over to our previous blog post about it for the recorded video.

Download and follow along with our presentation [PDF]

Posted in Group Deals, Spa Marketing, SpaBoom New Features, SpaBoom Webinars • Comment »

There is still time to perfect your holiday marketing plan and surpass existing sales goals. Join us as we give you tips to leverage online holiday sales growth and maneuver your way to a successful, revenue-filled holiday season.

Space is limited.
Reserve your Webinar Seat NOW!

Title: Top 5 Ways to Double Your December-Free Webinar
Date: Wednesday, November 3, 2010
Time: 1:00 PM — 2:00 PM EDT

Posted in General, Spa Marketing, SpaBoom Webinars • 3 Comments »

Thanks to all who attended our first 2010 pre-holiday webinar this Wednesday by Seth Gardenswartz and Janell Loving. (Pre-holiday already?! Wow!)

Right now is when you need to perfect your holiday marketing plan to ensure success. Relive the presentation by Janell as she outlines the Top 10 list of must do's to create a revenue-filled holiday season.

Are You Where You Need to Be?: Watch the Video

Download and follow along with our presentation [PDF]

Posted in Holiday Promotion Brief, Spa Marketing, SpaBoom Webinars • Comment »

Tired of being fleeced by Group Deal sites? You provide the discounted service and they take 50% of the profit. We have a better solution. Join us as we discuss the five steps to intelligent discounting and give you the ability to build your client base and make a profit by rolling your own deal.

Space is limited.
Reserve your Webinar Seat NOW!

Title: Roll Your Own Groupon-Free Webinar
Date: Wednesday, October 20, 2010
Time: 1:00 PM — 2:00 PM EDT

Posted in General, Group Deals, Spa Marketing, SpaBoom Webinars • Comment »

Right now is when you need to perfect your holiday marketing plan to ensure success. Join Janell as she outlines the Top 10 list of must do's to create a revenue-filled holiday season.

Space is limited.
Reserve your Webinar Seat NOW!

Title: Are You Where You Should Be? A Free Webinar
Date: Wednesday, October 6, 2010
Time: 1:00 PM — 2:00 PM EDT

Posted in General, Spa Marketing, SpaBoom Webinars • Comment »

Groupon and its many clones claim to expose your business to new customers by offering deeply discounted coupons for your business. But before you follow the masses and try a Groupon style deal, you might want to understand their economics.

First, Groupon will demand your deal be at least 50% off the regular price. Next, you have to pay Groupon 50% of the purchase price (unless your offer is less than $10 in which case Groupon keeps 100% of the revenue). So if you agree to sell a $100 Groupon for $50 after paying Groupon $25 you will have just $25 to pay wages, and overhead.

Lets figure the profit margin on this deal. If your direct cost of sales is 50%, each Groupon will cost you $25 in negative gross profit. If your deal is “successful” and you sell 500 units, your total loss will be $15,000.

Think you can make that up in new business generated from the promotion? Think again. The average net profit margin for most businesses is 5%, so you would have to sell $175,917 in full price treatments to make up the loss generated by your Groupon. However, Groupon’s own PR predicts that just 22% of Groupon users will become customers. That translates to just 132 new clients for a dismal $6,204 in net profit from your new Groupon clients. All in all, after your original loss and tiny profit from new clients, the Groupon will cost you $8,796.

If this makes Groupon sound like a ridiculous promotion for your business, we agree. Consider the alternative. If you do your own own Groupon-style deal, you can make a profit by carefully controlling the margins, the total number of sales and the people exposed to the offer.

First create your own package (something not on your menu) so you can still offer a great deal, without cheapening your brand or eviscerating your margin. If you can develop a high margin package, you may be able to get your direct costs down to 40%. By using BoomTime Deals to handle your deal mechanics, each sale will cost you 3% instead of 50%. And since we will not be targeting Groupon’s massive list of bottom-feeders, you'll sell a smaller number of units to gain a similar number of long term clients. The end result would be a $850 profit.

Sound too good to be true? Want to learn more? If you missed our free webinar you can now download, Roll your own Groupon-style deal, and follow along with the presentation. We show you how to strategize and create a plan to Roll your own flash sale and outline the four steps to intelligent discounting. Learn how to increase profits, establish new business and create brand awareness.

If you don't like the numbers we used, plug in your own! Try our group deal calculator to see what a Groupon brand (or clone) deal will cost your business.

Posted in General, Group Deals, Spa Marketing, SpaBoom New Features, SpaBoom Webinars • 14 Comments »

Thanks to all who attended our tantalizing webinar this Wednesday by Seth Gardenswartz and Janell Loving.

Relive the magic as we show you how to strategize and plan to Roll Your Own Groupon and discuss the four steps to intelligent discounting. Learn how to increase profits, bring in new business and maintain your local brand value.

Roll Your Own Groupon Webinar: Watch the Video

Download and follow along with our presentation [PDF]

Posted in Spa Business Management, Spa Marketing, Spa Technology, SpaBoom Webinars • 8 Comments »

SpaBoom is all about giving clients’ valuable resources to guide their marketing strategy and business decisions. We have created Spa Marketing Resources, designed to put more control in your hands with useful tools and marketing information specifically focused on the spa and salon industry. Arm yourself, it is packed with useful, industry specific information you can use to make your business better and stronger every day.

SpaBoom's Marketing Resources are consolidated, for easy access to valuable information for your spa and salon. There are links to SpaBoom’s marketing and website design guides, all past and upcoming FREE webinars and we have included an overview of the new Federal Credit Card Act that affects spas and salons.

It is all for you so check it out.

Posted in General, Spa Business Management, Spa Marketing, SpaBoom Webinars • Comment »

On September 1st, Seth presented a great overview with the Pillsbury Law Firm of the new Gift Card Law affecting nearly all businesses — this is a must-view!

Download and follow along with our presentation [PDF]

Further reading…

• The New Gift Card Law — How it Affects Your Spa
• Selling Gift Cards Under the New Law
• Spas and the New CARD Act
• Pillsbury Law on the new requirements

Posted in Holiday Promotion Brief, Spa Marketing, SpaBoom Webinars • 2 Comments »

Groupon has been wildly successful, which is a good thing. For Groupon. For small businesses, it is a horrible deal. They take 50% of an already discounted deal while degrading any chance at client loyalty. Join us as we show you how to Roll Your Own Groupon and discuss the five steps to intelligent discounting. Learn how to increase profits, bring in new business and maintain your local brand value.

Space is limited.
Reserve your Webinar Seat NOW!

Title: Roll Your Own Groupon – Free Webinar
Date: Wednesday, September 22, 2010
Time: 1:00 PM — 2:00 PM EDT

Posted in Creating Customers, General, Spa Business Management, Spa Marketing, SpaBoom New Features, SpaBoom Webinars • 1 Comment »

How the New Gift Law Affects Your Spa

The new Credit CARD Act took effect on August 22nd, 2010, changing the rules (radically, in some states) for gift card and certificate sales in the United States. Despite what you may have heard, it has a profound effect on small businesses who sell gift cards or gift certificates. We'll show you how to navigate the new law and what you can do to protect your business.

Join Seth Gardenswartz at SpaBoom and Amy L. Pierce at Pillsbury Winthrop Shaw Pittman, LLP as they demystify the new rules.

Reserve your Webinar Seat NOW!

This webinar is Free. Space is limited.

Title: How the New Gift Law Affects Your Spa
Date: Wednesday, September 1st, 2010
Time: 1:00 PM — 2:00 PM EDT

What is Your Marketing Campaign Doing for You?

Marketing campaigns are all over the place these days. Everyone is searching for the magic message to create business in this economy. Do you have a plan to effectively market your spa/salon for the upcoming holiday season?

Join Janell on September 8th as she explores ways to maximize the relationships you have built with your existing clients and reach new potential clients by developing your most successful online marketing campaign for the holiday season now.

Reserve your Webinar Seat NOW!

This webinar is Free. Space is limited.

Title: What is Your Marketing Campaign Doing for You?
Date: Wednesday, September 8th, 2010
Time: 1:00 PM — 2:00 PM EDT

Posted in Creating Customers, General, Holiday Promotion Brief, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • 2 Comments »

UPDATE: For you Social Media enthusiasts, we FINALLY have our Social Media Revealed Webinar available for viewing!

Thank you so much for attending our webinar yesterday. If you would like to revisit anything we covered, feel free to view the video below or download the  presentation.

If you did NOT attend, you will find great information about preparing online for this holiday season and how it can help you win the revenue game. You'll see actionable tools to maximize holiday sales, and prepare for the holiday rush so you can be in the best position to help your business.

Download and follow along with our presentation [PDF]

Don't miss this opportunity to take advantage of SpaBoom's Online Marketing Suite at special pricing. Use or mention the referral code "yglab." The offers expire 8/27/10 so call or email us today!

Presenters are Seth Gardenswartz, VP Business Development, SpaBoom and Brigette Lemos-Norman, Social Media Manager and Program Developer, YG Laboratories.

Posted in Holiday Promotion Brief, Spa Business Management, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • Comment »

Don’t let the social media wave pass you by!

Join us for a webinar on August 11th. In one hour, Neil Ducoff of Strategies will join Seth Gardenswartz of SpaBoom and teach you how to leverage the most powerful force in media to drive more business into your salon or spa.

We will demystify the social media phenomenon, outline a straightforward strategy for using Facebook and Twitter, while highlighting powerful tips and common mistakes you can easily avoid. This webinar will help you spread your online influence quickly with fresh and timely advice you won’t find anywhere else.

This webinar is Free. Space is limited so reserve your seat today!

Click to Reserve your Webinar Seat NOW!

Space is limited.

Title: Social Media Crash Course – A Free Webinar to Ignite Sales
Date: Wednesday, August 11th, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Social Media, Spa Marketing, Spa Product Sales, Spa Technology, SpaBoom Webinars, Strategies • 2 Comments »

We enjoyed putting on this Webinar for a record-sized audience, and if you missed out on our great tips and action items for your website's competitive edge, you can still tap into our knowledge — download the presentation notes, or watch the webinar right here to get all of Janell's detailed explanations of each topic.

Download and follow along with our presentation [PDF]

Posted in Creating Customers, Spa Business Management, Spa Marketing, SpaBoom Webinars • 3 Comments »

Today's economy is tough for local, independent spas and salons.

Join us for a webinar on July 28th as Janell demonstrates how to leverage your online presence to develop the edge necessary to enhance client loyalty, drive more revenue and continue to generate growth for your spa or salon.

Space is limited.
Reserve your Webinar Seat NOW!

This webinar is Free. Space is limited so reserve your seat today!

Title: How to compete with Massage Envy — Free Webinar
Date: Wednesday, July 28, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom Webinars • 7 Comments »

Instant Gift Certificates alone are not enough anymore. Your full online marketing suite must comprise a perpetually up-to-date website, revenue generation, social media, email marketing and online booking.

Join us for a Webinar on Wednesday, July 7th, as Janell demonstrates the tools you need to be effective in the highly competitive modern marketing environment.

Space is limited.
Reserve your Webinar Seat Now!

Title: The New SpaBoom — Your Online Marketing Edge
Date: Wednesday, July 7, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa Website Design, SpaBoom New Features, SpaBoom Webinars • 4 Comments »

UPDATE: We now have the video available — sorry for the delay, and enjoy the show!

We enjoyed putting on the Social Media Webinar for everyone last week.

If you missed out on our great tips and insider scoop on how Facebook and Twitter can bolster your already fantastic brand, you can still tap into our knowledge — view the video and download the presentation notes in PDF format and then contact us if you have any questions.

Download and follow along with our presentation [PDF]

Posted in Social Media, SpaBoom Webinars • 2 Comments »