SpaBoom Webinars

How the New Gift Law Affects Your Spa

The new Credit CARD Act took effect on August 22nd, 2010, changing the rules (radically, in some states) for gift card and certificate sales in the United States. Despite what you may have heard, it has a profound effect on small businesses who sell gift cards or gift certificates. We'll show you how to navigate the new law and what you can do to protect your business.

Join Seth Gardenswartz at SpaBoom and Amy L. Pierce at Pillsbury Winthrop Shaw Pittman, LLP as they demystify the new rules.

Reserve your Webinar Seat NOW!

This webinar is Free. Space is limited.

Title: How the New Gift Law Affects Your Spa
Date: Wednesday, September 1st, 2010
Time: 1:00 PM — 2:00 PM EDT

What is Your Marketing Campaign Doing for You?

Marketing campaigns are all over the place these days. Everyone is searching for the magic message to create business in this economy. Do you have a plan to effectively market your spa/salon for the upcoming holiday season?

Join Janell on September 8th as she explores ways to maximize the relationships you have built with your existing clients and reach new potential clients by developing your most successful online marketing campaign for the holiday season now.

Reserve your Webinar Seat NOW!

This webinar is Free. Space is limited.

Title: What is Your Marketing Campaign Doing for You?
Date: Wednesday, September 8th, 2010
Time: 1:00 PM — 2:00 PM EDT

Posted in Creating Customers, General, Holiday Promotion Brief, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • 2 Comments »

UPDATE: For you Social Media enthusiasts, we FINALLY have our Social Media Revealed Webinar available for viewing!

Thank you so much for attending our webinar yesterday. If you would like to revisit anything we covered, feel free to view the video below or download the  presentation.

If you did NOT attend, you will find great information about preparing online for this holiday season and how it can help you win the revenue game. You'll see actionable tools to maximize holiday sales, and prepare for the holiday rush so you can be in the best position to help your business.

Download and follow along with our presentation [PDF]

Don't miss this opportunity to take advantage of SpaBoom's Online Marketing Suite at special pricing. Use or mention the referral code "yglab." The offers expire 8/27/10 so call or email us today!

Presenters are Seth Gardenswartz, VP Business Development, SpaBoom and Brigette Lemos-Norman, Social Media Manager and Program Developer, YG Laboratories.

Posted in Holiday Promotion Brief, Spa Business Management, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • Comment »

Don’t let the social media wave pass you by!

Join us for a webinar on August 11th. In one hour, Neil Ducoff of Strategies will join Seth Gardenswartz of SpaBoom and teach you how to leverage the most powerful force in media to drive more business into your salon or spa.

We will demystify the social media phenomenon, outline a straightforward strategy for using Facebook and Twitter, while highlighting powerful tips and common mistakes you can easily avoid. This webinar will help you spread your online influence quickly with fresh and timely advice you won’t find anywhere else.

This webinar is Free. Space is limited so reserve your seat today!

Click to Reserve your Webinar Seat NOW!

Space is limited.

Title: Social Media Crash Course – A Free Webinar to Ignite Sales
Date: Wednesday, August 11th, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Social Media, Spa Marketing, Spa Product Sales, Spa Technology, SpaBoom Webinars, Strategies • 2 Comments »

We enjoyed putting on this Webinar for a record-sized audience, and if you missed out on our great tips and action items for your website's competitive edge, you can still tap into our knowledge — download the presentation notes, or watch the webinar right here to get all of Janell's detailed explanations of each topic.

Download and follow along with our presentation [PDF]

Posted in Creating Customers, Spa Business Management, Spa Marketing, SpaBoom Webinars • 4 Comments »

Today's economy is tough for local, independent spas and salons.

Join us for a webinar on July 28th as Janell demonstrates how to leverage your online presence to develop the edge necessary to enhance client loyalty, drive more revenue and continue to generate growth for your spa or salon.

Space is limited.
Reserve your Webinar Seat NOW!

This webinar is Free. Space is limited so reserve your seat today!

Title: How to compete with Massage Envy — Free Webinar
Date: Wednesday, July 28, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom Webinars • 7 Comments »

Instant Gift Certificates alone are not enough anymore. Your full online marketing suite must comprise a perpetually up-to-date website, revenue generation, social media, email marketing and online booking.

Join us for a Webinar on Wednesday, July 7th, as Janell demonstrates the tools you need to be effective in the highly competitive modern marketing environment.

Space is limited.
Reserve your Webinar Seat Now!

Title: The New SpaBoom — Your Online Marketing Edge
Date: Wednesday, July 7, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa Website Design, SpaBoom New Features, SpaBoom Webinars • 4 Comments »

UPDATE: We now have the video available — sorry for the delay, and enjoy the show!

We enjoyed putting on the Social Media Webinar for everyone last week.

If you missed out on our great tips and insider scoop on how Facebook and Twitter can bolster your already fantastic brand, you can still tap into our knowledge — view the video and download the presentation notes in PDF format and then contact us if you have any questions.

Download and follow along with our presentation [PDF]

Posted in Social Media, SpaBoom Webinars • 2 Comments »

Facebook is the new Google. Use social media to draw clients to your spa — join us to learn how easy it is!

June 23rd, 1:00 pm — 2:00 pm EDT

Click here to register for the free webinar.

Social Media Revealed is the latest webinar in our online marketing for spas, salons and massage therapists series. Gather tips and tricks to strengthen your social media strategy while you learn the key role social media should play in any modern marketing mix, and how driving revenue should be an expectation, not a pleasant surprise.

This webinar is FREE so be sure to join in and learn.

Title: Social Media Revealed
Date: Wednesday, June 23rd
Time: 1:00 pm -– 2:00 pm EDT

Don't miss this webinar! Space is Limited. Reserve your seat now!

After registering you will receive a confirmation email containing information about joining the webinar.

Posted in Creating Customers, General, Social Media, Spa Marketing, SpaBoom Webinars • 1 Comment »

We enjoyed putting on the Social Media Webinar for everyone on Tuesday.

If you missed out on our great tips and insider scoop on how Facebook and Twitter can bolster your already fantastic brand, you can still tap into our knowledge — download the presentation notes in PDF format and then contact us if you have any questions. (UPDATE: This webinar recording was not up to our standards, but you can see the same information in our follow-up webinar from June 23rd: Social Media Revealed!)

Download and follow along with our presentation [PDF]

Posted in Social Media, Spa Marketing, Spa Search Engine Optimization (SEO), SpaBoom Webinars • 1 Comment »

Implement social media to enhance your position in the marketplace!

Spa consumers actively participate in social media, using Facebook and Twitter to navigate their active lives. Social media empowers consumers by giving them new venues to find information, make decisions and purchase products and services.

Learn how to leverage social media to enhance your spa brand using relevant and targeted content to drive more revenue to your spa.

Join Janell as she exposes the power and revenue potential of social media for your spa business. Her insight will help you connect with consumers and increase your spa’s online presence.

This webinar is FREE so be sure to join in and learn.

Titled: Social Media Exposed
Date: Tuesday, April 13th
Time: 1:00 PM – 2:00 PM EDT

Space is Limited. Reserve your webinar seat now!

FREE offer for existing and new clients that sign up for a Dynamic Website or Instant Gift Certificates!

We'll help you build your first social media campaigns for Mother's Day, Father's Day and Wedding season. Offer good through 4/27/10.

Don't miss this webinar!

After registering you will receive a confirmation email containing information about joining the webinar.

Posted in Creating Customers, General, Social Media, Spa Marketing, SpaBoom Webinars • Comment »

We enjoyed putting on the SEO Webinar for two separate audiences in the last few weeks, and if you missed out on our great tips and action items for your website's visibility, you can still tap into our knowledge — download the presentation notes, or watch the webinar right here to get all of Janell's detailed explanations of each topic.

Download and follow along with our presentation [PDF]

Posted in Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Webinars • Comment »

UPDATE: Missed the webinar? No problem — download the notes or view the video here.

Maximize your online visibility using smart SEO tactics!

Your website reflects the essence of your business to the online community. The biggest hurdle you must face is being seen online, consistently and easily. Search engine optimization, design functionality and activating revenue potential are a few of the key components to maximizing your online presence.

Join Janell as she outlines the top five secrets to website success! Increase visibility for your spa/salon and generate revenue while you do it!

This webinar is FREE so be sure to join in and learn!

SpaBoom Special Offer: Sign up for a Full Service Dynamic Website and we'll include our Smart SEO Service at no extra charge! A $499 value! Offer valid through March 31, 2010.

Title: 5 Secrets of SEO
Date: Tuesday, March 16th, 2010
Time: 1:00 PM – 2:00 PM EDT

Space is limited. Reserve your Webinar seat now!

After registering you will receive a confirmation email containing information about joining the Webinar.

Posted in Creating Customers, General, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Webinars • Comment »

A big "Thank you!" to those who attended our webinar on Tuesday.  If you couldn't make it, or you'd like to go over the materials again, we have a video of the whole session, as well as our presentation in pdf format (see below for the download link).

Or, download and follow along with our presentation [PDF] 

Don't forget to give us a call for assistance with your Valentine's Day marketing ideas, how to use some of the features we've discussed, and ask any other questions you might have!

Posted in SpaBoom Webinars • 4 Comments »

For those of you who were unable to attend Janell's fabulous webinar on November 17th (and on December 1st), we captured it on video.  Even if you did attend, you might find some areas to catch up on or review.

Janell covers everything from why email marketing is good business, to the ins-and-outs of managing campaigns.

From our earlier blog posts, you've learned why Talking to Your Clients is a must for your business, you've started gathering your clients' information, and you've decided how to reward them for their loyalty, it is time to send them some newsletters with your personal touch!

To follow along with the video, download the presentation [PDF]   

Posted in Creating Customers, SpaBoom Webinars, Tutorials • Comment »

Join us for simple, easy steps to get your email marketing UP and on track for the holidays!

Did you know that you already have access to powerful, effective email marketing with your SpaBoom service? And that it's FREE?

What's even cooler, is taking full advantage of SpaBoom's Blissful Email marketing takes very little time or effort on your part. Really!

The benefits of using email marketing are clear:

• Improved client retention and loyalty. Stay in close touch with your clients by sharing your latest and greatest services, special offers and product offerings. Position yourself as the answer to all of their spa and spa gift needs.
• Increased revenues and bookings. SpaBoom lets email recipients easily click your Instant Gift Certificate and Online Booking links and be purchasing and scheduling appointments from you in seconds! Reminding clients that spa gifts are the right choice, and giving them an easy way to buy gifts and book appointments means you'll generate additional sales year-round and fill your book while you do it!

Join us for a webinar, Activate Email Marketing and Increase Revenues, in which we'll provide simple, quick and effective ways to activate your email marketing, just in time for the holidays!

December 1, 2009, 1-2 p.m. Eastern. Register here.

We look forward to seeing you there!

Team SpaBoom

PS For a preview of what we'll cover in our webinar, see the SpaBoom Help file under Email Marketing for quick and easy pointers on how to get up and emailing right away!

Posted in Creating Customers, Spa Marketing, SpaBoom Webinars • Comment »

Now that you've learned why Email Marketing is a must for your business, you've started gathering your clients' information, and you've decided how to reward them for their loyalty, it is time to send them some newsletters with your personal touch!

The easiest way to start is simply make sure that you have our automatic campaigns enabled:

Go to Setup Tab, click on "Basics," and scroll down to the Email Marketing Section.  If the first box is not checked, it will look like this:

Go ahead and click the box, which will give you a few more boxes:

I recommend enabling everything to get the ball rolling ASAP.  That's it!  You can now go into your Marketing Tab and see which campaigns will be sent on your behalf — just click on "Email Marketing" in the left column.

Don't see anything?  Click "Update Emails" to get a current list of the campaigns we've created for the next few months.

Any of those schedule campaigns can be customized, from the time and date sent, to the text that appears in them, to the color scheme!  Just click on "Edit" to go into the campaign and start customizing away.  We have great detailed help topics on how to edit your campaigns, but that step is totally optional — you can just let the emails go on their timetable to all of your opted in clients automatically — that's the simplicity of the system.

For live demonstration and discussion, you'll want to sign up for either of our two webinars:

• November 17th or December 1st (both at 1 p.m. EST)

Posted in Spa Marketing, SpaBoom Webinars, Tutorials • 2 Comments »

Now that you've learned how to get your client list started, you've printed out some lovely collateral forms for your front desk, and those email addresses are rolling in, what do you say to your clients?  You can send them a little "Greetings — thanks for being our fan!" email with some featured services or promotions just in time for their seasonal shopping.

First, we recommend that you enter your services into your SpaBoom account.  Why go through the trouble?  There are two very important reasons, one is good for you and one is good for your clients:

1. Service-based Gift Certificates are on average 10% larger compared to dollar IGCs.   If your average dollar IGC is $100, it is normal for your average service-based IGC to be $110 or more.
2. Services are personalized to the recipient, giving them a warm fuzzy they'll keep when they visit you for their appointment.

Featured Services Event — Let's use this for our example:  discounted services for a short 3 day window after Thanksgiving.

• Click the Marketing tab, then click "Events" on the left side of the page.
• Click "Add Event" under Tasks, on the left side of the page.  Make sure the Type is set to "Special," and fill in your Headline and Narrative fields to describe your promotion.
• Choose start and end dates for the special, in this case November 27th and November 29th, and optionally choose a GC Category.  This lets you highlight a group of IGC designs on your Gift Certificate page for the duration of this Event.
• Now choose Featured Services.   It can be your most popular service, or an underdog you'd like to promote — go ahead and enter a special price, which will only apply during the date range for the special.  If you enter an offer description, it will be shown in your menu of services in Instant GCs and Online Booking.

If you'd like some other options for Specials in your Events, choose these from the "Special" drop-down list:

• Percentage Discount — Sell all of your Instant Gift Certificates for a limited time at any percentage discount you choose!
• Buy One, Get One  (or as we like to call it, "BOGO")  I like this kind of promotion — it will get your purchaser back into your business for themselves!  You can give the purchaser an additional GC when they buy an IGC at a certain dollar threshold.  You have complete control of the details of the offer, and we've even set up some default ones to get you started.  Read our help file on "Buy One, Get One".

Stay tuned for Step Three on Friday — Email Campaigns, Automatic and Customized

And don't forget our live demonstration and discussion. Sign up for either of our two webinars:

• November 17th or December 1st (both at 1 p.m. EST)

Posted in Spa Marketing, SpaBoom Webinars, Tutorials • Comment »

We started our series on starting Email Marketing last Thursday by discussing why it is so important for your business — both your clients' satisfaction and your bottom line.  Now we're getting started with your THREE easy steps to begin.

What are the reasons that you sign up for online newsletters? If you're like me, there are two: you adore the business and want to know everything that is going on, OR you like the business and they are offering a nifty promotion.  Both situations are opportunities for a rewarding customer-business relationship.

Signing up for a newsletter could be thought of as a transaction — your client is giving up personal information to you with the expectation that they will receive value for it, and you as the business are receiving the gift of attention from them — a valuable gift indeed. SpaBoom lets you give your clients a gift back automatically, just to show them that their information and their attention is taken seriously.

Let's talk client list.  "Client list," you say?  Take a look at your Clients tab in SpaBoom and see who's in there.  Just a few GC purchasers?  Read on…

Your front desk is key.  Every time a client walks through the door, checks in for services, or is escorted to their appointment, you and your staff have the chance to build that relationship.  You have tools to make it happen using your SpaBoom account:

1. Sign-in sheets
   • Use our handy sign up pads, or customize your own design in our Collateral (comment cards) tool.  Read our Collateral Help for easy setup!
   • Provide space for their email address, with the enticement of a gift offer when they confirm their email — show them you value their information
   • Guide your staff on what to say. When walking the client back to the front desk to check out, they might say this, "I'm so glad you came in today — we'd love to see you again.  Don't forget to put your email on our guest sign-in pad so we can let you know when we have specials just for our client list."  Use your own spa's voice and customize the words to suit the mood, the client, even the weather!
2. Reward confirmed emails
   • Go to the Marketing Tab in your SpaBoom account, click "Turn On" email signup offers and then customize your message to make it really stand out.  There's a wide range of built-in ideas — great stuff like "10% Off Next Visit," "$5 Off Services," even "Complimentary Product" — use our Offers Help Topic for detailed information.
3. Add Client Info to SpaBoom
   • For every email collected, just add it in SpaBoom on the Clients tab: click on "add client" to get going.  Or, edit existing clients with new details by searching their name first.
   • Each client added will be verified through email, and this is how they collect their gift from you!

Other ways to gather clients' information into one place:

• Export your email client list and then import it into SpaBoom — Importing Your Text Client List.
• Put a link on your website to your newsletter subscribe page — Adding Your Subscribe Link.

For live demonstration and discussion, you'll want to sign up for either of our two webinars:

• November 17th or December 1st (both at 1 p.m. EST)

Posted in Spa Marketing, SpaBoom Webinars, Tutorials • Comment »

One of the most effective things you can do to grow your small business — whether day spa, salon, resort, or any combination thereof — is to build relationships with your clients.  Your clients are your lifeblood:  keeping them happy and coming back is a far easier task than finding brand new customers.

For that reason, SpaBoom offers you simple tools to connect with your existing clients — so simple, in fact, that you'll be amazed at how little time it takes for fantastic results to your bottom line, not to mention your job satisfaction.

This Activate Email Marketing series in three parts is our how-to guide for Email Marketing if you've never done it before — easy steps you can take to create better customer relationships.

To bring everything together, make sure you attend one of our TWO Webinars: November 17th or December 1st, both at 1 p.m. EST, to see the steps in action and have your questions answered.

First, let's talk about why you should talk to your customers:

1. Your existing clients are gold to your business — through them you can continue to improve month after month.
2. From their own experience your clients have an idea of what you can provide to them.  Keeping them up to date on new specials or changes will keep them engaged.
3. You already have a relationship:  since they have done business with you before, it is almost certain that they already appreciate your contribution to their life.
4. Happy clients will talk to their friends:  chatting about their weekend massage or giving advice on the best local place for a facial is something that will happen when you are doing a great job.
5. Emailing existing customers is one of the most effective ways to keep them engaged and coming back to you with new business or even new referrals.

Watch for the next blog post on November 9th, Step 1: Gathering Client Information

Posted in Spa Business Management, Spa Marketing, SpaBoom Webinars • Comment »

Join us for a live webinar on Wednesday, September 2nd, 1:00-2:00 PM EDT

Before you launch a retail program, you should take the time to assess your needs. Determine first whether retail makes sense for your business, and if so, how best to lay the foundation for a healthy program.

Join Seth Gardenswartz, SpaBoom's VP of Business Development, and CBI's Director of Marketing Krista Medlock as they map out how to determine whether retail is a good fit for you, and how best to plan a program that minimizes your initial investment while maximizing your potential for profit and ongoing retail success.

Reserve your Webinar seat now!

Join us to learn whether retail is a good fit for your business, and how to create a solid retail plan if it is!

Title: Fundamentals of Retailing – Part I

Date: Wednesday, September 2, 2009

Time: 1:00 PM – 2:00 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

Posted in General, Spa Product Sales, SpaBoom Webinars • Comment »