SpaBoom Webinars

Our Aveda marketing webinar was full of great ideas for ALL spas and salons – 'tis the spring season and it is time to revamp your strategy and focus on the clients you want to attract! Don't let summer creep up, like it always does – take charge and you'll have a wonderful warm season this year.

Watch the webinar all over again, as it was recorded on April 30th:

Download the presentation: Aveda Marketing Webinar [PDF]

Posted in Spa Marketing, SpaBoom Dynamic Websites, SpaBoom Webinars • Comment »

Janell was "rocking the webinah" yet again with a presentation on how to reward your clients with . . . Rewards! This is SpaBoom's newest feature and ready for your use and feedback (see our blog post on how to get it started in mere moments, here: Reward Your Repeat Customers)

Watch the engaging and quick webinar on strategy and how to hit the ground running (the start is even hitting the ground running – sorry for that!), held on April 17th: Thanks For Being a Friend

Download the presentation: Thanks For Being a Friend [PDF]

Posted in Creating Customers, Social Media, Spa Business Management, SpaBoom New Features, SpaBoom Webinars • Comment »

You've worked hard to get clients in your doors – but getting them to come back time and time again seems like the holy grail of service businesses. If you have our "Suite Plus" marketing package, you can offer your customers just one more little perk to help them remember how great your services are and to keep coming back: Rewards!

We just had a Webinar explaining the concept and going into some marketing strategies to use while creating your Rewards Program, but this is a simple "how to get started" – no fuss. (Watch the webinar here, any time – just look for the one called "Thanks For Being a Friend" on 4/17.)

Here's how to create your first Rewards Program:

1. To enable Rewards, head over to the Marketing Tab and scroll down to the bottom where you see the "Turn On" button under the Rewards Section:


No Rewards button? Nothing on your Marketing Tab? You might need to upgrade your account to include our Plus Marketing Suite to get Rewards and all the super awesomeness we have crafted for your spa management needs.

2. Or click on Rewards in the side column, then click on "Go":
3. To view your Reward program, click "Rewards" in the left column on your Marketing tab. You'll see the default rewards program we have set up for you to get started:
4. To change the name, just edit the field and click "Save" or "Update".
5. Next, decide how much you'd like to reward your customers and how much you'd like each Reward Point to be worth. For some businesses, equating 10 Reward Points to 1 dollar of value is easy. Your customers will rack up points quickly which makes it almost a game. Then they can redeem their points for Offers or Gift Certificates of your choosing, keeping the cycle of their business with you alive.

Examples of Rewards Program Strategies

• Let's say you place a huge value on follow-through with referrals. Leave the default points for "Share with a friend" to 0 (that way you will not be rewarding for one of your clients essentially sending out spam to their friends or random email recipients), but then set "Shared friend signup" to a large number – perhaps 100. That means you're effectively granting a $10 gift to your new referred customers – not a bad deal for them and an effective way for you to grow your clientele.
• On the other hand, what if you really value any current client who would simply recommend a friend of theirs to you – providing an email address – even if the friend never becomes a client? Easy – then just set "Share with a friend" to something other than 0. We recommend setting it to "1″ and keeping the "Shared friend signup" number much higher to give the existing clients a reason to make sure their friend signs up!
• Rewarding the Services clients: to pamper the clients who purchase Services, set your Points level for the Services purchases to higher than that of dollar GCs or Deals. Easy!

Let us know what you think and how you plan to use your Rewards Program to grow your loyalty!

Posted in Spa Marketing, SpaBoom New Features, SpaBoom Webinars, Tutorials • 4 Comments »

We hope you found much to love in our Facebook Timeline for Brands webinar. Considering the changes went live today on Facebook, you need to make sure your strategy is in place to present your very best face forward to your public – clients and future customers!

Download and follow along with the presentation here: Facebook Timeline Webinar Slides.

Watch the webinar on all these changes and your strategy, held on March 27th: Facebook Timeline for Brands

Download the presentation: Facebook Timeline for Brands [PDF]

Posted in Social Media, Spa Business Management, Spa Technology, SpaBoom Webinars, Tutorials • Comment »

It's only been a few days since Janell presented her amazing webinar on revitalizing your salon's marketing image, and our materials are ready so you can relive the experience, or see it fresh. (Join us next time for awesome Q&A at the end and the chance to get your inquiries addressed.)

You can perfect your salon's marketing image, taking advantage of the first 2 biggest and busiest seasons in the industry — Mother's Day and The Wedding Season.

Janell demonstrated how to craft perfect multi-media campaign messages, utilize interesting and expert tips, and broaden your message reach while creating convenience for your clients — all in less time than a color treatment takes!

Watch the video:

Download the presentation: 30 Minute Salon Marketing Makeover [PDF]

Posted in Creating Customers, Social Media, Spa Marketing, SpaBoom Webinars • Comment »

Valentine's Day is almost here and the holiday is a natural fit for spas and salons. Boost your first quarter revenue by catching up on the amazing webinar by Janell from this Wednesday!

She showed easy marketing strategies that generate gift certificate revenue and effectively promote your brand this Valentine's Day – you can't miss this, and you have just one more business day to take advantage of our pre-holiday signup deal, too!

Watch the Video: Market the Love for Valentine's Day – Webinar

Download and follow along with our presentation [PDF]

Posted in Creating Customers, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • 1 Comment »

Valentine's Day and spas are a natural fit, so lose the Hallmark holiday blues and boost your first quarter bottom line!

Join us as we outline effective, easy marketing strategies that generate gift certificate revenue and effectively promote your brand this Valentine's Day.

Reserve your Webinar Seat Now!

Title: Market the Love for Valentine's Day – Webinar
Date: Wednesday, February 1st, 2012
Time: 1:00 PM – 2:00 PM EDT

Posted in General, SpaBoom Webinars • Comment »

Janell showed her fantastic skills as a presenter yet again on the 18th, bringing you up to speed on trends in the market for 2012 that will help boost your bottom line, create new customers, and generally get everyone on YOUR bandwagon.  How can you not love that?

If you couldn't make the webinar, we're sorry to have missed you! But, you can download the presentation and watch the video streaming at your convenience right here. Just block out some time for our next webinar – we always have great Q & A sessions at the end, and a limited-time special that you'll want to know about.

Watch the Video: 3 Trends in 2012 You Can't Afford to Miss

Download and follow along with our presentation [PDF]

Posted in Spa Marketing, Spa Technology, SpaBoom Dynamic Websites, SpaBoom New Features, SpaBoom Webinars • 1 Comment »

There are 3 types of promotions that encourage consumer confidence and facilitate spending — Do you know what they are?

Join us as we discuss the mechanics and psychology of marketing trends for 2012 designed to drive loyalty and increase revenue for spas and salons.

Reserve your Webinar Seat Now!

Title: 3 Trends You Can't Afford to Miss – Webinar
Date: Wednesday, January 18th 2012
Time: 1:00 PM – 2:00 PM EDT

Posted in General, Spa Marketing, SpaBoom Webinars • Comment »

The holidays are ripe with new purchasing activity, but your time is running out. Thankfully, we just had a webinar about your strategy to take you through the holidays and use promotions to get YOUR brand front and center with the clients that will appreciate your services.

We discussed 3 easy promotions to increase your last minute holiday sales for the next seven weeks without spending more than 15 minutes to put them in action. Download our presentation, or watch the video and get yourself excited!

Watch the Video: Hot and Fast GCs for the Next 7 Weeks

Download and follow along with our presentation [PDF]

Posted in Holiday Promotion Brief, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • Comment »

The holidays are ripe with sales opportunity, but time is limited during this hectic season.

Join us as we discuss 3 easy promotions to increase your last minute holiday sales for the next seven weeks without spending more than 15 minutes to put them in action.

Reserve your Webinar Seat Now!

Title: Got Sales? Hot and Fast GC's For 7 Weeks – Webinar
Date: Tuesday, November 1st, 2011
Time: 1:00 PM – 2:00 PM EDT

Posted in General, Spa Marketing, SpaBoom Webinars • Comment »

Did you know there is less than a month until holiday shopping begins in earnest? Last month we gave you strategies on how to perfect your holiday marketing campaign. First, watch our webinar from last month and get caught up, then check in on our latest webinar – how to put it all together.

Yesterday, Janell and Dena took the tips to the next level – how to maximize and follow through on your online holiday marketing campaigns. We used the word "execute" for a reason – you will be the killer present under the tree for your clients this holiday season – just make sure they know it and keep coming back to everything that you offer.

If you could not be with us, just view and download our webinar files on your own schedule — but do it soon!

Watch the Video: Execute Your 2011 Holiday Campaigns

Download and follow along with our presentation [PDF]

Posted in Creating Customers, Holiday Promotion Brief, Spa Marketing, SpaBoom Webinars • Comment »

It's the end of September. NOW is the time to perfect your holiday marketing campaign. It might seem soon, but trust us, your clients shop earlier every single year and having your strategy in place as soon as possible will get YOU in front of their shopping list before many of your local competition. Our webinar this week is exactly what you need.

Janell and Dena were rockin' and rollin' on Wednesday, taking a holiday-hungry audience through tips to leverage your online holiday marketing campaigns, resulting in growth potential for the coming year and increased revenue for your salon/spa this holiday season.

If you could not join in for the engaging presentation, just view and download our webinar files on your own schedule — but do it soon!

Watch the Video: Ignite Your Holiday Revenue for 2011

Download and follow along with our presentation [PDF]

Posted in Creating Customers, Holiday Promotion Brief, Social Media, Spa Gift Certificates, Spa Marketing, Spa Search Engine Optimization (SEO), SpaBoom Webinars • Comment »

Seth and Dena were the dynamic duo on Tuesday, taking a rapt audience through the often complicated world of merchant accounts and credit card processing. Basis points, default rates, rewards cards, oh my! We hope to have simplified much of the jargon and allowed you to take a fresh look at your monthly statement, and decide what to do next to benefit your business.

The nutshell? Most businesses (including yours) could be paying less, but it often takes a ton of hard work and negotiations.

If you could not join in for the fascinating presentation, just view and download our webinar files and catch up on your own schedule – and then take action to help your bottom line.

Watch the Video: What Credit Card Processors Don't Want You To Know

Download and follow along with our presentation [PDF]

Posted in Merchant Accounts, Spa Business Management, SpaBoom Webinars • 3 Comments »

Banks take thousands of dollars out of the average spa or salon's profits by making credit card processing fees hopelessly confusing. However, if you understand how their shell game is played you'll keep more of your hard earned money.

Join us as we slice open the grizzly underbelly of credit card processing fees and give you the tools needed to negotiate a better deal.

In this hour, learn how to calculate your actual rates, understand the two dominant pricing structures all processors use and then we'll explain the new Durbin Amendment (commonly called the Dodd-Frank Bill or the "Swipe Fee" Law), which goes into effect on October 1st, 2011, and how it can save you money.

Reserve your Webinar Seat Now!

Title: What Credit Card Processors Don't Want You to Know – Webinar
Date: Tuesday, September 13th, 2011
Time: 1:00 PM – 2:00 PM EDT

Posted in General, Merchant Accounts, SpaBoom Webinars • Comment »

Janell does it again, walking you and a whole webinar audience through the tricky waters of creating strategic promotions. She showed which type of promotions will deliver more sales versus which develop new clients or even which are better at increasing brand exposure.

The magical three (group deals, daily deals, featured specials) made for a fantastic learning session and we hope you enjoyed it.

If you could not join in to take part in the discussion, just view and download our webinar files and catch up on your own schedule – and then hop to it by creating your own amazing promotions.

Watch the Video: Three Strategic Promotion Tools

Download and follow along with our presentation [PDF]

Posted in Creating Customers, SpaBoom Webinars • Comment »

We are so excited that many of you could join us as Janell went over 3 common mistakes that spas and salons make with their email marketing campaigns. These mistakes could damage reputations and squash potential relationships! We discussed the mistakes and how to increase your email list to achieve success.

If you missed all the fun, just view and download our webinar files and catch up on your own schedule – but do it soon and capture some hot summer interest.

Watch the Video: Email Marketing Success or Failure

Download and follow along with our presentation [PDF]

Posted in Spa Business Management, Spa Marketing, SpaBoom Webinars • Comment »

Did you know there are 3 common mistakes that spas and salons make with their email marketing campaigns that damage their reputation and squash potential relationships?

Join us as we discuss the mistakes and how to increase your email list to achieve success.

Reserve your Webinar Seat Now!

Title: Email Marketing — Success or Failure? — Free Webinar
Date: Wednesday, July 13th, 2011
Time: 1:00 PM — 2:00 PM EDT

Posted in General, Spa Marketing, SpaBoom Webinars • Comment »

We are so excited that many of you could join us to talk about how to reach your spa or salon clients where they are most accessible — their mobile phones.

Janell and Seth went over how text messaging is one of the quickest ways to encourage action with your existing client base – text messaging directly to your interested clients, right from your SpaBoom account. Not only that, getting the word out to your own employees about last minute scheduling or other important news is a fantastic feature.

If you missed all the fun, just view and download our webinar files and catch up on your own schedule – but do it soon and capture some hot summer interest.

Watch the Video: Text Messaging to Increase the Bottom Line

Download and follow along with our presentation [PDF]

Posted in Social Media, SpaBoom New Features, SpaBoom Webinars • Comment »

Reach your spa or salon clients where they are most accessible — their smart phones.

Text messaging is one of the quickest ways to encourage action with your existing client base.

Join us as we explore the best uses of text messaging for your salon or spa business to enhance relationships and fill those last minute appointments.

Text Messaging to Increase the Bottom Line — Free Webinar

Reserve your Webinar Seat Now!

Title: Text Messaging to Increase the Bottom Line — Free Webinar
Date: Wednesday, June 22nd, 2011
Time: 1:00 PM — 2:00 PM EDT

Posted in General, SpaBoom New Features, SpaBoom Webinars • Comment »