SpaBoom Dynamic Websites

Janell showed her fantastic skills as a presenter yet again on the 18th, bringing you up to speed on trends in the market for 2012 that will help boost your bottom line, create new customers, and generally get everyone on YOUR bandwagon.  How can you not love that?

If you couldn't make the webinar, we're sorry to have missed you! But, you can download the presentation and watch the video streaming at your convenience right here. Just block out some time for our next webinar – we always have great Q & A sessions at the end, and a limited-time special that you'll want to know about.

Watch the Video: 3 Trends in 2012 You Can't Afford to Miss

Download and follow along with our presentation [PDF]

Posted in Spa Marketing, Spa Technology, SpaBoom Dynamic Websites, SpaBoom New Features, SpaBoom Webinars • 1 Comment »

Google is always changing their algorithm for producing search results — every week. But they've made two particularly large changes recently that I want to talk about.

The Farmer Update

The first change was back in February, and is often referred to as the Farmer update. It's good news for all of us Internet citizens, because it reduced the rankings of content farm websites that produced poor content or content scraped from it's original source. We all know it when we see it: you click on on a link in search results, get a page filled with ads and a little bit of keyword-stuffed content.

This same effect can be seen on the hundreds of useless yellow page-like directory sites that show just basic information about your spa. Google pushing these sites down in search engine results pages (SERPs) makes it easier for your website to move up in the rankings and for Google Places to take prominence.

This has been a long-standing trend in Google's algorithm for a while, and the Farmer update just re-enforces Google's strategy.

The Freshness Update

It's been a long-standing struggle for Google, the tendency to trust old, established sites more but with an interest to show the most current and relevant results. Last week's Freshness update indicates an increased emphasis on newness.

So, the best combination? Established sites with regular updates. The Freshness update specifically targets search queries that Google has decided are about current events. You may think this doesn't apply to your spa, but I see this as part of a greater trend, on Google's part, to give better ranking to regularly updated, regularly growing websites. And your spa needs to be one of them.

What We Do to Help

We're constantly tuning our Dynamic Spa Websites platform for search engine optimization (SEO). For example:

• We make blogging easy! Write a blog article, and it updates your website, Facebook and Twitter with one click. Then, your blog articles roll up into email campaigns to create your email newsletter.
• Every time your website content is updated, either from content changes, blog articles, menu changes, new events, etc. SpaBoom automatically pings Google, Yahoo, Bing and Ask to notifying them of your changes.
• Automatic new content: One of things Google loves to see is websites that naturally grow in size, consistently over time. SpaBoom's built-in marketing campaigns always keep your website current and relevant, and those campaigns automatically create new pages on your site to keep it growing.
• Sitemaps are the blueprint of your website, showing search engines where to go on your site. SpaBoom automatically creates and updates your website sitemap, maximizing the indexing by search engines of your website.

Posted in General, Spa Search Engine Optimization (SEO), SpaBoom Dynamic Websites • Comment »

Fusion Aveda Salon and Spa is located in Port Saint Lucie, Florida. They have created a beautiful setting for their full-service spa, with a spa lounge and their quiet and tranquil treatment rooms.

Fusion's spa menu is rich with signature treatments including skin resurfacing facial treatments, exotic body scrubs, chakra balancing massages and exhilarating facials. The staff at Fusion Aveda Salon and Spa is extremely knowledgeable about new Aveda products and their spa services.

Fusion's new website takes their business to the next level with a homepage that is uncluttered, easy to navigate and sophisticated to meet the needs of their customers. The new website makes it simple for clients to purchase Instant Gift Certificates, book appointments online and follow their business on Facebook and Twitter.

Fusion has added a short video to their homepage, an important source of information for potential customers and a valuable marketing and SEO tool for all local spas and salons. Businesses are using video to educate and provide service demonstrations, which can increase conversions and take relevance to the next level with information that written content can't convey.

Fusion's new website raises the bar for other spas and salons in their geographical area and it will help Fusion generate more traffic online. Now it's so easy for visitors to see the menu and choose from their great selection of spa and salon services.

This is a beautiful and elegant website that will help Fusion Aveda Salon and Spa build online traffic and increase revenue for their business. They can easily make changes to the website and consistently keep content fresh to improve their SEO rank.

Posted in General, Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Dynamic Websites • Comment »

There is no excuse for bad website design so don't let your salon website become a visual train wreck.

You might have missed your chance to take in the LIVE personality and sparkle of our webinar on Monday with Seth and Janell, but you can still learn the top 5 salon website design disasters and then how to avoid them with attractive and sophisticated designs that are useful to customers — just view and download our webinar files and catch up on your own schedule.

Janell and Seth reveal the latest website design trends that engage clients and seamlessly tie into content leaving a lasting impression.

Watch the Video: Top 5 Salon Website Disasters

Download and follow along with our presentation [PDF]

Posted in Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Dynamic Websites, SpaBoom Webinars • Comment »

Establishing a new business can be a challenge. Creating an online presence, takes time and consistent hard work.

Infinity Medi-Spa is a new business in Wasilla, Alaska. They offer a full range of services including, massage, laser, physician services and body treatments. In addition, they are committed to using products that are safe for clients and the environment. Infinity Medi-Spa was designed to help clients achieve their beauty, wellness and anti-aging goals in a tranquil environment.

SpaBoom had an opportunity to work with Infinity Medi-Spa to develop a new logo for their business as well as a new dynamic website. Infinity worked with our graphic designer to create a unique logo that blends their particular expertise in both spa and medical services.

Infinity Medi-Spa’s new website gives them full online functionality, the ability to engage with customers and grow their business. They have set a great foundation for success as a small business, their website propels them ahead of over 50% of all local businesses in the United States.

The website’s clean navigation and intuitive design helps clients engage seamlessly. If a client wants to view the services menu, buy an Instant Gift Certificate or book an appointment online it is simple to see where to go right away, there are no extra steps.

It is a proven fact; successful spas consistently use their website’s online capabilities because it is critical to customer engagement. SpaBoom’s email marketing and integrated social media features are designed to help spas communicate with clients efficiently and effectively. It is all integrated, spas can set up a promotional email or use SpaBoom’s default emails along with social media posts and be ready to go.

For New Spas we highly recommend:

• Claim your Google Places Listing. It is one of the most important steps in making sure potential clients can find you online. Do this immediately.
• Develop an email list, but ask permission first. It will always backfire to email people who don’t want to hear from you.
• SpaBoom sets up your website with a great SEO foundation but you can always do more. Determine your key phrases both specific to your business and location and broad enough for general searches. Most importantly, use them in your website content and marketing.
• Get reviews! It all starts with great customer service but it is always ok to remind clients to leave a review online.
• Use email marketing, it is designed to help you retain customers and deliver valuable promotions and information.
• Make sure you are on the Joy of Spa and Spa Emergency! directories.
• Blog, one post per week. Use your keywords and phrases and add fresh, relevant content consistently.

Infinity Medi-Spa is ahead of the curve with an effective website, online engagement and a strong set of communication tools all baked in from the start.

Posted in General, Spa Website Design, SpaBoom Dynamic Websites • Comment »

It may be snowing in New York, but there is a roaring fire and warm, tranquil atmosphere welcoming guests at Time for Me Wellness Center in Clinton, New York. This is a spa retreat offering unparalleled services in a friendly and uplifting setting. It is a haven for all seasons where the staff is focused on putting their client’s needs first with customized services to meet their specific wellness requirements.

A Time for Me Wellness Center was built on the philosophy that it could greatly enhance the lives and health of people in the community. It is a sanctuary where guests can de-stress and relax no matter the weather outside.

The new Time for Me Wellness Center integrated website provides new clients with a thorough overview of their beautiful facility. They enlisted a professional photographer and it has paid off. The wellness center comes alive on their website, the photographs really convey its beauty and transmit a sense of tranquility and coziness.

The wellness center is building a strong community on Facebook. They promote gift certificates, treatments specials and provide information on the new products and services they offer.

They offer facials, massage, maternity massage and treatment packages. They have created a rejuvenating environment and recently expanded their offerings to include chiropractic services and fitness classes including yoga and cycling, through Studio 8 Fitness.

Posted in General, SpaBoom Dynamic Websites • Comment »

Mention the word splash page and our web designer’s face cringes; her body lets out a shudder. She declares,

That added barrier encourages online visitors to hit the back arrow fast and they won’t come back either. It really makes consumers frustrated and that sentiment transfers directly to a spa brand.

It’s so easy to lose sight of what website design is all about, your spa customers. They are online searching for valuable content, quick solutions and answers. It’s all about developing content they demand, so don’t create delays, irritate them or breed confusion with your website design.

With the online customer in the forefront, here are some website disasters that your spa business must avoid.

Predators Eat Peacocks with Cumbersome Plumage

Websites that put beauty first will not survive online. Clear navigation and functionality rule the roost. Dynamic websites are designed to organize information around consumer’s needs for maximum clarity. Functionality means that consumers see where they want to go intuitively, simple and easy.

If your core architecture is convoluted or “Shazam groovy” it might win awards but no one will find your website and those who do will be searching for the clever navigation hidden beneath layers of flash induced lightning bolts.

Also, avoid confusion with wearisome rollovers and maddening sub-navigation; each extra step moves you farther away from meeting consumer’s online needs.

Hieroglyphics are Antiquated for a Reason

Keep your typography readable, easy on the eye and don’t overwhelm consumers with too much information.

says Lori Patton a SpaBoom graphic designer. Visually, stick with standard, easy to read fonts and don’t overwhelm with over-sized graphics that clutter up the page.

Speed Dating vs. Stock Photography

Imagine perusing a dating website, among the suitors is an unbelievably gorgeous picture, a profile that looks too perfect and sculpted. In real life, we just don’t buy it. Spa consumers want to see what your spa looks like, not an endless array of stock photography. Research shows that real photos on websites lead to higher engagement and more revenue.

So invest in a great photographer and obtain attractive photos of your spa. It will provide more value to your website long-term. Video can work, but remember it is a huge online commitment to ask visitors to stop and listen to a 5-minute introduction. A single photo can speak volumes and work just as well.

Do Seek Balance with the Golden Ratio

Like all good things, balance is key to effectiveness in life and online. The Golden ratio has been used for centuries to create design that is aesthetic and welcoming to the eye. The ratio connects to a language that your brain is hardwired to understand, think of a nautilus shell. As the spirals get smaller they do so in a natural progression that is proportional to each spiral. The visual look of your website should incorporate your sense of good proportion and that will produce a design that is pleasing and harmonious to online consumers.

Posted in General, Spa Website Design, SpaBoom Dynamic Websites • 1 Comment »

Clients love the new Waterfalls Day Spa website. It is easy to navigate and is packed with valuable information that will enhance a client’s entire spa experience. They can easily book spa appointments, purchase instant gift certificates and check out recent reviews right from the home page. The day spa offers a variety of ongoing skin and beauty workshops for clients. They can learn how to protect their skin during the cold winter months or test out new makeup looks for the holidays.

The Waterfalls Day Spa is located within the historic Middlebury Inn in Vermont. The Inn offers visitors a welcoming stay in a vibrant college town that is steeped in character and beauty. Waterfalls Day Spa offers a variety of spa services for locals and guests with a focus on relaxation, rejuvenation and helping clients maintain healthy skin. They also offer a full range of bridal services, including facial and bridal makeup packages, hair and eyelash application, everything a bride needs to feel ready and beautiful on their wedding day. The day spa is party central, with Glittericious and No Boys Allowed birthday party packages for girls 7-14. These creative parties allow birthday girls to be superstars and provide a creative option for parents seeking a unique birthday party.

The Day Spa succeeds in offering their clients a variety of spa options. There is an entire page on the website devoted to specials and events at the spa. The Day Spa utilizes SpaBoom default campaigns and have a variety of workshops for clients to choose from, even better they can share it on Facebook.

The Waterfalls Day spa offers soothing and relaxing experiences from the moment clients enter the spa. They create an environment that melts away the stress and ensures that clients feel happy and relaxed throughout their entire spa experience.

Posted in General, Spa Website Design, SpaBoom Dynamic Websites, SpaBoom Online Booking • Comment »

The Skin Beauty Lounge is a beautiful spa that was built within a historic community in Washington DC. The spa has focused its business on body treatments, skincare and specialized waxing services. The spa is also adding new exclusive treatments that can enhance each client’s spa experience and will exceed their expectations. The Skin Beauty Lounge has built their business very effectively with a specialized mix of star powered brand, results oriented treatments, skin expertise and client loyalty.

The Skin Beauty Lounge needed a website to keep up with their growing business so they called SpaBoom. "We were very excited to help the spa create a custom, dynamic website. It has given them comprehensive online marketing tools and the flexibility they needed to take their business to the next level," says Kathy Watts, a SpaBoom Implementation Specialist.

The spa is actively using the website's Facebook and Twitter integration, they can set up their social media communications and they will automatically post at the desired time. The spa consistently communicates with clients using SpaBoom default campaigns, their own custom emails and they also leverage social media to extend their message to new social networks. It is an effective way to promote specials, announce new products and dispense valuable spa information.

Clients rave about the spa's waxing services, a reputation they have earned with a professional staff, exceptional service and a gentle approach that makes clients feel comfortable and relaxed. Their skin experts offer a complementary skin consultation; they answer questions and concerns and continue to provide ongoing education that is specifically designed to extend the effects of each spa treatment.

Posted in General, Spa Website Design, SpaBoom Dynamic Websites • Comment »

Nature’s Paradise Day Spa in Pinole, California is a source of warmth and tranquility; they seem to magically melt away the stress of daily life. The knowledgeable skincare staff is conscientious about using natural products and providing their clients with the latest, cutting edge spa treatments.

Nature's Paradise Day Spa has launched their new dynamic website powered with SpaBoom’s integrated online marketing suite of tools. The new website extends their spa presence online, generates new revenue, builds repeat clientele and offers built-in email campaigns that Nature’s Paradise can customize to fit their specific needs. Now their website automatically posts events and the click-to-edit feature keeps content fresh and relevant.

From a single log-in the spa can quickly schedule and send email promotions, automate their Twitter and Facebook posts, activate BoomTime Deals, generate transactions with branded Instant Gift Certificates, keep website content and graphics fresh, update online menus and activate special events. They can also measure the impact of their online advertising using SpaBoom reports.

Nature’s Paradise leverages Joy of Spa’s national directory exposure with the Joy of Spa badge on their website. The spa offers their client’s skincare and body treatments, massage, nail therapy, cellulite reduction, hair removal, eye treatments, hair styling and makeup treatments. Nature’s Paradise Day Spa has created a soothing environment to showcase an array of skin and body treatments that leave clients feeling beautiful and rejuvenated.

Posted in General, Joy of Spa, Spa Website Design, SpaBoom Dynamic Websites • Comment »

MaxAesthetics, a boutique med spa located in Philadelphia, Pennsylvania, has launched its new website. The spa’s focus is to enhance each clients’ natural beauty and help restore their youthfulness and well-being. It is the perfect place to relax, recharge and experience the highest quality and most advanced skincare therapies. MaxAesthetics offers their clients advanced skincare, massage therapy, body treatments, permanent makeup, laser hair removal and waxing.

Core to their success is a commitment to the individual care of each client and an emphasis on staff education and certification. Their professional staff is knowledgeable and friendly, the spa is inviting to all who are ready to relax and enjoy specialized treatments that nurture the mind and body.

The owners approached building their new website with the same results oriented focus they bring to their spa business each day. Now, their website streamlines online traffic and broadcasts the spa's brand message locally, nationally and virally. Selling Instant Gift Certificates increases revenue, builds repeat clientele, and the online booking feature offers convenience and more bookings for the spa.

From a single log-in the spa can quickly schedule and send email promotions , automate their Twitter and Facebook posts, activate BoomTime Deals, generate transactions with branded Instant Gift Certificates, keep website content and graphics fresh, update online menus and activate special events. They can also measure the impact of their online advertising using SpaBoom reports.

MaxAesthetics is known for their effective skin treatments, results that keep their clients coming back. The staff's deep knowledge of skincare and professionalism combined with a serene atmosphere make this boutique med spa a retreat for client's looking for customized skin treatments that make a difference.

Posted in General, Spa Business Management, Spa Website Design, SpaBoom Dynamic Websites • Comment »

Spa Constantine is a multi-location luxury day spa in Downers Grove and Downtown Oak Park Illinois, both suburbs of Chicago. The spas are known for their dedication to service, specifically their goal to achieve “total client satisfaction.” They have a deep knowledge of skin care, the treatment of sensitive skin, and offer luxurious and natural branded products. Spa Constantine has created a relaxing spa; the rich colors and textures emphasize a beautiful European atmosphere.

Spa Constantine are full-service spas that need a full service website. They take full advantage of SpaBoom’s integrated online marketing suite to generate more revenue instantly. The spa website is rich and inviting; the easy to read navigation bar offers a clear view of all the spa experience options available to clients and the spa menu provides specifics on all spa treatments. “Spa Constantine created a website with their clients in mind and the valuable content enriches their online experience. Penny is an amazing entrepreneur and she is always excited to use new SpaBoom marketing features,” says Seth Gardenswartz, SpaBoom’s VP Business Development.

Spa Constantine is using their website blog, creating fresh content that engages existing and potential spa clients and they also add each blog post to Facebookand Twitter. They are actively using social media to build a community of followers, obtain client referrals and fill in last minute appointment availability. All this consistent, hard work pays off for the spa in terms of spreading brand awareness, Google search rank and maximizing their exposure to new clients.

SpaBoom’s integrated marketing suite allows Spa Constantine to manage their website’s content and graphics, email marketing, social media, SEO, online menus, branded Instant Gift Certificates, and special events, all with a single login. SpaBoom streamlines Spa Constantine’s marketing process, so they can put more focus and attention on their clients and running the spas.

We are thrilled to partner with Spa Constantine and can’t wait to see what they have coming up for their spa clients this holiday season.

Posted in General, Spa Business Management, Spa Marketing, SpaBoom Dynamic Websites • 1 Comment »

Trendz the Salon Spa is a beautiful retreat in a renovated historic home in Youngwood Pa, offering clients a relaxing environment and amazing customer service. “I always envisioned owning a spa and salon where guests feel welcome and relaxed in an upscale environment. Opening Trendz the Salon Spa was a dream come true for me” says owner Alana Ficco. The salon and spa’s clear focus on surpassing their guests expectations in every regard has given them an opportunity to expand their customer base with referrals. Trendz is celebrating their sixth year at their current Youngwood location. It is a testament to their success, given the economic challenges many businesses face right now.

Reviews of Trendz consistently focus on their excellent service, the beautiful spa environment, the quality of the cut and style, and the fact that their loyal clients enjoy their experience and want to share it with friends and family. Alana makes it very clear that her employees are special, they love their work and that makes a tremendous difference in every aspect of her spa and salon business.

While Alana’s bright and cheery personality certainly makes all guests feel welcome, it is her business savvy that has us amazed. “SpaBoom gives me control of my business website. I can make changes, update information and add events quickly and on my time frame,” says Alana. She has taken SpaBoom’s integrated online marketing platform and has fully integrated it online to maximize her marketing capabilities and build revenue for her business. The salon and spa’s website includes easy management of their website content and graphics, email marketing, social media , SEO, online menus, branded Instant Gift Certificates, and special events, all within a single login.

Taking advantage of SpaBoom’s integrated capabilities has streamlined her marketing process, so she can put more focus and attention on guests and running the business. Visitors to her website can see her events, customer reviews, Facebook link, Instant Gift Certificates and access her menu and blog posts. It is valuable, relevant information about the spa and previews the exceptional experience Trendz Spa Salon offers to clients. Trendz has an extensive menu of services including hair styling, color, and massage therapies, facials, body treatments, pedicures and manicures.

Posted in General, Spa Business Management, Spa Marketing, SpaBoom Dynamic Websites • 2 Comments »

Estrellas Moroccan Spa is a luxury day spa in the heart of historic downtown Santa Fe, New Mexico. The beautiful high desert landscape goes hand in hand with this elegant spa, a true oasis of luxury and harmony. The spa has mastered the art of detail; every element is considered, setting a high standard for each individual spa experience from start to finish. Estrellas Moroccan Spa’s fabulous atmosphere is exotic and peaceful, setting the tone for magical spa treatments.

Estrellas Moroccan Spa challenged SpaBoom with building a website that would help their business generate more traffic and deliver more sales. The spa’s old website was difficult to find online, a challenge to navigate and was not generating the traffic the spa intuitively knew they should be getting.

The new Estrellas Moroccan Spa website establishes a heightened presence and it’s online marketing capability will continue to generate more traffic and revenue over time. The spa’s new website includes easy management of their website content and graphics, online booking, email marketing, social media, SEO, online menus, branded Instant Gift Certificates, and special events, all within a single login.

SpaBoom’s events feature allows Estrellas to consistently add new, rich web content that can instantly post to Facebook and Twitter. Each new event the spa regularly adds to the homepage is relevant information for visitors, optimized for search to enhance their search rank and increases the spa’s visibility and sales online. SpaBoom’s booking with confirmations has increased the spa’s appointments and the increased traffic has substantially increased instant gift certificate sales since going live in March.

Because this website is now integrated, it has streamlined the spas entire marketing process, which means they can put even more energy and focus on creating a unique spa experience for their clients. Their passion for the healing work of massage and their tailored approach make them a special destination spa.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Technology, Spa Website Design, SpaBoom Dynamic Websites, SpaBoom Online Booking • Comment »

Artesia Day Spa and Salon, a luxurious and relaxing retreat in the heart of San Diego’s historic Gas Lamp District, offers clients the perfect setting to unwind and relax in a beautiful spa environment. “The long-term connection we have with our clients and community are critical to Artesia's success. Our goal is to provide clients with the highest quality service and we accomplish that by having a staff that strives to be their best each day. We want clients to have a great spa experience and keep coming back,” says spa director Brittany Brown.

What is amazing about Artesia Day Spa and Salon is the deep loyalty clients feel for the salon, spa and the staff. Reviews consistently focus on their exceptional service, beautiful location, the quality of the cut and style, and the fact that their devoted clients look forward to their appointment as an opportunity to unwind and enjoy their salon and spa experiences.

Artesia Day Spa and Salon has launched their new website using SpaBooms integrated online marketing platform, it is packed with online marketing capability that generates revenue instantly. The salon and spa’s new website includes easy management of their website content and graphics, online booking, email marketing, social media, SEO, online menus, branded Instant Gift Certificates, and special events, all within a single login.

Because this website is now integrated, it has streamlined their entire marketing process, which means they can put more focus and attention on their clients and running the spa and salon. The new website also empowers online visitors with valuable, relevant information about the spa and previews the exceptional experience Artesia Day Spa and Salon offers to clients. Artesia Day Spa and Salon has an extensive menu of services including hair styling, color, airbrush tanning, massage therapies, facials, body treatments, pedicures and manicures.

Artesia supports many local community events and uses Spaboom’s automatic social media integration to encourage their clients to participate via Facebook and Twitter. “It is their consistent commitment to the local community that make these events a win-win for all, downtown San Diego and their growing set of loyal clients,” says Kelly Stone, Strategic Implementation Specialist at SpaBoom. The new website takes the Artesia Day Spa and Salon to a new level and extends their relationship with customers online.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, Spa Website Design, SpaBoom Dynamic Websites • Comment »

Oceans Massage and Spa is a family owned business with two spa locations in Lubbock, Texas. They have launched their new website packed with SpaBoom’s fully integrated online marketing capability including easy management of their website content and graphics, email marketing, Social Media, SEO, online menus, Online Booking, branded Instant Gift Certificates, and special events, all within a single login.

Oceans Massage and Spa offers their clientele a tranquil atmosphere, exceptional service and the highest quality of spa amenities. “We believe massage therapy is an integral part of health care and wellness. Our goal is to provide clients the highest quality service, by offering them some of the best trained therapists with a variety of specializations.” says Oceans owner Bev Byers. Additionally, Oceans Massage and spa has an extensive menu of services including massage therapies, facials, body treatments, pedicures and manicures.

In addition to the Oceans Massage and Spa business the Byer’s family also run the highly regarded Oceans Massage Therapy School and Oceans Travel. “They really needed a series of websites (3) that could connect and grow together and we were happy to accommodate their request. They are a tremendous family with a passionate focus on massage therapy and spa.” says Kelly Stone, a SpaBoom Implementation Specialist. The family visits New Mexico often, so it was also a treat to occasionally have them in the SpaBoom office to discuss their online business plans.

The new website takes the Oceans Massage and Spa, Oceans Massage Therapy School and Oceans Travel website to a new level and extends their relationship with customers online. Clients can follow Oceans Massage on Facebook and Twitter where the staff will share valuable spa information, post upcoming events and limited-time promotions. Because these websites are now fully integrated, it has streamlined their entire marketing process, which means they can put even more focus and attention on their clients and running their businesses.

Posted in Creating Customers, Spa Business Management, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Dynamic Websites • 1 Comment »

During my years at design school the modern design principle, "form follows function" was systematically drilled into our heads as a reminder that shape should be primarily driven by its purpose.

Never has that concept been more applicable than within the context of SpaBoom’s Dynamic Web Design Philosophy. Good web design balances the complexities of consumer-centric functionality and the experiential and creative expression of the spa owner. When synergy happens it produces amazing results, dynamic websites that drive traffic and revenue.

Waves Salon’s physical location epitomizes a modern design philosophy. The approach to the salon’s threshold grants an instant and crystal-clear view of the owner’s creative expression and contemporary design aesthetic. It is that clarity that drives the SpaBoom implementation staff to articulate the salon owners' vision for their Dynamic Website.

Information gathered in the initial implementation phase is critical to an effective website design result. Waves Salon's success was driven by a few targeted questions asked and paired with very direct and precise answers.

• Waves Salon provided SpaBoom with a list of websites that met their aesthetic and design standards. Universally, the list consisted of successful and industry respected spas and salons and all expressed a modern and contemporary aesthetic.
• Waves Salon communicated specific details they wanted to convey in the website and that facilitated the team’s delivery of an effective and experiential website.
• Photography was a key element within Waves Salon’s successful website design process. The photos were taken by a professional and served to aesthetically express the salon and transport online traffic right to their doorstep. Ultimately the photos drove the design and established a dominant spot within the website.

The SpaBoom staff drew upon these key elements to design the Waves Salon website. It is a highly functional and aesthetically pleasing design that serves its purpose to enhance the salon’s brand, drive online gift sales and deliver new clients to their physical location.

Posted in General, Spa Marketing, Spa Website Design, SpaBoom Dynamic Websites • Comment »

A Dynamic Website to Build a Spa’s Brand

One of the most challenging tasks facing an entrepreneur is defining and refining a unique vision for their business. Sometimes the description doesn’t come without a wrenching, hard fought process that ekes out something less than desired.

Valerie Walton, owner of Urban Escape Massage and Bodywork is an exception because she knows exactly how she wants clients to feel when they enter her new spa. The new spa website perfectly reflects Valerie’s vision because she so clearly understands what she wants to communicate. That came through in early meetings with the SpaBoom dynamic website staff.

It is an amazing experience to work with someone like Valerie, seeing her clear vision come to life is a fantastic experience for me as well, says SpaBoom's Janell Loving.

Urban Escape Massage and Bodywork is founded on the philosophy that incorporating consistent massage and spa treatments into her clients' lives will positively impact and enhance their lifelong wellness. Valerie’s goal is to help her clients, no matter the age, incorporate consistent massage for improved health and also provide them with a sanctuary of tranquility and relaxation.

Valerie needed a flexible website for her new spa to increase visibility and build her spa brand. First SpaBoom worked with Valerie to develop and bring the Urban Escape Massage and Bodywork logo to life. Once it was complete, Valerie developed content for the website that reflects the experience she wants clients to have during their treatments. Her ability to generate revenue through online gift certificates and to utilize SpaBoom’s online booking tools also gives Valerie’s online customers more control.

SpaBoom continues to work with Valerie to refine her spa website to ensure she utilizes all of the SpaBoom marketing tools. The SpaBoom staff identified four areas where they might provide Valerie with continued guidance to help her improve website traffic and increase revenue for her business:

• Show Valerie how to add treatment specials to her SpaBoom Dynamic website.
• Leverage her client email list and utilize the SpaBoom email-marketing tool.
• Improve search results by optimizing her website. This would include adding relevant content and links and by incorporating spa keywords to existing content.
• Turn on the SpaBoom blog feature allowing Valerie to add content, utilize spa keywords and build her spa brand. She can post relevant articles and provide valuable information to her clients about massage and bodywork.

Posted in Spa Gift Certificates, Spa Marketing, Spa Website Design, SpaBoom Dynamic Websites, SpaBoom Online Booking • Comment »

A skin specialist + Dynamic website = SEO Dynamite

 
Very often life teaches us that conquering the big mountain does not define progress but rather it is the well thought out individual steps that ultimately garner success.

Janice Brownell defines herself as a skin educator, a specialist who sought out education and skill over time to build her knowledge of skin. That wasn’t always easy or simple to achieve when you live in the beautiful but remote area of Southern New Mexico.

It is worth it for her clients who benefit from her skin solutions focus. The goal is to enhance the skin of each individual client and keep it healthy over the long term. When life brings change the true entrepreneur will take advantage of it and that is just what Janice did for herself. A move to Albuquerque presented an opportunity to work at a high-end spa and it also allowed her to learn more about the local community. After about a year she decided it was time to go out on her own.

Janice needed a Dynamic spa website that accurately reflected her new venture, clarified her position in the marketplace and clearly communicated her specialties, skin rejuvenation, acne and waxing. When Janice called SpaBoom she made it clear that she wanted a website that communicated who she was and what she could do for her clients. At SpaBoom the team learned that Janice’s skin solutions focus was integral to her brand and her spa website had to reflect that sentiment.

Janice kept the website soothing, with great photos and simple navigation that allows clients and potential customers to find what they need quickly. Because Janice has a number of specialties she is presented with a great opportunity to utilize SEO (Search Engine Optimization) to help drive traffic to her website. In addition, she understands the importance of building online traffic and increasing her revenue with SpaBoom Instant Gift Certificates.

SpaBoom will continue to work with Janice to ensure she fully utilizes SpaBoom’s full arsenal of marketing tools including email marketing and Joy of Spa. From our perspective, each client represents a long-term relationship and we are committed to working with clients to help them realize their full potential.

The best part about writing these stories is the opportunity to meet members of the SpaBoom community like Janice, whose soothing personality and can-do attitude inspire us all to do our jobs better every day.

Posted in General, Spa Gift Certificates, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Dynamic Websites • Comment »