Spa Website Design

The Skin Beauty Lounge is a beautiful spa that was built within a historic community in Washington DC. The spa has focused its business on body treatments, skincare and specialized waxing services. The spa is also adding new exclusive treatments that can enhance each client’s spa experience and will exceed their expectations. The Skin Beauty Lounge has built their business very effectively with a specialized mix of star powered brand, results oriented treatments, skin expertise and client loyalty.

The Skin Beauty Lounge needed a website to keep up with their growing business so they called SpaBoom. "We were very excited to help the spa create a custom, dynamic website. It has given them comprehensive online marketing tools and the flexibility they needed to take their business to the next level," says Kathy Watts, a SpaBoom Implementation Specialist.

The spa is actively using the website's Facebook and Twitter integration, they can set up their social media communications and they will automatically post at the desired time. The spa consistently communicates with clients using SpaBoom default campaigns, their own custom emails and they also leverage social media to extend their message to new social networks. It is an effective way to promote specials, announce new products and dispense valuable spa information.

Clients rave about the spa's waxing services, a reputation they have earned with a professional staff, exceptional service and a gentle approach that makes clients feel comfortable and relaxed. Their skin experts offer a complementary skin consultation; they answer questions and concerns and continue to provide ongoing education that is specifically designed to extend the effects of each spa treatment.

Posted in General, Spa Website Design, SpaBoom Dynamic Websites • Comment »

We'll be at the upcoming IECSC event at the Broward Country Convention Center in Fort Lauderdale, so come by, catch up with our team and let us show you our newest features!

Show hours:

• Saturday, November 6th: 10:00 am — 6:00 pm
• Sunday, November 7th: 10:00 am — 6:00 pm

We hope to see you there! And yes, there will be chocolate. Blissful, yummy chocolate!

For info on the show, visit the IECSC site.

Posted in General, Spa Business Management, Spa Website Design • Comment »

Nature’s Paradise Day Spa in Pinole, California is a source of warmth and tranquility; they seem to magically melt away the stress of daily life. The knowledgeable skincare staff is conscientious about using natural products and providing their clients with the latest, cutting edge spa treatments.

Nature's Paradise Day Spa has launched their new dynamic website powered with SpaBoom’s integrated online marketing suite of tools. The new website extends their spa presence online, generates new revenue, builds repeat clientele and offers built-in email campaigns that Nature’s Paradise can customize to fit their specific needs. Now their website automatically posts events and the click-to-edit feature keeps content fresh and relevant.

From a single log-in the spa can quickly schedule and send email promotions, automate their Twitter and Facebook posts, activate BoomTime Deals, generate transactions with branded Instant Gift Certificates, keep website content and graphics fresh, update online menus and activate special events. They can also measure the impact of their online advertising using SpaBoom reports.

Nature’s Paradise leverages Joy of Spa’s national directory exposure with the Joy of Spa badge on their website. The spa offers their client’s skincare and body treatments, massage, nail therapy, cellulite reduction, hair removal, eye treatments, hair styling and makeup treatments. Nature’s Paradise Day Spa has created a soothing environment to showcase an array of skin and body treatments that leave clients feeling beautiful and rejuvenated.

Posted in General, Joy of Spa, Spa Website Design, SpaBoom Dynamic Websites • Comment »

MaxAesthetics, a boutique med spa located in Philadelphia, Pennsylvania, has launched its new website. The spa’s focus is to enhance each clients’ natural beauty and help restore their youthfulness and well-being. It is the perfect place to relax, recharge and experience the highest quality and most advanced skincare therapies. MaxAesthetics offers their clients advanced skincare, massage therapy, body treatments, permanent makeup, laser hair removal and waxing.

Core to their success is a commitment to the individual care of each client and an emphasis on staff education and certification. Their professional staff is knowledgeable and friendly, the spa is inviting to all who are ready to relax and enjoy specialized treatments that nurture the mind and body.

The owners approached building their new website with the same results oriented focus they bring to their spa business each day. Now, their website streamlines online traffic and broadcasts the spa's brand message locally, nationally and virally. Selling Instant Gift Certificates increases revenue, builds repeat clientele, and the online booking feature offers convenience and more bookings for the spa.

From a single log-in the spa can quickly schedule and send email promotions , automate their Twitter and Facebook posts, activate BoomTime Deals, generate transactions with branded Instant Gift Certificates, keep website content and graphics fresh, update online menus and activate special events. They can also measure the impact of their online advertising using SpaBoom reports.

MaxAesthetics is known for their effective skin treatments, results that keep their clients coming back. The staff's deep knowledge of skincare and professionalism combined with a serene atmosphere make this boutique med spa a retreat for client's looking for customized skin treatments that make a difference.

Posted in General, Spa Business Management, Spa Website Design, SpaBoom Dynamic Websites • Comment »

There is beauty, fashion and rejuvenation happening in Sarasota right now. L. Boutique has launched their new website including L. Spa, a refreshingly bright and glamorous take on spa that truly celebrates luxury and relaxation.

Over the past six years L. Boutique has grown to include L. Kids and L. Spa, it has become a contemporary and cutting edge retail and spa destination for Sarasota, Florida. The new website’s fully integrated online marketing capability generates revenue instantly for the spa. The website allows them to easily manage their online content and graphics, email marketing campaigns, online menus, SEO, social media, branded Instant Gift Certificates, and special events, all from a single login.

L. Spa is striking and the new website perfectly reflects the clean and sophisticated design of the spa’s physical space. L. Spa inspires and sets the perfect tone for the ultimate spa experience, with an extensive menu of services including massage therapies, body treatments, advanced skincare, makeup, waxing and a brilliantly decadent nail lounge.

The website takes their growing retail and spa business to a new level and extends their relationship with customers online. Existing clients can be fully informed about news and events at L. Boutique and L. Spa by following them on Facebook and Twitter. Because they are now integrated online, it has streamlined their entire marketing process, which means they can continue to put focus and attention on their clients and running the spa.

Posted in General, Spa Business Management, Spa Marketing, Spa Website Design • Comment »

Everyone, including your clients, is involved in monetizing social media for your business. A big picture look can reveal the path to increasing revenue via social media, but it takes microscopic analysis of each interaction with intent to truly take advantage of the revenue potential.

Spas listen and engage with their clients every day. That intimate one-on-one experience, where the client is center means servicing them based on their individual needs in a given moment. Great relationships are built on conversations, which creates the possibility for amazing connections long-term. Understanding the value of these connections and managing the relationships can take on added strength when extend online using social media. Every interaction that occurs with clients fits along a social continuum and if they are managed with intent, they can be monetized to increase revenue and strengthen your spa brand.

For instance, your website is an extension of your spa or salon and reflects the unique differences that set you apart from the competition. It is a place to engage, connect and hopefully make your clients lives easier by allowing them to book appointments online, learn about the latest treatments and in-spa promotional offers and to purchase an Instant Gift Certificate for someone special.

Giving clients easy access to Facebook and Twitter from your website allows them to be part of your community and creates the opportunity for social referrals. Events and in-spa promotions that are disseminated via social media have the possibility of traveling to new social networks. This creates the opportunity for new clients, increased revenue and widening connections.

Take a look at the social piece of your spa business. Each component, from the front desk, therapist and product purchases to your spa website, email campaigns, events and social outreach on Facebook and Twitter plays a part in monetizing social for your spa.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Marketing, Spa Website Design • Comment »

Skin Bliss Beauty of Health Day Spa, is an intimate and relaxing retreat in the heart of Albuquerque’s historic Old Town. Set in a beautiful adobe building, the space immediately settles the mind, blending old and new; it is a perfect setting for creative hair styling and innovative facials and body treatments. It is a place where clients can unwind, relax and enjoy the unique spa environment.

Skin Bliss has launched their new website using SpaBoom's integrated online marketing platform with fully integrated online marketing capability that generates revenue instantly. The spa’s new website includes easy management of their website content and graphics, email marketing, social media, SEO, online menus, branded Instant Gift Certificates, and special events, all within a single login.

The new Skin Bliss website blends the unique qualities of historic location and modern mindset, a design that appeals to the eye and motivates online consumers to take a longer look. They strive to provide spa services that can be tailored to each client’s specific needs and requests. Skin Bliss offers a wide range of services including facials, massage, body treatments, waxing, hair styling, nail treatments and spray tans.

The Skin Bliss website is now integrated, to streamline their entire marketing process. It means the day spa can put more focus and attention on their clients and running the spa. The new website also empowers online visitors with valuable, relevant information about the spa and previews the exceptional experience Skin Bliss offers to clients.

Posted in General, Spa Marketing, Spa Website Design • Comment »

Building integrated, comprehensive websites for spas is a cornerstone of SpaBoom's business. Without fail, successful spas consistently use their websites to communicate their point of difference, why they stand out in the marketplace. These spas understand that having the best facility, employees and customer service philosophy isn’t enough; they must clearly communicate why they do things differently and why that is important.

In Corbett Barr’s Think Traffic blog post, The Ultimate Guide to Finding Your Unique Selling Proposition, he brilliantly communicates just how you can change the game in your favor by harnessing the power of a unique selling proposition (USP). His recommendations are actionable and informative. I encourage you to read his entire blog post and discover its insight.

What is Unique Selling Proposition?

I like to think of your overall USP as your reason for being. Think about it from your customer’s point of view. With tens or hundreds of potential options out there, you have to answer the question, “why should I buy from you?” Or, “why should I read your blog, when there are millions of other blogs I could be reading?
–Corbett Barr

It is Not About Being the Best:

When you’re small, it’s hard to compete on product or content quality alone. You need to change the conversation. Instead of screaming “hey, look at me, I have great stuff too,” you want to confidently say, “hey, I’m all about X, we do things differently. If you’re into X, we’re the only place you can get it.”
–Corbett Bar

Promotion is only a Small Part of Marketing:

Building a high-traffic website or successful business starts with your point of view. It begins with your thesis, how do you see the world, how you care for and help your customers, and extends through to your content, products, customer interactions and then finally to your promotion. –Corbett Barr

Posted in Creating Customers, General, Spa Business Management, Spa Marketing, Spa Website Design • 3 Comments »

SpaBoom received great feedback from our last webinar, How To Compete with Massage Envy, some participants wanted examples of how they can use online marketing tools to gain a local competitive edge over large spa concepts like Massage Envy. I just happen to have a personal example.

Joie De Vivre is a company that operates 33 boutique hotels in California. In a recent TechCrunch article they outline how they have used social media very successfully to compete with larger hotels.

Every Tuesday, Joie De Vivre’s Twitter account will Tweet an exclusive deal to its nearly 10,000 followers. Followers have only hours to book the steeply discounted room rate. For example, this past Tuesday, it offered $79 rooms at the group’s Galleria Park Hotel in San Francisco in November and December. The company also operates similar deals for its 5,000-plus Facebook fans on Fridays. –Lena Rao

I am just back from holiday; I stayed at Shorebreak Hotel, a Joie De Vivre hotel in Huntington Beach, California. I checked their Facebook and Twitter accounts every day leading up to my trip. I found relevant information about what was happening in town and at Shorebreak Hotel and obsessively checked for the deals to post on Tuesday and Friday. My family had a fantastic stay and I let the hotel know via Facebook when I returned. The entire family loves Joie de Vivre, we will stay at one of their hotels in California next summer.

This is exactly why SpaBoom has created a powerful, integrated online marketing platform for spas that allows them to enter an event on their website and have it automatically post to their Facebook and Twitter accounts. It works, it encourages your clients to LIKE your spa via social media and take the step to get your posts regularly.

With SpaBoom's online marketing suite, a spa menu is updated, website content is added, special events are activated, email campaigns are created, Facebook and Twitter messages are generated all from a single login. It can handle a spas important online marketing functions simply, saving considerable time and effort for their business.

Just as clients leave your spa, after experiencing a fantastic set of treatments, let them know you offer deals every week on Facebook and Twitter. I guarantee it is the fastest and best way to build your community of avid followers. I am still dreaming of the sun, surf and fun I had at Shorebreak Hotel, I'll check out their weekly deals and consider a tempting opportunity for a quick dash to California and catch the wave.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Marketing, Spa Technology, Spa Website Design • 1 Comment »

Estrellas Moroccan Spa is a luxury day spa in the heart of historic downtown Santa Fe, New Mexico. The beautiful high desert landscape goes hand in hand with this elegant spa, a true oasis of luxury and harmony. The spa has mastered the art of detail; every element is considered, setting a high standard for each individual spa experience from start to finish. Estrellas Moroccan Spa’s fabulous atmosphere is exotic and peaceful, setting the tone for magical spa treatments.

Estrellas Moroccan Spa challenged SpaBoom with building a website that would help their business generate more traffic and deliver more sales. The spa’s old website was difficult to find online, a challenge to navigate and was not generating the traffic the spa intuitively knew they should be getting.

The new Estrellas Moroccan Spa website establishes a heightened presence and it’s online marketing capability will continue to generate more traffic and revenue over time. The spa’s new website includes easy management of their website content and graphics, online booking, email marketing, social media, SEO, online menus, branded Instant Gift Certificates, and special events, all within a single login.

SpaBoom’s events feature allows Estrellas to consistently add new, rich web content that can instantly post to Facebook and Twitter. Each new event the spa regularly adds to the homepage is relevant information for visitors, optimized for search to enhance their search rank and increases the spa’s visibility and sales online. SpaBoom’s booking with confirmations has increased the spa’s appointments and the increased traffic has substantially increased instant gift certificate sales since going live in March.

Because this website is now integrated, it has streamlined the spas entire marketing process, which means they can put even more energy and focus on creating a unique spa experience for their clients. Their passion for the healing work of massage and their tailored approach make them a special destination spa.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Technology, Spa Website Design, SpaBoom Dynamic Websites, SpaBoom Online Booking • Comment »

Artesia Day Spa and Salon, a luxurious and relaxing retreat in the heart of San Diego’s historic Gas Lamp District, offers clients the perfect setting to unwind and relax in a beautiful spa environment. “The long-term connection we have with our clients and community are critical to Artesia's success. Our goal is to provide clients with the highest quality service and we accomplish that by having a staff that strives to be their best each day. We want clients to have a great spa experience and keep coming back,” says spa director Brittany Brown.

What is amazing about Artesia Day Spa and Salon is the deep loyalty clients feel for the salon, spa and the staff. Reviews consistently focus on their exceptional service, beautiful location, the quality of the cut and style, and the fact that their devoted clients look forward to their appointment as an opportunity to unwind and enjoy their salon and spa experiences.

Artesia Day Spa and Salon has launched their new website using SpaBooms integrated online marketing platform, it is packed with online marketing capability that generates revenue instantly. The salon and spa’s new website includes easy management of their website content and graphics, online booking, email marketing, social media, SEO, online menus, branded Instant Gift Certificates, and special events, all within a single login.

Because this website is now integrated, it has streamlined their entire marketing process, which means they can put more focus and attention on their clients and running the spa and salon. The new website also empowers online visitors with valuable, relevant information about the spa and previews the exceptional experience Artesia Day Spa and Salon offers to clients. Artesia Day Spa and Salon has an extensive menu of services including hair styling, color, airbrush tanning, massage therapies, facials, body treatments, pedicures and manicures.

Artesia supports many local community events and uses Spaboom’s automatic social media integration to encourage their clients to participate via Facebook and Twitter. “It is their consistent commitment to the local community that make these events a win-win for all, downtown San Diego and their growing set of loyal clients,” says Kelly Stone, Strategic Implementation Specialist at SpaBoom. The new website takes the Artesia Day Spa and Salon to a new level and extends their relationship with customers online.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, Spa Website Design, SpaBoom Dynamic Websites • Comment »

Oceans Massage and Spa is a family owned business with two spa locations in Lubbock, Texas. They have launched their new website packed with SpaBoom’s fully integrated online marketing capability including easy management of their website content and graphics, email marketing, Social Media, SEO, online menus, Online Booking, branded Instant Gift Certificates, and special events, all within a single login.

Oceans Massage and Spa offers their clientele a tranquil atmosphere, exceptional service and the highest quality of spa amenities. “We believe massage therapy is an integral part of health care and wellness. Our goal is to provide clients the highest quality service, by offering them some of the best trained therapists with a variety of specializations.” says Oceans owner Bev Byers. Additionally, Oceans Massage and spa has an extensive menu of services including massage therapies, facials, body treatments, pedicures and manicures.

In addition to the Oceans Massage and Spa business the Byer’s family also run the highly regarded Oceans Massage Therapy School and Oceans Travel. “They really needed a series of websites (3) that could connect and grow together and we were happy to accommodate their request. They are a tremendous family with a passionate focus on massage therapy and spa.” says Kelly Stone, a SpaBoom Implementation Specialist. The family visits New Mexico often, so it was also a treat to occasionally have them in the SpaBoom office to discuss their online business plans.

The new website takes the Oceans Massage and Spa, Oceans Massage Therapy School and Oceans Travel website to a new level and extends their relationship with customers online. Clients can follow Oceans Massage on Facebook and Twitter where the staff will share valuable spa information, post upcoming events and limited-time promotions. Because these websites are now fully integrated, it has streamlined their entire marketing process, which means they can put even more focus and attention on their clients and running their businesses.

Posted in Creating Customers, Spa Business Management, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Dynamic Websites • 1 Comment »

Instant Gift Certificates alone are not enough anymore. Your full online marketing suite must comprise a perpetually up-to-date website, revenue generation, social media, email marketing and online booking.

Join us for a Webinar on Wednesday, July 7th, as Janell demonstrates the tools you need to be effective in the highly competitive modern marketing environment.

Space is limited.
Reserve your Webinar Seat Now!

Title: The New SpaBoom — Your Online Marketing Edge
Date: Wednesday, July 7, 2010
Time: 1:00 pm — 2:00 pm EDT

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa Website Design, SpaBoom New Features, SpaBoom Webinars • 4 Comments »

We enjoyed putting on the SEO Webinar for two separate audiences in the last few weeks, and if you missed out on our great tips and action items for your website's visibility, you can still tap into our knowledge — download the presentation notes, or watch the webinar right here to get all of Janell's detailed explanations of each topic.

Download and follow along with our presentation [PDF]

Posted in Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Webinars • Comment »

UPDATE: Missed the webinar? No problem — download the notes or view the video here.

Maximize your online visibility using smart SEO tactics!

Your website reflects the essence of your business to the online community. The biggest hurdle you must face is being seen online, consistently and easily. Search engine optimization, design functionality and activating revenue potential are a few of the key components to maximizing your online presence.

Join Janell as she once again outlines the top five secrets to website success! Increase visibility for your spa/salon and generate revenue while you do it!

This webinar is FREE so be sure to join in and learn!

SpaBoom Special Offer: Sign up for a Full Service Dynamic Website and we'll include our Smart SEO Service at no extra charge! A $499 value! Offer extended through April 10, 2010.

Title: 5 Secrets of SEO
Date: Tuesday, March 30th, 2010
Time: 1:00 PM – 2:00 PM EDT

Space is limited. Reserve your Webinar seat now!

After registering you will receive a confirmation email containing information about joining the Webinar.

Posted in General, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design • 6 Comments »

UPDATE: Missed the webinar? No problem — download the notes or view the video here.

Maximize your online visibility using smart SEO tactics!

Your website reflects the essence of your business to the online community. The biggest hurdle you must face is being seen online, consistently and easily. Search engine optimization, design functionality and activating revenue potential are a few of the key components to maximizing your online presence.

Join Janell as she outlines the top five secrets to website success! Increase visibility for your spa/salon and generate revenue while you do it!

This webinar is FREE so be sure to join in and learn!

SpaBoom Special Offer: Sign up for a Full Service Dynamic Website and we'll include our Smart SEO Service at no extra charge! A $499 value! Offer valid through March 31, 2010.

Title: 5 Secrets of SEO
Date: Tuesday, March 16th, 2010
Time: 1:00 PM – 2:00 PM EDT

Space is limited. Reserve your Webinar seat now!

After registering you will receive a confirmation email containing information about joining the Webinar.

Posted in Creating Customers, General, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design, SpaBoom Webinars • Comment »

During my years at design school the modern design principle, "form follows function" was systematically drilled into our heads as a reminder that shape should be primarily driven by its purpose.

Never has that concept been more applicable than within the context of SpaBoom’s Dynamic Web Design Philosophy. Good web design balances the complexities of consumer-centric functionality and the experiential and creative expression of the spa owner. When synergy happens it produces amazing results, dynamic websites that drive traffic and revenue.

Waves Salon’s physical location epitomizes a modern design philosophy. The approach to the salon’s threshold grants an instant and crystal-clear view of the owner’s creative expression and contemporary design aesthetic. It is that clarity that drives the SpaBoom implementation staff to articulate the salon owners' vision for their Dynamic Website.

Information gathered in the initial implementation phase is critical to an effective website design result. Waves Salon's success was driven by a few targeted questions asked and paired with very direct and precise answers.

• Waves Salon provided SpaBoom with a list of websites that met their aesthetic and design standards. Universally, the list consisted of successful and industry respected spas and salons and all expressed a modern and contemporary aesthetic.
• Waves Salon communicated specific details they wanted to convey in the website and that facilitated the team’s delivery of an effective and experiential website.
• Photography was a key element within Waves Salon’s successful website design process. The photos were taken by a professional and served to aesthetically express the salon and transport online traffic right to their doorstep. Ultimately the photos drove the design and established a dominant spot within the website.

The SpaBoom staff drew upon these key elements to design the Waves Salon website. It is a highly functional and aesthetically pleasing design that serves its purpose to enhance the salon’s brand, drive online gift sales and deliver new clients to their physical location.

Posted in General, Spa Marketing, Spa Website Design, SpaBoom Dynamic Websites • Comment »

At SpaBoom we spend a great deal of time looking for ways to create effective Dynamic Websites for spas that are also visually appealing and sophisticated.

We have taken the stand that Flash, a multimedia software used to add video and animated graphics to a web page, can affect the consumer’s user experience, expose them to viruses and inhibit Google’s ability to accurately read content embedded within Flash. After all, the consumer's capacity to easily and effectively navigate a website is paramount to a spa's success –- a bad navigation experience is a deal breaker. Any specific variable that may cause your spa website to slow down or diminish the experience is better left to web designers building a site for your spa competition.

It turns out we are not the only company concerned about utilizing Flash technology. In a recent New York Times article, Nick Bilton reports that Apple is looking at this issue as well.

Apple has argued that the Flash technology is too slow and unduly taxes laptops and netbooks. The company also has concerns over Flash’s vulnerability to viruses and other malware, as well as the way Flash-based content can voraciously consume battery life. –Nick Bilton, New York Times.

Read the article.

What does this mean for your business?

It is a critical reminder; companies that put their customers first will have an advantage in the marketplace. A spa website that is quick, consumer friendly and easy to navigate has taken the first important step in building online traffic for their spa. Dynamic Websites allow your spa brand to shine through the clutter and put your consumers right where they belong, in your spa.

Posted in Creating Customers, General, Spa Marketing, Spa Website Design • 2 Comments »

Grappling with personal existentialism is a worthy and inevitable holiday undertaking, to reflect on the quality of past decisions, both business and personal, as time sets its sights on a New Year. As that New Year, fresh and untarnished, looms in front of us, it is critical to set a deliberate course for business success in 2010.

Trying to predict next year's economic temperature is nearly impossible, independent businesses rarely rely on leading economic indicators because they often don’t apply in their town or state. Many spas have spent the past year unloading overhead and streamlining business practices, which puts them in a position to take advantage of any possible recovery.

There are concrete steps to take to ensure your spa is ready, regardless of what the New Year brings to your business.

Update Your Spa Website.
Your spa website is the very first thing many new customers see even before they enter your spa. The website speaks for you, represents your brand and the trust you have built with clients. It is extremely important that your website be up-to-date, easy to navigate and expresses the look and feel of your spa in a true and simple way. Give your customers the information they need to find your location easily and provide valid contact information.

Create a Healthy Work Environment.
Your spa may have cut back on extras but you can still make sure your spa is a great place to work. That means you create a professional, clean and harmonious environment for your staff that consistently enhances their well being. A great work environment, that is pleasant to come to every day, can compensate for a great deal in lean times.

Create unconventional employee benefits.
Many spas have had to cut back on the number of employees they staff, which implies that you have retained the best and brightest. Let great employees know that you appreciate their hard work and encourage them to continue to work hard.

It is very important to stress that while you are a lean staff now that will change as the economy improves and will create an opportunity for staff development. Loyal, hard working employees can be rewarded with new responsibilities and benefits as the spa adds staff in the future.

Implement creative employee benefits that are less costly but directly improve staff work life. It can be as simple as recognizing hard work and rewarding staff for excellence in customer service. Surprise and delight your staff with rewards that will create more work/life balance for them individually. In addition, empower your staff, let them make decisions that will improve revenue and have a side benefit of improving their feeling of control.

Get to know your clients.
Set the bar high and show the spa staff exactly how you want them to interact with clients. Employees might not be able to do it 'just like you' but they will take your lead and see that it is important to you. Let the spa staff know that they should take an active role in communication and make an effort to know clients, new and old. If a new customer feels comfortable in your spa they are much more likely to rebook and come back for more treatments.

The ultimate goal is to engage your staff and provide them with a satisfying work environment. Getting the spa in shape and retaining the best spa talent during difficult economic times will ensure that your spa will come out of it stronger, wiser and better able to beat the competition.

Posted in Creating Customers, General, Spa Business Management, Spa Marketing, Spa Website Design • Comment »

1. It is going to be an aggressive holiday season this year so make sure your spa has high impact spa promotions that are ready to go. Check out our BOGO and % off Instant Gift Certificate features.
2. Remember that during the holidays consumers are buying for other people, family, friends and co-workers so position your promotions with that in mind. Let the gift seekers know your spa has the perfect gift they can give to just about anyone.
3. Use email marketing to promote your spa and Instant Gift Certificates. Click the link, to access a recent blog post that outlines how to avoid email spam filters.
4. Make it extremely easy for existing clients and gift givers to make a purchase from your spa, especially your website. Any action, including booking and Instant Gift Certificates, that can be conducted through your spa website increases efficiency and most importantly adds convenience for your customer.
5. Engage, Engage, Engage. Every aspect of your spa should be concentrating on the clients who are currently in your spa. They are your very best prospects today, tomorrow and next year. Make it possible for them to rebook, purchase retail products and find the gifts they want in your spa. Get their email address when they book and you will have an amazing list in no time.
6. Learn from last year. Be ready in your spa and on the website. Make sure all messaging is up to date and that your spa retail area is ready for clients.
7. There will be a promotional intensity to this holiday season. Consumers will be hit with a plethora of options all designed to have them “ACT NOW.” Make sure your customers choose gifts from your spa by being prepared to act while they are in the spa and afterward.
8. Advertise where your customers are right now, they are surfing social media sites like Twitter and Facebook.
9. Consumers are going to pinching pennies this year so get in early and get the advantage before anyone else. Remember, “Limited time offer” is a classic call to action.
10. It is important to consider that your spa competes with any business that has a gift idea targeted to your demographic and a majority of businesses will be offering perks like free shipping, reduced prices and special promotions. Make your spa packages special, packed with value and stress reducing treatments.

Posted in General, Social Media, Spa Gift Certificates, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design • 2 Comments »