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	<title>SpaBoom Blog &#187; Spa Search Engine Optimization (SEO)</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Wed, 08 Oct 2008 21:28:11 +0000</pubDate>
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		<title>Flashing is Still Not Cool</title>
		<link>http://www.spaboomblog.com/2008/flashing-is-still-not-cool</link>
		<comments>http://www.spaboomblog.com/2008/flashing-is-still-not-cool#comments</comments>
		<pubDate>Wed, 24 Sep 2008 20:55:14 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/flashing-is-still-not-cool</guid>
		<description><![CDATA[This summer, SEO blogs turned their attention to the news of the moment:  Googlebot is now indexing .swf (Flash) files.
Does this mean that now, finally, using Flash on your website is OK?
In a nutshell, no.  Here's why &#8212; its about designing your site to be friendly to your audience, first and foremost.  What do your [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/flashing-is-still-not-cool/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top of the Heap: Crawling Your Way Up Google Spa Search Results</title>
		<link>http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results</link>
		<comments>http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results#comments</comments>
		<pubDate>Mon, 14 Jul 2008 14:02:08 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results</guid>
		<description><![CDATA[You've built a Dynamic Website for your spa. It is live and you want spa goers to find your website and buy lots of gift certificates for your spa. What's next? Optimize your site baby&#8211;it's called Search Engine Optimization (SEO).  The big engine is Google and they pretty much rule when it comes to [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to Market your Spa online</title>
		<link>http://www.spaboomblog.com/2008/how-to-market-your-spa-online</link>
		<comments>http://www.spaboomblog.com/2008/how-to-market-your-spa-online#comments</comments>
		<pubDate>Fri, 27 Jun 2008 16:15:53 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/how-to-market-your-spa-online</guid>
		<description><![CDATA[Why do customers come to your spa; what is it about your spa experience or what you offer that makes your spa unique?
The question requires thought because it is the very thing you need to be focusing on.  Granted, it can be a moving target especially for trendy spas that cater to those who [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/how-to-market-your-spa-online/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why You Can't Ignore Social Networking</title>
		<link>http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking</link>
		<comments>http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking#comments</comments>
		<pubDate>Fri, 13 Jun 2008 18:28:35 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking</guid>
		<description><![CDATA[After Larry's post, I wanted to add a link to a complementary article on SEOmoz about an analysis of social networking and how it is in many ways more trusted than email marketing for contacting potential partners or clients.  In that analysis, one sentence in particular jumped out at me:

I know that people share [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #6</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-5</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-5#comments</comments>
		<pubDate>Wed, 05 Mar 2008 17:46:00 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-5</guid>
		<description><![CDATA[SEO (Search Engine Optimization):
No one can buy from your site if they can't find it. If you want to understand how people do or don't find your website, watch a friend or customer use Google to try to find a spa in our neighborhood. Try this test:
Have your friend search for your spa/salon, then have [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-5/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Tips to Improve Your Online Marketing&#8211;In TeleSeminar form on March 6th!</title>
		<link>http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th</link>
		<comments>http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th#comments</comments>
		<pubDate>Thu, 28 Feb 2008 19:02:08 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th</guid>
		<description><![CDATA[A TeleSeminar is worth 1000 blog posts.
If you are enjoying our top ten e-commerce tips series, Chris Brazey of SpaBoard is hosting a free TeleSeminar on Thursday, March 6th at 10:00am PT, 1:00pm ET. I will be his "guest" and will be covering 10 Tips to Improve Your Online Marketing. I will discuss all the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #2a</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a#comments</comments>
		<pubDate>Fri, 22 Feb 2008 16:37:07 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a</guid>
		<description><![CDATA[Tip #2a
"One of These Things is Not Like the Others&#8230;"
Remember that sing-song game that had you as a little kid searching for items in a group that were different from the rest?
Your eye is drawn to differences &#8212; it's how our brains are wired.
Like the human eye, which eagerly jumps to things that are new [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #2</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2#comments</comments>
		<pubDate>Thu, 31 Jan 2008 20:35:13 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2</guid>
		<description><![CDATA[Tip #2
Have a great website: No, I'm not repeating, or trying to make just 9 points so I can go home early (I am sort of home for those who care).
A website is not something you build and forget about. Just like your store, you have to keep it current or visitors get bored and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #1</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-1</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-1#comments</comments>
		<pubDate>Mon, 28 Jan 2008 15:41:43 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-1</guid>
		<description><![CDATA[Tip #1
Build a great website: OK this sounds obvious, but it is harder than it sounds.  A great website does not have to be fancy, flashy (excuse my pun) or expensive.  The problem starts with the design or direction to the web designers. Lots of bad websites result from a designer building what [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>Search Engine Optimization (SEO) - A Primer - Introduction</title>
		<link>http://www.spaboomblog.com/2007/search-engine-optimization-seo-a-primer-introduction</link>
		<comments>http://www.spaboomblog.com/2007/search-engine-optimization-seo-a-primer-introduction#comments</comments>
		<pubDate>Thu, 27 Sep 2007 17:24:54 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/search-engine-optimization-seo-a-primer-introduction</guid>
		<description><![CDATA[Okay, so you're starting to read about Search Engine Optimization (SEO) everywhere, including on the SpaBoom Blog.    You have a sense that it's important, but it's still very confusing.   Worse, the information you read about SEO seems to be either conflicting or unhelpful.
What exactly is SEO and how can it [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/search-engine-optimization-seo-a-primer-introduction/feed</wfw:commentRss>
		</item>
		<item>
		<title>Website Redesign Danger</title>
		<link>http://www.spaboomblog.com/2007/website-redesign-danger</link>
		<comments>http://www.spaboomblog.com/2007/website-redesign-danger#comments</comments>
		<pubDate>Thu, 28 Jun 2007 15:50:31 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/website-redesign-danger</guid>
		<description><![CDATA[A lot of website design work these days (ok, most) is redesigning existing websites. Not exactly a bad way to spend your time, since the traditional way of building websites is a manual process.  Even if the website was at one time search engine optimized, is unlikely to be any longer. But there is [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/website-redesign-danger/feed</wfw:commentRss>
		</item>
		<item>
		<title>NY Times behind the curtain at Google</title>
		<link>http://www.spaboomblog.com/2007/ny-times-behind-the-curtain-at-google</link>
		<comments>http://www.spaboomblog.com/2007/ny-times-behind-the-curtain-at-google#comments</comments>
		<pubDate>Sun, 03 Jun 2007 17:19:33 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/ny-times-behind-the-curtain-at-google</guid>
		<description><![CDATA[Google is important.
Businesses everywhere are getting more and more of their business from their online presence — even small local businesses, like say spas. 
For example, 48% of Instant Gift Certificate sales on Spa Emergency started with a search on Google, compared with 11% from MSN and 4% from Yahoo. We rank better on Google [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/ny-times-behind-the-curtain-at-google/feed</wfw:commentRss>
		</item>
		<item>
		<title>Find out your latest PageRank</title>
		<link>http://www.spaboomblog.com/2006/find-out-your-latest-pagerank</link>
		<comments>http://www.spaboomblog.com/2006/find-out-your-latest-pagerank#comments</comments>
		<pubDate>Fri, 10 Nov 2006 19:06:41 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/find-out-your-latest-pagerank</guid>
		<description><![CDATA[Well, at least approximately&#8230;
I hate to even write about this, since the value of PageRank is so hugely overvalued. But, it's still an interesting barometer for a website even if it doesn't have near the effect on your ranking in search results that did it the good ol' days. But here's the rub: Google only [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/find-out-your-latest-pagerank/feed</wfw:commentRss>
		</item>
		<item>
		<title>Long tail of search</title>
		<link>http://www.spaboomblog.com/2006/long-tail-of-search</link>
		<comments>http://www.spaboomblog.com/2006/long-tail-of-search#comments</comments>
		<pubDate>Wed, 01 Nov 2006 17:34:06 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/long-tail-of-search</guid>
		<description><![CDATA[Search engine optimization (SEO) is always done by focusing on specific keywords, like "Atlanta spa" or "massage Albuquerque". Ironically, although doing this well will bring you visitors making those searches, it's all the variations of searches — often completely unique variations — that will make up the bulk of your search traffic.
For example, for Spa [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/long-tail-of-search/feed</wfw:commentRss>
		</item>
		<item>
		<title>SEO is not a one-time event</title>
		<link>http://www.spaboomblog.com/2006/seo-is-not-a-one-time-event</link>
		<comments>http://www.spaboomblog.com/2006/seo-is-not-a-one-time-event#comments</comments>
		<pubDate>Thu, 26 Oct 2006 20:40:33 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/seo-is-not-a-one-time-event</guid>
		<description><![CDATA[It's easy to think of search engine optimization (SEO) as a one-time project — you do it, and you're done (many spas think of their websites this way, too, but that's a whole another subject). Alas, it just isn't so. Search engines are always changing, always trying to refine their results. 
Google, which used to [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/seo-is-not-a-one-time-event/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spa Emergency ranks!</title>
		<link>http://www.spaboomblog.com/2006/spa-emergency-ranks</link>
		<comments>http://www.spaboomblog.com/2006/spa-emergency-ranks#comments</comments>
		<pubDate>Tue, 17 Oct 2006 14:34:15 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/spa-emergency-ranks</guid>
		<description><![CDATA[We launched Spa Emergency less than two months ago, and we've already got great news to report about our ranking on search engines. We've focused on "spa gift certificates" even though this is a very competitive keyword. (Have you ever noticed that "keywords" should really be called "keyphrases"?)
First, the easier target: MSN. Spa Emergency ranks [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/spa-emergency-ranks/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Webmaster Tools</title>
		<link>http://www.spaboomblog.com/2006/google-webmaster-tools</link>
		<comments>http://www.spaboomblog.com/2006/google-webmaster-tools#comments</comments>
		<pubDate>Mon, 16 Oct 2006 19:15:27 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/google-webmaster-tools</guid>
		<description><![CDATA[How do you know if Google is indexing your site or if it's running into any problems? Use Google Webmaster Tools! It's a great, no-cost service that makes sure Google knows about all the pages on your site, and reports back any problems.
You start by creating a Sitemap XML file, which lists all of the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/google-webmaster-tools/feed</wfw:commentRss>
		</item>
		<item>
		<title>Naming your spa the SEO way</title>
		<link>http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way</link>
		<comments>http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way#comments</comments>
		<pubDate>Wed, 04 Oct 2006 05:46:06 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way</guid>
		<description><![CDATA[Naming your spa is tough. The hours of agony, the battles with your partners or significant other or employees or strangers on the street. I'm going to simplify it for you — all we're going to pay attention to is search engine optimization.
The most common way people will find you online is by searching for [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/naming-your-spa-%e2%80%94-the-seo-way/feed</wfw:commentRss>
		</item>
		<item>
		<title>Online Spa Marketing Guide</title>
		<link>http://www.spaboomblog.com/2006/online-spa-marketing-guide</link>
		<comments>http://www.spaboomblog.com/2006/online-spa-marketing-guide#comments</comments>
		<pubDate>Mon, 18 Sep 2006 16:33:17 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/online-spa-marketing-guide</guid>
		<description><![CDATA[We've brought everything together in one concise place in our Online Spa Marketing Guide. 
We've seen it in the experience of SpaBoomers around the country — focusing more of your marketing efforts online produces great results for the business of spa.
We start with the foundation of your online marketing, your spa's website, and then dive [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/online-spa-marketing-guide/feed</wfw:commentRss>
		</item>
		<item>
		<title>Local search heats up</title>
		<link>http://www.spaboomblog.com/2006/local-search-heats-up</link>
		<comments>http://www.spaboomblog.com/2006/local-search-heats-up#comments</comments>
		<pubDate>Thu, 14 Sep 2006 17:00:12 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/local-search-heats-up</guid>
		<description><![CDATA[Just in the last two days, both Yahoo! Local and Microsoft's Live Local have added a bevy of enhancements, trying to catch up with Google (details on TechCrunch). In terms of adding complexity, I think they've succeeded. 
Although still a little rough around the edges (particularly Microsoft), this competition is good news for local businesses [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/local-search-heats-up/feed</wfw:commentRss>
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