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<channel>
	<title>SpaBoom Blog &#187; Spa Gift Certificates</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Fri, 05 Sep 2008 20:07:46 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2.1</generator>
	<language>en</language>
			<item>
		<title>Holiday Promotion Brief &#8212; Background</title>
		<link>http://www.spaboomblog.com/2008/holiday-promotion-brief-background</link>
		<comments>http://www.spaboomblog.com/2008/holiday-promotion-brief-background#comments</comments>
		<pubDate>Tue, 02 Sep 2008 19:15:17 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Holiday Promotion Brief]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/holiday-promotion-brief-background</guid>
		<description><![CDATA[In Spa's best holiday ever &#8212; Part 3, I espoused the benefits of developing an advertising brief to help organize and frame your holiday promotions.  Companies large and small use this tool to keep their focus where it needs to be especially when things get hectic.
Let’s talk about the first component of a Brief, [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/holiday-promotion-brief-background/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 1</title>
		<link>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</link>
		<comments>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:23:49 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</guid>
		<description><![CDATA["Procrastination is the grave in which opportunity is buried." &#8211;Author Unknown
Before you know it, pumpkins will be all over the place and then a week later you will walk into Target and see red.  It is in this moment that fear floods through the body and the realization strikes: procrastination has gotten the best [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>2008 Mother's Day IGC sales results are in</title>
		<link>http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in</link>
		<comments>http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in#comments</comments>
		<pubDate>Thu, 15 May 2008 17:27:49 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in</guid>
		<description><![CDATA[It was another great holiday for SpaBoomers, who utilized SpaBoom's Instant Gift Certificate feature to rev-up holiday sales!  For the 2008 Mother's Day season, SpaBoomers sold a whopping $3.6M in Instant Gift Certificates, with the largest sales day occurring the day before Mother's Day, Saturday the 10th, which accounted for 18.3% of all Mother's [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in/feed</wfw:commentRss>
		</item>
		<item>
		<title>More than one Instant Gift Certificate, fast!</title>
		<link>http://www.spaboomblog.com/2008/more-than-one-instant-gift-certificate-fast</link>
		<comments>http://www.spaboomblog.com/2008/more-than-one-instant-gift-certificate-fast#comments</comments>
		<pubDate>Fri, 18 Apr 2008 04:47:35 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/more-than-one-instant-gift-certificate-fast</guid>
		<description><![CDATA[You know how fast and easy it is for your clients to purchase one of your Instant Gift Certificates. But have you noticed how easy it is to buy multiple gift certificates? 
It's the power of the "Buy another" button — just change what's different for your new GC, like the amount or service and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/more-than-one-instant-gift-certificate-fast/feed</wfw:commentRss>
		</item>
		<item>
		<title>Hidden SpaBoom Secrets:  Print retail gift certificates for free!</title>
		<link>http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free</link>
		<comments>http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free#comments</comments>
		<pubDate>Thu, 13 Mar 2008 23:04:40 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free</guid>
		<description><![CDATA[It recently occurred to me:  SpaBoom is more than just selling Instant Gift Certificates (IGC's) on the Internet.  Our platform is very robust, and provides a very complex (but easy to use) system our clients can log into to access a variety of tools, reports and features.

Unfortunately, if you have a business to [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #2a</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a#comments</comments>
		<pubDate>Fri, 22 Feb 2008 16:37:07 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a</guid>
		<description><![CDATA[Tip #2a
"One of These Things is Not Like the Others&#8230;"
Remember that sing-song game that had you as a little kid searching for items in a group that were different from the rest?
Your eye is drawn to differences &#8212; it's how our brains are wired.
Like the human eye, which eagerly jumps to things that are new [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-2a/feed</wfw:commentRss>
		</item>
		<item>
		<title>Last minute Valentines Day gift buyers LOVE to buy packages (and they spend more money)</title>
		<link>http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money</link>
		<comments>http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money#comments</comments>
		<pubDate>Fri, 15 Feb 2008 23:43:12 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money</guid>
		<description><![CDATA[
Guess what we learned this month? Last minute gift buyers spend more money, and packages help them do it! According to ABC News, people (mostly men) spend more the closer they get to a gift buying deadline.
The SpaBoom Valentine's Day data backs up that assertion. Our clients sold 1.5M in Valentine's Day Instant Gift Ccertificates [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money/feed</wfw:commentRss>
		</item>
		<item>
		<title>2007 holiday numbers are in&#8230; SpaBoomer sales are up, up, up!</title>
		<link>http://www.spaboomblog.com/2008/2007-holiday-numbers-are-in-spaboomer-sales-are-up-up-up</link>
		<comments>http://www.spaboomblog.com/2008/2007-holiday-numbers-are-in-spaboomer-sales-are-up-up-up#comments</comments>
		<pubDate>Mon, 07 Jan 2008 23:05:27 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/2007-holiday-numbers-are-in-spaboomer-sales-are-up-up-up</guid>
		<description><![CDATA[It was a very good holiday season, for those spas and salons selling Instant Gift Certificates on their websites using SpaBoom!
For the month of December, 2007, SpaBoom helped its clients sell a whopping $5.4 million in Instant Gift Certificates.  This represents a 2.6 multiple over 2006.  For those day spas who were with [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/2007-holiday-numbers-are-in-spaboomer-sales-are-up-up-up/feed</wfw:commentRss>
		</item>
		<item>
		<title>Blink and You've Missed the Holidays</title>
		<link>http://www.spaboomblog.com/2007/blink-and-youve-missed-the-holidays</link>
		<comments>http://www.spaboomblog.com/2007/blink-and-youve-missed-the-holidays#comments</comments>
		<pubDate>Thu, 20 Dec 2007 22:52:55 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/blink-and-youve-missed-the-holidays</guid>
		<description><![CDATA[I already get the sense that everyone around me is in the same state of shock:  the holidays are HERE and I didn't see them coming.  It seems like "last week" was September, and the week before that?  April!  Sheesh.
While the postal service may be swamped with orders for last-minute package deliveries, YOU [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/blink-and-youve-missed-the-holidays/feed</wfw:commentRss>
		</item>
		<item>
		<title>2006 last-minute gift certificate sales for the Christmas holiday season</title>
		<link>http://www.spaboomblog.com/2007/2006-last-minute-gift-certificate-sales-for-the-christmas-holiday-season</link>
		<comments>http://www.spaboomblog.com/2007/2006-last-minute-gift-certificate-sales-for-the-christmas-holiday-season#comments</comments>
		<pubDate>Mon, 17 Dec 2007 16:59:22 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/2006-last-minute-gift-certificate-sales-for-the-christmas-holiday-season</guid>
		<description><![CDATA[We looked at the sales volume of a large group of our clients for the last few days before Christmas in 2006, which is represented hour-by-hour in the following graph.  It is very interesting.

If you assume the average spa or salon is selling gift certificates from 8am to 8pm through the 24th, and is [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/2006-last-minute-gift-certificate-sales-for-the-christmas-holiday-season/feed</wfw:commentRss>
		</item>
		<item>
		<title>US Post Office Holiday Mailing Deadlines &#8230;</title>
		<link>http://www.spaboomblog.com/2007/us-post-office-holiday-mailing-deadlines</link>
		<comments>http://www.spaboomblog.com/2007/us-post-office-holiday-mailing-deadlines#comments</comments>
		<pubDate>Wed, 21 Nov 2007 05:05:21 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/us-post-office-holiday-mailing-deadlines</guid>
		<description><![CDATA[The US Post Office recently posted their Holiday Shipping Calendar, as a special service to its customers for ensuring "cards and packages arrive by December 25th."
As spa and salon owners, it's good to take note of these dates to advise your gift certificate buying clients accordingly.  For shipping in the US, the absolute last [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/us-post-office-holiday-mailing-deadlines/feed</wfw:commentRss>
		</item>
		<item>
		<title>Some more cool GC designs&#8230;</title>
		<link>http://www.spaboomblog.com/2007/some-more-cool-gc-designs</link>
		<comments>http://www.spaboomblog.com/2007/some-more-cool-gc-designs#comments</comments>
		<pubDate>Fri, 31 Aug 2007 17:01:41 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/some-more-cool-gc-designs</guid>
		<description><![CDATA[Look for three new All Occasion designs:
&#160;

&#160; &#160; 

&#160;
We've added a Thank You category, which now includes:
&#160;

&#160; 

&#160;
For a quick reminder on how best to add new designs (and give older designs a little break), please see New GCs and Popularity.
Enjoy, SpaBoomers! And thanks again, Joyce, for creating more inspired designs!
]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/some-more-cool-gc-designs/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spas Tally Up Over $10M in Instant Gift Certificates Sales</title>
		<link>http://www.spaboomblog.com/2007/spas-tally-up-over-10m-in-instant-gift-certificates-sales</link>
		<comments>http://www.spaboomblog.com/2007/spas-tally-up-over-10m-in-instant-gift-certificates-sales#comments</comments>
		<pubDate>Tue, 28 Aug 2007 13:30:10 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/spas-tally-up-over-10m-in-instant-gift-certificates-sales</guid>
		<description><![CDATA[
Congratulations SpaBoomers! You've blasted through the $10M sales mark!
To put this in context&#8230; last summer you'd sold just over $1M.  
Not bad for a year's work, huh?
Give yourselves a round of applause, do a little dance, eat cake&#8230;but whatever you do, keep on telling folks you're selling Instant GC's. It works!

]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/spas-tally-up-over-10m-in-instant-gift-certificates-sales/feed</wfw:commentRss>
		</item>
		<item>
		<title>New GCs and Popularity</title>
		<link>http://www.spaboomblog.com/2007/new-gcs-and-popularity</link>
		<comments>http://www.spaboomblog.com/2007/new-gcs-and-popularity#comments</comments>
		<pubDate>Thu, 19 Jul 2007 13:45:51 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/new-gcs-and-popularity</guid>
		<description><![CDATA[We've been adding new GC designs left and right, and now might be a good time to put away some of your Instant Gift Certificate designs that you've been using for awhile, and show off the new options, just to keep things interesting and fun.  
Here's how to customize your customer's GC experience on [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/new-gcs-and-popularity/feed</wfw:commentRss>
		</item>
		<item>
		<title>Check out more new GC designs!</title>
		<link>http://www.spaboomblog.com/2007/check-out-more-new-gc-designs</link>
		<comments>http://www.spaboomblog.com/2007/check-out-more-new-gc-designs#comments</comments>
		<pubDate>Wed, 18 Jul 2007 20:46:24 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/check-out-more-new-gc-designs</guid>
		<description><![CDATA[We should really call this article "Joyce rocks!" Because she does. She's the one creating all of the new designs you're seeing, and there's more to come! So thank you Joyce for your much-appreciated beautiful designs!
Look for:
2 Wedding designs (Cake and Doves, and White Lily). We know it took awhile to get a Wedding category, [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/check-out-more-new-gc-designs/feed</wfw:commentRss>
		</item>
		<item>
		<title>Road Warriors Crave Spa Care!</title>
		<link>http://www.spaboomblog.com/2007/road-warriors-crave-spa-care</link>
		<comments>http://www.spaboomblog.com/2007/road-warriors-crave-spa-care#comments</comments>
		<pubDate>Thu, 05 Jul 2007 15:44:40 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/road-warriors-crave-spa-care</guid>
		<description><![CDATA[Anyone who's ever played the Road Warrior role knows that it's a mixed blessing. On one hand being out there representing your business and making things happen is incredibly exhilarating, on the other it's about schlepping through airports, stripping down for security, cabbing through traffic, presenting well-prepared material to your business audience with an eye [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/road-warriors-crave-spa-care/feed</wfw:commentRss>
		</item>
		<item>
		<title>New All Occasion Instant GC Designs&#8211;and More to Follow!</title>
		<link>http://www.spaboomblog.com/2007/new-all-occasion-instant-gc-designs-and-more-to-follow</link>
		<comments>http://www.spaboomblog.com/2007/new-all-occasion-instant-gc-designs-and-more-to-follow#comments</comments>
		<pubDate>Tue, 03 Jul 2007 15:28:53 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/new-all-occasion-instant-gc-designs-and-more-to-follow</guid>
		<description><![CDATA[We've added to our Instant Gift Certificate designs, and will continue to do so over the coming weeks. These two are the newest additions; we'll send out blog posts with each new group that goes up.
&#160;&#160;&#160;
We recommend mixing up the Instant Gift Certificate designs that you offer your online clients&#8211;they like fresh designs to choose [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/new-all-occasion-instant-gc-designs-and-more-to-follow/feed</wfw:commentRss>
		</item>
		<item>
		<title>Recipient to Relationship: Cultivating new Clients</title>
		<link>http://www.spaboomblog.com/2007/recipient-to-relationship-cultivating-new-clients</link>
		<comments>http://www.spaboomblog.com/2007/recipient-to-relationship-cultivating-new-clients#comments</comments>
		<pubDate>Mon, 02 Jul 2007 22:31:26 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/recipient-to-relationship-cultivating-new-clients</guid>
		<description><![CDATA[Do you remember your very first visit to a spa?  Did the experience lift you out of your usual worldly existence and, just for a little while, take you to a soothing and invigorating destination?  Since you've obviously decided to take up shop in the spa business, I realize I'm preaching to the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/recipient-to-relationship-cultivating-new-clients/feed</wfw:commentRss>
		</item>
		<item>
		<title>New Mexico's new gift certificate law</title>
		<link>http://www.spaboomblog.com/2007/new-mexicos-new-gift-certificate-law</link>
		<comments>http://www.spaboomblog.com/2007/new-mexicos-new-gift-certificate-law#comments</comments>
		<pubDate>Thu, 03 May 2007 22:15:23 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/new-mexicos-new-gift-certificate-law</guid>
		<description><![CDATA[Overview
New Mexico has joined the growing list of states that regulate gift certificates.  HB0127 was signed into law by Governor Bill Richardson last month, and takes effect July 1st, 2007.
This law, like many of the others, has the best of intentions but really ends up hurting small businesses.  It is my sincerest hope [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/new-mexicos-new-gift-certificate-law/feed</wfw:commentRss>
		</item>
		<item>
		<title>It's always fun beating the big guys</title>
		<link>http://www.spaboomblog.com/2007/its-always-fun-beating-the-big-guys</link>
		<comments>http://www.spaboomblog.com/2007/its-always-fun-beating-the-big-guys#comments</comments>
		<pubDate>Wed, 21 Feb 2007 22:20:41 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/its-always-fun-beating-the-big-guys</guid>
		<description><![CDATA[SpaBoomers know the benefit of offering Instant Gift Certificates. More and more national retailers are picking up on the idea, implementing some form of online gift certificate capability. Jakob Neilsen has recently done a usability study of the online gift giving capabilities of major retailers like Macy's, Nordstroms, LL Bean and Cooking.com.
It's a bit shocking [...]]]></description>
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