Spa Gift Certificates

Joy of Spa News: The Art of Mothering, is now ready for you to personalize. Feel free to play with the introduction if you'd like; it's all about ensuring your brand and message are absolutely perfect everywhere you place them!

The introduction, as we've written it:
Mothering takes many shapes and forms, and we tip our hats to all women who embrace that special nurturing aspect of themselves that allows for great love to be shared and joy to be felt by millions around the world. Happy Mother's Day, and may your warmth and caring flow freely in any direction you choose! Team Joy

This year's Mother's Day edition of Joy of Spa News explores the many faces of mothering, and how to show those nurturing women in your life some loving appreciation of your own via great services of salon and spa! This edition will launch over a three day period, May 2nd-4th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating promotions and service packages designed with Moms in mind. Pampering wraps, lovely color/style packages, aromatherapy massage treats – whatever you can conjure, you should – to provide gift seekers the absolutely perfect gifts!

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in Creating Customers, General, Joy of Spa News, Salon Marketing, Spa Gift Certificates, Spa Marketing • Comment »

It doesn't take a lot of work to really increase your Instant Gift Certificate sales, it really doesn't. Watch for a few simple ways to ensure you maximize your sales each gift giving opportunity.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Technology, SpaBoom Podcasts • Comment »

Selling beautiful, branded Instant Gift Certificates on your website, and via Facebook, is a great place to start. But we've never been happy with just the basics, and thought we should mention the other great tools you get with your SpaBoom Instant Gift Certificates. All of these are about keeping you in touch with your clients and generating significant revenue as a result.

Just know that SpaBoom has helped our clients generate over $175 million in sales, and our average client boosts their gift certificate sales by 35% in their first year using our service.

How we help:

• Customized Instant Gift Certificate Page
  We create a page for your website that's yours and yours alone, with your branding right where it needs to be – front and center, and on every single Instant Gift Certificate that sells!
• Lot of Instant Gift Certificate designs
  Our library of Instant Gift Certificate designs is vast. Which means you have tons to choose from when it comes to selecting just the right designs for your business!
• Customizable designs, too
  Have your own special look and feel that you'd like to use for your Instant Gift Certificates? Great! We'll share the specs so you can create exactly what you'd like, easy peasy.
• Email campaigns
  Your SpaBoom Instant Gift Certificate service comes complete with email campaigns that fly, automatically, around gift-giving holidays every year. Automatically. And each of those emails contains a link back to your Instant Gift Certificate page for easy gift buying. This alone generates sales. We know this. It turns out people remember upcoming gifting needs when a pretty email with your logo and a nice link to your Instant Gift Certificate page shows up.
• Events to promote your Instant Gift Certificates
  Telling the world that you sell great looking Instant Gift Certificates that they can purchase at their convenience, around the clock and when you're closed? A solid idea any day of the week, and an easy one to accomplish with Events designed to promote your gift certificates right on your website.
• Facebook integration
  You're working hard to cultivate your social media relationships, right? The ability to have a nice page on Facebook, and let people know you're the very best choice for gift purchases is just another way to take advantage of your hard work and sell in the process. SpaBoom provides that for you.

The best part? We make it easy to use us. You pay just 5% commission after setup. No long-term contracts, no cancellation fees.

Being where your audience is – online, on mobile and social – is where you need to be. SpaBoom can make that easy and fast and a revenue-generating decision that you'll be happy you made!

Posted in Creating Customers, General, Gift Certificate Designs, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology • Comment »

Joy of Spa News: Much Ado About Weddings, is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:

As the season of the nuptial approaches, we think that taking a step back, breathing deeply, and considering that you may have many more options than you thought when it comes to preparing for your big day is just what you need to do! We also encourage each of you to relax and fully participate in what will surely be one of life's most remarkable events! Team Joy

Our Bridal/Wedding edition of Joy of Spa News touches on various aspects of preparing for nuptials. We've brought in ideas from from around the world as well as the tried and true to spark the imagination and creativity of anyone involved with weddings this year. This edition will launch over a three day period, March 10th-12th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating Bridal and wedding promotions and service packages designed with everyone in the wedding party – and beyond – in mind, to accompany this edition of Joy of Spa News. Couples massages, great skin and hair treatments – they all fit, and can offer up a great solution during the upcoming season of weddings.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in General, Joy of Spa News, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Product Sales, Spa Technology • 2 Comments »

Staying fresh and perky takes a little work, as you well know. Watch for ways to ensure you're using SpaBoom's wide assortment of GC designs, Email templates and Default Campaigns to reach your audience with style.

Posted in General, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom Podcasts • Comment »

A few months ago we talked about the changes in the economy, right here. Since our holiday revenue review, we have continued to see growth and increases in revenue across the board with our spas. This is definitely something that every spa owner wants to hear so with that in mind, we talked to one of our many spa owners that have seen gift certificate sales increase exponentially in the last few months.

Ava Bella Day Spa in Little Rock, Arkansas uses SpaBoom's Instant Gift Certificates to offer online gift solutions to their customers. This year, Ava Bella Day Spa sold more than $29,000 worth of online Instant Gift Certificates in February leading up to Valentine's Day, with almost $10,000 worth of online Instant Gift Certificates sold on Valentine's Day!

DeeDee Helbig, the owner of Ava Bella Day Spa, is extremely pleased with her gift certificate sales.

Ava Bella Day Spa started using SpaBoom in April of 2012. Since then, they have sold over $100,000 in online Instant Gift Certificates. DeeDee attributes the increase in sales to the unique opportunity of convenience and enhanced abilities her clients now have to access gifts and information whenever they want or need it.

Posted in General, Spa Gift Certificates • Comment »

Every year, I talk with spa owners that want to know what they can do to enhance their exposure. As Valentine’s Day approaches, I thought I would share the top three things that I tell every owner without fail.

• Be Authentic
  Authenticity is the number one thing that can take a brand and move it to the top, without fail. Every business has a unique experience to give, for some it is the way services are combined and delivered, the atmosphere, the latest star treatments, and the list goes on and on, but something that is the same – it’s in the details, and delivery of the experience that matters. Find the essence of your business and carry it through in every way possible.
• Offer Value
  Regardless of the time of year, holiday or non-holiday message, consumers want value. Offer packages, specials or promotions that you would be excited to receive. Not just because of the service, but because of the value you see in the offer and because of the service that is being given.
• Be The Solution
  Offer information, unique and amazing gift options, and exceptional service with your services. That is the perfect trifecta for any consumer.
• Offer information that your consumers care about and that will create a relationship. An example of information delivery might be something as simple as ‘How to keep your body relaxed in between massages, or you hair radiant and gorgeous between visits.’ Incorporating your experience into the daily lives of your clients keeps you top of mind in a non-aggressive way.
• Gifts are tokens of love, appreciation, congratulations and so much more, and as the economy has shifted the need to give a gift that matters has shifted as well. This is critical especially coming into Valentine’s Day.
• Exceptional service carries the experience of the treatment to perfection. Think about the last time you had an amazing treatment and the customer service and delivery of the treatment was first class. Here’s the thing about that experience you just recalled — if you’ve had such an experience, you automatically remembered it. Which is the point. Exceptional service coupled with great treatments is what guarantees top of mind. People love to feel they have gotten the very best.

As you are thinking about what you can do for your business, Valentine’s Day is the perfect holiday to make sure that you are positioning your business for maximum exposure. Create the perfect experience, provide exceptional value for the services delivered, nurture the experience from start to finish, and you will be in the perfect position to develop a lasting relationship with your clients.

Posted in Creating Customers, General, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology • Comment »

Your website needs to look good, no matter how your audience is accessing it. Experts predict that by 2016 the majority of searches will be done via a mobile device. We think it'll actually be sooner! Are you ready for that?

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom Dynamic Websites, SpaBoom New Features, SpaBoom Podcasts • Comment »

There's nothing worse than an out-of-date website. Be sure yours is always current and makes it easy for your visitors to get the right impression every time they visit!

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, Spa Website Design, SpaBoom Dynamic Websites, SpaBoom Podcasts • Comment »

The holiday of love is right around the corner. Join us for great tips on how to make this Valentine's Day a sales success!

Posted in Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom Podcasts • Comment »

Dawn Tardif is the founder and owner of BodiScience Wellness Center & Spa in Beverly, Massachusetts. Dawn’s business focuses on nurturing the mind, body, and spirit through holistic spa services and educating her clients about health and wellness.

Dawn realized to continue pursuing her passion of educating her clients and assisting them in maintaining their wellbeing, she did not have time to create her own marketing.

When asking Dawn about what she thought of the implementation process, she said it was very easy.

Overall, Dawn believes SpaBoom’s Custom Marketing System has benefited her business.

Call us today at (800) 940-0458 or email us to discover how SpaBoom can benefit your business!

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom Custom Marketing System, SpaBoom New Features • Comment »

Joy of Spa News: Pondering Love, is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:

Ah, Love. What's not to love about it? It's magical, mystical, and makes the world go round! We never, ever get tired of exploring love in its many forms, and we hope you enjoy our Valentine's edition of the Joy of Spa News! Happy Valentine's Day! Team Joy

Our Valentine's edition of Joy of Spa News focuses on love, its variations and intricacies, and giving from the heart. This edition will launch over a three day period, January 20th-21st, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating Valentine's promotions and deliciously soothing and relaxing service packages to accompany this edition of Joy of Spa News. Couples massages, sinfully indulgent packages and whimsical offerings with lovely lotion and potion takeaways will increase your average gift certificate sale and offer up a great solution for people looking to enjoy their very own spa visit, or for those choosing a wonderful gift for a friend or loved one.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in General, Joy of Spa News, Spa Gift Certificates, Spa Marketing • Comment »

Responsive Design – The Future Is Here

We already talked about what responsive design and development was in our other blog post: Websites In a World of Instant Gratification, and the same concept follows suit with emails. More and more customers are viewing your emails on their tablets and smartphones. Since we like to keep up with current technologies, we are now making it easier for your customers to get the right layout the right way now matter what device they are using.

Once you choose one of our newer email designs, feel free to Send a Test email to yourself and view it on your phone. You’ll see how the different elements in the email and our custom websites shrink to fit.

Plus, we have complimentary Instant Gift Certificate designs to match! Log-in to check out our new Wedding, Valentine’s Day, and Mother’s Day marketing materials that you can use today!

Posted in General, Gift Certificate Designs, Spa Gift Certificates, Spa Marketing, Spa Technology, Spa Website Design • 2 Comments »

Mickey Schneider and her husband are the founders and owners of Dubunné Spa Club & Massage Centre in Torrance, California. Mickey became a SpaBoom client in July 2012 when she realized she was using several companies to run her business.

Mickey began using SpaBoom’s Custom Marketing System to increase her business’s gift certificate sales and to decrease the number of programs she was using.

Mickey mentioned how SpaBoom’s marketing tools have helped her particular business.

According to Mickey, implementing the Custom Marketing System was very easy to do.

Overall, Mickey said that she is very happy with SpaBoom’s services.

Dubunné Spa Club & Massage Centre is just one of SpaBoom’s clients who have benefited from SpaBoom’s online Instant Gift Certificates and Custom Marketing System. Call us today at (800) 940-0458 or email us to discover how SpaBoom can increase your gift certificate sales and benefit your business!

Posted in Creating Customers, General, Social Media, Spa Gift Certificates, Spa Marketing, SpaBoom Custom Marketing System • Comment »

One of our contributing writers on Joy of Spa, Dana Cortez, recently summed up nicely for us why gifts of experience are wonderful:

Be sure you're reminding anyone in your spa or salon that gifts of massage, skin care, hair care, pampering, etc., are the very best gifts that everyone will truly cherish. Face it, we have never known anyone to allow gift certificates for the awesome services that you provide gather dust on a shelf or end up in a garage sale.

That said, design packages that will meet the gift-giving needs of your many types of gift buyers. Offering up a great stocking stuffer, midlevel, and premium package will help your gift buyers check off the lucky intended recipients on their lists while you enjoy a steady revenue boost this holiday.

A few ways to share the news that you've created special packages for the holidays:

• Take advantage of the SpaBoom email marketing system and tell the world you've designed specials and packages just for the holiday.
• Create an Event that updates your website with the same information.
• Use our pretty Point of Purchase and place your creations around in house.
• Write a quick blog article featuring your holiday packages, and send that out to Facebook and Twitter, so you get a lot of coverage for the time you spend creating the message.

A little creativity, a few minutes spent, and you'll be perfectly poised to please both gift buyers and gift recipients while you enjoy additional sales this holiday!

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa Technology • Comment »

Trends can work for or against us. In this case, the most recent data shows that SpaBoomers are uniquely positioned to benefit from 'self-gifting' and the dramatic increase in online searches and shopping that occurs around holidays.

It turns out when we're shopping for our loved ones, when we find a great deal (say a compelling spa package, easily bought in the form of one of your Instant Gift Certificates), we want to share that as a gift, and also with ourselves!

Seriously. 'One for you, one for me', takes on a whole new meaning in this framework!

So not only do we like to buy for ourselves when we buy for others, we are spending an extraordinary amount of time online, particularly around holidays. This is a good thing for SpaBoomers, and another behavior definitely worth considering as you develop more holiday marketing, don't you think? Email campaigns to your clients, Facebook Sweepstakes that entice gift buying while growing your email list, your website showcasing specials and events you've created with the holidays in mind, these all appeal to your gift buyers.

Trends can sometimes be simply ridiculous, but at others they can signify opportunity. So jump onboard this time, use your SpaBoom powers, and reach those self-giving online gift buyers this holiday!

What are you waiting for??

Posted in Creating Customers, General, Spa Business Management, Spa Gift Certificates, Spa Marketing • Comment »

Do you know how to easily increase your Instant Gift Certificate revenue and influence buying behavior for your spa? Janell and Debie have the top ten holiday marketing tips that you can do right now, to make that happen and create the best holiday season possible!

This Webinar was absolutely critical to getting started if you've been procrastinating on holiday marketing. Watch it and learn amazing tips that will make your business a sweet place over the holidays.

Watch the video:

Download the presentation: Your Holiday Top Ten for 2012 [PDF]

Posted in Creating Customers, Holiday Promotion Brief, Social Media, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • Comment »

Cyber Monday means shoppers will be back at work and working down their holiday gift lists as they 'surf. Make their task a jolly one as they choose gifts of relaxation and nurturing this year!

Posted in Creating Customers, Spa Gift Certificates, Spa Marketing, SpaBoom Podcasts • 3 Comments »

During my daily news surf, I ran across an(nother) article about Black Friday and sales strategies that retailers are using this year (many of them, like Walmart, are actually open on Thanksgiving night – ugh!), and others, like Macy's, are going to kick off Black Friday at midnight!

Seriously, the ends to which retailers will go to move merchandise and get warm bodies in the door!

The MOST interesting data I saw, though, related to recent sales trends. You need to pay attention to this because you have the power to capitalize (literally) on this:

For the 3rd quarter of 2011, in an article on Forbes.com:

AND

BUT MOST IMPORTANTLY:

Online sales, which include macys.com and bloomingdales.com, sustained their growth momentum, and were up 39.8% in the quarter.

That's almost TEN TIMES more than in store!

You have the power, SpaBoomers! Get your packages in place, work on your holiday promotions, and take full advantage of the very clear trend of consumer online shopping over in-store visits.

I mean, can you think of anyone who wouldn't rather shop while snuggled up in their favorite pjs, drinking a glass of wine while a warm fire crackles in the background?

I can't!

Posted in Creating Customers, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology • Comment »

Even if you're behind the marketing planning game this holiday, there's still hope! Follow our Top 5 tips and you'll be on the road to increased sales this holiday! Now just take a deep breath, and watch!

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom Podcasts • 2 Comments »