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<channel>
	<title>SpaBoom Blog &#187; Spa Business Management</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Mon, 06 Oct 2008 17:11:36 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2.1</generator>
	<language>en</language>
			<item>
		<title>Sound Advice for Surviving Economic Hiccups?</title>
		<link>http://www.spaboomblog.com/2008/sound-advice-for-surviving-economic-hiccups</link>
		<comments>http://www.spaboomblog.com/2008/sound-advice-for-surviving-economic-hiccups#comments</comments>
		<pubDate>Thu, 02 Oct 2008 17:01:24 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/sound-advice-for-surviving-economic-hiccups</guid>
		<description><![CDATA[Some of you have been out there for long enough to have weathered an economic storm or two. While there is certainly no end to coping advice circulating these days, we thought going to the source &#8212; those of you who have seen and done this before, and whose spas have lived to fight another [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/sound-advice-for-surviving-economic-hiccups/feed</wfw:commentRss>
		</item>
		<item>
		<title>Visit SpaBoom at IECSC &#8212; Booth #1034 &#8212; October 4th-6th</title>
		<link>http://www.spaboomblog.com/2008/visit-spaboom-at-iecsc-booth-1034-october-4th-6th</link>
		<comments>http://www.spaboomblog.com/2008/visit-spaboom-at-iecsc-booth-1034-october-4th-6th#comments</comments>
		<pubDate>Tue, 30 Sep 2008 16:55:31 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/visit-spaboom-at-iecsc-booth-1034-october-4th-6th</guid>
		<description><![CDATA[Seth and I are Orlando bound, and would love for you to stop by and say, "Hi!" if you're planning to attend the show. We'd love to share holiday marketing ideas, answer any questions you may have and just chat!
Oh, and there will be chocolate&#8230; those organic, dark chocolate Buddhas we've been giving out! 
Good [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/visit-spaboom-at-iecsc-booth-1034-october-4th-6th/feed</wfw:commentRss>
		</item>
		<item>
		<title>Between a Rock and a Soft Place</title>
		<link>http://www.spaboomblog.com/2008/between-a-rock-and-a-soft-place</link>
		<comments>http://www.spaboomblog.com/2008/between-a-rock-and-a-soft-place#comments</comments>
		<pubDate>Fri, 26 Sep 2008 04:02:49 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[SpaFinder]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/between-a-rock-and-a-soft-place</guid>
		<description><![CDATA[I had the pleasure of spending three days at the Red Mountain Spa and Resort in Utah this week, while attending the SpaFinder learning event. Invited were top spa owners, operators and some of the sharpest people in the spa  business. Over the next weeks, we will share some of the key ideas and themes [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/between-a-rock-and-a-soft-place/feed</wfw:commentRss>
		</item>
		<item>
		<title>Holiday Promotions Brief &#8212; Tactics</title>
		<link>http://www.spaboomblog.com/2008/holiday-promotions-brief-tactics</link>
		<comments>http://www.spaboomblog.com/2008/holiday-promotions-brief-tactics#comments</comments>
		<pubDate>Fri, 19 Sep 2008 14:29:56 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Holiday Promotion Brief]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/holiday-promotions-brief-tactics</guid>
		<description><![CDATA[Holiday Promotion Brief:


Background (situation Analysis).
Target Audience.
Measurable sales goal.
Strategy.
Tactics.
Budget.

Once a holiday promotions strategy is developed it is important to convert that strategy into implementable tactics or steps.
These tactics should be specialized, employed to carry out a specific strategy in an organized fashion. Some of these tactics will naturally come to life, an intuitive process born of [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/holiday-promotions-brief-tactics/feed</wfw:commentRss>
		</item>
		<item>
		<title>Holiday Promotion Brief &#8212; Strategy</title>
		<link>http://www.spaboomblog.com/2008/holiday-promotion-brief-strategy</link>
		<comments>http://www.spaboomblog.com/2008/holiday-promotion-brief-strategy#comments</comments>
		<pubDate>Wed, 17 Sep 2008 17:33:13 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Holiday Promotion Brief]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/holiday-promotion-brief-strategy</guid>
		<description><![CDATA[
Holiday Promotion Brief:


Background (situation Analysis).
Target Audience.
Measurable sales goal.
Strategy.

Tactics.
Budget.

Developing a promotions strategy provides an outline of what will be communicated to target customers and how it will be communicated.
A promotions strategy is a plan of action developed to meet specific quantitative and qualitative objectives.  It defines the process that will be implemented to meet a [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/holiday-promotion-brief-strategy/feed</wfw:commentRss>
		</item>
		<item>
		<title>Holiday Promotion Brief &#8212; Measurable Sales Goal</title>
		<link>http://www.spaboomblog.com/2008/holiday-promotion-brief-measurable-sales-goal</link>
		<comments>http://www.spaboomblog.com/2008/holiday-promotion-brief-measurable-sales-goal#comments</comments>
		<pubDate>Tue, 09 Sep 2008 15:47:57 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Holiday Promotion Brief]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/holiday-promotion-brief-measurable-sales-goal</guid>
		<description><![CDATA[Let me be upfront right now.  There is a reason I majored in marketing in college and not accounting.  I just don’t have the patience for all those formulas that give you a sense of a business's  bottom line.  I know it is important but it lacks the excitement of my [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/holiday-promotion-brief-measurable-sales-goal/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 3</title>
		<link>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3</link>
		<comments>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3#comments</comments>
		<pubDate>Tue, 26 Aug 2008 15:34:53 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3</guid>
		<description><![CDATA[Planning Spa Holiday Promotions
It's time to plan your promotions strategy for the holidays.  It can feel like an overwhelming task to develop and execute a successful campaign.  There are ways to organize your plans that provide an effective framework and strategy.
I have been in the advertising industry for about 15 years.  I [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3/feed</wfw:commentRss>
		</item>
		<item>
		<title>International Esthetics, Cosmetics and Spa Conference &#8212; Orlando</title>
		<link>http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando</link>
		<comments>http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando#comments</comments>
		<pubDate>Mon, 25 Aug 2008 21:49:41 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando</guid>
		<description><![CDATA[ Orange County Convention Center
IECSC Orlando features more than 300 of the top skincare and wellness companies showcasing the latest spa and medical spa products and technologies. IECSC Orlando also offers leading education with more than 100 FREE classes, a special full day conference by Bryan Durocher called "Your Profitable American Spa."  6 hours [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando/feed</wfw:commentRss>
		</item>
		<item>
		<title>Is there a Scrooge in your midst?</title>
		<link>http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst</link>
		<comments>http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst#comments</comments>
		<pubDate>Thu, 21 Aug 2008 17:59:04 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst</guid>
		<description><![CDATA[Don't let negative employees sabotage your spa's holiday success.

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. &#8211;Andrew Carnegie

Watching employees work together harmoniously is like watching a symphony; there is such synchronicity [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 2</title>
		<link>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2</link>
		<comments>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:46:47 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2</guid>
		<description><![CDATA[Now that you're thinking about holiday planning, keep up with the To Do list, and next thing you  know you'll have set your spa up for a memorable and successful season!
Holiday To Do List (cont'd):

Plan a customer event right before the holiday season.

Use client email list to send out an invitation.
Plan an evening of [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>Love Your Negative Nellies</title>
		<link>http://www.spaboomblog.com/2008/love-your-negative-nellies</link>
		<comments>http://www.spaboomblog.com/2008/love-your-negative-nellies#comments</comments>
		<pubDate>Fri, 15 Aug 2008 22:01:53 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/love-your-negative-nellies</guid>
		<description><![CDATA[We rolled out the ability for your clients to review both their experience with the Instant Gift Certificate process as well as your business as a whole.  You can add those reviews to your website, show them off for all the world to see and even choose to not display the ones that might [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/love-your-negative-nellies/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 1</title>
		<link>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</link>
		<comments>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:23:49 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</guid>
		<description><![CDATA[

Procrastination is the grave in which opportunity is buried. &#8211;Author Unknown

Before you know it, pumpkins will be all over the place and then a week later you will walk into Target and see red.  It is in this moment that fear floods through the body and the realization strikes: procrastination has gotten the best [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spa survival in a difficult economy</title>
		<link>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy</link>
		<comments>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy#comments</comments>
		<pubDate>Mon, 21 Jul 2008 15:02:52 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy</guid>
		<description><![CDATA[Competing in today's market requires skill and tenacity, and an undying focus on making  the absolute most of your business, regardless. The media hypes negative events because they garner attention (and sell issues/subscriptions), but even in the face of tighter financial times there is opportunity for all who take the time to really embrace [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy/feed</wfw:commentRss>
		</item>
		<item>
		<title>5 Star Ratings Rebuttal</title>
		<link>http://www.spaboomblog.com/2008/5-star-ratings-rebuttal</link>
		<comments>http://www.spaboomblog.com/2008/5-star-ratings-rebuttal#comments</comments>
		<pubDate>Wed, 16 Jul 2008 14:07:04 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/5-star-ratings-rebuttal</guid>
		<description><![CDATA[That may seem like a strange thing to say, but hear me out.
When YOU are looking at online reviews of a business you'd like to visit or a book you want to buy, doesn't it give you just a smidgen of doubt if every single entry is a 5-star glowing testimonial that sounds like their [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/5-star-ratings-rebuttal/feed</wfw:commentRss>
		</item>
		<item>
		<title>How To Show Off Your Reviews: Part 2 (Linked-In)</title>
		<link>http://www.spaboomblog.com/2008/how-to-show-off-your-reviews-part-2-linked-in</link>
		<comments>http://www.spaboomblog.com/2008/how-to-show-off-your-reviews-part-2-linked-in#comments</comments>
		<pubDate>Thu, 03 Jul 2008 13:58:00 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/how-to-show-off-your-reviews-part-2-linked-in</guid>
		<description><![CDATA[Last time, I showed you how to easily add your Reviews to your SpaBoom Dynamic website &#8212; its incredibly fast and most of the work is done for you, thanks to the design of our templates.

However, if you already have SpaBoom Instant Gift Certificates linked to your existing website, you can still join the party &#8212; [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/how-to-show-off-your-reviews-part-2-linked-in/feed</wfw:commentRss>
		</item>
		<item>
		<title>Big advertisers move $1B online</title>
		<link>http://www.spaboomblog.com/2008/big-advertisers-move-1b-online</link>
		<comments>http://www.spaboomblog.com/2008/big-advertisers-move-1b-online#comments</comments>
		<pubDate>Mon, 23 Jun 2008 19:40:27 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/big-advertisers-move-1b-online</guid>
		<description><![CDATA[According to Advertising Age (via TechCrunch), the top 100 advertisers in the U.S. made a big shift from old media to online in 2007:


Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.


What does this mean for you? The [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/big-advertisers-move-1b-online/feed</wfw:commentRss>
		</item>
		<item>
		<title>Social networks: powerful stuff</title>
		<link>http://www.spaboomblog.com/2008/social-networks-powerful-stuff</link>
		<comments>http://www.spaboomblog.com/2008/social-networks-powerful-stuff#comments</comments>
		<pubDate>Wed, 11 Jun 2008 17:21:32 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/social-networks-powerful-stuff</guid>
		<description><![CDATA[My wife had a very interesting problem in doing her 2007 taxes this year:  Her accountant &#8212; whom she had mailed all her 2007 receipts and financial information half-way across the country to &#8212; fell off the wagon.  He stopped returning calls, and didn't even bother filing an extension for April 15th deadline. [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/social-networks-powerful-stuff/feed</wfw:commentRss>
		</item>
		<item>
		<title>Entitlement: Bad for Business</title>
		<link>http://www.spaboomblog.com/2008/entitlement-bad-for-business</link>
		<comments>http://www.spaboomblog.com/2008/entitlement-bad-for-business#comments</comments>
		<pubDate>Fri, 06 Jun 2008 22:41:48 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/entitlement-bad-for-business</guid>
		<description><![CDATA[
Noun: entitlement - 1(a): the state or condition of being entitled.  1(b): a right to benefits specified especially by law or contract.  2: a belief that one is deserving of or entitled to certain privileges.
No other element of the salon and spa business is more worshiped than followings or “full books.”  The [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/entitlement-bad-for-business/feed</wfw:commentRss>
		</item>
		<item>
		<title>Non-Compete Agreements:  They Can Work</title>
		<link>http://www.spaboomblog.com/2008/non-compete-agreements-they-can-work</link>
		<comments>http://www.spaboomblog.com/2008/non-compete-agreements-they-can-work#comments</comments>
		<pubDate>Mon, 02 Jun 2008 21:44:17 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/non-compete-agreements-they-can-work</guid>
		<description><![CDATA[One of the biggest concerns I hear about from spa and salon owners and managers, is the fear of key therapists or technicians walking away with the "book of business."  I've talked with key therapists and technicians at many spas and salons, and it's clear:  These people believe any client they work on [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/non-compete-agreements-they-can-work/feed</wfw:commentRss>
		</item>
		<item>
		<title>Permission Marketing:  Spring Housecleaning</title>
		<link>http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning</link>
		<comments>http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning#comments</comments>
		<pubDate>Tue, 29 Apr 2008 02:52:19 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning</guid>
		<description><![CDATA[In this age of nearly out of control spam (you have noticed how large your junk mail folder is in Yahoo or Hotmail, right?), taking steps to make sure that your own marketing practices are friendly and sustainable is a necessary part of online life.
The best way to stay in touch with your customers and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning/feed</wfw:commentRss>
		</item>
	</channel>
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