Social Media
Want Instant results? Use Twitter.
December 31st, 2009 • Posted by Spa Kat • Permalink
Who knew that Twitter would be an effective tool to galvanize revolutions and spur an impromptu snowball fight in Washington DC over the weekend?
But one of the beautiful features of Twitter is its power to bring about quick fits of promotion response that can be felt almost immediately. That tangible result is very important to small spa businesses and your local community. Instant ROI (return on investment) is very important to small businesses, maybe even more so than a promotions overall effectiveness in the long run.
I recently checked my favorite local spa’s Twitter page and found they were offering a 15% discount on spa treatments for that day only. Twitter is an effective tool for filling open appointments in your spa schedule and it keeps loyal members of your community coming to the spa for treatments.
Twitter gives local businesses a vehicle to deliver value to their community inexpensively and effectively. Use the next year to develop a social media strategy for your spa; it could pay off instantly.
Posted in Social Media, Creating Customers, Spa Marketing, Spa Gift Certificates • 2 Comments »
Top 10 Holiday Spa Marketing Tips
October 29th, 2009 • Posted by Spa Kat • Permalink
- It is going to be an aggressive holiday season this year so make sure your spa has high impact spa promotions that are ready to go. Check out our BOGO and % off Instant Gift Certificate features.
- Remember that during the holidays consumers are buying for other people, family, friends and co-workers so position your promotions with that in mind. Let the gift seekers know your spa has the perfect gift they can give to just about anyone.
- Use email marketing to promote your spa and Instant Gift Certificates. Click the link, to access a recent blog post that outlines how to avoid email spam filters.
- Make it extremely easy for existing clients and gift givers to make a purchase from your spa, especially your website. Any action, including booking and Instant Gift Certificates, that can be conducted through your spa website increases efficiency and most importantly adds convenience for your customer.
- Engage, Engage, Engage. Every aspect of your spa should be concentrating on the clients who are currently in your spa. They are your very best prospects today, tomorrow and next year. Make it possible for them to rebook, purchase retail products and find the gifts they want in your spa. Get their email address when they book and you will have an amazing list in no time.
- Learn from last year. Be ready in your spa and on the website. Make sure all messaging is up to date and that your spa retail area is ready for clients.
- There will be a promotional intensity to this holiday season. Consumers will be hit with a plethora of options all designed to have them “ACT NOW.” Make sure your customers choose gifts from your spa by being prepared to act while they are in the spa and afterward.
- Advertise where your customers are right now, they are surfing social media sites like Twitter and Facebook.
- Consumers are going to pinching pennies this year so get in early and get the advantage before anyone else. Remember, “Limited time offer” is a classic call to action.
- It is important to consider that your spa competes with any business that has a gift idea targeted to your demographic and a majority of businesses will be offering perks like free shipping, reduced prices and special promotions. Make your spa packages special, packed with value and stress reducing treatments.
Posted in Spa Search Engine Optimization (SEO), Social Media, Spa Marketing, General, Spa Website Design, Spa Gift Certificates • 2 Comments »
Top Marketing Ideas; a 10 part series; #7
Empower Your Customers Online
August 5th, 2009 • Posted by Spa Kat • Permalink
Customers expect to have a great experience when they visit your spa’s website. They anticipate its speed, relevant information and ease of navigation because it is what they experience from other websites. Customers won’t wait for unwieldy transactions; they must be quick, easy and on their way instantly. They want to "get the gist" of what makes your spa special before they pass its threshold.
Your spa's first impression, particularly for new spa customers, begins with your business website. Just as customers are greeted at the spa door with a smile, extraordinary service and a lush white robe, your online audience expects tools that make their experience easy and satisfying. Put the control in their hands and you will find that your spa runs more efficiently and revenues see a positive gain as a result.
Information is Power:
Relevant information is critical to keep customers on your website. The content you create should be clear and help differentiate your spa, ultimately guiding them toward a purchase. Keep information concise and helpful, no flowery content necessary. Here is a list of important information that should be very easy to find on your website.
- Map and directions to your spa.
- Spa treatment menu.
- Pictures of the spa that differentiate it from the competition.
- Reviews. If you don’t want to link to online reviews, ask your clients to give you reviews and post them online.
Transaction Is Power:
You are making your customers' lives easier by making gift certificates available 24/7 and without the need to leave the comfort of their homes.
Joy of Spa Universal Gift Certificates make it possible to send spa gifts to relatives in Denver or Chicago. I love that my favorite local spa benefits from my out-of-town spa gift purchases. The Joy of Spa badge on your spa website means incremental revenue and it is a great benefit for customers.
Booking Is Power:
Customers book so much online these days, most wouldn’t dream of calling to make plane, car or hotel reservations. It puts the power in the hands of the customers and that makes for the beginning of a great relationship. With online spa booking customers don’t need to call; they can book an appointment when they are ready, 24/7.
It is a free SpaBoom service that makes it easy for clients to book a spa appointment.
Communication Is Power:
Any relationship is two-way; it requires a give and take. Creating an open, engaging dialog with your clients gives them powerful information that they can use or pass on to friends and family. Utilizing these tools, making them available to customers, is great for your spa business because it helps build your spa community one loyal customer at a time.
Posted in Joy of Spa News, Social Media, Joy of Spa Gift Certificates, Joy of Spa, Spa Search Engine Optimization (SEO), Spa Business Management, Spa Marketing, General • 1 Comment »
Spas Want to Know: How Can Twitter Help Me?
July 28th, 2009 • Posted by Spa Kat • Permalink
We hear stories detailing Twitter’s power to strengthen Starbuck's brand and Dunkin Donuts' vast Twitter community (29,309 followers) all waiting to hear fresh news like "Frozen Capp is not available in decaf." But what has Twitter done for the little guy, the local business that could use some word-of-mouth advertising?
Mom-and-Pop Operators Turn to Social Media by Claire Cain Miller of the New York Times, provides wonderful examples of how local entrepreneurs are using Twitter to build their business, without a big advertising budget.
Local businesses all over the country are finding ways to use Twitter to build their client base. Spas are in a perfect position to take advantage of Twitter, it can build word-of-mouth, quickly fill appointment openings during slow periods and also let customers know about the latest and limited-time spa specials.
Posted in Social Media, Spa Marketing, General • 3 Comments »
How Does SEO and Social Media Feed Your Spa Business?
July 9th, 2009 • Posted by Spa Kat • Permalink
Existing and potential spa customers are online using “search” to find information on your spa. Understanding and implementing a successful SEO (Search Engine Optimization) strategy for your spa website is absolutely critical given today’s competitive and challenging business environment.
Many day spas and salons are also beginning to see the advantage of adding social media including blogs, Facebook and Twitter, to their marketing and online efforts. Early adoption to social media can enhance a spa website’s SEO by providing new, rich content and links to your website. Search engines are recognizing social content and rewarding businesses with increased visibility, which ultimately drives more traffic and revenue to these websites. Social media also gives your spa customers new ways to learn more about your spa business.
Lee Odden, Top Rank SEO
Read the article.
It is very important to be aware that you can maximize social media’s SEO value for your spa by ensuring that you incorporate keywords into your blogs, Facebook page and Twitter feeds. Add specific keywords to your blog titles, descriptions and anchor text. It is a simple way of reinforcing who you are, what differentiates you from other spas and builds visibility at the same time.
Read the article.
How you are using social media in your spa business?
SpaBoom would like to highlight your success stories and will do our best to answer any business questions you might have regarding SEO and Social media.
Posted in Social Media, Spa Search Engine Optimization (SEO), General • 3 Comments »