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	<title>SpaBoom Blog &#187; the SECRET</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Tue, 19 Aug 2008 20:37:46 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Entitlement: Bad for Business</title>
		<link>http://www.spaboomblog.com/2008/entitlement-bad-for-business</link>
		<comments>http://www.spaboomblog.com/2008/entitlement-bad-for-business#comments</comments>
		<pubDate>Fri, 06 Jun 2008 22:41:48 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/entitlement-bad-for-business</guid>
		<description><![CDATA[
Noun: entitlement - 1(a): the state or condition of being entitled.  1(b): a right to benefits specified especially by law or contract.  2: a belief that one is deserving of or entitled to certain privileges.
No other element of the salon and spa business is more worshiped than followings or “full books.”  The [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/entitlement-bad-for-business/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ana's No Brainer #4: Quid Pro Quo</title>
		<link>http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo</link>
		<comments>http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo#comments</comments>
		<pubDate>Sun, 02 Mar 2008 02:42:20 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo</guid>
		<description><![CDATA[
We were on vacation.  His name was Jeff.  He gave me perhaps the best deep-tissue massage of my life, and he's struggling to get himself recognized in the small town of Wickenburg, Arizona.  I found him completely by accident in the yellow pages!
Jeff mentioned that he had given his brochure to the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo/feed</wfw:commentRss>
		</item>
		<item>
		<title>3 Tips On How To Bring In Valentine's Traffic To Your Salon or Spa</title>
		<link>http://www.spaboomblog.com/2008/3-tips-on-how-to-bring-in-valentines-traffic-to-your-salon-or-spa</link>
		<comments>http://www.spaboomblog.com/2008/3-tips-on-how-to-bring-in-valentines-traffic-to-your-salon-or-spa#comments</comments>
		<pubDate>Fri, 18 Jan 2008 21:05:16 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/3-tips-on-how-to-bring-in-valentines-traffic-to-your-salon-or-spa</guid>
		<description><![CDATA[
Valentine's Day offers Salons and Spas a chance to express their creativity through unique promotions, but it also gives the business the opportunity to make a lasting impression on customers. Customers who come to your Salon or Spa to celebrate Valentine's Day will return again and again if the service is unparalleled.  Try these [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/3-tips-on-how-to-bring-in-valentines-traffic-to-your-salon-or-spa/feed</wfw:commentRss>
		</item>
		<item>
		<title>Packaging Valentine's Day for Profit</title>
		<link>http://www.spaboomblog.com/2008/packaging-valentines-day-for-profit</link>
		<comments>http://www.spaboomblog.com/2008/packaging-valentines-day-for-profit#comments</comments>
		<pubDate>Fri, 11 Jan 2008 21:00:11 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/packaging-valentines-day-for-profit</guid>
		<description><![CDATA[
Salons and Spas can make sales soar this Valentine's Day just with some simple planning. The moment a customer enters your Salon/Spa or Web site you should smother them with love. Immediately reinforce that they've come to the right place to find the perfect Valentine's Day gift. Here are some affordable marketing strategies Salons and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/packaging-valentines-day-for-profit/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ana's No Brainer #3:  Productivity; Less Can Be More</title>
		<link>http://www.spaboomblog.com/2007/no-brainer-3-productivity-less-can-be-more</link>
		<comments>http://www.spaboomblog.com/2007/no-brainer-3-productivity-less-can-be-more#comments</comments>
		<pubDate>Fri, 07 Dec 2007 04:41:30 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/no-brainer-3-productivity-less-can-be-more</guid>
		<description><![CDATA[
This topic got sparked a couple of weeks ago when I was driving in the car with my husband Larry, and his two girls, to take them for haircuts.  I told Larry that we couldn’t go to the “usual” place because the person who answered the phone told me they were “booked up for [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/no-brainer-3-productivity-less-can-be-more/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ana's No Brainer #2: Give them a tour!</title>
		<link>http://www.spaboomblog.com/2007/anas-no-brainer-2-give-them-a-tour</link>
		<comments>http://www.spaboomblog.com/2007/anas-no-brainer-2-give-them-a-tour#comments</comments>
		<pubDate>Fri, 16 Nov 2007 22:24:48 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/anas-no-brainer-2-give-them-a-tour</guid>
		<description><![CDATA[
Next to getting the client to walk through the door for the first appointment, the most important step is getting the client to come back.
I am simply amazed at how many salon and spa owners “miss the boat” on this easily applied marketing tool - The New Client Tour.
It may seem obvious, but you can’t [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/anas-no-brainer-2-give-them-a-tour/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ana's No Brainer #1:  Get a Professional Logo</title>
		<link>http://www.spaboomblog.com/2007/anas-no-brainer-1-get-a-professional-logo</link>
		<comments>http://www.spaboomblog.com/2007/anas-no-brainer-1-get-a-professional-logo#comments</comments>
		<pubDate>Sat, 13 Oct 2007 06:17:47 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/anas-no-brainer-1-get-a-professional-logo</guid>
		<description><![CDATA[
I'm so frustrated.  I can't believe all the spa and salon owners I come across, who simply fail to appreciate, understand or execute on what I believe are absolute "no brainers," to making more money and becoming more successful.
Let me tell you a bit about my background.  I'm one of the few that [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/anas-no-brainer-1-get-a-professional-logo/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Benefits of Skill-Based Training</title>
		<link>http://www.spaboomblog.com/2007/the-benefits-of-skill-based-training</link>
		<comments>http://www.spaboomblog.com/2007/the-benefits-of-skill-based-training#comments</comments>
		<pubDate>Mon, 23 Jul 2007 18:20:29 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/the-benefits-of-skill-based-training</guid>
		<description><![CDATA[Employee Training Series
Article III

Training your workers can be a tremendous drain on your time and resources. But before you dismiss the idea of helping your employees learn new skills, consider the ways that skill-based training can positively affect your employees and your company. 
Training increases employee productivity. In addition to learning how to complete new [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/the-benefits-of-skill-based-training/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ten Employee Training Tips</title>
		<link>http://www.spaboomblog.com/2007/ten-employee-training-tips</link>
		<comments>http://www.spaboomblog.com/2007/ten-employee-training-tips#comments</comments>
		<pubDate>Mon, 16 Jul 2007 18:04:25 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/ten-employee-training-tips</guid>
		<description><![CDATA[Employee Training Series
Article II

Well-trained employees are the key to your small business success. Studies have shown that the most successful, productive employees are those who have received extensive training. They’re the cream of the crop, often having the strongest stake in the company’s future. In an ideal world, you would be able to hire people [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/ten-employee-training-tips/feed</wfw:commentRss>
		</item>
		<item>
		<title>New Employee Training&#8211;Is It Worth the Investment?</title>
		<link>http://www.spaboomblog.com/2007/new-employee-training-is-it-worth-the-investment</link>
		<comments>http://www.spaboomblog.com/2007/new-employee-training-is-it-worth-the-investment#comments</comments>
		<pubDate>Mon, 09 Jul 2007 17:55:10 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/new-employee-training-is-it-worth-the-investment</guid>
		<description><![CDATA[Employee Training Series
Article I

Many salons and spas provide some sort of introductory training or orientation for most of their new employees. It may take the form of an older employee assigned to show the new employee "the ropes." Or it may be left to the manager to show them where the coffee pot is and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/new-employee-training-is-it-worth-the-investment/feed</wfw:commentRss>
		</item>
		<item>
		<title>Twelve tips for writing a better service brochure</title>
		<link>http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure</link>
		<comments>http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comments</comments>
		<pubDate>Fri, 27 Apr 2007 18:45:59 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure</guid>
		<description><![CDATA[Every year, thousands of salon and spa businesses fail. No business owner plans to fail, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on getting new clients.
Marketing isn't about the medium; it's about getting and keeping customers.  In order to succeed, every [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure/feed</wfw:commentRss>
		</item>
		<item>
		<title>A successful salon or spa is seldom run by one individual &#8230;</title>
		<link>http://www.spaboomblog.com/2007/a-successful-salon-or-spa-is-seldom-run-by-one-individual</link>
		<comments>http://www.spaboomblog.com/2007/a-successful-salon-or-spa-is-seldom-run-by-one-individual#comments</comments>
		<pubDate>Mon, 16 Apr 2007 02:27:18 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/a-successful-salon-or-spa-is-seldom-run-by-one-individual</guid>
		<description><![CDATA[Developing a Winning Management Team:  The key to a More Productive and Profitable Spa
Have you run the gamut on finding new ways to keep a handle on your business, only to be frustrated?  Are you wearing all the hats and feel like you’re going crazy?  Have you tried hiring a manager, coordinator [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/a-successful-salon-or-spa-is-seldom-run-by-one-individual/feed</wfw:commentRss>
		</item>
		<item>
		<title>Profit or loss? How profitable is your salon? If you don't track the numbers, you'll never know.</title>
		<link>http://www.spaboomblog.com/2007/profit-or-loss-how-profitable-is-your-salon-if-you-dont-track-the-numbers-youll-never-know</link>
		<comments>http://www.spaboomblog.com/2007/profit-or-loss-how-profitable-is-your-salon-if-you-dont-track-the-numbers-youll-never-know#comments</comments>
		<pubDate>Mon, 05 Feb 2007 05:57:10 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2007/profit-or-loss-how-profitable-is-your-salon-if-you-dont-track-the-numbers-youll-never-know</guid>
		<description><![CDATA[PROFITS ARE THE KEY TO ANY BUSINESS. MAKING more money is what everyone wants, yet in the spa industry, it's becoming more and more difficult to show a profit. Owners and managers need to learn to grow their businesses with true measurements and to protect their bottom lines, but many never address their numbers and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2007/profit-or-loss-how-profitable-is-your-salon-if-you-dont-track-the-numbers-youll-never-know/feed</wfw:commentRss>
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