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	<title>SpaBoom Blog &#187; Preston Professionals</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Fri, 05 Dec 2008 05:51:10 +0000</pubDate>
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		<title>Esthetician's mastery course</title>
		<link>http://www.spaboomblog.com/2006/estheticians-mastery-course</link>
		<comments>http://www.spaboomblog.com/2006/estheticians-mastery-course#comments</comments>
		<pubDate>Tue, 07 Nov 2006 14:03:10 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/estheticians-mastery-course</guid>
		<description><![CDATA[Preston Inc. and Institut' DERMed Present:
Esthetician's Mastery Course
January 28 - February 1, 2007
Atlanta, Georgia
Estheticians wanting to take their skills and training to a higher level need to check out this offering! 5 days of intense career training by two of the industry's most respected esthetics experts — Douglas Preston, President of Preston Inc., and Lyn [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/estheticians-mastery-course/feed</wfw:commentRss>
		</item>
		<item>
		<title>Go discount-free on your spa packages</title>
		<link>http://www.spaboomblog.com/2006/go-discount-free-on-your-spa-packages</link>
		<comments>http://www.spaboomblog.com/2006/go-discount-free-on-your-spa-packages#comments</comments>
		<pubDate>Thu, 12 Oct 2006 14:40:43 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/go-discount-free-on-your-spa-packages</guid>
		<description><![CDATA[Spa packages can be hard enough on your profits; adding a discount makes it worse! How do you escape this? By creating your packages ONLY from specially named versions of your regular services! You’re charging more for them but they can’t be found individually priced on your spa menu. Pay commissions at the standard prices!
It [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/go-discount-free-on-your-spa-packages/feed</wfw:commentRss>
		</item>
		<item>
		<title>Boost retail sales with your gift certificates</title>
		<link>http://www.spaboomblog.com/2006/boost-retail-sales-with-your-gift-certificates</link>
		<comments>http://www.spaboomblog.com/2006/boost-retail-sales-with-your-gift-certificates#comments</comments>
		<pubDate>Thu, 05 Oct 2006 14:37:18 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/boost-retail-sales-with-your-gift-certificates</guid>
		<description><![CDATA[Problem: Spa packages don’t produce any retail product sales.
Solution: Guarantee it! Create spa packages designed for gift giving that include some home-use products and price it accordingly. Since most spa packages are sold as gifts, they aren’t as price sensitive as other services. 

Your Stress Relief (example name) package can include a facial, massage, pedicure, [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/boost-retail-sales-with-your-gift-certificates/feed</wfw:commentRss>
		</item>
		<item>
		<title>Simplify your spa packages</title>
		<link>http://www.spaboomblog.com/2006/simplify-your-spa-packages</link>
		<comments>http://www.spaboomblog.com/2006/simplify-your-spa-packages#comments</comments>
		<pubDate>Thu, 28 Sep 2006 14:36:52 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/simplify-your-spa-packages</guid>
		<description><![CDATA[
Problem: You offer too many packages and some that are excessively long.

Can be costly to track and train employees to perform

Are often complicated and time-consuming to schedule

They expose your business to big business losses when cancelled

They decrease your retail sales


Solution: Reduce your packages to 3 in total and most less than 4 hours in length. [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/simplify-your-spa-packages/feed</wfw:commentRss>
		</item>
		<item>
		<title>Upgrade your gift certificate sales!</title>
		<link>http://www.spaboomblog.com/2006/upgrade-your-gift-certificate-sales</link>
		<comments>http://www.spaboomblog.com/2006/upgrade-your-gift-certificate-sales#comments</comments>
		<pubDate>Thu, 21 Sep 2006 14:12:45 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/upgrade-your-gift-certificate-sales</guid>
		<description><![CDATA[
It’s too easy! A man buying a spa gift certificate for a woman is like a woman buying a gift certificate for a man in an auto parts store; both have one goal in mind: to escape as quickly as possible! Instead of handing him a service menu he may not understand, offer him your [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/upgrade-your-gift-certificate-sales/feed</wfw:commentRss>
		</item>
		<item>
		<title>The mind of the GC buyer</title>
		<link>http://www.spaboomblog.com/2006/the-mind-of-the-gc-buyer</link>
		<comments>http://www.spaboomblog.com/2006/the-mind-of-the-gc-buyer#comments</comments>
		<pubDate>Fri, 15 Sep 2006 14:43:18 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/the-mind-of-the-gc-buyer</guid>
		<description><![CDATA[
Are you working on your marketing for the upcoming holiday gift certificate boon? Here's a great perspective to keep in mind — that of the typical GC purchaser:

Many are not familiar with spa services or packages, especially men

Most are not as price sensitive as you believe they are

Most would prefer your purchase suggestions than to [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/the-mind-of-the-gc-buyer/feed</wfw:commentRss>
		</item>
		<item>
		<title>Aestheticians get into self-promote mode!</title>
		<link>http://www.spaboomblog.com/2006/aestheticians-get-into-self-promote-mode</link>
		<comments>http://www.spaboomblog.com/2006/aestheticians-get-into-self-promote-mode#comments</comments>
		<pubDate>Thu, 27 Jul 2006 18:13:13 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/aestheticians-get-into-self-promote-mode</guid>
		<description><![CDATA[There's one thing every experienced aesthetician knows for sure — new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/aestheticians-get-into-self-promote-mode/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spa gift certificates: how to make the most of this sales bonanza!</title>
		<link>http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza</link>
		<comments>http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza#comments</comments>
		<pubDate>Tue, 06 Jun 2006 03:00:46 +0000</pubDate>
		<dc:creator>Douglas Preston</dc:creator>
		
		<category><![CDATA[Preston Professionals]]></category>

		<category><![CDATA[Starting a Spa]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza</guid>
		<description><![CDATA[Every spa operator knows (and every soon-to-open spa should) that spa gift certificates sales represent a critical source of annual revenue and new customers. Depending on the age and client market of a spa, these important sales can account from anywhere between 10-25% of total sales, a particularly crucial life preserver for new cash-hungry but [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2006/spa-gift-certificates-how-to-make-the-most-of-this-sales-bonanza/feed</wfw:commentRss>
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