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<channel>
	<title>SpaBoom Blog &#187; Spa Marketing</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Tue, 19 Aug 2008 20:37:46 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2.1</generator>
	<language>en</language>
			<item>
		<title>A Spa's best holiday ever - Part 2</title>
		<link>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2</link>
		<comments>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:46:47 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2</guid>
		<description><![CDATA[Now that you're thinking about holiday planning, keep up with the To Do list, and next thing you  know you'll have set your spa up for a memorable and successful season!
Holiday To Do List (cont'd):

Plan a customer event right before the holiday season.

Use client email list to send out an invitation.
Plan an evening of [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>Greening your marketing message</title>
		<link>http://www.spaboomblog.com/2008/greening-your-marketing-message</link>
		<comments>http://www.spaboomblog.com/2008/greening-your-marketing-message#comments</comments>
		<pubDate>Thu, 14 Aug 2008 16:53:17 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/greening-your-marketing-message</guid>
		<description><![CDATA[My job at SpaBoom involves spending a great deal of time honing our message to garner attention. I really believe that what we offer makes a huge difference for businesses, so putting passion behind the messaging is easy. Attracting the attention of prospects, then converting them to SpaBoomers is what I do, and the endeavor [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/greening-your-marketing-message/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 1</title>
		<link>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</link>
		<comments>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:23:49 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</guid>
		<description><![CDATA["Procrastination is the grave in which opportunity is buried." &#8211;Author Unknown
Before you know it, pumpkins will be all over the place and then a week later you will walk into Target and see red.  It is in this moment that fear floods through the body and the realization strikes: procrastination has gotten the best [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spa survival in a difficult economy</title>
		<link>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy</link>
		<comments>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy#comments</comments>
		<pubDate>Mon, 21 Jul 2008 15:02:52 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy</guid>
		<description><![CDATA[Competing in today's market requires skill and tenacity, and an undying focus on making  the absolute most of your business, regardless. The media hypes negative events because they garner attention (and sell issues/subscriptions), but even in the face of tighter financial times there is opportunity for all who take the time to really embrace [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to Market your Spa online</title>
		<link>http://www.spaboomblog.com/2008/how-to-market-your-spa-online</link>
		<comments>http://www.spaboomblog.com/2008/how-to-market-your-spa-online#comments</comments>
		<pubDate>Fri, 27 Jun 2008 16:15:53 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/how-to-market-your-spa-online</guid>
		<description><![CDATA[Why do customers come to your spa; what is it about your spa experience or what you offer that makes your spa unique?
The question requires thought because it is the very thing you need to be focusing on.  Granted, it can be a moving target especially for trendy spas that cater to those who [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/how-to-market-your-spa-online/feed</wfw:commentRss>
		</item>
		<item>
		<title>Want to generate more business from Spa Emergency?</title>
		<link>http://www.spaboomblog.com/2008/want-to-generate-more-business-from-spaemergency</link>
		<comments>http://www.spaboomblog.com/2008/want-to-generate-more-business-from-spaemergency#comments</comments>
		<pubDate>Wed, 25 Jun 2008 23:55:29 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/want-to-generate-more-business-from-spaemergency</guid>
		<description><![CDATA[Fantastic! We want you to, too!
What many of you are doing:
You are making it easy for potential gift certificate buyers to overlook you. How? You haven't shared with them how cool your spa really is! Were you in the Top 10 LA Spas last year? Share that! Are you considered THE spa for sports massage [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/want-to-generate-more-business-from-spaemergency/feed</wfw:commentRss>
		</item>
		<item>
		<title>Big advertisers move $1B online</title>
		<link>http://www.spaboomblog.com/2008/big-advertisers-move-1b-online</link>
		<comments>http://www.spaboomblog.com/2008/big-advertisers-move-1b-online#comments</comments>
		<pubDate>Mon, 23 Jun 2008 19:40:27 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/big-advertisers-move-1b-online</guid>
		<description><![CDATA[According to Advertising Age (via TechCrunch), the top 100 advertisers in the U.S. made a big shift from old media to online in 2007:


Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.


What does this mean for you? The [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/big-advertisers-move-1b-online/feed</wfw:commentRss>
		</item>
		<item>
		<title>Does your www make your butt look big? Episode 2 of a 5 part series</title>
		<link>http://www.spaboomblog.com/2008/does-your-www-make-your-butt-look-big-episode-2-of-a-5-part-series</link>
		<comments>http://www.spaboomblog.com/2008/does-your-www-make-your-butt-look-big-episode-2-of-a-5-part-series#comments</comments>
		<pubDate>Thu, 19 Jun 2008 14:36:56 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/does-your-www-make-your-butt-look-big-episode-2-of-a-5-part-series</guid>
		<description><![CDATA[Episode 2: Will it attract the right attention?
Being just a pretty face simply doesn't cut it on the Web. Nothing proves that more readily than a gorgeous website that just can't seem to garner online attention or convert visitors to clients.
Why does this happen? Well, maybe there's too much Flash and not enough substance. If [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/does-your-www-make-your-butt-look-big-episode-2-of-a-5-part-series/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why You Can't Ignore Social Networking</title>
		<link>http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking</link>
		<comments>http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking#comments</comments>
		<pubDate>Fri, 13 Jun 2008 18:28:35 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking</guid>
		<description><![CDATA[After Larry's post, I wanted to add a link to a complementary article on SEOmoz about an analysis of social networking and how it is in many ways more trusted than email marketing for contacting potential partners or clients.  In that analysis, one sentence in particular jumped out at me:

I know that people share [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/why-you-cant-ignore-social-networking/feed</wfw:commentRss>
		</item>
		<item>
		<title>2008 Mother's Day IGC sales results are in</title>
		<link>http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in</link>
		<comments>http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in#comments</comments>
		<pubDate>Thu, 15 May 2008 17:27:49 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in</guid>
		<description><![CDATA[It was another great holiday for SpaBoomers, who utilized SpaBoom's Instant Gift Certificate feature to rev-up holiday sales!  For the 2008 Mother's Day season, SpaBoomers sold a whopping $3.6M in Instant Gift Certificates, with the largest sales day occurring the day before Mother's Day, Saturday the 10th, which accounted for 18.3% of all Mother's [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/2008-mothers-day-igc-sales-results-are-in/feed</wfw:commentRss>
		</item>
		<item>
		<title>The new blacklist</title>
		<link>http://www.spaboomblog.com/2008/the-new-blacklist</link>
		<comments>http://www.spaboomblog.com/2008/the-new-blacklist#comments</comments>
		<pubDate>Tue, 06 May 2008 16:29:58 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/the-new-blacklist</guid>
		<description><![CDATA[Starting in the late 40s and going into the 60s, the "Hollywood blacklist" consisted of directors, screenwriters, actors and musicians who couldn't get work because of their real or suspected political affiliations. Being placed on the blacklist was a death knell for a career.
These days, we're fighting a different kind of blacklist &#8212; those managed [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/the-new-blacklist/feed</wfw:commentRss>
		</item>
		<item>
		<title>Permission Marketing:  Spring Housecleaning</title>
		<link>http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning</link>
		<comments>http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning#comments</comments>
		<pubDate>Tue, 29 Apr 2008 02:52:19 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning</guid>
		<description><![CDATA[In this age of nearly out of control spam (you have noticed how large your junk mail folder is in Yahoo or Hotmail, right?), taking steps to make sure that your own marketing practices are friendly and sustainable is a necessary part of online life.
The best way to stay in touch with your customers and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/permission-marketing-spring-housecleaning/feed</wfw:commentRss>
		</item>
		<item>
		<title>Pioneering by Necessity</title>
		<link>http://www.spaboomblog.com/2008/pioneering-by-necessity</link>
		<comments>http://www.spaboomblog.com/2008/pioneering-by-necessity#comments</comments>
		<pubDate>Mon, 07 Apr 2008 19:19:45 +0000</pubDate>
		<dc:creator>Andrea Feucht</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/pioneering-by-necessity</guid>
		<description><![CDATA[Malcom Gladwell wrote about e-commerce nearly 10 years ago, and the insights he offers are still startlingly fresh.  He speaks of the interconnectedness of business and how innovation drives creativity drives need and back around again&#8230; just shuffle the three words in any order and the linkage still works.   One business will [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/pioneering-by-necessity/feed</wfw:commentRss>
		</item>
		<item>
		<title>Hidden SpaBoom Secrets:  Print retail gift certificates for free!</title>
		<link>http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free</link>
		<comments>http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free#comments</comments>
		<pubDate>Thu, 13 Mar 2008 23:04:40 +0000</pubDate>
		<dc:creator>Larry Donahue</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free</guid>
		<description><![CDATA[It recently occurred to me:  SpaBoom is more than just selling Instant Gift Certificates (IGC's) on the Internet.  Our platform is very robust, and provides a very complex (but easy to use) system our clients can log into to access a variety of tools, reports and features.

Unfortunately, if you have a business to [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/hidden-spaboom-secrets-print-retail-gift-certificates-for-free/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ana's No Brainer #4: Quid Pro Quo</title>
		<link>http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo</link>
		<comments>http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo#comments</comments>
		<pubDate>Sun, 02 Mar 2008 02:42:20 +0000</pubDate>
		<dc:creator>Ana Loiselle-Donahue</dc:creator>
		
		<category><![CDATA[the SECRET]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo</guid>
		<description><![CDATA[
We were on vacation.  His name was Jeff.  He gave me perhaps the best deep-tissue massage of my life, and he's struggling to get himself recognized in the small town of Wickenburg, Arizona.  I found him completely by accident in the yellow pages!
Jeff mentioned that he had given his brochure to the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/anas-no-brainer-4-quid-pro-quo/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #5</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-4</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-4#comments</comments>
		<pubDate>Fri, 29 Feb 2008 16:05:29 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-4</guid>
		<description><![CDATA[Tip #4
Use Email marketing: What would you spend to create an additional $278,000 in sales volume? Would you spend nothing? Many of you did (in part).
The SpaBoom email marketing program is free to SpaBoom clients and we can directly attribute over a quarter million dollars in (2007) sales  to our email marketing campaigns, which [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-4/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Tips to Improve Your Online Marketing&#8211;In TeleSeminar form on March 6th!</title>
		<link>http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th</link>
		<comments>http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th#comments</comments>
		<pubDate>Thu, 28 Feb 2008 19:02:08 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th</guid>
		<description><![CDATA[A TeleSeminar is worth 1000 blog posts.
If you are enjoying our top ten e-commerce tips series, Chris Brazey of SpaBoard is hosting a free TeleSeminar on Thursday, March 6th at 10:00am PT, 1:00pm ET. I will be his "guest" and will be covering 10 Tips to Improve Your Online Marketing. I will discuss all the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/10-tips-to-improve-your-online-marketing-in-webinar-form-on-march-6th/feed</wfw:commentRss>
		</item>
		<item>
		<title>SpaBoomers: How does a slowing economy affect you, and what do you do about it?</title>
		<link>http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it</link>
		<comments>http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it#comments</comments>
		<pubDate>Tue, 26 Feb 2008 21:35:12 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it</guid>
		<description><![CDATA[I have to admit, I've really resisted using the 'r' word when it comes to the state of our economy, but personal quirks aside, there may be something to what the markets are 'saying'. Whether or not you're willing to acquiesce to the idea of an economic downturn, consumer perception is the lynchpin&#8211;if people perceive [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it/feed</wfw:commentRss>
		</item>
		<item>
		<title>Last minute Valentines Day gift buyers LOVE to buy packages (and they spend more money)</title>
		<link>http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money</link>
		<comments>http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money#comments</comments>
		<pubDate>Fri, 15 Feb 2008 23:43:12 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money</guid>
		<description><![CDATA[
Guess what we learned this month? Last minute gift buyers spend more money, and packages help them do it! According to ABC News, people (mostly men) spend more the closer they get to a gift buying deadline.
The SpaBoom Valentine's Day data backs up that assertion. Our clients sold 1.5M in Valentine's Day Instant Gift Ccertificates [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/last-minute-valentines-day-gift-buyers-love-to-buy-packages-online-and-they-spend-more-money/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tip #4</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-4-pick-the-luscious-low-hanging-fruit</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tip-4-pick-the-luscious-low-hanging-fruit#comments</comments>
		<pubDate>Thu, 14 Feb 2008 20:11:48 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

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		<description><![CDATA[Tip #4
Pick the luscious, low hanging fruit: Your clients already know and (hopefully) love you. However, they are not always thinking gift when they come to you for treatments. Tastefully remind them that you have a nice website with good information and instant gifts when they do visit, and they are likely to think of [...]]]></description>
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