Spa Marketing
Must Do: New Mother's Day GC Designs plus Graduation Email Design
May 3rd, 2012 • Posted by Andrea Feucht • Permalink
Today we have two quick and easy ways to entice your clients this spring: new Mother's Day GC designs, and a brand-new email design, just for Graduation season!
First, I have a question for you: when was the last time you looked at your own Instant Gift Certificate page? Go ahead, take a look (even if you regularly switch around your designs). Now, take a look at our demo site, which shows off the latest GC designs from our talented in-house artists: New and Featured Designs
We add new designs all the time, but with Mother's Day coming up, you should freshen up your IGC page for maximum effectiveness. It takes just one action, in your SpaBoom account on the Setup tab.
[Even if you do not want the brand new designs all at once, you already have them in your list! Just click the "show hidden" checkbox on your GCs view and you can select the designs that YOU want to feature.]
Go into your Setup Tab, then click on GC Designs on the left side of the screen. You'll see your already selected list of thumbnails.
On the left, look for the "Update Designs" link, and click on that.
What does "Update Designs" mean? It gives you all the new and cool designs, replacing any name, category, popularity or hide changes that you've made. Custom designs that you've added will be left untouched. So if you have renamed a design or moved its category or hidden it, that will be undone. Any NEW design of your own is always safe.
Go ahead and click OK on the next screen, and you'll be all set. You will now have a good number of new and snazzy Most Popular designs as well as Graduation, Father's Day, and Mother's Day — perfect for heading into the summer!
Here's a peek at the IGC page for an org that has just restored defaults:
Next, take a peek at this snazzy email template:

This design is all ready to go – just choose it for upcoming emails with a simple Email Marketing action.
Login to your SpaBoom account, and open your Marketing Tab, under Email Marketing, you can create a new email for your clients, or just choose the upcoming campaign called "Spa Makes the Perfect Graduation Gift". Select "Graduation" as your email design and save the campaign. Now, send a test email to yourself, and bask in the happy graduation vibes!
Posted in Spa Gift Certificates, Spa Marketing, SpaBoom New Features, Tutorials • 1 Comment »
Webinar Download Ready: Aveda Marketing for Everyone
May 1st, 2012 • Posted by Andrea Feucht • Permalink
Our Aveda marketing webinar was full of great ideas for ALL spas and salons – 'tis the spring season and it is time to revamp your strategy and focus on the clients you want to attract! Don't let summer creep up, like it always does – take charge and you'll have a wonderful warm season this year.
Watch the webinar all over again, as it was recorded on April 30th:
Download the presentation: Aveda Marketing Webinar [PDF] 
Posted in Spa Marketing, SpaBoom Dynamic Websites, SpaBoom Webinars • Comment »
Why No One Likes You on Facebook
April 24th, 2012 • Posted by Seth Gardenswartz • Permalink
Having trouble figuring our why you don't have Facebook likes?
One challenge of Facebook is understanding a business's role in developing an engaged audience. When you buy radio you basically buy an audience, a known quantity. Radio stations create content and then give it away to anyone interested in what they are broadcasting. This is how they develop an audience. For example, you can buy "time" on a station that appeals to women between 35 and 49 based on music preferences for that "demo." Essentially you buy the right to interrupt the target audience's free music and try to get their attention for your advertisement.
Facebook is different. The traffic on any Facebook page (personal or business) comes from content its owner creates and delivers. If you want Facebook fans you must create a page that is as interesting (or useful) to your target audience as the music on their favorite radio station is to them. If your Facebook page is not relevant, fun or useful no one (but your blood relatives and BFFs) will "like" it. To put it another way, your posts have to be worth liking.
If I have a shop selling cookies, my very best friends and customers might like my page just because they love me or my product. But if my Facebook page is inconsistent and boring they might keep buying my cookies (or might not if I irritate them) but I will eventually lose them as Facebook fans. There are plenty of other interesting pages to read and only so much time in a day.
What if, instead, I post a picture of a plate of cookies with a kid's hand-written note saying "i luv u momee" or "sory i broc your window" to generate engagement? What if I invite people to post pictures or stories of cookie apology-worthy moments? Your goal is to create connections with an interesting post that will be "liked" and more importantly shared with lots of "friends" who might wonder where they could get those tempting cookies.
At Spaboom, we have created really clever ways (like Sweepstakes) to build your fan base over time, but these clever tools work best if you already have an interesting Facebook page. What makes an interesting Facebook page? That depends on your business and your customers. There is one sure measurement of a quality on a Facebook page, the number of likes, comments and shares you get from your posts. If that number is 0 you have some work to do if you want to be liked.
Posted in General, Social Media, Spa Marketing • 6 Comments »
Reward Those Repeat Customers You Love and Appreciate
April 17th, 2012 • Posted by Andrea Feucht • Permalink
You've worked hard to get clients in your doors – but getting them to come back time and time again seems like the holy grail of service businesses. If you have our "Suite Plus" marketing package, you can offer your customers just one more little perk to help them remember how great your services are and to keep coming back: Rewards!
We just had a Webinar explaining the concept and going into some marketing strategies to use while creating your Rewards Program, but this is a simple "how to get started" – no fuss. (Watch the webinar here, any time – just look for the one called "Thanks For Being a Friend" on 4/17.)
Here's how to create your first Rewards Program:
- To enable Rewards, head over to the Marketing Tab and scroll down to the bottom where you see the "Turn On" button under the Rewards Section:
- Or click on Rewards in the side column, then click on "Go":

- To view your Reward program, click "Rewards" in the left column on your Marketing tab. You'll see the default rewards program we have set up for you to get started:

- To change the name, just edit the field and click "Save" or "Update".
- Next, decide how much you'd like to reward your customers and how much you'd like each Reward Point to be worth. For some businesses, equating 10 Reward Points to 1 dollar of value is easy. Your customers will rack up points quickly which makes it almost a game. Then they can redeem their points for Offers or Gift Certificates of your choosing, keeping the cycle of their business with you alive.

No Rewards button? Nothing on your Marketing Tab? You might need to upgrade your account to include our Plus Marketing Suite to get Rewards and all the super awesomeness we have crafted for your spa management needs.
Examples of Rewards Program Strategies
- Let's say you place a huge value on follow-through with referrals. Leave the default points for "Share with a friend" to 0 (that way you will not be rewarding for one of your clients essentially sending out spam to their friends or random email recipients), but then set "Shared friend signup" to a large number – perhaps 100. That means you're effectively granting a $10 gift to your new referred customers – not a bad deal for them and an effective way for you to grow your clientele.
- On the other hand, what if you really value any current client who would simply recommend a friend of theirs to you – providing an email address – even if the friend never becomes a client? Easy – then just set "Share with a friend" to something other than 0. We recommend setting it to "1″ and keeping the "Shared friend signup" number much higher to give the existing clients a reason to make sure their friend signs up!
- Rewarding the Services clients: to pamper the clients who purchase Services, set your Points level for the Services purchases to higher than that of dollar GCs or Deals. Easy!
Let us know what you think and how you plan to use your Rewards Program to grow your loyalty!
Posted in Spa Marketing, SpaBoom New Features, SpaBoom Webinars, Tutorials • 4 Comments »
Joy of Spa News: Instinctive Mothering, Powering the World
April 16th, 2012 • Posted by Stephany Toman • Permalink
Joy of Spa News: Instinctive Mothering, Powering the World edition is now ready for you to customize. It is ready to fly as is, but we always encourage you to make it yours by playing with the introduction, which follows:
This edition of Joy of Spa is dedicated to the miracle and power of motherhood. Happy Mother's Day to all of the Moms out there, and thank you. We are who we are because of your love, instinctive mothering, devotion, and hard work. Team Joy.
This edition will launch over a three day period, April 23rd-25th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)
Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise!
We highly recommend creating Mother's Day-related events and relaxing, soothing, service packages to accompany this edition of Joy of Spa News. Helping people choose a great spa gift package for the occasion provides them a perfect gift solution while increasing the average amount of the gift certificates — a win win!
Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!
Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!
Posted in Joy of Spa, Joy of Spa News, Spa Marketing • Comment »
77% Want Promotional Offers via Email
April 9th, 2012 • Posted by Spa Kat • Permalink
Marketing Land says you'd better use email to send promotional messages to your spa or salon clients.
New research reveals that even today, an overwhelmingly majority still prefer to receive marketing via email and there’s no close runner-up.
This same survey reveals that email marketing delivers more conversions than any other medium, which means more purchases and higher revenue with each email promotion.
So you know that email marketing is the definitive promotional marketing tool, now make sure you have the right offer and timing.
Your promotional offers should piggyback on life cycle events, like holidays and birthdays, to ensure your emails are more timely and relevant to clients.
This new research emphasizes the importance of your email-marketing list to your business, make sure you use it wisely.
Posted in General, Spa Marketing • 2 Comments »
Groupon Grasping for Growth
April 2nd, 2012 • Posted by Bill Bice • Permalink
Long time readers of our blog know that I'm not a big fan of Groupon. It's not because I don't like marketing or promotions — that's what I live for! I just think requiring a 50% discount and then taking a 50% commission is ridiculous.
Two major reasons why Groupon will be challenged to gain real growth in existing markets:
- Market forces will drive down 50% commission rates. I'd rather have 100 appointments with a more reasonable discount and a 20% commission than 300 with a 50% discount and a 50% commission and the inevitable bad reviews that come with it. Try it out yourself with the Daily Deal Calculator.
- Deal fatigue is setting in. Small businesses are tired of attracting bargain hunters that just move from deal to deal, and the real consumers we want are getting tired of being bombarded with deals.
These issues are starting to catch up with Groupon:
So, what should you do?
- One answer, of course, is just to not run deals. This can be hard to not do when everyone around you is doing it, so…
- Negotiate hard with daily deal sites. 50% isn't set in stone.
- Use the Daily Deal Calculator to really understand the impact of a potential deal, and follow the advice there for crafting more profitable deals.
What's your response? What are you doing with daily deals now?
Posted in Group Deals • 9 Comments »
484 minutes
March 29th, 2012 • Posted by Bill Bice • Permalink
It's a leap year, but February was still a short month. So, how many minutes on average did women aged 25 to 54 with children spend on Facebook in February? You guessed it, 484 minutes.
Packaged goods stalwart P&G has taken notice:
P&G is widely reported to be reducing their marketing budget, and then focusing more of what's left on social media. And you should do the same. You may not have the celebrity endorsements of Ellen DeGeneres and Sofia Vergara, but you don't need it. You're not trying to get people to talk about Pepto Bismol and Tide. You want them to talk about going to spa, which they already want to do!
Your clients are on Facebook. Their friends are on Facebook. And those are the people you want, so you have to be on Facebook. Spend less money and get more clients.
Posted in Social Media, Spa Marketing • Comment »
New 2012 Mobile Predictions
March 26th, 2012 • Posted by Spa Kat • Permalink
Jason Spero, Head of Global Mobile for Google, has developed his 12 mobile predictions for 2012 based on a recent research report, Our Mobile Planet: Global Smartphone Users.
Smartphones and tablets are changing the dynamics of everyday life and are impacting how spas and salons communicate with clients online. Our love affair with mobile devices creates tremendous opportunities as well as new challenges that local businesses must face head on. Spas and salons that take a proactive approach to mobile will be far ahead of the pack by years end. SpaBoom's dynamic websites automatically detect a mobile device and show an optimized mobile version, which is better for SEO. Your address links to Google Maps so clients can find you, and your phone number becomes a link so they can call you.
Don't wait, changes are happening quickly and your ability to adapt your mobile strategy will be a critical component for effective client engagement. Start by checking out Jason's predictions and then take a look at some of our recent posts about tablets and optimizing your website for speed and mobile.
Here are Jason's 12 predictions for significant developments in mobile in 2012:
- More than 1 billion people will use mobile devices as their primary internet access point.
- There will be 10 days where >50% of trending search terms will be on mobile
- Mobile’s role in driving people into stores will be proven and it will blow us away
- “Mobile driven spend” will emerge as a big category
- Smartphones will prove exceptional at driving a new consumer behavior
- Tablets will take their place as the 4th screen
- New industry standards will make mobile display easy to run
- 5 new, mobile first companies will reach the Angry Birds level of success
- The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity
- The intersection of mobile and social will spark a dramatic new form of engaging consumers
- 80% of the largest 2,000 websites globally will have an HTML5 site
- One million small businesses globally will build a mobile website
Posted in General, Social Media, Spa Marketing • Comment »
How Does Your Spa Look on a Tablet?
March 13th, 2012 • Posted by Spa Kat • Permalink
Almost 5% of global online traffic (U.S., U.K., Japan, Australia and Singapore) came from mobile phones and tablets in 2011 and that number will grow exponentially in 2012. According to ComScore, tablets saw a huge rise in popularity in 2011, in less than 24 months the market has grown to nearly 40 million tablets here in the U.S. Tablets are quickly changing how consumers work and play online, and that evolving interaction should compel you to consider how your spa brand looks on tablet devices.
Consider ComScore's report that 35% of tablet users access their emails daily from their device. That means you need to think about creating visual interest and compelling copy in your email campaigns to take advantage of the tablet's enhanced resolution capabilities.
You can use color to attract attention and engaging content that gives tablet users precise steps to take action in order to increase your email conversion rates. Test your emails on a tablet device before you send them out so you can see for yourself how they look.
Litmus.com has put together a great Infographic that outlines the Tablet’s target audience and usage trends all of which can be used to help you reach these sought-after tablet owners.
According to the Global Technology, Media and Telecommunications Equipment Team at Morgan Stanley, consumer tablet demand is still under-appreciated. The key takeaways:
- Tablet shipments could hit 100 million by end of 2012
- Tablets are accelerating the adoption of the mobile internet
- 2/3 of companies expect to allow tablets on their networks within a year
- Users are moving beyond web surfing, email, games, video, and applications to content creation
- Tablets should reduce PC market growth by 3 percentage points in 2011—maybe more over the long term
- Tablet growth is likely to benefit the established leaders while challenging legacy technology
- The impact on printing companies may be the most under-appreciated cannibalization story, and we highlight AMD, Dell, Lexmark, and Ricoh as potentially challenged from tablets
So what can spas do to enhance their online brand for tablet users?
- Make sure your website views appropriately on tablet devices so your business can take advantage of the unprecedented growth
- Most spas and salons won't need a dedicated tablet version of their website
- Keep your site design crisp and clean so online visitors can maneuver around and actually use your navigation
- Stay away from Flash, since iPads don't support it
Posted in General, Spa Marketing • 2 Comments »
A Makeover Just for Salons: Webinar Available!
March 5th, 2012 • Posted by Andrea Feucht • Permalink
It's only been a few days since Janell presented her amazing webinar on revitalizing your salon's marketing image, and our materials are ready so you can relive the experience, or see it fresh. (Join us next time for awesome Q&A at the end and the chance to get your inquiries addressed.)
You can perfect your salon's marketing image, taking advantage of the first 2 biggest and busiest seasons in the industry — Mother's Day and The Wedding Season.
Janell demonstrated how to craft perfect multi-media campaign messages, utilize interesting and expert tips, and broaden your message reach while creating convenience for your clients — all in less time than a color treatment takes!
Watch the video:
Download the presentation: 30 Minute Salon Marketing Makeover [PDF] 
Posted in Creating Customers, Social Media, Spa Marketing, SpaBoom Webinars • Comment »
6 Tips to OWN Your Online Reputation
February 28th, 2012 • Posted by Spa Kat • Permalink
It has never been more critical for spas and salons to go beyond “managing” their online reputation and “own” it. Owning your local brand means being proactive online to ensure the real you shines brightly, especially in Google search results.
Need some tips you can use to actively protect your online reputation and dominate search results?
Think about how your target spa or salon client will find you online and then create an action plan that focuses on those key elements.
Google Places
All spas and salons should be listed on Google Places and any local or spa industry directories. You can also do a Local SEO Check-up that searches top local directories looking for information about your spa or salon. You can identify where your business is listed and key information including the name, address, phone number of your spa. It also shows your Google rank and can provide helpful information to enhance your business listing with more content, videos and images.
Online Directories
Join any directory that will help customers find you. SpaBoom offers spas and salons the free Joy of Spa Directory. Anyone looking to purchase a gift certificate can use the directory to find spas and salons within a specific city. If they see your spa they can click directly onto your website and purchase a gift certificate or book an appointment. Adding your listing to online directories also enhances your Google search results.
Social Media
Your spa’s Facebook Page and Twitter presence are increasingly impacting your Google ranking. It’s never been more critical to actively manage your Facebook page by sharing ideas, cultivating followers and evangelizing your local brand.
Google ranks your spa's Facebook comments, the content you provide and looks for specific keywords that your target customer will use to search for spa products and services. In a recent San Francisco Chronicle article:
Write Great Content
A key ingredient to success in building your overall online presence is really good content. We have blogged about creating great content and how spas and salons can use industry data and their own expertise to educate and inspire their website visitors, Facebook and Twitter followers. Your spa can add events, promotions and videos to your Facebook business page to get the conversation started.
Best advice for negative reviews:
- Give clients a method to provide instant feedback on their spa or salon service experience. If they don't like something, don't make them search for an email address or phone number. Spa clients typically click on the "contact us" tab to send complaints so make sure your staff is ready to respond quickly to problems so they don't escalate. It's much better to address issues fast before a client has a chance to think they are being ignored by the staff. You will be able to stop and resolve the issues quickly if clients feel their grievances have been heard.
- Google Alerts allows you to search the online universe and track information being written about your spa or salon. In addition, Twitter allows you to search the Twitter-sphere for tweets about your business or your competition. If you find negative comments about your business you can manage them proactively and resolve it head on.
- Many spas follow-up with their clients after their spa or salon experience. If there is an issue, they will appreciate your proactive approach.
- Train your spa staff to collect feedback throughout each client's experience. Many times a problem can be resolved during the actual appointment and engender loyalty in the long-run.
- Don't take negative reviews personally. It will open you up to listening to their complaint and can provide valuable feedback you can use to enhance your spa's customer service.
Grow Your Online Reviews
According to Search Engine Land, local consumers like to read up to 10 reviews before making a decision about which local business to use. It means that you need to actively increase your online reviews each month. Your goal is to stand out from the competition so take a look at their reviews and set your sights on beating them with a stellar online reputation. Ask your happy clients to post a review and find special ways to make them more inclined to leave a great online review.
Your spa or salon's reputation is a critical asset that must be nurtured and protected so you can see it grow in value. Managing your local brand has never been more important. Your target audience is using social media and online reviews to share their feelings about brands and make purchase decisions. Take a proactive approach online by building your social influence and activating a strategy to resolve unhappy customer issues before they get beyond your control.
Posted in General, Spa Marketing, Spa Search Engine Optimization (SEO) • Comment »
New Email and Event Campaigns Await You
February 22nd, 2012 • Posted by Spa Kat • Permalink
We've added a series of email campaigns that are segmented by organizational type to include: Day Spa, Salon and Spa, Salon Only, Massage Therapist, Medical Spa and Aesthetician.
Emails are now tailored for your business with more exacting content, allowing you to utilize default emails that are specific to your target client type. In addition, we have created both relational and transactional emails for you to send to your client list.
The email campaigns begin with Spring and span through Summer.
Please go and review the new event campaigns. You can still tailor the message to fit your specific needs. If you have a special promotion that you would like to add, now is the time to do it!
If you feel that the email content does not fit your business, please call SpaBoom Support at 800.940.0458, we would be happy to take care of that for you.
If you use Events and don't make changes, the Events will automatically appear on your website for the range of dates listed.
Events and Email Campaigns:
Get Your Skin Ready for Spring (relational email) 3/20/12
Embrace Your Health Event runs 3/20/12 – 4/16/12
Mother's Day #1 (transactional email) 4/17/12
Mother's Day #1 Event Runs 4/17/12 – 5/7/12
Mother's Day #2 (transactional email) 5/8/12
Mother's Day #2 Event 5/8/ – 5/13/12
Graduation (transactional email) 5/15/12
Graduation Event 5/15/12 – 5/28/12
Wedding #1 (transactional email) 5/29/12
Wedding #1 Event 5/29/12 – 6/11/12
Father's Day (transactional email) 6/12/12
Father's Day Event 6/12/12 – 6/17/12
Wedding #2 (transactional email) 6/19/12
Wedding Event 6/18/12 – 7/9/12
Summer (relational email) 7/10/12
Summer Event 7/10/12 – 7/31/12
If you've opted into our Email Marketing and you don't make changes, they will automatically fly, on the dates listed.
Posted in General, Spa Marketing • Comment »
New Valentine's Day Email Design
February 8th, 2012 • Posted by Spa Kat • Permalink
SpaBoom's graphic design team has delivered a sweet new email design just in time for Valentine's Day.
The new email design highlights Valentine's Day as well as your message and can include current offers and blog posts to engage your readers. The new email design is truly gift-inspired and perfect for showcasing your spa or salon's Instant Gift Certificates and positioning them as a last-minute gift solution.
Like all SpaBoom emails, they can be automatically generated and sent with your existing offers and promotions or be as customized as you like. All the email templates are professionally designed and included as part of the overall cross-channel marketing integration features we offer SpaBoom clients.
To access the Valentine's Day email design simply select it in the design tab as you create a new targeted email campaign for the holiday.
Posted in General, Spa Marketing • 2 Comments »
Webinar Presentation Available: Market the Love for Valentine's Day!
February 3rd, 2012 • Posted by Andrea Feucht • Permalink
Valentine's Day is almost here and the holiday is a natural fit for spas and salons. Boost your first quarter revenue by catching up on the amazing webinar by Janell from this Wednesday!
She showed easy marketing strategies that generate gift certificate revenue and effectively promote your brand this Valentine's Day – you can't miss this, and you have just one more business day to take advantage of our pre-holiday signup deal, too!
Watch the Video: Market the Love for Valentine's Day – Webinar
Download and follow along with our presentation [PDF] 
Posted in Creating Customers, Spa Gift Certificates, Spa Marketing, SpaBoom Webinars • 1 Comment »
Promote Your Valentine's Day with New Designs: Get Them Today!
January 31st, 2012 • Posted by Andrea Feucht • Permalink
It is time for us to give YOU a Valentine's gift: a new design to keep your Instant Gift Certificate page fresh and gorgeous. We have a new Valentine's Day IGC design, as well as a brand new Instant POP, and a new Collateral design, too! Check this lovely stripey design:

Put a fresh face on your Instant Gift Certificate page's look. No matter how much we LOVE our new designs and think you will, too, we do not force you to update. You can choose at any time to update to new designs, and because we strongly encourage you to, here's how.
The quickest way to begin showcasing those new designs is to apply our default designs in one fell swoop. View them here.
Go into your Setup Tab, then click on GC Designs on the left side of the screen. You'll see your already selected list of thumbnails.
On the left, look for the "Restore Defaults" link, and click on that. ![]()
What does "Restore Defaults" mean? It returns GC Designs to the current default settings, replacing any name, category, popularity or hide changes that you've made. Custom designs that you've created will be left untouched. So if you have renamed a design or moved its category or hidden it, that will be undone. Any NEW design of your own is always safe.
Click OK on the next screen, and the new design will be featured on your IGC page! If you hadn't updated in a long time (or ever), you might also have a bunch of new and lovely designs across all categories.
You don't have to do anything to receive the new Instant POP or Collateral designs – just go into your Instant POP and Collateral lists, look for the new design with "2012″ in it, and print away! Enjoy, and Happy February!
Posted in Spa Gift Certificates, Spa Marketing, SpaBoom New Features, SpaBoom System Events • Comment »
Webinar Downloads: 3 Trends You Can't Afford to Miss
January 23rd, 2012 • Posted by Andrea Feucht • Permalink
Janell showed her fantastic skills as a presenter yet again on the 18th, bringing you up to speed on trends in the market for 2012 that will help boost your bottom line, create new customers, and generally get everyone on YOUR bandwagon. How can you not love that?
If you couldn't make the webinar, we're sorry to have missed you! But, you can download the presentation and watch the video streaming at your convenience right here. Just block out some time for our next webinar – we always have great Q & A sessions at the end, and a limited-time special that you'll want to know about.
Watch the Video: 3 Trends in 2012 You Can't Afford to Miss
Download and follow along with our presentation [PDF] 
Posted in Spa Marketing, Spa Technology, SpaBoom Dynamic Websites, SpaBoom New Features, SpaBoom Webinars • 1 Comment »
Joy of Spa News: The Power of Love
January 18th, 2012 • Posted by Stephany Toman • Permalink
Joy of Spa News: The Power of Love edition is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:
"Don't quit before your miracle. When you're in the trenches of a transformation it is hard to see your miracle coming." –Karen Salmansohn
We've dedicated our Valentine's edition of Joy of Spa News to the power of love, and to believing in your own ability to manifest love in its many forms. The key? Belief, and perseverance. Happy Valentine's Day from Joy of Spa!
This edition will launch over a three day period, January 31st-February 2nd, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)
Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise!
We highly recommend creating Valentine's-related events and relaxing, soothing, service packages to accompany this edition of Joy of Spa News. Helping people choose a great spa gift package for the occasion provides them a perfect gift solution while increasing the average amount of the gift certificates — a win win!
Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!
Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!
Posted in General, Joy of Spa News, Spa Marketing • Comment »
Facebook Sweepstakes in Minutes
January 10th, 2012 • Posted by Andrea Feucht • Permalink
If you've heard of our amazing Facebook Sweepstakes capabilities but have been hesitant to try it out, we've made it even easier.
First, we have a one-page guide to success for your first (or fortieth!) Sweepstakes using our experience with small businesses all over the country:
Included on that guide there is a perfectly summarized video you can watch in under 3 minutes that shows you the simple process of setting up a Sweepstakes.
Now, get going and grow your Likes!
Posted in Creating Customers, Social Media, Spa Marketing • 2 Comments »
3 Trends You Can't Afford to Miss – Webinar
January 5th, 2012 • Posted by Spa Kat • Permalink
There are 3 types of promotions that encourage consumer confidence and facilitate spending — Do you know what they are?
Join us as we discuss the mechanics and psychology of marketing trends for 2012 designed to drive loyalty and increase revenue for spas and salons.
Reserve your Webinar Seat Now!
Title: 3 Trends You Can't Afford to Miss – Webinar
Date: Wednesday, January 18th 2012
Time: 1:00 PM – 2:00 PM EDT
Posted in General, Spa Marketing, SpaBoom Webinars • Comment »


