Spa Marketing

Joy of Spa News: The Art of Mothering (Ready for you to personalize!)

April 23rd, 2013 • Posted by Stephany Toman • Permalink

Joy of Spa News: The Art of Mothering, is now ready for you to personalize. Feel free to play with the introduction if you'd like; it's all about ensuring your brand and message are absolutely perfect everywhere you place them!

The introduction, as we've written it:
Mothering takes many shapes and forms, and we tip our hats to all women who embrace that special nurturing aspect of themselves that allows for great love to be shared and joy to be felt by millions around the world. Happy Mother's Day, and may your warmth and caring flow freely in any direction you choose! Team Joy

This year's Mother's Day edition of Joy of Spa News explores the many faces of mothering, and how to show those nurturing women in your life some loving appreciation of your own via great services of salon and spa! This edition will launch over a three day period, May 2nd-4th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating promotions and service packages designed with Moms in mind. Pampering wraps, lovely color/style packages, aromatherapy massage treats – whatever you can conjure, you should – to provide gift seekers the absolutely perfect gifts!

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in Creating Customers, General, Joy of Spa News, Salon Marketing, Spa Gift Certificates, Spa MarketingComment »

Ready for the influx of clients around Mother's Day?

April 18th, 2013 • Posted by Stephany Toman • Permalink

Are you looking forward to a busy time around the annual celebration of Moms? Have you prepared special treatments, maybe added nicely wrapped gifts of lotions and potions to your retail offerings, and spiffed up the joint?

Maybe a visit from someone outside your salon or spa is what you need.

Bringing in an outsider who experiences your services from start to finish, who views your location as a stranger would, vs a staff member or someone much closer to the day-to-day, can provide very valuable feedback and ensure you're delivering the very best possible to your clientele.

Your business is built on the details – what a client experiences from the moment they see your sign on the door until they leave, ideally relaxed and happy and looking forward to their next visit. Secret Shoppers provide a great way to obtain critical feedback, and if you use a friend rather than a service for this, you can simply offer them a gift certificate for services and let them enjoy treatments while they gather info to help you offer up fabulous experiences for your clients.

It's a simple concept that works, and one that can also strengthen your team. Getting everyone onboard the 'learning more about ourselves means we can improve and deliver even better treatments' bus will engage your staff in the process. Everyone likes to feel like they're playing a key role, and there's no better way than to be inspired to be their very best, every service.

Posted in General, Salon Marketing, Spa Business Management, Spa Marketing, Spa Product Sales2 Comments »

Your Blog: It's Not War and Peace

April 10th, 2013 • Posted by Stephany Toman • Permalink

Blogging for your salon or spa? Great! Watch this for tips to keep your blog real, relevant and something your visitors want more of!

Posted in General, Salon Marketing, Social Media, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

The era of Mad Men is over. You're your own publisher now.

April 10th, 2013 • Posted by Stephany Toman • Permalink

Remember the days of big spends on splashy, glossy ads? And remember the almighty mullet? Us too, and thankfully both are out of vogue!

With regard to big ads, expensive agencies, and less than measurable results, the truth is that style of getting the word out about your spa or salon just doesn't work anymore. Returns on that style of promotion have, in recent years, declined to the point of being very difficult to justify in a responsible marketing budget.

The mullet? We really don't need to elaborate on why the demise of that particular trend is a good thing, right?

So what does it mean to you as a business that throwing money at big ads and marketing no longer works? It means you have essentially become your own publisher by harnessing the power of your website, email, mobile, and social media like Facebook and Twitter to promote your brand and grow your business. And establish and maintain a reasonable budget while you're at it.

How to go about this self-publishing? It really boils down to using all of the tools at your disposal and being passionate about your work. Between creativity and technology? There's not much you can't accomplish!

A few ways to move ahead with Operation Self Promote:

  • Blog. Regularly, and on topics your audience cares about.
  • Harness social media. Begin conversations on Facebook that allow you to engage with your social media groupies on a regular basis. And be sure to be consistent with this one – once that very valuable social exchange has begun you'll want to add more and more to the mix over time. And don't be afraid to use images – Facebook has made it simpler to do that easily. And Twitter means you can send short messages out to an audience that loves snippets.
  • Email campaigns give you unlimited options to relate as well as to share great deals or information about specific services or products that you're offering. Regularly scheduled communication via email is a wonderful way to ensure your audience receives a variety of messages, and is gently reminded that you are the perfect gifting choice regardless of the occasion.
  • Keep your website fresh. Current website copy means you're respecting your online audience's need for new and shiny as well as basic, go-to information about your spa or salon. Creating promotions that change over time means your site is interesting and you're demonstrating you're in touch with all of the places your clientele frequents.
  • Text promotions and specials and last minute opportunities for your clients. There's nothing like receiving a notice that a 4 p.m. appointment has opened up or that the summer edition of a favorite product line is on the shelves!
  • Ensure your message is mobile. Deliver your content so that your followers will have access 24/7.

Your clients are spending more time online, and mobile, and on social media, than ever before. They're engaging on many levels with the businesses they frequent, yours included. They're looking for interesting information, occasionally a good deal, and mostly to be reminded why they choose you over competition time and again.

Don Draper made it look easy, but with a little thought, planning and creativity? You're definitely ahead of the game in this modern era of marketing!

Posted in General, Salon Marketing, Social Media, Spa Business Management, Spa Marketing, Spa Product Sales, Spa TechnologyComment »

Nurturing Your Tribe

April 10th, 2013 • Posted by Stephany Toman • Permalink

Social media is a great venue for starting and encouraging great conversations. Join us for some ideas to jumpstart your social interactions!

Posted in General, Social Media, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

A Whole Bunch of New Images for You!

April 5th, 2013 • Posted by Stephany Toman • Permalink


Ready for some new, beautiful images to work with? We thought so!

Sometimes updating the look and feel of your marketing is as easy as switching out imagery. We've added a bunch of new images (we realize that isn't a real number but there are 70+, and we keep adding them as fast as we can!) for your marketing pleasure. Our first round focuses on salon, wedding, massage, wellness/nutrition, and a handful of other image types to complement your marketing needs.

So visit your SpaBoom account, go into Photos and take a look around! You'll be glad you did!

Posted in General, Salon Marketing, Spa Business Management, Spa Marketing, Spa TechnologyComment »

All that AND a bag of chips

April 1st, 2013 • Posted by Stephany Toman • Permalink

Selling beautiful, branded Instant Gift Certificates on your website, and via Facebook, is a great place to start. But we've never been happy with just the basics, and thought we should mention the other great tools you get with your SpaBoom Instant Gift Certificates. All of these are about keeping you in touch with your clients and generating significant revenue as a result.

Just know that SpaBoom has helped our clients generate over $175 million in sales, and our average client boosts their gift certificate sales by 35% in their first year using our service.

How we help:

  • Customized Instant Gift Certificate Page
    We create a page for your website that's yours and yours alone, with your branding right where it needs to be – front and center, and on every single Instant Gift Certificate that sells!
  • Lot of Instant Gift Certificate designs
    Our library of Instant Gift Certificate designs is vast. Which means you have tons to choose from when it comes to selecting just the right designs for your business!
  • Customizable designs, too
    Have your own special look and feel that you'd like to use for your Instant Gift Certificates? Great! We'll share the specs so you can create exactly what you'd like, easy peasy.
  • Email campaigns
    Your SpaBoom Instant Gift Certificate service comes complete with email campaigns that fly, automatically, around gift-giving holidays every year. Automatically. And each of those emails contains a link back to your Instant Gift Certificate page for easy gift buying. This alone generates sales. We know this. It turns out people remember upcoming gifting needs when a pretty email with your logo and a nice link to your Instant Gift Certificate page shows up.
  • Events to promote your Instant Gift Certificates
    Telling the world that you sell great looking Instant Gift Certificates that they can purchase at their convenience, around the clock and when you're closed? A solid idea any day of the week, and an easy one to accomplish with Events designed to promote your gift certificates right on your website.
  • Facebook integration
    You're working hard to cultivate your social media relationships, right? The ability to have a nice page on Facebook, and let people know you're the very best choice for gift purchases is just another way to take advantage of your hard work and sell in the process. SpaBoom provides that for you.

The best part? We make it easy to use us. You pay just 5% commission after setup. No long-term contracts, no cancellation fees.

Being where your audience is – online, on mobile and social – is where you need to be. SpaBoom can make that easy and fast and a revenue-generating decision that you'll be happy you made!

Posted in Creating Customers, General, Gift Certificate Designs, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa TechnologyComment »

A pain in the apps?

March 27th, 2013 • Posted by Stephany Toman • Permalink

Not to put too blunt of an edge on it, but there are about a bazillion apps out there, and not all of them are up to snuff. And some of them, well, are annoying, to say the least.

  • Some apps have been poorly written, and malfunction at inopportune moments, like, say, when sending a personal text to a friend…that gets sent to everyone in your phone book!
  • Some apps are spammers, hiding behind a thin technology veil.
  • Some apps share way too much personal data. We know of one story where a woman had bought tickets to an event, and then discovered that information had been distributed to Facebook without her knowledge, leaving her unhappy and feeling vulnerable and like her privacy had been breached in a most unwelcome way.
  • A particularly annoying habit of app providers, we've found, is sharing user data with third parties, like advertising networks. Imagine being besieged by advertisers after using what you assumed was a perfectly harmless app of some sort. Yuck. The Wall Street Journal discovered that this is a very common occurrence, and wrote an article listing offenders.

Clearly not everyone has the best interest of the consumer in mind when creating an app.

The good news? We're going to heed all the mistakes that others have made and NOT repeat them. We also want you to NOT have to deal with yet another vendor for a cool app….we think you have a lot of vendors already, and one more is not really a great solution. And we want your clients to love your app, so much that they take advantage of all of the cool features SpaBaby will contain:

  • Specials and events you've designed just for them
  • Featured services or specialty treatments, and a way to purchase them right on the spot
  • Convenient booking or request appointment capability
  • Blogs articles galore
  • Instant Gift Certificates!

A few bad experiences can be enough to turn people off the app experience for good. We're here to ensure that your clients love love love yours, and thank you for providing it the next time they walk in your door!

Posted in General, Spa Business Management, Spa Marketing, Spa Technology10 Comments »

Who are you now?

March 25th, 2013 • Posted by Stephany Toman • Permalink

Have you taken time lately to assess your business, and compare it to where you were a year ago? Or even a few months ago?

From a marketing perspective, continually looking closely at who and what we are and how we've evolved is essential to keeping all of our messaging consistent and fresh. We grow and change more than we realize, sometimes, and doing so with specific goals in mind and strategies for adjusting means we can do so comfortably and gracefully.

Things you need to ask yourself on a regular basis:

  • Have we added a new service that's become a permanent offering? If so, have we added that to our service menu and any printed media that reflects services?
  • Have we shifted direction in any way? Become known for a particular offering or specialty? If so, have we mentioned that in emails, blog articles, social media and other outbound messaging? Have we updated our service menu accordingly?
  • Have we added to or changed our retail offerings? If so, do our clients all know our favorite product line(s) and why we feature them? People love to hear not just the what's of what you do, but the why's as well. You're experts, and your opinion matters. Which also means any change warrants mention in an email, on your website, on social media, and certainly on your blog. People look for news from you in different places; be sure you're reaching them in their individual information comfort zones.
  • Do we need to examine profitability and turn of our retail lines and adjust? Do we need to promote certain items more during services in order to move sluggish inventory? Do we need to discontinue items that simply do not appeal to our clientele? Look at your numbers, your average turn on retail, and on how you're promoting. You may find hidden opportunities using only the communication between your practitioners and clients that will help create awareness and generate sales. And yes, you knew I was going to say this, talk about it on your website, in emails, in blog articles, and in social media. Make your audience feel like it has the inside track when it comes to info on your products. People like that.

Managing a spa or salon, or running a solo practitioner operation takes energy, creativity, passion and drive. Honest self-assessments work in all aspects of your operation, and small adjustments can mean big improvements on the face that you show your clients as well as the financial health of your business.

Take the time to reflect, and we'll bet you'll be pleased with the results.

Posted in Creating Customers, General, Salon Marketing, Spa Business Management, Spa Marketing, Spa Product Sales, Spa TechnologyComment »

The lowest paid but most influential

March 20th, 2013 • Posted by Stephany Toman • Permalink

Your front desk staff holds a lot of power in spite of the fact that they're typically compensated less than anyone else. Training them well and to represent you best is key!

Posted in General, Salon Marketing, Spa Business Management, Spa Marketing, Spa Product Sales, SpaBoom Podcasts1 Comment »

Your Very Own Mobile App Is Coming!

March 18th, 2013 • Posted by Janell Loving • Permalink

Did you know that there are 165M handheld devices out there now? That's a whole lot of smart phones and tablets serving to connect people with their world. And if you think about that number relative to say, 2 years ago, it's a bit shocking.

Who knew that the internet and mobile accessibility would change how we connect, live and work so completely in such a short time? Well, in all fairness, Steve Jobs (may he rest in peace) and Mark Zuckerberg did, but we can't all see their version of the future.

Since mobile accessibility clearly isn't going away, we've got a great marketing tool for your business to reach out — a mobile app for your spa or salon. You'll be able to easily connect with all of those device users, and make that connection work for your business.

What you'll be able to do, out of the gate:

  • Promote specials and events directly to your clients
  • Promote your featured service or specialty treatments in a location that allows for purchasing on the spot
  • Offer up convenient booking or request appointments accessibility
  • Serve up easy blog article access
  • Make it convenient to purchase Instant Gift Certificates directly on the smartphone or tablet

Doesn't that sound perfect, especially if you don't have to do anything to make those things happen? Just know, we’ve got your app on the way! SpaBoom is getting set to deliver the best mobile spa/salon app around!

Why? Because our experience in the spa and salon industry makes us very good at knowing what spas and salons need. And our success with thousands of marketing campaigns helps us predict what consumers are expecting.

We are in the final phase of development and would love to hear any suggestions you have regarding feature requests for the SpaBoom mobile app, or what we're fondly referring to as – Our little 'SpaBaby'.

Posted in Creating Customers, General, Spa Business Management, Spa Marketing, Spa Technology10 Comments »

The Best Secret Shopper Secrets – You Need Them!

March 18th, 2013 • Posted by Stephany Toman • Permalink

Providing phenomenal services means knowing exactly what your clients are experiencing when they visit. Knowing what works is important, knowing what needs a little focus is critical to maintaining that great reputation you've worked so hard to achieve!

Posted in General, Salon Marketing, Spa Business Management, Spa Marketing, SpaBoom Podcasts1 Comment »

The Power of You (Pricing Power)

March 13th, 2013 • Posted by Stephany Toman • Permalink

Brand is worth a lot when it comes to pricing. Dena and Seth discuss more thoughts to consider as you take full advantage of your hard work building a strong brand, and how to reflect that in your pricing.

Posted in General, Media Coverage, Salon Marketing, Social Media, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

Are You 'Going to Press' or 'Out to Pasture'?

March 11th, 2013 • Posted by Stephany Toman • Permalink

Bill and Janell discuss exactly how modern marketing means you're essentially your own publisher. Print ads and traditional advertising have fallen from grace and the new media requires your full attention in terms of generating great content, across the board, all year long.

Posted in General, Salon Marketing, Social Media, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

Show Me the Money!

March 6th, 2013 • Posted by Stephany Toman • Permalink

Should you increase your prices? If so, on which services? Pricing is tricky, but with some deliberate thought before you adjust you can make the best choice for you given your current business objectives.

First, look around you.
What is the market rate for service offerings comparable to yours? Are spas in your area offering one hour massages within a pretty tight range? Is your current price somewhere within that? If not, is there natural room for increase that will bring your rates into the norm without pricing yourself out of the local market?

Also, are you known for a special service/technique/package that means you have some market power with regard to pricing? If so, a modest increase within that offering or offering set can take advantage of the work you've done building up that great service or package, and chances are clients you've already hooked will remain so with little or no pushback.

Second, look within. Your service menu, that is.
Raising prices across the board might not be the best approach when, instead, you can choose a type of service, say multi-process color, and opt to raise the average price on those. You know the real cost of providing your services, so use that knowledge to ensure that you are receiving solid prices where you're offering up the best perceived value, and know where it's best to let prices remain where they are, at least for the moment. There may be more room for price increases in a highly-coveted series of color treatments than there are in just haircuts/styling, for example.

OR you can create a new perception of a service by offering the same service for less time, and keep the price the same. With this strategy, throwing in a nice little takeway lotion or potion might be an additional consideration.

Pricing always boils down to knowing what you're worth. What is the real value that your clients perceive in your services and offerings as a whole? There is nothing wrong with earning what you're really worth where perceived value is high. In other services that may not be as coveted by your clients, a less aggressive pricing strategy may prove to be the best.

Posted in General, Salon Marketing, Spa Business Management, Spa MarketingComment »

Joy of Spa News: Much Ado About Weddings

March 1st, 2013 • Posted by Stephany Toman • Permalink

Joy of Spa News: Much Ado About Weddings, is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:

As the season of the nuptial approaches, we think that taking a step back, breathing deeply, and considering that you may have many more options than you thought when it comes to preparing for your big day is just what you need to do! We also encourage each of you to relax and fully participate in what will surely be one of life's most remarkable events! Team Joy

Our Bridal/Wedding edition of Joy of Spa News touches on various aspects of preparing for nuptials. We've brought in ideas from from around the world as well as the tried and true to spark the imagination and creativity of anyone involved with weddings this year. This edition will launch over a three day period, March 10th-12th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating Bridal and wedding promotions and service packages designed with everyone in the wedding party – and beyond – in mind, to accompany this edition of Joy of Spa News. Couples massages, great skin and hair treatments – they all fit, and can offer up a great solution during the upcoming season of weddings.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in General, Joy of Spa News, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Product Sales, Spa Technology2 Comments »

Maintenance, Maintenance, Maintenance

February 27th, 2013 • Posted by Stephany Toman • Permalink

Staying fresh and perky takes a little work, as you well know. Watch for ways to ensure you're using SpaBoom's wide assortment of GC designs, Email templates and Default Campaigns to reach your audience with style.

Posted in General, Spa Business Management, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

Spring Cleanup

February 25th, 2013 • Posted by Stephany Toman • Permalink

Dust bunnies collect in the darnedest places – your products, your expenses, your service menu. Watch for ideas to sparkle up, just in time for Spring!

Posted in General, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

What if Dilbert came to your spa?

February 20th, 2013 • Posted by Bill Bice • Permalink

Well, not necessarily Dilbert the cartoon character, but Scott Adams, Dilbert's creator. Scott recently described his experience of shopping at Safeway:

I start looking for cheese, only to discover that some genius in Safeway's marketing department thinks that cheese should be spread out over about seven different locations throughout the store … When I'm ready to pay, I see long lines at the human checkout stands and short lines at the self-checkout. I know from experience that using the self-checkout, which was designed by a crack team of practical jokers, sadists, and monkeys that have been abused by their trainers, will bring me to frustration.

Scott goes through each step of the buying experience, with his unique perspective on the frustration of each. It's funny, because we've all had the same horrible experiences. In the end:

By the time I reach my car I feel frustrated, angry, guilty, stupid, incompetent, belittled, weak, humiliated, ripped off, and inconvenienced. The feeling lasts until I get home and my wife says, "That's the wrong cheese." That feeling pretty much replaces all the other ones.

He's doing all of this to make a point:

Loyalty cards, self-checkout, and all the other annoyances make complete sense when viewed in isolation. But we don't live in a world in which anything can exist in isolation. Safeway and my city government have made the simple act of food shopping so complicated that I'd rather scrounge in the dumpster behind the store than endure the pain of shopping inside the store.

As an aside, I need to say right away that I'm not trying to convince you to not run a loyalty program. It's actually one of the easiest things a spa can do to drive additional business. It should just be a simple, frustration-free experience.

Now, back to our main line of thought. Scott's experience can be a great boon for the spa industry, because I can think of no better antidote to his frustrations than a great stress-relieving massage. But before Scott walks up to your front desk, you might want to consider: are there any frustrations that he would write about after visiting my spa? Decisions, that in isolation, make sense, but in the context of the whole spa experience do not?

Posted in Creating Customers, General, Spa Business Management, Spa MarketingComment »

How Elysium Salon & Spa Got 2,256 Fans

February 18th, 2013 • Posted by Debie Radcliff • Permalink

SpaBoomer Elysium Salon & Day Spa in Duluth, Minnesota uses SpaBoom Facebook Sweepstakes to grow their fan base.

Elysium offered a Valentine's Day sweepstakes on their Facebook business page for two free facials and allowed their customers to enter the sweepstakes from Wednesday, February 6th through Tuesday, February 12th. During that time, they had 169 entries. The 169 people that joined their sweepstakes invited 150 of their friends to enter their sweepstakes as well.

Sherri Moyle, the owner of Elysium Salon & Day Spa, said that she is thrilled with all of her new fans:

We love the SpaBoom Sweepstakes; we run them all the time. We also used the Facebook post promotion capabilities and were able to reach even more of our clients. We're planning on running another sweepstakes soon for a massage; our clients love those!

When Elysium Salon & Day Spa started using the SpaBoom Marketing Suite in October of 2010, they did not even have a Facebook business page. Now, in just over two years, they have 2,256 fans — a significant audience with which to drive their marketing efforts.

Great job!

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Marketing4 Comments »