Joy of Spa News

It's time for another Joy of Spa News, and this edition is all about transitions. Life is full of them, and we've created a group of articles dedicated to exploring the topic and to providing tips on how to nurture oneself and find balance as we navigate life's ever-changing path.

It's time to tailor this edition's introduction to your liking-be sure to do it before July 26th, as that's when the issue launches to your clients.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences. Be sure to send yourself a test email after making any edits, and remember that Events that encompass the July 26th date will be included in the email as well.

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in General, Joy of Spa, Joy of Spa News, Spa Marketing • 2 Comments »

Our Celebrate Moms edition of Joy of Spa News is ready for you to make it yours! The Celebrate Moms edition honors motherhood and the inspirational and encouraging roles that mothers play in a child's life, offers up gift ideas, rituals to soothe, and shares some personal stories in a retrospective article.

If you're signed up for the Joy of Spa News, it will launch to your clients on April 26th.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences. Be sure to send yourself a test email after making any edits, and remember that Events that encompass the April 26th date will be included in the email as well.

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in Creating Customers, General, Joy of Spa, Joy of Spa News, Spa Marketing • 2 Comments »

Think 80/20 then scale down.

The slice of valuable spa customers using social media may be small but they pack a powerful punch. Think of Malcolm Gladwell’s descriptions of influencers in the book The Tipping Point. It is that serving of spa clients currently using social media and functioning within diverse social worlds that can make a big difference to your spa revenue.

There is tremendous potential in loyal spa clients, who are on your website and engaging in social media. Seek them out, connect and reward them for disseminating your spa content and offers to their community.

Your socially gifted clients are much more likely to deliver new customers to your website via social media. Even better, this new flow of clients is more likely to translate into purchases or booked appointments. It is a delicately valuable consumer traffic chain that can transmit increased revenue and new loyal clients.

The golden (social media) scenario.

Clients posting or emailing your spa’s promotional offers, newsletters or event announcements to their social network have a transformative effect; it enhances your spa brand. Why? You can’t buy the positive impact of having clients send out your message to their community. These social media mavens are linking your spa brand to a wider public, with their personal stamp of approval, and extending their positive energy in support of your business.

SpaBoom allows spas to develop promotional offers that link directly to their website. In addition, each spa offer can be set up to automatically post to the spa’s Facebook and Twitter accounts. It is easy to set up and get started delivering targeted offers to spa clients.

Our office regularly shares insightful articles and spa offers to co-workers using instant messaging and email. We are collectively much more likely to read and act on offers from those we respect in our network. Online tools are a great way to extend your spa message beyond your existing client base and increase revenue.

Valuable, relevant content is key to success.

It is critical to deliver content that communicates value, to get a positive response from targeted consumers. The Joy of Spa newsletter, available to all SpaBoom clients, can be sent out to your customer-base each quarter. Your clients are much more likely to forward it and share fresh, relevant spa content.

Gauge your social media success by the value of the content you put out to the universe. It is a deal breaker, so make sure your offers, events and newsletters provide consumers with direct and instant value.

Posted in Creating Customers, General, Joy of Spa, Joy of Spa News, Social Media, Spa Marketing • Comment »

Every day, spas are faced with the momentous challenge to deliver value and find effective means to build relationships with spa clients. Spas strive faithfully to build credibility and establish themselves as a reliable and trusted source for all that is spa regardless of individual client preferences.

The Joy of Spa Newsletter is a valuable communications tool for SpaBoom spa customers.

Joy of Spa Newsletter Benefits:

Build stronger spa client relationships. Research has shown that subscribed email consumers react more emotionally to newsletters. Use the newsletter to develop deeper relationships with your spa clients.

Build your spa business. Your spa clients can sign up for the newsletter and forward them to friends and family. It is a perfect way to gather referrals and build brand awareness for your spa.

Relevant spa content is designed for your spa clients. This newsletter enhances the customer experience by providing relevant spa content and keeps your spa top of mind with consistent, targeted spa information.

Increase loyalty and response rates. Clients are much more likely to forward a newsletter and will choose your spa over the competitors.

It is easy for spas to send the newsletter. Simply log into your SpaBoom administrative account, go to the Basics page and select Joy of Spa newsletter. Say "yes" to the Joy of Spa newsletters, under the email marketing section. Click and save at the bottom of the page. Just watch for updates to know when the next Joy of Spa newsletter is available. Your spa can customize the newsletter with a written introduction to your spa clients. It is a great way to let clients know what is happening at your spa.

Clients are a spa's most valuable asset. Use this newsletter to build relationships with your clients and provide them with information that will keep your spa top of mind.

Posted in Creating Customers, General, Joy of Spa, Joy of Spa News, Spa Business Management, Spa Marketing • Comment »

Our Celebrating Romance Edition of Joy of Spa News is ready for you to make it yours! The Celebrating Romance edition touches upon choosing great spa gifts, learning to care well for oneself, as well as trends we're seeing in spa as a whole.

If you're signed up for the Joy of Spa News, it will launch to your clients on February 1st.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences. Be sure to send yourself a test email after making any edits, and remember that Events that encompass the February 1st date will be included in the email as well.

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in Joy of Spa, Joy of Spa News, Spa Gift Certificates, Spa Marketing • Comment »

Our Holiday Edition of Joy of Spa News is ready for you to make it yours! The Holiday edition focuses on the importance of embracing the comforts of the season, a season full of beauty, richness and opportunities to appreciate our many blessings.

If you're signed up for the Joy of Spa News, it will launch to your clients on December 14th.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences. Be sure to send yourself a test email after making any edits, and remember that Events that encompass the December 14th date will be included in the email as well.

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News • Comment »

Joy of Spa, Celebrating Fall Edition is up! The Fall edition focuses on transition and transformation, specifically from one season to the next and how to prepare your skin, body and mind for the change to come.

Take a look at Joy of Spa, Celebrating Fall, here.

If you're signed up for the Joy of Spa News, that will launch to your clients on October 8th.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences.

Please note: When you go in to view the Joy of Spa News, you'll only see the introduction. That's by design. Go ahead and review, then edit the introduction if you wish. The articles will appear before the Joy of Spa News launches!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in Joy of Spa, Joy of Spa News • Comment »

Our Fall Edition of Joy of Spa News is ready for you to make it yours! The Fall edition focuses on transition and transformation, specifically from one season to the next and how to prepare your skin, body and mind for the change to come.

If you're signed up for the Joy of Spa News, it will launch to your clients on October 8th.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences.

Please note: When you go in to view the Joy of Spa News, you'll only see the introduction. That's by design. Go ahead and review, then edit the introduction if you wish. The articles will appear before the Joy of Spa News launches!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in Joy of Spa, Joy of Spa News, Spa Marketing • Comment »

Customers expect to have a great experience when they visit your spa’s website. They anticipate its speed, relevant information and ease of navigation because it is what they experience from other websites. Customers won’t wait for unwieldy transactions; they must be quick, easy and on their way instantly. They want to "get the gist" of what makes your spa special before they pass its threshold.

Your spa's first impression, particularly for new spa customers, begins with your business website. Just as customers are greeted at the spa door with a smile, extraordinary service and a lush white robe, your online audience expects tools that make their experience easy and satisfying. Put the control in their hands and you will find that your spa runs more efficiently and revenues see a positive gain as a result.

Information is Power:

Relevant information is critical to keep customers on your website. The content you create should be clear and help differentiate your spa, ultimately guiding them toward a purchase. Keep information concise and helpful, no flowery content necessary. Here is a list of important information that should be very easy to find on your website.

• Map and directions to your spa.
• Spa treatment menu.
• Pictures of the spa that differentiate it from the competition.
• Reviews. If you don’t want to link to online reviews, ask your clients to give you reviews and post them online.

Transaction Is Power:

You are making your customers' lives easier by making gift certificates available 24/7 and without the need to leave the comfort of their homes.

Joy of Spa Universal Gift Certificates make it possible to send spa gifts to relatives in Denver or Chicago. I love that my favorite local spa benefits from my out-of-town spa gift purchases. The Joy of Spa badge on your spa website means incremental revenue and it is a great benefit for customers.

Booking Is Power:

Customers book so much online these days, most wouldn’t dream of calling to make plane, car or hotel reservations. It puts the power in the hands of the customers and that makes for the beginning of a great relationship. With online spa booking customers don’t need to call; they can book an appointment when they are ready, 24/7.

It is a free SpaBoom service that makes it easy for clients to book a spa appointment.

Communication Is Power:

Any relationship is two-way; it requires a give and take. Creating an open, engaging dialog with your clients gives them powerful information that they can use or pass on to friends and family. Utilizing these tools, making them available to customers, is great for your spa business because it helps build your spa community one loyal customer at a time.

• Email Campaigns
• Joy of Spa News
• SpaBoom Blog
• Facebook
• Twitter

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News, Social Media, Spa Business Management, Spa Marketing, Spa Search Engine Optimization (SEO) • 1 Comment »

We're all doing everything we can to help our businesses these days, which is why we're launching the Joy of Spa Gift Certificate, a universal spa and salon gift program with a 9% redemption fee!

Our national marketing program will drive new clients to your door and engender client loyalty; our reasonable marketing fee ensures you're able to profitably deliver your services!

To learn more, join us for a webinar:

Joy of Spa — Joy of Profits

Tuesday, July 28th, 1:00 – 2:00PM EDT.

Click here to reserve your Webinar seat now.

Your Spa Comes First

When you subscribe to Joy of Spa News, and link to the Joy of Spa Website, your spa and Instant Gift Certificates are always front and center. And, when your local clients need to purchase gifts for out-of-town recipients, you'll now make money! We'll pay you 9% whenever your clients purchase a Joy of Spa Gift Certificate.

No Discounting

Joy of Spa Gift Certificates are always sold at full face value. You'll never have a client stopping by the local warehouse club and buying discounted gift cards on the way to your spa.

Quick Redemption

You redeem Joy of Spa Gift Certificates online via your SpaBoom account. On your first redemption, we'll ask you to setup a secure Amazon Business Payments Account with your banking information for quick 72-hour turn around. Partial redemptions are not a problem with Joy of Spa, and you only pay commission on what you redeem!

Bottom Line

Joy of Spa is a cost-effective and powerful marketing program to nationally promote your spa, stay in touch with your clientele, and drive more business through your door!

No Contracts

Like all SpaBoom programs, you can leave at any time and you pay only for what you sell.

Find Out More

Learn more about how to use Joy of Spa to complement your marketing efforts and increase online revenues for your spa: join us for the Joy of Spa — Joy of Profits webinar on July 28th, from 1:00 – 2:00 PM EDT. It's free, and will give you all of the details to get the most out of Joy of Spa!

Click here to reserve your Webinar seat now.

Sign Up Now!

Ready to sign up? Simply log into your SpaBoom account, and click on Sign me up! You can change your participation in Setup, Basics at any time.

Questions? Call us at 800.940.0458.

Posted in Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News, SpaBoom Webinars • 7 Comments »

Our Summer Edition of Joy of Spa News is ready for prime time! This edition contains a variety of articles on topics including pre-wedding skin care, foot care, trends in hair styles and more! If you're signed up for the Joy of Spa News, it will launch to your clients on July 8th.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences. This is your spa's newsletter, after all!

If you haven't yet signed up to send a beautiful, branded newsletter to your clients on a regular basis, now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in Joy of Spa, Joy of Spa News • Comment »

Our first edition of Joy of Spa News has been very well received, and we wanted to let you know we're well underway producing Joy of Spa's Summer Edition. We will let you know when it's ready for prime time, ie for your perusal.

Our Summer Edition of Joy of Spa News is all about pre-wedding skin and body care, as well as spa gifting and other fun stuff. It should be available for viewing the week of June 22nd, and if you're signed up for the Joy of Spa News, will launch to your clients the week of June 29th. The Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

If you haven't yet signed up to send a beautiful, branded newsletter to your clients on a regular basis, now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

We'll let you know when Joy of Spa News Summer Edition is ready to view!

Posted in Joy of Spa, Joy of Spa News, Spa Gift Certificates • Comment »

Joy of Spa, the national online magazine for women that love to spa, is up and online!

Additionally, we've created the Joy of Spa email newsletter, beginning just in time for Mother's Day! We'll publish four editions a year, beginning with this Mother's Day (set to launch on May 7th). The Joy of Spa newsletter is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

If you're not already signed up, there's still time to get the first edition of the Joy of Spa News out to your clients in time for Mother's Day, but you need to hurry — it's set to launch the morning of Thursday, May 7th!

To take advantage of this Mother's Day communication opportunity, go to Setup, Basics in the Email Marketing section to put Joy of Spa to work for your spa! Get ready to send the first edition of a beautiful, branded newsletter to your clients!

Visit the Joy of Spa website, and as always, if you have questions, please give us a call at 800.940.0458.

Posted in General, Joy of Spa, Joy of Spa News, Spa Marketing, SpaBoom New Features • Comment »

Drum roll, please…

Joy of Spa, the national online magazine for women that love to spa, is nearly ready for prime time! We'll let you know when it's ready for you to explore, but in the meantime we need to share some additional, great news — we're creating the Joy of Spa email newsletter, beginning just in time for Mother's Day! Your feedback and positive response to SpaFinder Lifestyle, which has been placed on indefinite hiatus, made us realize you really really like having a great newsletter to share with your clients.

Those of you who enjoyed sharing SpaFinder Lifestyle with your clients will really love what we're doing with Joy of Spa! We'll publish four editions a year, beginning with this Mother's Day (set to launch on May 8th). The Joy of Spa newsletter is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

If you participated in the SpaFinder Lifestyle, you're already signed up for the Joy of Spa.

If you hadn't yet signed up to send a beautiful, branded newsletter to your clients on a regular basis, now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Stay tuned for more information, and for a peek at the Joy of Spa website — coming shortly!

Posted in Joy of Spa, Joy of Spa News, SpaBoom New Features • 1 Comment »