Joy of Spa Gift Certificates

The Joy of Spa News: The Art of a Cool Summer edition is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction.

Joy of Spa News: The Art of a Cool Summer will launch over a three day period, August 7th-9th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise!

We highly recommend creating Summer events and cooling, soothing, service packages to accompany this edition of Joy of Spa News. Helping people choose a great spa gift package for the occasion provides them a perfect gift solution while increasing the average amount of the gift certificates — a win win!

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in Blogroll, Creating Customers, General, Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News, Spa Gift Certificates, Spa Marketing • Comment »

The Joy of Spa News: Mother's Day Edition is now ready for you to customize, if you wish. It is complete as is, but you are always welcome to make it yours by playing with the introduction!

Joy of Spa News: Mother's Day Edition will launch over a three day period, April 19th-21st, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

We highly recommend creating Mother's Day Events and service packages to accompany this edition of Joy of Spa News. Helping people choose a great spa gift package for the occasion provides them a perfect gift solution while increasing the average amount of the gift certificates — a win win!

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News • 1 Comment »

It's time for last-minute mentions, and our national directories are included all over the place!

HEALTHY VOYAGER is a blog dedicated to healthy living, with an emphasis on travel. The site highlights products, destinations, restaurants and health/wellness tips, and receives more than 5,000 unique visits per month.

Joy of Spa and Spa Emergency! have been highlighted in the HEALTHY VOYAGER holiday gift guide roundup.

Thanks, Healthy Voyager!

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Spa Emergency!, Spa Gift Certificates • 1 Comment »

During a recent visit to NY, we were able to meet with Alexis Wolfer, the force behind the The Beauty Bean, and share with her the idea behind Joy of Spa, and how the Joy of Spa Instant Gift Certificate makes the perfect gift, and can be used at over 3,000 spas across the U.S.

The result? The Joy of Spa Instant Gift Certificate has been included as part of The Beauty Bean’s “Holiday Gift Ideas for the Fitness Buff.”

The inclusion, featured on the home page, touts the many partner spas and the benefits of treatments for athletes, and includes a direct link to the Joy of Spa website.

Check it out, and thanks Alexis for including Joy of Spa in your gift guide!

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Spa Gift Certificates, Spa Marketing • Comment »

Don't get us wrong, Instant Gift Certificates (IGC's) are a key component in an online marketing strategy, a revenue-driving, consumer-friendly, essential element. We've facilitated over $85M in online transactions for our clients since we brought SpaBoom to the market, so we get how powerful the revenue piece is to any strategy.

But there is so much more to the game than just IGC's. And we're going to show you what that looks like. Over the next few months we will be conducting a series of webinars in which we will outline and define what true online marketing looks like, and how you can conduct effective brand building and drive revenue in the virtual universe.

We'll cover all of the following topics, and probably a lot more, as we tend to get excited about this stuff — it's what we do, and we love to share that with you!

A great website and social media

A comprehensive, effective online marketing strategy should include having an awesome, SEO friendly, up-to-date website. Your website should garner online attention, meet the needs of your customers, and drive revenue in the process.

Special events should be easy to create, and when those events post they should update the website as well as create a social media post. Facebook and Twitter are no longer fringe elements in a marketing mix, they're now part of any well-balanced online strategy.

Menu of services

Your menu of services should always be up-to-date as well, and printable at your convenience. There is no reason, ever, to have an outdated menu of services on your website.

Email campaigns

You should be able to easily create and send emails to your clients. To different lists. For different reasons. Easily, quickly, and if you wish, with no creative effort at all of your own. SpaBoom includes default email campaigns that you may tailor to your needs or simply use as is. Your branding is everywhere, as you've come to expect, and emblazons every single email that goes out on your behalf.

Online Booking

Your clients should be able to book online with you. Doing so respects their desire for easy access to you, and streamlines managing your book.

National Exposure via Joy of Spa and Spa Emergency!

SpaBoom drives business to your spa via our online directories and with our Joy of Spa Gift Certificate. Not only will we help you strengthen your local brand, we'll send traffic your way with our ongoing national marketing!

Convenience for you

Time is of the essence. Imagine the ability to conduct all of your online marketing in one place -– your SpaBoom account. Imagine one login, one point of entry, for all of these functions. Then, get ready to embrace The New SpaBoom.

Keep watch for more on how easy it can and should be for you to be the boss of your online marketing, and still have time to do what it is that you love — manage your spa, salon or massage therapy practice!

As always, if you have questions, please give us a call at 800.940.0458 or send us an .

Posted in Creating Customers, General, Joy of Spa Gift Certificates, SpaBoom New Features • 1 Comment »

Nadine is a classic entrepreneur. When I met her at IECSC in New York she was so enthusiastic, she is the driven owner of C.B.N.’s Mobile Day Spa. I only spoke with her briefly, but it took very little time to see that she was insightful, decisive and really good at running her spa business.

Nadine takes advantage of every possible SpaBoom marketing tool to make her business more successful. As a result, her business is thriving. She is always willing to try, to see how a tool will improve her business processes and help increase her revenue. She is just not wired to sit back, so there is no hesitation, she brims with confidence about her spa business because she runs it so effectively and intuitively.

Nadine was an early adopter of Facebook and Twitter; she has regularly posted events, specials and inspiring information to benefit her online clients. SpaBoom’s new automated Twitter and Facebook tool allows Nadine to automatically post events quickly and efficiently, it is a huge timesaver because it streamlines the whole social media process for the spa.

C.B.N.’s Mobile Day Spa is a Joy of Spa Member, she is listed in the directory and her Mother’s Day specials are easily accessible because she knows how it can help her business. She has added the Joy of Spa badge to her website so each time a client clicks on it to purchase an Instant Gift Certificate she benefits, even if it is not to her spa!

Nadine inspires immediate trust, an obvious cornerstone for running a successful business but rare to be so apparent in a young entrepreneur. She experiences true satisfaction from being part of her spa clients' lives. To her, it is an opportunity to share in her clients' happiest moments and she derives immense satisfaction from it.

Nadine’s success has evolved from a lifetime of hard work and dedication to a dream, to own her own business. Starting in her early 20s, has owned a series of small businesses, each evolving into something bigger and ultimately it led to opening C.B.N’s Mobile Day Spa.

Nadine’s Business Strategies:

• Use every possible tool to your business’s advantage.
• Always be on the lookout for new opportunities for your spa business. Once you see an opportunity, seize it and let it grow.
• Nadine’s businesses grew by word of mouth. Be willing to get out there and promote your business, one client at a time.
• Use all your resources. SpaBoom Instant Gift Certificates have been a major part of Nadine’s business; it is useful because clients can send a gift when it is convenient for them.
• SpaBoom online booking offers a personal touch, it gives clients the control they want to book online. It is easy and fast for them and streamlines the booking process.

Nadine’s advice: Be creative; do not rest on your laurels. Once your day spa is self-sustaining you must keep going, improving and not become stale. Always be willing to take your business to the next level. Try something new or add something to the business that will differentiate your spa from the competition.

Posted in Blogroll, Creating Customers, General, Joy of Spa, Joy of Spa Gift Certificates, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, SpaBoom Online Booking • Comment »

Create a special Mother’s Day package.

A spa package solves a problem for the gift-giver. It encourages a sale because your spa has created an instant solution that is easier, faster and more streamlined than traditional gifts. In addition, spa packages have a 15% higher average transaction than non-package sellers.

Automatically Post Mother’s Day events to your spa’s Facebook and Twitter page.

SpaBoom has eliminated the hassle of posting all your events to Facebook and Twitter by automating the process. Now, when you set up events in SpaBoom you will have a new option, to send it to social media. To learn more,
read this blog post.

Add the Joy of Spa badge to your website and get additional revenue for the spa.

Your online clients can now purchase instant gift certificates for distant friends and family right from your website. Add the Joy of Spa badge to your website, when a client clicks on it to find a gift for someone across the country, you receive cash if they purchase a Joy of Spa gift certificate. It is an easy way to increase revenue during Mother’s Day. To learn more, read this blog post.

Create a Mother’s Day event, show it prominently on your website.

Keep all Mother’s Day events, promotions, instant gift certificates accessible and upfront on your spa website. Make it easy to see and give customers the direct means to take action and make a purchase.

Promote online instant gifts on the spa door and reception area.

In-spa point of purchase should direct customers to your spa website to purchase instant spa gifts for friends and family.

Post the Joy of Spa sticker on your door and add the badge to your website. It is free and adds your spa to its national spa directory. It is designed to send online traffic your way. For more information, see this blog post.

Update your spa’s voice mail.

Update your voice mail and tell callers about the spa’s online gift capacity in the first sentence before they hang up.

Free up your staff with Free online booking.

A ringing phone pulls the staff’s attention away from current clients to speak to potentials clients. An ideal solution is to completely move appointments away from the front desk. SpaBoom’s free online booking, substantially reduces the need for the front desk to address reservations requests on the phone. Instead they can focus on re-booking clients, enticing them with Mother’s Day specials, instant gift certificates and promotions designed to get them coming back.

Use Free email marketing.

SpaBoom email marketing is free, incredibly effective and a great tool for communicating with clients about great promotions and events. If you have a client email list you should be using it to communicate with clients for Mothers Day. SpaBoom has Mother’s Day campaigns set-up and ready for spas to use immediately. Click for more information on SpaBoom email and getting started.

Try the Buy-One-Get-One-Free (BOGO) feature.

The SpaBoom BOGO feature allows your spa to offer a free gift certificate (G.C.) when your online customer purchases a gift certificate. This means that the free G.C. goes to the purchaser, encouraging another spa client visit and more revenue for your spa. For more information, check out this blog post.

Use percentage discount tool for instant gift certificates.

Want to give consumers a little push to choose your spa gift over another this Mothers Day? Try the super-easy to run percentage discount specials for your Instant Gift Certificates. To set it up go to this blog post.

Make sure customers know your spa offers fantastic gift options for mothers by promoting online instant gift solutions, highlight spa service packages and specials designed for their buying convenience. Align your spa with simple, easy and last minute gift solutions for Mothers Day and customers will be back for the next holiday.

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, SpaBoom Online Booking • 3 Comments »

Each day SpaBoom will give away a $25 Joy of Spa gift certificate to the first 100 show attendees we see wearing a Joy of Spa temporary tattoo. Make SpaBoom, booth #2418, your first stop at IECSC Las Vegas and we will apply the Joy of Spa Tattoo for you.

While you’re visiting the SpaBoom booth, register to win an iPad. We will be demonstrating the SpaBoom marketing tools using iPads during the show.

Don’t miss out. We will see you in Las Vegas!

Posted in General, Joy of Spa, Joy of Spa Gift Certificates • Comment »

Consumers crave local. They seek valuable information that drives purchases and will track down websites that deliver on their promises. If you make it easy to conduct business, consumers will come in droves and return often.

Joy of Spa was created to drive growth and expand your spa's customer base. The website features rich, fresh content that inspires wellness and focuses on providing consumers with insight on incorporating spa into their lives.

Participation in the Joy of Spa directory ensures that your spa will be seen by targeted online traffic. It highlights your spa, allows consumers to see reviews and they can click directly to your spa website to make purchases or book appointments. Joy of Spa is a specialized conduit to drive growth to your spa.

Benefits of Joy of Spa:

Drives traffic to your website. Joy of Spa is designed specifically for spa consumers so you won’t see a catchall directory that will clump local spas in with plumbers and dry cleaners. It will send more specialized and targeted consumers with spa on their minds.

The Joy of Spa directory is Free to SpaBoom spa clients. The directory is straightforward, accessible and designed to highlight your local spa the way consumers like to see it.

• Google maps displays your location within a given city. Consumers can get directions to your spa right from the directory.
• Your spa website link is clearly displayed and can be accessed right from the directory.
• Consumers can see our spa instant gift purchase reviews to help them make informed decisions.

Delivers fresh and relevant spa articles. Joy of Spa offers consumers intelligent and relevant spa articles. It provides consumers with information they can use to make appropriate spa treatment choices. It promotes the spa industry and delivers fresh, relevant content consistently.

Local and cross-country gift givers can purchase Instant Gift Certificates. Joy of Spa makes it so easy for interested spa consumers to send gifts around the country.

Joy of Spa is designed to drive growth for local spas by driving consumer traffic to the Joy of Spa website. The spa audience is online, driving growth and is looking for "their spa" or they're seeking a gift for someone special. Call and set up your Joy of Spa account today, it is easy, quick and will get that traffic moving in your direction.

Posted in Creating Customers, General, Joy of Spa, Joy of Spa Gift Certificates, Spa Business Management, Spa Marketing • 12 Comments »

Our Holiday Edition of Joy of Spa News is ready for you to make it yours! The Holiday edition focuses on the importance of embracing the comforts of the season, a season full of beauty, richness and opportunities to appreciate our many blessings.

If you're signed up for the Joy of Spa News, it will launch to your clients on December 14th.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! While the Joy of Spa News is complete as is, we recommend your taking a look at it and tailoring the special introduction area to your exact preferences. Be sure to send yourself a test email after making any edits, and remember that Events that encompass the December 14th date will be included in the email as well.

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa!

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News • Comment »

Customers expect to have a great experience when they visit your spa’s website. They anticipate its speed, relevant information and ease of navigation because it is what they experience from other websites. Customers won’t wait for unwieldy transactions; they must be quick, easy and on their way instantly. They want to "get the gist" of what makes your spa special before they pass its threshold.

Your spa's first impression, particularly for new spa customers, begins with your business website. Just as customers are greeted at the spa door with a smile, extraordinary service and a lush white robe, your online audience expects tools that make their experience easy and satisfying. Put the control in their hands and you will find that your spa runs more efficiently and revenues see a positive gain as a result.

Information is Power:

Relevant information is critical to keep customers on your website. The content you create should be clear and help differentiate your spa, ultimately guiding them toward a purchase. Keep information concise and helpful, no flowery content necessary. Here is a list of important information that should be very easy to find on your website.

• Map and directions to your spa.
• Spa treatment menu.
• Pictures of the spa that differentiate it from the competition.
• Reviews. If you don’t want to link to online reviews, ask your clients to give you reviews and post them online.

Transaction Is Power:

You are making your customers' lives easier by making gift certificates available 24/7 and without the need to leave the comfort of their homes.

Joy of Spa Universal Gift Certificates make it possible to send spa gifts to relatives in Denver or Chicago. I love that my favorite local spa benefits from my out-of-town spa gift purchases. The Joy of Spa badge on your spa website means incremental revenue and it is a great benefit for customers.

Booking Is Power:

Customers book so much online these days, most wouldn’t dream of calling to make plane, car or hotel reservations. It puts the power in the hands of the customers and that makes for the beginning of a great relationship. With online spa booking customers don’t need to call; they can book an appointment when they are ready, 24/7.

It is a free SpaBoom service that makes it easy for clients to book a spa appointment.

Communication Is Power:

Any relationship is two-way; it requires a give and take. Creating an open, engaging dialog with your clients gives them powerful information that they can use or pass on to friends and family. Utilizing these tools, making them available to customers, is great for your spa business because it helps build your spa community one loyal customer at a time.

• Email Campaigns
• Joy of Spa News
• SpaBoom Blog
• Facebook
• Twitter

Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News, Social Media, Spa Business Management, Spa Marketing, Spa Search Engine Optimization (SEO) • 1 Comment »

We're all doing everything we can to help our businesses these days, which is why we're launching the Joy of Spa Gift Certificate, a universal spa and salon gift program with a 9% redemption fee!

Our national marketing program will drive new clients to your door and engender client loyalty; our reasonable marketing fee ensures you're able to profitably deliver your services!

To learn more, join us for a webinar:

Joy of Spa — Joy of Profits

Tuesday, July 28th, 1:00 – 2:00PM EDT.

Click here to reserve your Webinar seat now.

Your Spa Comes First

When you subscribe to Joy of Spa News, and link to the Joy of Spa Website, your spa and Instant Gift Certificates are always front and center. And, when your local clients need to purchase gifts for out-of-town recipients, you'll now make money! We'll pay you 9% whenever your clients purchase a Joy of Spa Gift Certificate.

No Discounting

Joy of Spa Gift Certificates are always sold at full face value. You'll never have a client stopping by the local warehouse club and buying discounted gift cards on the way to your spa.

Quick Redemption

You redeem Joy of Spa Gift Certificates online via your SpaBoom account. On your first redemption, we'll ask you to setup a secure Amazon Business Payments Account with your banking information for quick 72-hour turn around. Partial redemptions are not a problem with Joy of Spa, and you only pay commission on what you redeem!

Bottom Line

Joy of Spa is a cost-effective and powerful marketing program to nationally promote your spa, stay in touch with your clientele, and drive more business through your door!

No Contracts

Like all SpaBoom programs, you can leave at any time and you pay only for what you sell.

Find Out More

Learn more about how to use Joy of Spa to complement your marketing efforts and increase online revenues for your spa: join us for the Joy of Spa — Joy of Profits webinar on July 28th, from 1:00 – 2:00 PM EDT. It's free, and will give you all of the details to get the most out of Joy of Spa!

Click here to reserve your Webinar seat now.

Sign Up Now!

Ready to sign up? Simply log into your SpaBoom account, and click on Sign me up! You can change your participation in Setup, Basics at any time.

Questions? Call us at 800.940.0458.

Posted in Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News, SpaBoom Webinars • 7 Comments »