General

An iPad dance? You bet! Thank you Kris with Curative Therapies for sharing yours with us!

December 13th, 2012 • Posted by Stephany Toman • Permalink

Kris won our SpaBoom Redesign Sweepstakes, which is way cool. And we're super happy for her.

But Kris is also happy, and shared just how happy, via a video of her receiving her iPad4 prize!

Posted in General, Social Media, Spa Technology, SpaBoom New Features1 Comment »

Spa Marketing Resolutions 2013

December 12th, 2012 • Posted by Stephany Toman • Permalink

The New Year means resolutions, personal and business.

Personally, most of us choose to lose that pesky holiday weight, and we slow down our eating and increase our exercise.

What do you need to lose or change in order to revitalize your spa for 2013?

Is it time to update your service menu?
If you haven't added or changed anything on your service menu in the last two years, doing so will inject new life into your brand.

Your brand is built on the tried and true, and we wouldn't suggest revamping across the board, just updating. It's a way to update your style for maximum impact with minimum cost or effort.

Do you need to review your retail strategy?
Products can mean nice margins, but the key is managing the right number of products for your spa. A few great products will go a long way to driving retail, and keeping clients happy. Too many products can dilute your sales and make you look like an overstuffed antique shop. You don't want to be that, so choose product lines carefully based on client feedback, and create a lovely, indispensable niche for yourself in their mind.

Do you need to spruce up your spa's experience?
Your brand is tied into your location. Is it time for an atmosphere makeover in your spa? There are easy things you can do to create big visual changes. Popular paint colors are always changing, choosing a new scheme might update your overall look and feel with very little investment.

All of these will allow you to enhance your brand, generate new interest from your existing client base and focus on maximizing revenue in new ways over the coming year. These are things that you need to consider the as the new year looms. You have a great opportunity to do a little bit of housekeeping to get the biggest return on your marketing investment over the next year.

Posted in General, Spa Business Management, Spa Marketing, Spa TechnologyComment »

The Unforgettable Experience

December 5th, 2012 • Posted by Stephany Toman • Permalink

One of our contributing writers on Joy of Spa, Dana Cortez, recently summed up nicely for us why gifts of experience are wonderful:

There are numerous benefits to giving beauty, massage and spa gifts for people living full and hectic lives. With the busy lives of everyone today that means balancing work, caring for children and managing household duties, it is more important to alleviate the daily tensions as much as possible. Giving a gift that indulges and pampers someone shows someone in a unique and wonderful way that they’re special and deserve some tender loving care. More

Be sure you're reminding anyone in your spa or salon that gifts of massage, skin care, hair care, pampering, etc., are the very best gifts that everyone will truly cherish. Face it, we have never known anyone to allow gift certificates for the awesome services that you provide gather dust on a shelf or end up in a garage sale.

That said, design packages that will meet the gift-giving needs of your many types of gift buyers. Offering up a great stocking stuffer, midlevel, and premium package will help your gift buyers check off the lucky intended recipients on their lists while you enjoy a steady revenue boost this holiday.

A few ways to share the news that you've created special packages for the holidays:

  • Take advantage of the SpaBoom email marketing system and tell the world you've designed specials and packages just for the holiday.
  • Create an Event that updates your website with the same information.
  • Use our pretty Point of Purchase and place your creations around in house.
  • Write a quick blog article featuring your holiday packages, and send that out to Facebook and Twitter, so you get a lot of coverage for the time you spend creating the message.

A little creativity, a few minutes spent, and you'll be perfectly poised to please both gift buyers and gift recipients while you enjoy additional sales this holiday!

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa TechnologyComment »

Congratulations Kris with Curative Therapies!

December 4th, 2012 • Posted by Stephany Toman • Permalink


Congratulations Kris with Curative Therapies for winning an iPad4 in the SpaBoom Sweepstakes! Thank you for participating, and stand by for our January reveal of our new look!

Team SpaBoom

Posted in General, Social Media, Spa Website Design, SpaBoom New FeaturesComment »

SpaBoom Podcast: Speed Up December

November 30th, 2012 • Posted by Stephany Toman • Permalink

With just a little bit of creativity and focus you can bring people in, sell your products and services, and make new friends to boot!

Posted in Creating Customers, General, Spa Marketing, SpaBoom PodcastsComment »

Self-Gifting and Online Shopping. Why you need to get super active online.

November 29th, 2012 • Posted by Stephany Toman • Permalink

Trends can work for or against us. In this case, the most recent data shows that SpaBoomers are uniquely positioned to benefit from 'self-gifting' and the dramatic increase in online searches and shopping that occurs around holidays.

It turns out when we're shopping for our loved ones, when we find a great deal (say a compelling spa package, easily bought in the form of one of your Instant Gift Certificates), we want to share that as a gift, and also with ourselves!

Seriously. 'One for you, one for me', takes on a whole new meaning in this framework!

So not only do we like to buy for ourselves when we buy for others, we are spending an extraordinary amount of time online, particularly around holidays. This is a good thing for SpaBoomers, and another behavior definitely worth considering as you develop more holiday marketing, don't you think? Email campaigns to your clients, Facebook Sweepstakes that entice gift buying while growing your email list, your website showcasing specials and events you've created with the holidays in mind, these all appeal to your gift buyers.

Trends can sometimes be simply ridiculous, but at others they can signify opportunity. So jump onboard this time, use your SpaBoom powers, and reach those self-giving online gift buyers this holiday!

What are you waiting for??

Posted in Creating Customers, General, Spa Business Management, Spa Gift Certificates, Spa MarketingComment »

Joy of Spa News: Holiday Edition (Ready for your polish!)

November 28th, 2012 • Posted by Stephany Toman • Permalink

Joy of Spa News: Holiday Edition, is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:

The holidays bring a flurry of activities, and schedules that we fill to their bursting point. We'd like to remind you to take a breath, find a moment for yourself, ease into and fully enjoy this holiday season. Gifts come in many forms, and we wish you peace and warmth as you enjoy yours! Team Joy

Our Holiday edition of Joy of Spa News is all about seizing the opportunity to fully enjoy time with family and friends during this special time of year. This edition will launch over a three day period, December 12th-14th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating Holiday promotions and deliciously soothing and relaxing service packages to accompany this edition of Joy of Spa News. Doing so will increase your average gift certificate sale and offers up a great solution for people looking to enjoy their very own spa visit, or for those choosing a wonderful gift for a friend or loved one.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in General, Joy of Spa NewsComment »

SpaBoom Podcast: Retail for the Holidays

November 27th, 2012 • Posted by Stephany Toman • Permalink

Retail sales are a great way to boost holiday revenues, overall. Dena and Seth discuss a few easy, creative ways to help your gift buyers while you move product – it's a win win!

Posted in General, Spa Marketing, Spa Product Sales, SpaBoom PodcastsComment »

SpaBoom Podcast: Real Estate: Is the time right to buy?

November 19th, 2012 • Posted by Stephany Toman • Permalink

Real estate conditions are optimal for buying. Not everyone can or should go there, but if you have the means, and have been considering owning, now is a great time. Bill and Seth discuss why.

Posted in General, SpaBoom PodcastsComment »

SpaBoom Podcast: Local SEO: What Matters Now

November 14th, 2012 • Posted by Stephany Toman • Permalink

The rules around Local SEO have changed in the last couple of years. Bill and Seth discuss the key things you need to do to be seen in your local market.

Posted in General, SpaBoom Podcasts2 Comments »

SpaBoom Thanksgiving Holiday Schedule

November 14th, 2012 • Posted by Stephany Toman • Permalink

SpaBoom will be closed on Thanksgiving, but will provide customer support on Black Friday, from 8 a.m. – 3 p.m. Mountain, and FOR ONE TIME ONLY, will be offering support on Saturday, November 24th, from 8 a.m. – 12 p.m. Mountain. Seriously, just this once.

Happy Happy Thanksgiving!

Team SpaBoom

Posted in General2 Comments »

We're Down to the Final 4!! Vote for SpaBoom's New Image Today!

November 12th, 2012 • Posted by Stephany Toman • Permalink


It's almost time to wrap up this re-image campaign, and we need your help!

We're down to the Final 4 designs, and we need you to vote to tell us which one you like best!!

Final votes will be cast on November 30th, so express your opinion before the turkey roasts!

Posted in General, Media Coverage, Spa Website Design, SpaBoom New FeaturesComment »

Groupon Puts You In The Driver's Seat

November 9th, 2012 • Posted by Seth Gardenswartz • Permalink


Apparently, sucking the margin out of spas, restaurants and other small businesses is not a good strategy for the long run. The Wall Street Journal reports today that Groupon's share price has dropped 85% from its initial public offering. The Journal calculates that the drop has "erased $10.7 billion of [Groupon's] market value." Consequently, they have effectively done to themselves roughly what they do for a small business on the average Groupon promotion. Karma is a bitch.

When things start to go bad, most businesses first deny, then lash out and ultimately move on to desperate behavior. Andrew and his gang are following the script. Clients have told us that Groupon is offering an 80/20 split rather than its traditional 50/50 "deal" for established merchants. Such a deal! Now you are only paying 60% of your margin to offer deals to your existing clients and people who will never shop with you at full price.

However you feel about Groupon, it will likely survive after a merger (Google could buy it today at a fraction of what they offered just two years ago). There will always be a market for someone who wants to charge you a lot for what you can do for yourself with better results. While we don't generally advocate this kind of marketing, Groupon is desperate for offers from good businesses right now so you can negotiate a deal with much better economics for the time being.

Posted in General, Group Deals9 Comments »

SpaBoom Podcast: Top 5 Ways to Sell More GCs This Holiday

November 7th, 2012 • Posted by Stephany Toman • Permalink

Even if you're behind the marketing planning game this holiday, there's still hope! Follow our Top 5 tips and you'll be on the road to increased sales this holiday! Now just take a deep breath, and watch!

Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, Spa Technology, SpaBoom Podcasts2 Comments »

SpaBoom Podcast: Trading Tootsie Pops for Email

November 2nd, 2012 • Posted by Stephany Toman • Permalink

While we don't guarantee that Tootsie Pops are the most effective bartering tool to acquire a client's email address, we do know that email is not dead and it has lots of value. In this podcast, we'll offer insight into the how and why of building your email marketing list.

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom PodcastsComment »

SpaBoom Podcast: Why Facebook Hides Your Stuff

October 26th, 2012 • Posted by Stephany Toman • Permalink

Ever wondered why things aren't always where you put them out on Facebook? The good news is there's a reason, so you haven't really lost your mind after all!

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Marketing, Spa Technology, SpaBoom Podcasts7 Comments »

Old Media vs New. Really?

October 21st, 2012 • Posted by Stephany Toman • Permalink


The debate over old media vs. new media continues. We thought a couple of numbers might be helpful to make a new media argument:

  • We've noticed some spas advertise in local alternative weekly publications. These ads aren't cheap, with a 1/4 page ad costing around $700 a week in a midsize market. That's $2,800/month, $33,600/year for ads that may be viewed, but not necessarily by your target audience.
  • Other spas choose radio buys. The typical buy is a weekly rotation, and two or three stations are chosen to spread the message to different demographics, unless you choose to purchase a premium package for a station that reaches a broader demo. At about $1,000 per station per rotation, then, one week of promotion costs you around $3,000. Not including production.

What if, instead, you focus on bringing your existing clientele back more often, and in reaching out to your best prospects, their friends?

  • Email campaigns help you stay top of mind with your clients, and the Instant Gift Certificate link in each email means you'll also generate sales as email readers remember they need to get a birthday gift for their best friend.
  • Blog articles offer a way to educate your clients by providing fun, informative pieces year-round on skin care, hair care, massage — you name your favorite topic, your clients will enjoy learning about it.
  • You can create new customers by running Sweepstakes on Facebook that let you grow your fans by encouraging your clients to share with their friends.
  • Promotions allow you a way to offer up a great service on your terms, and get clients in the door.

All new media techniques which are cost effective and easy to measure.

So it comes down to old, expensive, hard to justify media or new, economical, effective media.

What choice will you make?

Posted in Creating Customers, General, Social Media, Spa Business Management, Spa Technology2 Comments »

Fall's New Design

October 9th, 2012 • Posted by Rachel Prewitt • Permalink

With the leaves falling and dancing mischievously in the wind, there’s no doubt that fall is in the air. We all know that fall is a period of transition and to keep with the changing seasons, we’ve decided to give you a new email template!

This new design is nothing like any other holiday or season themed email template we’ve created for you. We’ve decided to give you the ability to choose your own text and border colors. Not only that, but we’ve decided to give you a Color Guide to help select your colors. If you’re unsure at all about which colors to use or which color are complimentary, don’t hesitate to contact your project manager. They’re always more than happy to help!

Posted in Creating Customers, General, Spa Marketing, Spa TechnologyComment »

What Would The World Be Like If Everyone Was Nice?

October 4th, 2012 • Posted by Dena Fuentes • Permalink

I ask myself that question a lot.

Now, I don’t mean insincere over-the-top-super-sweet-nice that no one would believe, but just plain nice. We all hold open doors for one another, we let the person with bread and milk go ahead of us and our overflowing shopping cart at the store, we rescue pets from the pound and teach our children how to care for them and love them, we say please and thank you, and we don’t feel like we are entitled to anything more than the next person. We help a neighbor, a co-worker, family and friends when they need a hand and expect nothing in return.

Wishful thinking on my part? Maybe. But what if we all tried it? When we are upset or dissatisfied with a situation, we share our feelings in a productive way. We make concessions to keep things moving forward. We recognize that our way isn’t the only way. We don’t judge the ideas or behaviors of others. And we take a moment to appreciate the smallest things in life and smile. Lots more smiling.

Some of you reading this might be rolling your eyes, and so I say to you, that’s not nice and please stop it ☺ A girl can dream, right?

So…whatever you want to call it – “pay it forward”, “reap what you sow”, “good karma”, “being thankful” – wouldn’t it be awesome if everyone would make a conscious effort to be nice. What’s the worst that could happen? Your little world would be a better place, and you might sleep a little more peaceful tonight. That doesn’t sound terrible at all. In fact, it sounds nice.

Posted in GeneralComment »

Joy of Spa News: An Easy Fall Into Winter

October 3rd, 2012 • Posted by Stephany Toman • Permalink

Joy of Spa News: An Easy Fall Into Winter is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:

Easing from fall into winter gives us time to prepare our minds and bodies for cold days head. Seeking relaxing, nurturing treatments is a perfect way to prime the spirit and body and treat the senses as well. Happy, easy transition to you all! Team Joy

Our Fall edition of Joy of Spa News is all about preparing for winter with ease and grace. This edition will launch over a three day period, October 14th-16th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)

Note: The new articles that accompany this edition of the Joy of Spa News will appear magically before it goes out to your clients, even if you can't see them in their entirety when you send yourself a test email. No worries, they'll be in place! We promise! If the newsletter looks really weird, let us know and we'll fix you right up.

We highly recommend creating Fall promotions and relaxing, soothing, service packages to accompany this edition of Joy of Spa News. Doing so will increase your average gift certificate sale and offers up a great solution for people looking to enjoy their very own spa visit, or for those choosing a wonderful gift for a friend or loved one.

Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too!

Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)

Posted in General, Joy of Spa News, Spa MarketingComment »