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<channel>
	<title>SpaBoom Blog &#187; General</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Thu, 28 Aug 2008 19:41:12 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Birthdays and Anniversaries</title>
		<link>http://www.spaboomblog.com/2008/birthdays-and-anniversaries</link>
		<comments>http://www.spaboomblog.com/2008/birthdays-and-anniversaries#comments</comments>
		<pubDate>Thu, 28 Aug 2008 19:41:12 +0000</pubDate>
		<dc:creator>David Schneider</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/birthdays-and-anniversaries</guid>
		<description><![CDATA[Here at SpaBoom we are constantly thinking about ways to help you and your business. Today we're turning our attention to your clients and how we can help you offer even more wonderful promotions!
We've long had the ability to capture your client's birthday, but we're expanding that to include the client's anniversary as well. And [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/birthdays-and-anniversaries/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 3</title>
		<link>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3</link>
		<comments>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3#comments</comments>
		<pubDate>Tue, 26 Aug 2008 15:34:53 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3</guid>
		<description><![CDATA[Planning Spa Holiday Promotions
It's time to plan your promotions strategy for the holidays.  It can feel like an overwhelming task to develop and execute a successful campaign.  There are ways to organize your plans that provide an effective framework and strategy.
I have been in the advertising industry for about 15 years.  I [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever%e2%80%94part-3/feed</wfw:commentRss>
		</item>
		<item>
		<title>International Esthetics, Cosmetics and Spa Conference &#8212; Orlando</title>
		<link>http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando</link>
		<comments>http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando#comments</comments>
		<pubDate>Mon, 25 Aug 2008 21:49:41 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando</guid>
		<description><![CDATA[ Orange County Convention Center
IECSC Orlando features more than 300 of the top skincare and wellness companies showcasing the latest spa and medical spa products and technologies. IECSC Orlando also offers leading education with more than 100 FREE classes, a special full day conference by Bryan Durocher called "Your Profitable American Spa," 6 hours of [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/international-esthetics-cosmetics-and-spa-conference-%e2%80%93-orlando/feed</wfw:commentRss>
		</item>
		<item>
		<title>Is there a Scrooge in your midst?</title>
		<link>http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst</link>
		<comments>http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst#comments</comments>
		<pubDate>Thu, 21 Aug 2008 17:59:04 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst</guid>
		<description><![CDATA[Don't let negative employees sabotage your spa's holiday success.
"Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results." &#8211;Andrew Carnegie
Watching employees work together harmoniously is like watching a symphony; there is such synchronicity [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/is-there-a-scrooge-in-your-midst/feed</wfw:commentRss>
		</item>
		<item>
		<title>Please share your expertise</title>
		<link>http://www.spaboomblog.com/2008/please-share-your-expertise</link>
		<comments>http://www.spaboomblog.com/2008/please-share-your-expertise#comments</comments>
		<pubDate>Tue, 19 Aug 2008 20:37:46 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/please-share-your-expertise</guid>
		<description><![CDATA[Who out there knows best what is happening in the industry but you, the professionals who are delivering the services and products and are on the front lines? You're out there doing what you do, and you see what's trending and what's waning from season to season and year to year.
We would love if you [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/please-share-your-expertise/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 2</title>
		<link>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2</link>
		<comments>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:46:47 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2</guid>
		<description><![CDATA[Now that you're thinking about holiday planning, keep up with the To Do list, and next thing you  know you'll have set your spa up for a memorable and successful season!
Holiday To Do List (cont'd):

Plan a customer event right before the holiday season.

Use client email list to send out an invitation.
Plan an evening of [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spas-best-holiday-ever-part-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>Greening your marketing message</title>
		<link>http://www.spaboomblog.com/2008/greening-your-marketing-message</link>
		<comments>http://www.spaboomblog.com/2008/greening-your-marketing-message#comments</comments>
		<pubDate>Thu, 14 Aug 2008 16:53:17 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/greening-your-marketing-message</guid>
		<description><![CDATA[My job at SpaBoom involves spending a great deal of time honing our message to garner attention. I really believe that what we offer makes a huge difference for businesses, so putting passion behind the messaging is easy. Attracting the attention of prospects, then converting them to SpaBoomers is what I do, and the endeavor [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/greening-your-marketing-message/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Spa's best holiday ever &#8212; Part 1</title>
		<link>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</link>
		<comments>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:23:49 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1</guid>
		<description><![CDATA["Procrastination is the grave in which opportunity is buried." &#8211;Author Unknown
Before you know it, pumpkins will be all over the place and then a week later you will walk into Target and see red.  It is in this moment that fear floods through the body and the realization strikes: procrastination has gotten the best [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spa%e2%80%99s-best-holiday-ever-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>Secrets of the top sellers</title>
		<link>http://www.spaboomblog.com/2008/secrets-of-the-top-sellers</link>
		<comments>http://www.spaboomblog.com/2008/secrets-of-the-top-sellers#comments</comments>
		<pubDate>Wed, 06 Aug 2008 17:44:49 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/secrets-of-the-top-sellers</guid>
		<description><![CDATA[Last month, Larry Donahue and I co-presented a class at the Harms User Group meeting, which discussed the legal, financial and business issues around gift certificates. We examined what our top sellers (or Winners!) are doing to sell so well. Many of you have requested we post this presentation, so here it is. Enjoy! 
Harms [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/secrets-of-the-top-sellers/feed</wfw:commentRss>
		</item>
		<item>
		<title>The thoughtful gift of Air Combat</title>
		<link>http://www.spaboomblog.com/2008/the-thoughtful-gift-of-air-combat</link>
		<comments>http://www.spaboomblog.com/2008/the-thoughtful-gift-of-air-combat#comments</comments>
		<pubDate>Wed, 30 Jul 2008 17:55:47 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/the-thoughtful-gift-of-air-combat</guid>
		<description><![CDATA[So, when we hit the wall around SpaBoom we look at our numbers and see what they tell us.
When we looked at our top sellers for the first part of June we found something interesting. It turns out that we have a few businesses other than spas (and now restaurants) who have figured out how [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/the-thoughtful-gift-of-air-combat/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why Flash Still Sucks</title>
		<link>http://www.spaboomblog.com/2008/why-flash-still-sucks</link>
		<comments>http://www.spaboomblog.com/2008/why-flash-still-sucks#comments</comments>
		<pubDate>Mon, 28 Jul 2008 00:36:19 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/why-flash-still-sucks</guid>
		<description><![CDATA[In the ancient city of Zippori, magnificent mosaics been preserved for posterity.  The artists who developed these mosaics were at the cutting edge of material innovation and artistic expression.  Each stone was placed by hand (like a pixel), to the artist's specifications and took years to complete. These masterpieces remain preserved for the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/why-flash-still-sucks/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spa survival in a difficult economy</title>
		<link>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy</link>
		<comments>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy#comments</comments>
		<pubDate>Mon, 21 Jul 2008 15:02:52 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy</guid>
		<description><![CDATA[Competing in today's market requires skill and tenacity, and an undying focus on making  the absolute most of your business, regardless. The media hypes negative events because they garner attention (and sell issues/subscriptions), but even in the face of tighter financial times there is opportunity for all who take the time to really embrace [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/spa-survival-in-a-difficult-economy/feed</wfw:commentRss>
		</item>
		<item>
		<title>Lights out on 160 salons. Are you next?</title>
		<link>http://www.spaboomblog.com/2008/lights-out-on-160-salons-are-you-next</link>
		<comments>http://www.spaboomblog.com/2008/lights-out-on-160-salons-are-you-next#comments</comments>
		<pubDate>Fri, 18 Jul 2008 19:59:03 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/lights-out-on-160-salons-are-you-next</guid>
		<description><![CDATA[Regis, which operates salons under such brands as Supercuts, MasterCuts, Regis Salons, Sassoon Salon, SmartStyle, Cost Cutters, Trade Secret, PureBeauty, BeautyFirst and Hair Club for Men and Women, will be closing 160 of its salons by the end of the year. They are big and smart but had to make the tough decision to shrink [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/lights-out-on-160-salons-are-you-next/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top of the Heap: Crawling Your Way Up Google Spa Search Results</title>
		<link>http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results</link>
		<comments>http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results#comments</comments>
		<pubDate>Mon, 14 Jul 2008 14:02:08 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results</guid>
		<description><![CDATA[You've built a Dynamic Website for your spa. It is live and you want spa goers to find your website and buy lots of gift certificates for your spa. What's next? Optimize your site baby&#8211;it's called Search Engine Optimization (SEO).  The big engine is Google and they pretty much rule when it comes to [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-of-the-heap-crawling-your-way-up-google-spa-search-results/feed</wfw:commentRss>
		</item>
		<item>
		<title>Reviews on Spa Emergency&#8211;next week!</title>
		<link>http://www.spaboomblog.com/2008/reviews-on-spa-emergency-next-week</link>
		<comments>http://www.spaboomblog.com/2008/reviews-on-spa-emergency-next-week#comments</comments>
		<pubDate>Thu, 10 Jul 2008 23:27:42 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/reviews-on-spa-emergency-next-week</guid>
		<description><![CDATA[Reviews, already up and running on SpaBoom, will be going live on Spa Emergency early next week. Now consumers looking for spa gifts on Spa Emergency will be able to view real feedback about your spas in the form of Reviews&#8211;a most helpful way for them to choose just the right spa! 
What does this [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/reviews-on-spa-emergency-next-week/feed</wfw:commentRss>
		</item>
		<item>
		<title>More&#8230; A spa owner knows they hired the wrong web designer when&#8230;</title>
		<link>http://www.spaboomblog.com/2008/more-a-spa-owner-knows-they-hired-the-wrong-web-designer-when</link>
		<comments>http://www.spaboomblog.com/2008/more-a-spa-owner-knows-they-hired-the-wrong-web-designer-when#comments</comments>
		<pubDate>Wed, 09 Jul 2008 15:14:08 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/more-a-spa-owner-knows-they-hired-the-wrong-web-designer-when</guid>
		<description><![CDATA[A spa owner knows they hired the wrong web designer when&#8230;

You start Googling his fancy web designer speak and realize he is full of crap.
Spring and Summer have left you behind and you still don’t have a website.
You call his professional references and they all seem to have a torrid case of Turrets.
The web designer’s [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/more-a-spa-owner-knows-they-hired-the-wrong-web-designer-when/feed</wfw:commentRss>
		</item>
		<item>
		<title>DaySpaOwner Official Launch</title>
		<link>http://www.spaboomblog.com/2008/dayspaowner-official-launch</link>
		<comments>http://www.spaboomblog.com/2008/dayspaowner-official-launch#comments</comments>
		<pubDate>Mon, 07 Jul 2008 17:08:19 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/dayspaowner-official-launch</guid>
		<description><![CDATA[Day Spa owners are always looking for a resource to help them build their businesses. On Monday, July 7th, Chris Brazy of SpaBoard will officially launch DaySpaOwner.com, a site designed to build spa industry knowledge and profits for individual spa owners and the industry as a whole.
The site is rich with spa articles, audio, video [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/dayspaowner-official-launch/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top ten ways to sell more gift certificates online: Tips 1-10</title>
		<link>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tips-1-10</link>
		<comments>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tips-1-10#comments</comments>
		<pubDate>Wed, 02 Jul 2008 23:04:49 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tips-1-10</guid>
		<description><![CDATA[Thanks to all of you who attended my presentation at IECSC Las Vegas this weekend. Attached is a copy of the presentation I gave on Saturday June 28th. It is a summary of the top 10 common tactics of our top sellers, who sell thousands of dollars in instant gift certificates from their websites every [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/top-ten-ways-to-sell-more-gift-certificates-online-tips-1-10/feed</wfw:commentRss>
		</item>
		<item>
		<title>A spa owner knows they hired the wrong web designer when&#8230;</title>
		<link>http://www.spaboomblog.com/2008/a-spa-owner-knows-they-hired-the-wrong-web-designer-when%e2%80%a6</link>
		<comments>http://www.spaboomblog.com/2008/a-spa-owner-knows-they-hired-the-wrong-web-designer-when%e2%80%a6#comments</comments>
		<pubDate>Wed, 02 Jul 2008 17:00:04 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/a-spa-owner-knows-they-hired-the-wrong-web-designer-when%e2%80%a6</guid>
		<description><![CDATA[We've all been technological hostages at one time or another, and we've all reacted differently to that most ridiculous experience. We at SpaBoom decided that being dependent upon IT gurus more than is absolutely necessary, is just silly.
Examples like the ones that follow are part of the reason we not only provide the powerful revenue [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/a-spa-owner-knows-they-hired-the-wrong-web-designer-when%e2%80%a6/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to Market your Spa online</title>
		<link>http://www.spaboomblog.com/2008/how-to-market-your-spa-online</link>
		<comments>http://www.spaboomblog.com/2008/how-to-market-your-spa-online#comments</comments>
		<pubDate>Fri, 27 Jun 2008 16:15:53 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2008/how-to-market-your-spa-online</guid>
		<description><![CDATA[Why do customers come to your spa; what is it about your spa experience or what you offer that makes your spa unique?
The question requires thought because it is the very thing you need to be focusing on.  Granted, it can be a moving target especially for trendy spas that cater to those who [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2008/how-to-market-your-spa-online/feed</wfw:commentRss>
		</item>
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