General

Competing in today's market requires skill and tenacity, and an undying focus on making the absolute most of your business, regardless. The media hypes negative events because they garner attention (and sell issues/subscriptions), but even in the face of tighter financial times there is opportunity for all who take the time to really embrace their effort.

The bottom line? You must trust yourself.

You created this spa business with passion, sweat and effort. Know that you can and must manage your business, like a business.

Get in control by actively acknowledging and managing your business challenges.

• Get real and face the problem.
• Dissect into manageable pieces.
• Define each task to accomplish.
• Take action.

Strengthen your relationships.

• Build loyalty with existing clients and employees.
• 80/20 rules always apply.
• Stay in contact with the spa's most loyal 20%.
• Keep track of your top customers and let them know you appreciate their business.
• Create a spa environment that is positive for employees and customers.
• Develop an online marketing program.
• Use all those client email addresses you've been collecting over the years.
• Let customers know about special events, new treatments and promotions going on at your spa.
• Send clients an email and give them a good reason to come in for a new spa experience.
• Provide value and strengthen relationships with existing clients.
• Send clients appointment reminders.
• Let clients know when you have appointment openings.
• Deliver Welcome emails for new clients.
• Send out a spa newsletter.
• Think long term.
• Update your website and keep it current.
• Educate your clients.
• Optimize your connections with clients.
• Know your audience and what they need.

Build new relationships that strengthen your bottom line.

• Create partnerships with other retailers and garner support for your business.
• Have a spa event at your day spa or salon.
• Get out of your comfort zone to create new customers.
• Look for ways to provide a key service to an unserved market.
• Help others. Selflessness and helping others is empowering. Problem solving for others keeps you ready for new challenges.
• Improve your processes.
• Correct mistakes that you've too busy to fix.
• Act on revenue-generating processes you have been meaning to get to but keep putting off.

Tighten your belt.

• Look at your inventory to look for efficiencies.
• Hold off purchasing new equipment.
• Focus on increasing sales instead of new product development.
• Increase profits by selling gift certificates from the spa website.

Occasionally stepping back and getting down to basics allows us an opportunity to strengthen the very foundation of our businesses. Now is an excellent time to take that step back!

Posted in Spa Marketing, Spa Business Management, General • 1 Comment »

Regis, which operates salons under such brands as Supercuts, MasterCuts, Regis Salons, Sassoon Salon, SmartStyle, Cost Cutters, Trade Secret, PureBeauty, BeautyFirst and Hair Club for Men and Women, will be closing 160 of its salons by the end of the year. They are big and smart but had to make the tough decision to shrink rather than die.

Why did this happen?

In a nutshell, they commodified their brand, in part by being successful with their core concept. Supercuts is a basic hair cut place where most of us can expect a reasonably priced mediocre haircut that will reflect the current decade but not today's cutting (pardon me for punning) edge of cosmetology. It is a great concept and one almost everyone within 25 miles of a grocery-anchored shopping center knows. So with that success they built or acquired all those other concepts and leased space in every strip mall across America. Picture the Safeway-anchored center with a Supercuts on one corner across the street from the Kroger-anchored center with a MasterCuts. Sound like another iconic retail brand forced to announce store closures? Hint-it rhymes with "woodchucks."

Part of this occupy-every-corner strategy was to keep out competition but in the end both concepts lost their brand identity. Many of the Regis concepts are so similar most clients can't tell the difference. I occasionally go in one (to get my kid's hair cut or if I missed my appointment and am looking like "Shaggy" of Scooby Doo fame). For the most part they have incrementally distinguished concepts and seem to draw from the same pool of recent cosmetology school graduates. Consequently there is nothing special or unique about each brand.

The other big problem was over expansion. Both Regis and Starbucks are public companies who have to answer to shareholders. Both showed good growth until recently and had a stock price that reflected not how much the company is making now but, how much it will make based on forecasted growth. Basically they had to open lots of new stores to make their forecast numbers work. But, guess what? The more stores you open, the fewer really good locations you have to go into. So what do you do? Lower your standards of course! You take a couple hundred A- or B+ or B- locations along the way to meet the expectations of your shareholders. The problem is those locations don't meet the expectations of your customers and those stores underperform. That underperformance is a problem but is a harbinger of an even bigger issue–they degrade the brand.

Starbucks wound up competing with basic burger-and-fries fast food places for locations in order to meet their growth projections. Ten years ago the Starbucks brand was cool and sophisticated and stood for quality and a unique experience. Now, two blocks from my office, they share a pad site with a Carl's Jr. Don't get me wrong, I'm glad they are here, and I like to drive through on my way to the office or on the way to an appointment, but if I want an experience and a really great cup of coffee, I go to the Grove, Satellite or one of the other local places who have built their brands on that kind of experience for people like me.

Did you catch that segue on why this is all good for most folks reading this blog? Think about it this way–many spas report their business is down about 20% (except for gifts). So assuming most spas and salons did not have 20% extra to being with, one in five is in danger of closing. Most of you reading this blog have better information about your local markets and your customers, information that you can and should use as you adjust to an ever-changing marketplace. Your advantage (aside from SpaBoom)? You not only know the market but you can react faster.  Don't compromise your brand into a commodity that can be replaced or substituted. Be something unique and irreplaceable to your clients.

Posted in General • 3 Comments »

You've built a Dynamic Website for your spa. It is live and you want spa goers to find your website and buy lots of gift certificates for your spa. What's next? Optimize your site baby–it's called Search Engine Optimization (SEO). The big engine is Google and they pretty much rule when it comes to searches. The good news is that even a small spa can win in this game, but you've got to play smart.

Ask yourself, are you in this to win? All right then, take a healthy shot of ego and jump in…

Keywords are well, key to the search.

What will a person logically enter when they are looking out there for your spa? (Let's just toss out of the equation the 5% of the population that is positively nuts when it comes to formulating logical searches.) Imagine a customer at home or work, sitting down at their computer. They plan to search the web for the perfect spa experience. Let's say they live in Austin and want to try something new. What do you think they are going to enter as their search in the Google search box? Austin, day spa.

To help improve the ranking for a spa in Austin, a website will want to have "Austin" and "day spa" written naturally in the content on the home page. Maybe something like, "Rejuvenation day spa in Austin is located in the heart of…" You get the point. Don't go overboard, Google is sensitive and it doesn't want you to throw keywords in its search engine face so 2-3 times should suffice. Make it natural!

Now take your keyword strategy a step further. If you have a specialty or focus at your spa add those as keywords to make sure target customers find you. You might not be able to rank at the top of the list for "Austin day spa" but perhaps for "Austin Reiki" or "Austin Reflexology." Someone interested in a specific treatment or bodywork may be adding those specific terms to his or her search.

Tag you're it.

Each website page has a title tag, which is where the text in the top line of the Web browser comes from. The title tag for this page is "Online marketing for spas, salons and massage therapists — SpaBoom Blog — …" The title tag is also used by many search engines as the title of search listings, and it is what a customer sees when they look at the search results for your spa. Make sure the title (and and description tags) include your city or geographic identifier and are clear, logical and describe your spa.

Popularity counts so get linked.

Super popular spas know they want to be on the first page of search results for their specific keywords, because most searchers consider the top search results most relevant. It bites not to be popular enough for the first page so make sure your SEO campaign focuses on establishing relevant website links to your website.

Imagine that a spa owner sends out a press release to the Austin Chamber of Commerce about their business, Rejuvenation spa. The Chamber of Commerce takes the information, adds Rejuvenation spa to their official website and then creates a link to the spa's website. Score, Rejuvenation Spa has just added an inbound link and it is relevant. To Google, that is important because it says that your site is important and relevant enough for another site to reference it. So get out there and make friends. It might be time to bake some cookies and initiate a campaign to get noticed online.

Blog on and on and on…

Make Mom proud and blog about your spa. Make sure it is relevant; you don't want customers to feel like they know you too well when they read your blog so keep it spa/business specific. If your spa is committed to a non-profit cause, talk about it on your blog. If you are bringing in a new piece of equipment that will take 10 years off a client's face, talk about it.

Building a reputation as a spa knowledge leader in your community will bring financial rewards to your spa and give Mom naches.

Posted in Spa Search Engine Optimization (SEO), General • 4 Comments »

Reviews, already up and running on SpaBoom, will be going live on Spa Emergency early next week. Now consumers looking for spa gifts on Spa Emergency will be able to view real feedback about your spas in the form of Reviews–a most helpful way for them to choose just the right spa!

What does this mean to you? If you're already listed on Spa Emergency and wish for reviews to show, do nothing. You're automatically opted-in.

If you'd rather not have your Reviews to show on Spa Emergency, then simply log in to your SpaBoom account, go into Setup, then Basics, scroll down to the Online Directories section and uncheck the checkbox next to Show reviews in listing.

Posted in SpaBoom New Features, General • Comment »

A spa owner knows they hired the wrong web designer when…

• You start Googling his fancy web designer speak and realize he is full of crap.
• Spring and Summer have left you behind and you still don’t have a website.
• You call his professional references and they all seem to have a torrid case of Turrets.
• The web designer’s personal references are his middle school teachers.
• He won’t look you in the eye when he hands you the bill.
• You realize expensive also means crappy.
• When you ask them about SEO they look puzzled.
• They play music on their own website.
• They keep Flashing you.
• It looks like they were drunk when they designed the site.

We're probably never going to run out of these, so share what you've got and we'll continue the series! Don't forget to read the first post.

Posted in General • 4 Comments »

Day Spa owners are always looking for a resource to help them build their businesses. On Monday, July 7th, Chris Brazy of SpaBoard will officially launch DaySpaOwner.com, a site designed to build spa industry knowledge and profits for individual spa owners and the industry as a whole.

The site is rich with spa articles, audio, video and training segments for salon and day spa owners.

It is worth your while, as a spa owner, to check it out and see what you can learn.

Posted in General • 5 Comments »

Thanks to all of you who attended my presentation at IECSC Las Vegas this weekend. Attached is a copy of the presentation I gave on Saturday June 28th. It is a summary of the top 10 common tactics of our top sellers, who sell thousands of dollars in instant gift certificates from their websites every month. Do not hesitate to call us if you have any questions about any of these tips or strategies.

Top 10 tricks the winners use to sell more gift certificates online [PDF]

Posted in General • 4 Comments »

We've all been technological hostages at one time or another, and we've all reacted differently to that most ridiculous experience. We at SpaBoom decided that being dependent upon IT gurus more than is absolutely necessary, is just silly.

Examples like the ones that follow are part of the reason we not only provide the powerful revenue generating Instant Gift Certificates, but also offer up Dynamic Websites that you the spa owner can edit at will. Without calling us. Unless you just want to say, "Hi!", which is always fine.

Enjoy!

A spa owner knows they hired the wrong web designer when…

• They realize that cheap actually means crappy.
• They try to make a change to the site and it crashes.
• It takes until Valentine's to update last year's holiday spa menu-Ho Ho Ho!
• You would have called him an idiot at the first meeting but his mom had driven him there.
• He withholds site changes unless you refer to him as "the master."
• The web designer vents endlessly about her last "super picky, totally over the top with changes" client.
• Web site design budget exceeds last year's gross revenue.
• You read your web designer's blog and you suddenly feel dirty.
• You have to change your security settings to see his personal blog.
• His eyes light up when you tell him you are a massage therapist.

Posted in General, Spa Website Design • Comment »

Why do customers come to your spa; what is it about your spa experience or what you offer that makes your spa unique?

The question requires thought because it is the very thing you need to be focusing on. Granted, it can be a moving target especially for trendy spas that cater to those who want the newest and most cutting edge procedures. But even trendsetters need more than the next big thing to keep customers coming back again and again.

Find that thing that makes your spa special and stick to it like glue. It may be your personal stamp, spawned directly from what makes you tick or it could be born of the community of customers that surround you over time. Once you know you can use that knowledge to strengthen your website and SEO strategy and help customers find you online.

What makes your spa distinctive?

Do you offer unique treatments that are difficult to replicate without a huge outlay of cash, a trip to the Himalayas for a unique youth enhancing herb or a national talent search for specific expertise? SEO works for spas that have unique identifiers that become keywords on your website. By using those keywords on your site you leave a trail for customers find you.

Are you an integral part of your community building awareness, social responsibility and a loyal following of like-minded spa souls? Create a dialog with your customers by using the SpaBoom email marketing tool that allow you to send out the latest happenings and news from your spa.

Do you have location, a cross roads between work, fashion, bliss and an hour, half day or a full day of spa nirvana? Keeping your website updated can inspire a customer to pick up the phone and take advantage of your spas close proximity.

Are "new" and "now" an integral part of your vocabulary? Are you in constant search of the next big treatment for your cutting edge clients? Use the SpaBoom email marketing tool to reach your best customers and give them the scoop when there is something new and fabulous on your spa menu.

Does your meticulous nature infuriate less than perfect employees but also establish the groundwork for your customers' over the top spa experiences? A Dynamic website's ability to be updated and changed to satisfy your thoroughness can keep customers happy and build loyalty long-term.

Whatever that "thing" is that makes your spa sing is what will differentiate you from your competitors on the web.

Posted in Spa Search Engine Optimization (SEO), Spa Marketing, General • 2 Comments »

Fantastic! We want you to, too!

What many of you are doing:

You are making it easy for potential gift certificate buyers to overlook you. How? You haven't shared with them how cool your spa really is! Were you in the Top 10 LA Spas last year? Share that! Are you considered THE spa for sports massage in Boston? Share that!

Use the description that appears right next to your logo and address to really differentiate your spa. Use words that truly describe what you're known for, respected for, have perfected. People really care about that. Visit your own Spa Emergency listing and try to be objective. Would YOU choose your spa based on the words in that description? If not, spice it up!

You see, when faced with many choices, a well-phrased description of your spa will make it easier for a potential gift buyer to choose YOU over another that hasn't taken the time to use that space well!

What many of you are NOT doing:

You are not showcasing the gorgeous new logo you just had designed. Remember all the hours you spent haggling with your partners about color and design, discussing how that logo really needs to capture the essence of your spa, then more haggling while you determined what that essence should be?

Be sure you upload the logo ASAP! If a potential customer is looking at a list of spa options in their area and sees a sad little black and white faux logo next to your listing, they're not going to be dazzled. Or, worst case, not interested in finding out more about what you offer.

It's not that prospective gift buyers are shallow, they're just human, and if a nicely designed, pleasing logo that truly reflects your business is sitting out there for them to behold and enjoy, all the better.

So, if you have a logo and aren't showing it off on your Spa Emergency listing, you're missing out. And if you don't have one, consider creating one. For your business, for your website, for your image and brand identity.

No scolding intended, really! We just want you to get the most out of your marketing efforts, so we're going to keep reminding you about this stuff. Thanks for your patience!

Until next time.

Posted in Spa Marketing, General • 3 Comments »

Episode 2: Will it attract the right attention?

Being just a pretty face simply doesn't cut it on the Web. Nothing proves that more readily than a gorgeous website that just can't seem to garner online attention or convert visitors to clients.

Why does this happen? Well, maybe there's too much Flash and not enough substance. If you've read our prior postings on how invisible Flash is to search engines, then you know we're not making this up just to be difficult. If you haven't, check out Seth's article to catch up.

Other factors in the so beautiful but terribly ineffective conundrum include heavy use of graphical text. If, for example, the name of your spa is only displayed as a graphic, rather than appearing in true text form as well, it won't be seen by search engines. It's invisible. Imagine that. Something you spent so much time and energy developing, the very essence of your business image, invisible.

While sophisticated in some ways, search engines are truly blind to the content within graphics. So don't stop using photos, by any means. Just make sure the describing text is outside of the graphic itself.

Speaking of photos… did you know that you can create your own library of photos within your SpaBoom Dynamic Website and rotate them as often as you like?

Posted in Spa Marketing, General, Spa Website Design • 2 Comments »

Seth will also be participating in a Day Spa Association Educational Workshop — SATURDAY — JUN 28, 2008 — 9:00am-11:00am — Room N202

This class is free, and no preregistration is required!

"Internet Marketing Made Easy"

Moderated by Skip Williams - DSA Chair Tradeshow Committee
Participating DSA members: VerticalResponse & SpaBoom
Grow Your Business: Smart and Simple

This show is coming up fast, and will be held at the Las Vegas Convention Center. To register, visit www.iecsc.com or call 800.498.6984.

See you there!

Posted in General • 2 Comments »

Episode 1: Is it still a good fit?

“Bloated” is no longer a hip look for a website. If yours just sits on its domain not driving business to your door, it may be putting on weight that isn't helping you one bit. The beauty you designed just after Al Gore ran for president may need a whole host of tweaking to represent your business in this era. Remember mullets and lime green Lycra? They're no longer in vogue, and neither are over the top, neon-hues and Miami Vice theme music.

How can you keep your website lean and mean and really contributing to your, eh, “bottom” line? Well, it needs to change, attract online attention, go for a new look from time to time and be the powerful, effective online face of your business.

Changing with the times means content needs to be fresh. Always. Keeping your website interesting makes it a place to return to on a regular basis for your visitors and the mighty search engines, which look for new content when they periodically sweep the Web. The more you change the more the search engines look at your site. The more they see your site the more likely they will steer new clients to it. Keeping your site current and lively, then, is a good thing.

All SpaBoom Dynamic websites refresh content automatically with Events and other date driven specials, so keeping up a fresh Web face is easy. Updating content at will is also a breeze – if you can drive an editor, you can easily and quickly update your website content.

Posted in General • 2 Comments »

Posted in General • 5 Comments »

Noun: entitlement - 1(a): the state or condition of being entitled. 1(b): a right to benefits specified especially by law or contract. 2: a belief that one is deserving of or entitled to certain privileges.

No other element of the salon and spa business is more worshiped than followings or “full books.” The “full book” syndrome, as I like to call it, creates an untenable sense of “client entitlement,” and serves to shift customer loyalty and income security from the salon and spa, to the technician. A “full book” is prized by technicians and feared by the owners and managers. It creates an unfair sense of ownership, or “my client” mentality, by the technician. Technicians all too often use a “full book” to hold management hostage, and it fuels the “walk-out bomb” that has devastated many an otherwise successful salon and spa.

I am no longer surprised when I hear employees saying, “I’m paying the salon/spa I work for 50% of what I bring in;” it’s a sure sign of a salon and spa being contaminated with entitlement.

Do your employees have the mentality of “client entitlement” in your salon/spa?

• Technicians use the phrase "my client" instead of "our client."
• If a particular technician is unavailable, the front-desk lets the client go without a booking, rather than try to find another technician to service the client.
• Technicians get angry if a client decides to go to another technician, and says “That was my client!”

There is good news. Salon and spa owners have tools available to them, to move away from this dusty relic from the salon industry’s glory days. Followings don’t fit today’s fast-paced, streamlined business thinking. Clients want access to salon/spa services when they need them.

The Three “C’s” – Factors Affecting the Client Entitlement Mentality

Commission ~ One of the biggest contributors of this client entitlement phenomenon is the commission pay structure. Since commission pay rewards only individual sales, it’s no wonder employees feel entitled to “their clients.” The strongest message that commission pay delivers is to “build my following.” Reward your employees for building a following and they’ll feel entitled to build it and take it. Your pay program must reward over-all performance. What gets rewarded, gets repeated. Consider implementing a compensation system that rewards technicians for sharing clients … and communicate it to your clients.

Culture ~ It is never too late to change the culture of your business. A culture of client sharing; the ability to share, move, pass and feed clients to other technicians is imperative to growing your business.

Instead of it simply being assumed that when a new client arrives, who they are scheduled with will become their exclusive technician, develop an orientation program for new clients explaining that there is no need to feel locked into any one technician.

Contract ~ Every client that walks through the door rightfully belongs to the spa, not the random technician who happens to be available when the new client showed up. Having a strong contract in place with your technicians doesn’t just protect the long-term viability of your business; it sets the expectations of your technicians and tells them you mean business when it comes to clients. There is much confusion about Non-Compete Agreements. Read Larry Donahue’s blog article, Non-Compete Agreements: They Can Work for more information.

With almost 10 years experience in new business start-ups and transformations, Ana Loiselle-Donahue is a specialist in finding new sources of revenue and growth for companies of all sizes. She founded theSECRET in 2004 to help businesses flourish through creative —and powerful —new solutions; including brand development, strategic financial planning and employee training. Mrs. Loiselle-Donahue can be reached at 866/288-7353 or at www.thesecretconsultant.com. Check out her blog!

Posted in the SECRET, Spa Business Management, General • 10 Comments »

Father's Day is right around the corner, and we want to know what kind of cool marketing you guys are doing to entice your clients to buy Instant Gift Certificates this year.

Have you added Father-specific services and/or packages to make it super easy for gift buyers to make the right choice? If so, what have you added, and how did you come up with the ideas? There's been a lot of media lately discussing how men like to 'spa', and we're curious what you've found as well.

Have you planned an email to your clients this year? We've provided one entitled 'A Great Gift for Dad' in the chute that will go out automatically on June 11th if you'd like to just let it sail. If not, edit it in Setup, Email Marketing, to your satisfaction.

Are you promoting your Instant Gift Certificates in your print ads, on your signage, and in house? Remember the Instant POP [go to Setup, Instant POP, to explore] feature makes it super easy to print out mini-posters showing everyone how beautiful your Instant Gift Certificates really are!

Let us know what you're doing to make this Father's Day extra special for all the Dads out there, and how you're garnering the attention of the millions of gift buyers seeking the ideal gift for the Dad in their lives!

Happy pre-Father's Day, SpaBoomers!

Posted in General • 3 Comments »

We are always happy to help you create a new logo, or update your existing one if you prefer. Joyce makes the process straightforward and a fun exploration into what you wish your business to really project with its logo, so be sure to give us a call if you're thinking along these lines! A recent creation…

Posted in General • 3 Comments »

It was another great holiday for SpaBoomers, who utilized SpaBoom's Instant Gift Certificate feature to rev-up holiday sales! For the 2008 Mother's Day season, SpaBoomers sold a whopping $3.6M in Instant Gift Certificates, with the largest sales day occurring the day before Mother's Day, Saturday the 10th, which accounted for 18.3% of all Mother's Day sales.

Interestingly, Mother's Day itself was the third largest sales day, accounting for 12.1% of all Mother's Day sales. Not that it bears reminding, but it does bear repeating: Mother's Day is a Sunday when many spas and salons are closed, and more importantly FedEx and the other mail and overnight carriers don't ship. To give your mother a gift on Mother's Day, if you don't purchase an Instant Gift Certificate from a SpaBoomer, you're left with either no gift, hand-delivering something, or sending something on the Saturday before — a day early.

The above graph represents the sales activity of a select group of SpaBoomers, which is representative across all SpaBoomers (almost 2,500 spas and salons in all!). This particular graph represents the accumulated sales activity of those SpaBoomers who signed up just before the 2007 Mother's Day holiday season. It compares their 2007 versus 2008 Mother's Day sales. The differences are noticeable, and highlight an interesting 1-year trend: Sales increased a whopping 96.3% from 2007 to 2008, when using SpaBoom!

Some other interesting Mother's Day statistics include the average sales per SpaBoomer, as it relates to:

• The Top 10 SpaBoomers: $47,500
• The Top 100 SpaBoomers: $14,088
• The SpaBoomers in the top 50%: $3,569

Finally, SpaBoom witnessed a 111.6% increase in Mother's Day sales from 2007 to 2008, across all spas and salons.

If you wanted more sales for this Mother's Day, consider reviewing our Spa Marketing Guide for tips and tricks on how to increase sales and your exposure. We've watched what the successful spas and salons do, as well as watched what works on the Internet, and summarized it in this guide. You owe it to yourself to become familiar with it. If nothing else, scroll down to the bottom of that guide, and review the Don't Forget About the Real World section, which contains pragmatic and easy-to-implement suggestions that will have a quick and positive impact to your business.

Posted in Spa Marketing, General, Spa Gift Certificates • 10 Comments »

This event is coming up fast, and will be held at the Las Vegas Convention Center. Discounts are in effect until June 2nd, so if you're planning to go, be sure to register early! To register, visit www.iecsc.com or call 800.498.6984.

SpaBoom will have a booth, so stop by and say hi! (We'll send a post out when we get our booth #!)

IECSC Las Vegas is the largest and most comprehensive esthetics, cosmetics and spa conference in the world. Attendees are able to purchase products from more than 650 skincare and wellness companies as well as attend more than 150 free educational classes. The show floor also features a free Medical Spa Pavilion. In addition, IECSC Las Vegas offers a paid education program with specialized conferences such as: Your Profitable American Spa, Medical Spa MD Procedures, Medical Spa Business Conference as well as Advanced Education and Cidesco Workshops. All IECSC Las Vegas ticket holders are also allowed free admission into the International Beauty Show – Las Vegas, co-located with IECSC.

Daily Admission tickets are $30. Prices increase after June 2nd.

To Register visit www.iecsc.com or call 800.498.6984.

Posted in General • Comment »

SpaBoom servers will be taken down Saturday, May 17th, 2008 at 12:00am MDT to perform security and system updates. The expected downtime is 90 minutes or less.

During this time, you will be unable to login to SpaBoom, linked-in Gift Certificate pages and Dynamic Websites will be unavailable. If you have any questions or concerns, please feel free to support.

Posted in General • 2 Comments »