77% Want Promotional Offers via Email
April 9th, 2012 • Posted by Spa Kat • Permalink
Marketing Land says you'd better use email to send promotional messages to your spa or salon clients.
New research reveals that even today, an overwhelmingly majority still prefer to receive marketing via email and there’s no close runner-up.
This same survey reveals that email marketing delivers more conversions than any other medium, which means more purchases and higher revenue with each email promotion.
So you know that email marketing is the definitive promotional marketing tool, now make sure you have the right offer and timing.
Your promotional offers should piggyback on life cycle events, like holidays and birthdays, to ensure your emails are more timely and relevant to clients.
This new research emphasizes the importance of your email-marketing list to your business, make sure you use it wisely.
• Trackback • Posted in General, Spa Marketing
This is really good to know! I've seen a lot of spas using Groupon and other 'social deals.' Do you know if e-mail promotion is more effective than something like that?
Nikki,
Groupon's most valuable asset is their email list (as admitted in an accidentally leaked memo) the real answer is that you will need to develop your own good list of subscribers. Without a good list, you'll have to rent Groupons, which is extremely expensive and generally unprofitable. Please check out our extensive blog coverage of Groupon and why we think its a really bad deal for most businesses.