77% Want Promotional Offers via Email

April 9th, 2012 • Posted by Spa Kat • Permalink

Marketing Land says you'd better use email to send promotional messages to your spa or salon clients.

New research reveals that even today, an overwhelmingly majority still prefer to receive marketing via email and there’s no close runner-up.

ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey. Direct mail was second at nine percent and text messaging was third at five percent.Marketing Land

This same survey reveals that email marketing delivers more conversions than any other medium, which means more purchases and higher revenue with each email promotion.

So you know that email marketing is the definitive promotional marketing tool, now make sure you have the right offer and timing.

Your promotional offers should piggyback on life cycle events, like holidays and birthdays, to ensure your emails are more timely and relevant to clients.

This new research emphasizes the importance of your email-marketing list to your business, make sure you use it wisely.

Trackback • Posted in General, Spa Marketing


2 Responses...

  1. Nikki says:

    This is really good to know! I've seen a lot of spas using Groupon and other 'social deals.' Do you know if e-mail promotion is more effective than something like that?

  2. Spa Kat says:

    Nikki,
    Groupon's most valuable asset is their email list (as admitted in an accidentally leaked memo) the real answer is that you will need to develop your own good list of subscribers. Without a good list, you'll have to rent Groupons, which is extremely expensive and generally unprofitable. Please check out our extensive blog coverage of Groupon and why we think its a really bad deal for most businesses.

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