Why Should Consumers Like Your Spa on Facebook?
June 2nd, 2011 • Posted by Spa Kat • Permalink
Consider that 60–93% (depending on who you read) of the United States adult population is on Facebook, and the average user spends more than 11 hours a month on the social network. One out of every eight online minutes is spent on Facebook (according to ComScore). Today, an effective Facebook page is a critical component to any spa's success.
So you need fans (now "Likes") but how do you get them? Start by asking the question every new potential friend will ask you, "Why should I like you on Facebook?" So I will get 9 posts a day about open appointments, specials and the owner's political views? With friends like that, who needs telemarketers? Rather than using Facebook like tired old media, invest the time to understand its true potential. If Don Draper was using Facebook, he would understand that a business page is only effective if it's a place to engage, inspire and enrich the lives of your fans.
So how does a local spa business effectively and efficiently use Facebook to engage with their community of followers? The key is to focus on providing valuable content and exciting promotions that will keep them coming back.
Provide valuable content fans can share.
Facebook has made it very easy to share content online and it’s increasingly becoming the consumer's preferred vehicle for distribution. Make your Facebook page a resource for obtaining the latest information on spa, salon, beauty and health. There is an abundance of this content online so search for it and then post it on your Facebook page (with proper credit of course). Encourage your fans to read, share and comment on the information you provide to them.
If you get inspired to write a spa article based on your expertise, post it to your spa blog and on your spa’s Facebook page. For instance, it’s wedding season so write a short article about hair trends you are seeing or outline a bride’s ideal pre-wedding spa experience. Consistently give them insight and guidance they couldn’t get elsewhere and they will keep coming back.
Encourage fans to comment on Facebook posts.
Studies show that simply asking for comments up front will increase the number you receive. Make sure you follow up on all the comments that your loyal fans post on your spas Facebook page.
Powerful promotions increase fans and revenue
Promoting a sweepstakes on Facebook isn’t for big companies any more! SpaBoom’s new marketing feature makes it super easy for spas to deliver a sweepstakes promotion on Facebook.
The goal of sweepstakes is to increase your followers but it has a side benefit of collecting email addresses. Recently Cloud 9 Salon and Spa doubled their Facebook fans using the sweepstakes marketing tool we created for our spas.
Focus on your spas local brand.
Yes, Facebook now has 700 million users worldwide but you are a local spa and most of your followers live in your community. It is the connection you have with your clients that will ensure that your online engagement thrives. Your Facebook page is an extension of your day spa or salon, not a substitute for the experience they want to have in your business.
How dialed in are you to your local community? Do they know and love your spa? Is your business committed to giving back locally? The strength of your local brand has a direct impact on your ability to find success on Facebook. Make sure you respond to all the comments on your Facebook page quickly and remember to say thank you. It will go along way in getting your community tuned into your online message.
It is all about building connections with your online and offline community that will build success long term.