Simple Tips to Enhance Your Online Presence
January 7th, 2011 • Posted by Spa Kat • Permalink
Spa customers are online seeking information about your spa through their social networks and organic searches. Many will check out multiple spa websites along with Twitter and Facebook before they choose to enter a local spa. Online consumer behavior is evolving quickly, so it has never been more important to embrace SEO and social media to put the odds in your favor and effectively meet online demand.
There are some simple ways to increase your presence online and step up your game this year.
Claim your spa’s Google Place Listing
Google is placing an emphasis on local, meaning every local spa should claim, verify and enhance their Google Place Listing. For Google, it means they can provide more relevant and intelligent search results and ensures your spa will be included on the map now dominating local search results. Your spa can stand out by enhancing your listing with detailed information about the spa as well as photos, offers and video.
Increase reviews of your spa
Consumers are online, reviewing your spa and that means potential clients will absolutely read them. We know Google aggregates local business reviews online, so manage your reputation by asking happy clients to review your spa starting now. Cultivating reviews through a proactive, consistent effort is key as is monitoring them so you can resolve any issues that arise.
Create Content and Make it Social
Each day, millions of consumers read blogs and search for valuable content online. A spa business blog is a great way to increase visibility, engage customers, reward great ideas, educate and share best practices. A blog elevates your business as a thought leader and becomes a professional source of information on all things spa or salon. Make sure you blog consistently and keep your posts short and to the point. Share your blog posts on Facebook and Twitter to extend your online reach and encourage sharing of new content.
• Trackback • Posted in General, Social Media, Spa Marketing
Thank you SpaBoom. This is the best company ever. Love everything you do for us. Now we need an App!!! Hope that may be in the works.