Last minute Cyber Monday ideas
November 25th, 2011 • Posted by Bill Bice • Permalink
Give your spa's Instant Gift Certificate sales a real boost for Cyber Monday:
- Run a BOGO! Buy-one-get-one-free has long been a favorite promotion of SpaBoomers because it drives two visits: the recipient and the purchaser. Learn more about BOGOs.
- Do a two-level offer: The terms for the free GC in your BOGO can be whatever you want! For example target your slow time with a two-level offer: $50 in January and $25 any other time.
- Run a BoomTime Deal: Unfortunately, consumers are trained to look for deals on Cyber Monday. Turn this to your advantage by running your own deal, without the huge costs of Groupon. Learn how to run a BoomTime Deal.
- Run a Sweepstakes: Take advantage of all those people going online by kicking off a Sweepstakes on Cyber Monday.
[...] more information on creating holiday services visit spaboomblog.com. Mina’s Studio also provides some great examples of holiday services your [...]
Well, I'd love to report that BOGO was HUGELY successful at our salon. I was overwhelmed when I ran a Cyber Monday special. We generally don't do a lot of gift card sales – last year the whole season we did about $1500. Yesterday – we topped $4000 in ONE day. Wow.
Got a LOT of positive feedback from our clients.