During my years at design school the modern design principle, "form follows function" was systematically drilled into our heads as a reminder that shape should be primarily driven by its purpose.

Never has that concept been more applicable than within the context of SpaBoom’s Dynamic Web Design Philosophy. Good web design balances the complexities of consumer-centric functionality and the experiential and creative expression of the spa owner. When synergy happens it produces amazing results, dynamic websites that drive traffic and revenue.

Waves Salon’s physical location epitomizes a modern design philosophy. The approach to the salon’s threshold grants an instant and crystal-clear view of the owner’s creative expression and contemporary design aesthetic. It is that clarity that drives the SpaBoom implementation staff to articulate the salon owners' vision for their Dynamic Website.

Information gathered in the initial implementation phase is critical to an effective website design result. Waves Salon's success was driven by a few targeted questions asked and paired with very direct and precise answers.

• Waves Salon provided SpaBoom with a list of websites that met their aesthetic and design standards. Universally, the list consisted of successful and industry respected spas and salons and all expressed a modern and contemporary aesthetic.
• Waves Salon communicated specific details they wanted to convey in the website and that facilitated the team’s delivery of an effective and experiential website.
• Photography was a key element within Waves Salon’s successful website design process. The photos were taken by a professional and served to aesthetically express the salon and transport online traffic right to their doorstep. Ultimately the photos drove the design and established a dominant spot within the website.

The SpaBoom staff drew upon these key elements to design the Waves Salon website. It is a highly functional and aesthetically pleasing design that serves its purpose to enhance the salon’s brand, drive online gift sales and deliver new clients to their physical location.