Think 80/20 then scale down.

The slice of valuable spa customers using social media may be small but they pack a powerful punch. Think of Malcolm Gladwell’s descriptions of influencers in the book The Tipping Point. It is that serving of spa clients currently using social media and functioning within diverse social worlds that can make a big difference to your spa revenue.

There is tremendous potential in loyal spa clients, who are on your website and engaging in social media. Seek them out, connect and reward them for disseminating your spa content and offers to their community.

Your socially gifted clients are much more likely to deliver new customers to your website via social media. Even better, this new flow of clients is more likely to translate into purchases or booked appointments. It is a delicately valuable consumer traffic chain that can transmit increased revenue and new loyal clients.

The golden (social media) scenario.

Clients posting or emailing your spa’s promotional offers, newsletters or event announcements to their social network have a transformative effect; it enhances your spa brand. Why? You can’t buy the positive impact of having clients send out your message to their community. These social media mavens are linking your spa brand to a wider public, with their personal stamp of approval, and extending their positive energy in support of your business.

SpaBoom allows spas to develop promotional offers that link directly to their website. In addition, each spa offer can be set up to automatically post to the spa’s Facebook and Twitter accounts. It is easy to set up and get started delivering targeted offers to spa clients.

Our office regularly shares insightful articles and spa offers to co-workers using instant messaging and email. We are collectively much more likely to read and act on offers from those we respect in our network. Online tools are a great way to extend your spa message beyond your existing client base and increase revenue.

Valuable, relevant content is key to success.

It is critical to deliver content that communicates value, to get a positive response from targeted consumers. The Joy of Spa newsletter, available to all SpaBoom clients, can be sent out to your customer-base each quarter. Your clients are much more likely to forward it and share fresh, relevant spa content.

Gauge your social media success by the value of the content you put out to the universe. It is a deal breaker, so make sure your offers, events and newsletters provide consumers with direct and instant value.