The New SpaBoom — Instant Gift Certificates Were Just the Beginning!
July 8th, 2010 • Posted by Stephany Toman • Permalink
Don't get us wrong, Instant Gift Certificates (IGC's) are a key component in an online marketing strategy, a revenue-driving, consumer-friendly, essential element. We've facilitated over $85M in online transactions for our clients since we brought SpaBoom to the market, so we get how powerful the revenue piece is to any strategy.
But there is so much more to the game than just IGC's. And we're going to show you what that looks like. Over the next few months we will be conducting a series of webinars in which we will outline and define what true online marketing looks like, and how you can conduct effective brand building and drive revenue in the virtual universe.
We'll cover all of the following topics, and probably a lot more, as we tend to get excited about this stuff — it's what we do, and we love to share that with you!
A great website and social media
A comprehensive, effective online marketing strategy should include having an awesome, SEO friendly, up-to-date website. Your website should garner online attention, meet the needs of your customers, and drive revenue in the process.
Special events should be easy to create, and when those events post they should update the website as well as create a social media post. Facebook and Twitter are no longer fringe elements in a marketing mix, they're now part of any well-balanced online strategy.
Menu of services
Your menu of services should always be up-to-date as well, and printable at your convenience. There is no reason, ever, to have an outdated menu of services on your website.
Email campaigns
You should be able to easily create and send emails to your clients. To different lists. For different reasons. Easily, quickly, and if you wish, with no creative effort at all of your own. SpaBoom includes default email campaigns that you may tailor to your needs or simply use as is. Your branding is everywhere, as you've come to expect, and emblazons every single email that goes out on your behalf.
Online Booking
Your clients should be able to book online with you. Doing so respects their desire for easy access to you, and streamlines managing your book.
National Exposure via Joy of Spa and Spa Emergency!
SpaBoom drives business to your spa via our online directories and with our Joy of Spa Gift Certificate. Not only will we help you strengthen your local brand, we'll send traffic your way with our ongoing national marketing!
Convenience for you
Time is of the essence. Imagine the ability to conduct all of your online marketing in one place -– your SpaBoom account. Imagine one login, one point of entry, for all of these functions. Then, get ready to embrace The New SpaBoom.
Keep watch for more on how easy it can and should be for you to be the boss of your online marketing, and still have time to do what it is that you love — manage your spa, salon or massage therapy practice!
As always, if you have questions, please give us a call at 800.940.0458 or send us an .
• Trackback • Posted in Creating Customers, General, Joy of Spa Gift Certificates, SpaBoom New Features
[...] information and add events quickly and on my time frame,” says Alana. She has taken SpaBoom’s integrated online marketing platform and has fully integrated it online to maximize her marketing capabilities and build revenue for her [...]