I can honestly say that it has been months, perhaps a year since I have forwarded an email. I just don’t share that way anymore. According to TechCrunch, I am just following the herd because sharing online via email is going down fast, approximately 7% since the beginning of the year. In stark contrast, social media and in particular Facebook has ramped up its sharing with startling speed. Twitter and Facebook are now responsible for 57% of all shared links. Why? It is just so easy and frankly it is more fun to share that way.

A recent TechCrunch article lays out this share shifting phenomenon in simple pie graph glory, thanks to great data from a new start up called ShareThis. They also point out very astutely that just because someone shares across their social graph doesn’t mean it always gets clicked on, we see that anecdotally every day. Social reach is that magic nugget and 44% of the shared social links are clicked on.

Also check out some of the new social vocabulary that is sprouting up including, but not limited to share velocity, social engagement and social reach index. As long as someone else is performing that statistical analysis I will fascinated by the results and the new insight it will glean.

Right now spas are very effective communicating with customers via email but to actually spread your social influence and extend your reach, Facebook and Twitter are the natural complement. At SpaBoom we believe in a comprehensive online approach to social sharing that integrates fresh content, email, events and automated posts to Facebook and Twitter.