Numbers tell a story, and this year's over last year's are extremely positive, and may be a testament to integrating marketing efforts to actively include email campaigns, social media and updated website content.

First the numbers. SpaBoomers' sales, year over year, same store data, Black Friday, increased 68% over last year! And Cyber Monday, same store sales, year over year? A 61% increase!

National retail numbers published on WSJ.com, reflect overall sales gains of about 20% over 2009 for Cyber Monday, and for Thanksgiving Day and Black Friday combined, an increase of over 15% overall.

And the $1 billion shopping day we'd predicted? It happened, in fact estimates are right around $1.1 billion, up from $913 million in 2009.

Now reasons we think you may be doing better than average:

• You're already positioned to take advantage of online gift buyers, and have strengthened your local brand to take advantage of those online gift seekers. If they've heard of you, are aware of you, when they shop online and see your spa, salon or massage therapy practice pop up, they'll choose to buy from you.
• You're using SpaBoom's Marketing Suite, in at least some of its significant capacity, to promote your business. You're taking advantage of the email campaigns, and/or using the automatic social media capabilities, and you're probably updating your web content, which keeps visitors interested and coming back for more, time and again.
• Additionally, you're creating interesting and compelling packages that tend to increase the average IGC amount and are a great way to add even more value in the eyes of the gift buyer.

The bottom line here, is what you're doing is working. So be sure to take full advantage of all of SpaBoom's features to reach your online buyer this holiday season. The gift seekers are out there, they're buying, and your services are a fantastic gift-giving solution.

Make sure they know you're the best option!

For more ideas on how to make the most of your SpaBoom options this season, we have a library of recorded webinars that you can watch at your leisure.

And be sure to join us for our next live webinar:

Kick Off Your New Year with New Revenue

12/8/10 1:00pm – 2:00pm EST

Step up your short term marketing strategies to finish 2010 strong and start the steam roll of success into 2011. What is your spa New Year's resolution? Do you want to maximize sales, encourage repeat business, bulk up your re-booking rates, increase gift certificate redemption and maximize in-spa sales? Of course you do, so join us as we discuss the specifics of building your marketing strategy to accomplish all of these things and more in the coming year.

Register Now