SpaBoomers sold a record smashing $10 million in Instant Gift Certificates, a 25% increase over last year's same store sales and more then double the national average, with ComScore reporting an overall 12% online sales increase versus the corresponding days last year.

Online sales have been bolstered by savvy spas that planned effectively, used online tools like email marketing and social media and were smart about online and in-store promotions. Spa websites with clean navigation and a clear path to Instant Gift Certificate (“IGC”) purchases right from the home page dominated online sales.

Spas are using their websites to communicate effectively with more relevant and engaging information about their businesses.

It is clear that consumers are shopping online but they are also searching, reading reviews, gathering information and knowledge about spas and salons. It has never been more important to engage with consumers using email marketing and social media to be at the front edge of their preferences when the gift giving holidays come around each year.

If you were not part of this holiday’s upward spa trend, it is not too late. SpaBoom is focused on helping spas expand their online reach and increase response rates to grow the long-term strength of their businesses. Join us for a free SpaBoom webinar, January 5th, 2011, where we will give you insight into the 3 most important numbers you will need to drive sales and overall revenue in 2011.