Social Media Without Hassle — Post SpaBoom Events Automatically
March 26th, 2010 • Posted by Andrea Feucht • Permalink
By now, we have probably convinced you of the utility of social media in building your client relationships and strengthening your brand. Twitter is still a handy way to reach out to the world in just a few short phrases, while Facebook is a destination site for your fans to hear your latest news and talk amongst themselves as a community.
Still haven't started yet? No problem! Today is the perfect time to take the leap — we've just made it even easier to keep your followers and fans in the know: automatic posts of your Events — including your announcements, specials, et cetera — from your SpaBoom account, both to Twitter and Facebook.
To get started, go to your Marketing tab and click on Social Media in the left-hand column. You'll see the introductory screen, prompting you to provide your credentials for Twitter and/or Facebook:
To learn how to set up both accounts, see our step-by-step help files for both Twitter and Facebook. [You do not need to set up both, but we definitely recommend it for the most consistent branding. Twitter is the faster of the two to get started on, so at least dip your toes in Tweeting and let's continue...]
Once you're ready, go to your Events from the left column in Marketing, and choose an upcoming event from your list. You'll notice there is a new option — "Send to Social Media" is the checkbox to look for.
Once you check it, click Update, and then you'll be able to specify the date to make the initial post, and an optional follow-up date
You should check the content for clarity — click on the "content" link — don't forget about Twitter's 140 character limit, but we'll count for you and let you know how much space is remaining just below the text. By default, your posts will go to the social media accounts you have configured — whether you have set up both or just one or the other. This way your message stays consistent.
[A caveat -- if your Tweets automatically post to Facebook, OR your Facebook posts are automatically sent to Twitter, you should disable that integration to make sure there is little risk of double posts.]
That's pretty much it! Enjoy and have a wonderful weekend posting away, and let us know how you are using social media — we'd love to hear your stories!
• Trackback • Posted in Social Media, Spa Marketing, SpaBoom New Features, Tutorials
Thank you, thank you, thank you. Coming from a computer user but not savvy with it all, I commend you all. What a great service and this is what my staff has been wanting me to do. I will get right on it!
Does this publish to my personal Facebook account/Page or can I set it up to post to my business 'fan page'?
Heather, great question! When you are setting up the integration, you will need to specify that SpaBoom posts to the business page instead of "My Wall" as soon as you've completed the setup steps in the help file: Facebook-SpaBoom Integration.
The part I'm talking about is about 2/3 of the way down, under the paragraph starting with "Once you are done…"
Thanks again!
[...] and flexibility to do both well. SpaBoom’s integrated online marketing platform allows spas to automatically post events and share valuable links and information to social media all from a single log-in. It means working [...]
Will the posts I set up be automatic ones from spaboom? Or are we responsible for writing them?