Social Media Keeps Small Business Connected
January 25th, 2010 • Posted by Spa Kat • Permalink
Small businesses are definitely feeling the squeeze and are increasingly using social media as an important tool in staying connected to their customers.
According to a report that was sponsored by Sage Spark, an online business network:
More than 260,000 small businesses in the United States and Canada currently use social networking for business purposes.
Small businesses understand very clearly that customer engagement is paramount to success and are looking to social media to bring them closer to clients. Small businesses are taking the leap, learning what they need to get started in social media and liking its progressive approach to building their business.
This great article by Lauren McKay, associate editor of www.destinationcrm.com, reveals that small businesses face fewer hurtles in their jump to social media, the biggest challenge is making the decision to add it to their marketing programs.
Read the article.
We know spas are increasingly using social media right along with other small businesses to keep in touch with clients, offering up last -minute deals and an assortment of spa promotions. Has your spa taken the leap? What barriers did you overcome to get started? We would like to hear your story.
• Trackback • Posted in Creating Customers, General, Spa Marketing
Of the 3 sites that I belonged to (Facebook, Twitter, LinkedIn) FB is the one that I've stuck with. It took a while to get going as I really didn't know what to write about. What I think of as common skincare knowledge, I found that most consumers do not know. I've been posting a quick, simple skincare tip weekly. While it hasn't had my phone ringing to schedule appointments, I have noticed that "Fans of ___" has been increasing each week. I also get kudos from the customers when they come in for their appointment. Thanking me for such-and-such tip that they read.