Spas of all sizes actively look for insight regarding how they can use Facebook effectively to promote their businesses and build a community of interested and active participants.

A recent article in Mashable, Understanding How and Why Facebook Users Interact with Brands, highlights some of the latest research regarding Facebook user's interactions with companies.

Researchers looked into specific activities and offer a breakdown of potential motivations for liking a brand and staying engaged over time. Their results create an opportunity to objectively evaluate current Facebook strategies and potentially adapt them to include a mix of spa education, limited-time spa treatment specials, insider information that can all together contribute toward continued interest on the part of Facebook users.