I confess, I almost always forget to leave reviews for purchases from individual sellers on Amazon, for hotel stays, even *gasp* spa visits. Usually I'm a little rushed when I complete my purchase or am on my way out of the business, so I figure I will take care of it later.

Sound familiar?

But later on, I get that tiny nudge in the form of an email, and usually at that point I can find the time to do the review.  I know my input can be helpful for other consumers, and it gives the business good feedback.  But I need the reminder — most times.

Now, SpaBoom can remind your clients, too.  If you use reviews as a means to track how you're doing, this is a perfect chance to gather more from your clients.

Because your IGC purchasers are already asked, when they complete their transaction, if they'd like to review the experience, we're taking that hint just one step further.  Here's what will happen (only if you have email marketing turned on):  if your client has not submitted a review in the last year, and they've requested an appointment OR redeemed a gift certificate in the last 3 days, we will send them a quick little email to see if they'd like to submit a review.

So that they'll not feel bombarded, we will NOT send them a "Request Review" email if they've received one in the last three months — you won't catch Amazon being that unobtrusive!

To simplify:  has your client interacted with you in the last 3 days via gift certificate or appointment?  If yes, have we emailed them in the last 3 months?  If no, have they submitted a review in the last year?  If no, we send them that review reminder.  Simple, easy.

The setting is in the Marketing Tab, under Marketing Settings, if you need to disable it in the future.

2 Responses...

1. Mark says:

   June 22, 2010 at 2:57 am

   Good stuff. Any tips for Yelp? I've been trying everything possible to make a presence on Yelp, even offering a great discount to Yelpers. Planet Massage
2. Andrea Feucht says:

   June 25, 2010 at 5:57 pm

   Mark, that's a great question – unfortunately I'm not a huge Yelper myself.

   Here's what I would do – check out Yelp's own blog. I just took a look and they have lots of great advice and ideas on how to manage your biz's page.

   http://officialblog.yelp.com/