Flash and Circumstance
February 9th, 2010 • Posted by Spa Kat • Permalink
At SpaBoom we spend a great deal of time looking for ways to create effective Dynamic Websites for spas that are also visually appealing and sophisticated.
We have taken the stand that Flash, a multimedia software used to add video and animated graphics to a web page, can affect the consumer’s user experience, expose them to viruses and inhibit Google’s ability to accurately read content embedded within Flash. After all, the consumer's capacity to easily and effectively navigate a website is paramount to a spa's success –- a bad navigation experience is a deal breaker. Any specific variable that may cause your spa website to slow down or diminish the experience is better left to web designers building a site for your spa competition.
It turns out we are not the only company concerned about utilizing Flash technology. In a recent New York Times article, Nick Bilton reports that Apple is looking at this issue as well.
Apple has argued that the Flash technology is too slow and unduly taxes laptops and netbooks. The company also has concerns over Flash’s vulnerability to viruses and other malware, as well as the way Flash-based content can voraciously consume battery life. –Nick Bilton, New York Times.
Read the article.
What does this mean for your business?
It is a critical reminder; companies that put their customers first will have an advantage in the marketplace. A spa website that is quick, consumer friendly and easy to navigate has taken the first important step in building online traffic for their spa. Dynamic Websites allow your spa brand to shine through the clutter and put your consumers right where they belong, in your spa.
• Trackback • Posted in Creating Customers, General, Spa Marketing, Spa Website Design
I don't see the need for flash technology. The people that have viewed my website said that it provided all the info they needed and the Instant GC processing was easy to use. The use of the photo gallery gives potential clients a look at my facilities. I've set up a "Testimonial" page which lets people read what others think about my services. I don't feel any more graphics are needed.
Ken is way ahead of the curve. Unless you are showing movies, it's hard to imagine the need for Flash on a spa website!