Find Your Unique Selling Proposition

August 12th, 2010 • Posted by Spa Kat • Permalink

Building integrated, comprehensive websites for spas is a cornerstone of SpaBoom's business. Without fail, successful spas consistently use their websites to communicate their point of difference, why they stand out in the marketplace. These spas understand that having the best facility, employees and customer service philosophy isn’t enough; they must clearly communicate why they do things differently and why that is important.

In Corbett Barr’s Think Traffic blog post, The Ultimate Guide to Finding Your Unique Selling Proposition, he brilliantly communicates just how you can change the game in your favor by harnessing the power of a unique selling proposition (USP). His recommendations are actionable and informative. I encourage you to read his entire blog post and discover its insight.

What is Unique Selling Proposition?

I like to think of your overall USP as your reason for being. Think about it from your customer’s point of view. With tens or hundreds of potential options out there, you have to answer the question, “why should I buy from you?” Or, “why should I read your blog, when there are millions of other blogs I could be reading?
–Corbett Barr

It is Not About Being the Best:

When you’re small, it’s hard to compete on product or content quality alone. You need to change the conversation. Instead of screaming “hey, look at me, I have great stuff too,” you want to confidently say, “hey, I’m all about X, we do things differently. If you’re into X, we’re the only place you can get it.”
–Corbett Bar

Promotion is only a Small Part of Marketing:

Building a high-traffic website or successful business starts with your point of view. It begins with your thesis, how do you see the world, how you care for and help your customers, and extends through to your content, products, customer interactions and then finally to your promotion. –Corbett Barr


3 Responses...

  1. Corbett says:

    Hey there, I'm glad you liked the post on USP. And SpaBoom is a great example of exactly what I'm talking about. Kudos for defining what you do and who you work for so clearly. Hopefully it has paid off for you. Cheers.

  2. Mark says:

    Great advice. We at Planet Massage are really working to take Fort Lauderdale by storm by utilizing our USP. We've been working on it for a while and it's paying off. We are about to go into overdrive by highlighting our unique offerings. This is key to being able to keep up your brand when others are playing price wars with the Massage Envies.

    Planet Massage

  3. mimi says:

    Well I just wanted to say more descriptions about the spa and the unique selling propositions and the entrepreneurial opportunity.

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