It's not uncommon for us to be talking with a spa director about social media marketing and get the response that Facebook is just full of kids. Why spend the time creating a presence on Facebook, if it's going to be another 5 or 10 years before they'll realistically be your clients?

Well, the demographic data for our Joy of Spa Facebook fans tells a very different story: they're 79% female and 80% between the ages of 25 and 54, an excellent demographic for spa marketing. Only 8% are "kids", none of them younger than 18.

Your clients are on Facebook, and you need to be, too.

If your spa has a good following on Facebook, take a look at your Facebook Insights and share what your demographics look like.