As a spa business, it is your job to make an impact on clients each day, to make their lives perceptively better, more balanced and richer.

That impact is incredibly inspiring, the notion that you can make a person’s life better, and it must carry your staff through the most challenging and hectic moments. There is no question that your spa produces a valuable impact on individual health and wellness.

Remember, the wave of spa synergy begins before the client reaches your threshold. It is wound up in the little things your business does, the follow-through, the 'in the moment' opportunity to exceed expectations. When you ponder client needs, looking for ways to harmonize and improve the entire spa experience consider these loyalty-building fundamentals:

1. Give clients multiple methods to reach your spa.  It is so important to have a website that is easy to find online and content that leads clients directly to your spa. That means your target customer must be able to communicate with your staff using their preferred vehicle: email, phone, face-to-face, Twitter, and Facebook.
2. Personalize their experience.  Value radiates from spa experiences that incorporate tailor-made treatments to meet a client’s specific needs.
3. Respond to client needs 100% of the time.  If there is a problem, respond and resolve it. It is your best advertising at work, and that action leads to glowing recommendations.
4. Give clients as much control as possible.  Hand it over whenever possible, it shows that your spa understands the value of convenience. Allow them to book their appointments onlineand don’t wait to confirm their appointments, give them a prompt response.
5. Give clients more than they asked for each time.  It is called a bonus and it will be memorable to them.
6. Follow up with clients.  Keep the communication flowing and let loyal clients teach you how to improve your business. It is very valuable to see your business from a different perspective; you can listen, absorb the information and gauge its value to your organization.
7. Go to your clients first.  Use email marketing to promote your business. Existing clients are already engaged and aware of your business. They are much more likely to respond to promotions, events and new spa treatments.
8. Reward immediate action.  If you have a series of unexpected schedule openings, announce it on Twitter and then reward clients who respond right away. Once clients experience their reward they will be watching and waiting to take advantage of the next unexpected spa opportunity.
9. Exceed expectations.  First, know what they expect from their entire spa experience and then make a point of exceeding it.