We all think differently. One person can gain great insight through visual experiences while another thrives using a systematic process. With that in mind, I have included a video How to Create a Facebook Business Page from Hubspot. In 7 minutes Lily Zhu of Hubspot demonstrates the ends and outs of setting up your own business page.

I have created this written overview, 6 Steps to Set Up a Facebook Business Page. The process should not take too long but make sure you set aside a chunk of time so you don’t feel pressured to finish quickly.

Step 1: Make sure you have a personal profile in Facebook before you create a business page.

A personal Facebook account is called a “profile” and and business identity is called a “page.” Even if you don't plan on using your personal Facebook account now, in most cases you should set up a profile before you set up your business page.

Go to Facebook and fill out the form to set up your personal profile.

• The personal profile setup requires that you include your name, email address and date of birth.
• If you are worried about entering your personal email you can set up a separate Gmail account specifically for your social media.
• Facebook will require that you confirm your email. You will need to log into your email, retrieve the verification email from Facebook and click on the link in order to proceed and fill out the entire profile.

Now that you have a personal profile on Facebook you can proceed and set up a business page for your spa.

Step 2: Register your spa business page on Facebook.

• Choose your business category, local or brand (product).
• Most spas should choose local business. The difference between local and brand will be apparent later when you fill out the spa information in the page layout.
• The name of your business should be the exact name of your spa; the name people use to search for it online. Stay away from abbreviations and nicknames.
• Category and Name can’t be changed once they are completed. If you need to edit this information you must delete it and start over.

Step 3: Upload your logo and fill out the page tabs.

• Once you have registered your spa in Facebook you will be encouraged to upload your profile picture. This will most likely be your spa logo and it will appear in the upper left corner of your business page.

Step 4: Fill out the page tabs: Wall, Info, Photos, Discussion and Video.

• Click on the Info tab and fill out information about your spa. Don’t forget to hit save before you move on to the next tab.
• You can upload photos in the photo tab but keep it professional. Showing consumers professional pictures of your spa could give them the incentive to take action and book an appointment.
• The discussion tab allows you to have discussions and communicate with your fans.
• Add video if you have created a webinar or have spoken professionally on behalf of your spa.

Step 5: Publish your Page so others can see it!

Step 6: Next time you log into Facebook…

• Log into your personal account.
• In the search bar, upper right side of your personal page, type the name of your business and select your spa. It will take you directly to your business page.
• If you created your personal profile, become the first fan of your new business page!