10 Last Minute Tips To Increase Mother's Day Sales
April 28th, 2010 • Posted by Spa Kat • Permalink
Create a special Mother’s Day package.
A spa package solves a problem for the gift-giver. It encourages a sale because your spa has created an instant solution that is easier, faster and more streamlined than traditional gifts. In addition, spa packages have a 15% higher average transaction than non-package sellers.
Automatically Post Mother’s Day events to your spa’s Facebook and Twitter page.
SpaBoom has eliminated the hassle of posting all your events to Facebook and Twitter by automating the process. Now, when you set up events in SpaBoom you will have a new option, to send it to social media. To learn more,
read this blog post.
Add the Joy of Spa badge to your website and get additional revenue for the spa.
Your online clients can now purchase instant gift certificates for distant friends and family right from your website. Add the Joy of Spa badge to your website, when a client clicks on it to find a gift for someone across the country, you receive cash if they purchase a Joy of Spa gift certificate. It is an easy way to increase revenue during Mother’s Day. To learn more, read this blog post.
Create a Mother’s Day event, show it prominently on your website.
Keep all Mother’s Day events, promotions, instant gift certificates accessible and upfront on your spa website. Make it easy to see and give customers the direct means to take action and make a purchase.
Promote online instant gifts on the spa door and reception area.
In-spa point of purchase should direct customers to your spa website to purchase instant spa gifts for friends and family.
Post the Joy of Spa sticker on your door and add the badge to your website. It is free and adds your spa to its national spa directory. It is designed to send online traffic your way. For more information, see this blog post.
Update your spa’s voice mail.
Update your voice mail and tell callers about the spa’s online gift capacity in the first sentence before they hang up.
Free up your staff with Free online booking.
A ringing phone pulls the staff’s attention away from current clients to speak to potentials clients. An ideal solution is to completely move appointments away from the front desk. SpaBoom’s free online booking, substantially reduces the need for the front desk to address reservations requests on the phone. Instead they can focus on re-booking clients, enticing them with Mother’s Day specials, instant gift certificates and promotions designed to get them coming back.
Use Free email marketing.
SpaBoom email marketing is free, incredibly effective and a great tool for communicating with clients about great promotions and events. If you have a client email list you should be using it to communicate with clients for Mothers Day. SpaBoom has Mother’s Day campaigns set-up and ready for spas to use immediately. Click for more information on SpaBoom email and getting started.
Try the Buy-One-Get-One-Free (BOGO) feature.
The SpaBoom BOGO feature allows your spa to offer a free gift certificate (G.C.) when your online customer purchases a gift certificate. This means that the free G.C. goes to the purchaser, encouraging another spa client visit and more revenue for your spa. For more information, check out this blog post.
Use percentage discount tool for instant gift certificates.
Want to give consumers a little push to choose your spa gift over another this Mothers Day? Try the super-easy to run percentage discount specials for your Instant Gift Certificates. To set it up go to this blog post.
Make sure customers know your spa offers fantastic gift options for mothers by promoting online instant gift solutions, highlight spa service packages and specials designed for their buying convenience. Align your spa with simple, easy and last minute gift solutions for Mothers Day and customers will be back for the next holiday.
• Trackback • Posted in General, Joy of Spa, Joy of Spa Gift Certificates, Social Media, Spa Business Management, Spa Gift Certificates, Spa Marketing, SpaBoom Online Booking
Love the Twitter and Facebook posts. It took a long time for Twitter and Facebook to "take off" for us… but little by little, we are actually seeing some new clients now as a result.
Planet Massage
#3 — Is a Joy of Spa GC open to any spa or would the traffic driven from our site result in a GC that can ONLY be used at our facility?
AM,
A Joy of Spa IGC is open to any spa listed on the Joy of Spa directory. Adding the Joy of Spa badge to your website provides a solution and added convenience to your clients who are seeking gifts for out-of-state recipients. When your clients click on the Joy of Spa badge, your logo (brand) remains prominently displayed and when they choose "Instant Gift Certificate" they will be sent to your spa's detail listing page. Your IGC is always presented first. At that point, clients can search for a spa in the gift recipient's hometown. If the client purchases an Joy of Spa GC this way, your spa receives a 9% credit on the purchase. Call us and we can get you signed up for the Joy of Spa badge.