A skin specialist + Dynamic website = SEO Dynamite

 
Very often life teaches us that conquering the big mountain does not define progress but rather it is the well thought out individual steps that ultimately garner success.

Janice Brownell defines herself as a skin educator, a specialist who sought out education and skill over time to build her knowledge of skin. That wasn’t always easy or simple to achieve when you live in the beautiful but remote area of Southern New Mexico.

It is worth it for her clients who benefit from her skin solutions focus. The goal is to enhance the skin of each individual client and keep it healthy over the long term. When life brings change the true entrepreneur will take advantage of it and that is just what Janice did for herself. A move to Albuquerque presented an opportunity to work at a high-end spa and it also allowed her to learn more about the local community. After about a year she decided it was time to go out on her own.

Janice needed a Dynamic spa website that accurately reflected her new venture, clarified her position in the marketplace and clearly communicated her specialties, skin rejuvenation, acne and waxing. When Janice called SpaBoom she made it clear that she wanted a website that communicated who she was and what she could do for her clients. At SpaBoom the team learned that Janice’s skin solutions focus was integral to her brand and her spa website had to reflect that sentiment.

Janice kept the website soothing, with great photos and simple navigation that allows clients and potential customers to find what they need quickly. Because Janice has a number of specialties she is presented with a great opportunity to utilize SEO (Search Engine Optimization) to help drive traffic to her website. In addition, she understands the importance of building online traffic and increasing her revenue with SpaBoom Instant Gift Certificates.

SpaBoom will continue to work with Janice to ensure she fully utilizes SpaBoom’s full arsenal of marketing tools including email marketing and Joy of Spa. From our perspective, each client represents a long-term relationship and we are committed to working with clients to help them realize their full potential.

The best part about writing these stories is the opportunity to meet members of the SpaBoom community like Janice, whose soothing personality and can-do attitude inspire us all to do our jobs better every day.