Want Instant results? Use Twitter.
December 31st, 2009 • Posted by Spa Kat • Permalink
Who knew that Twitter would be an effective tool to galvanize revolutions and spur an impromptu snowball fight in Washington DC over the weekend?
But one of the beautiful features of Twitter is its power to bring about quick fits of promotion response that can be felt almost immediately. That tangible result is very important to small spa businesses and your local community. Instant ROI (return on investment) is very important to small businesses, maybe even more so than a promotions overall effectiveness in the long run.
I recently checked my favorite local spa’s Twitter page and found they were offering a 15% discount on spa treatments for that day only. Twitter is an effective tool for filling open appointments in your spa schedule and it keeps loyal members of your community coming to the spa for treatments.
Twitter gives local businesses a vehicle to deliver value to their community inexpensively and effectively. Use the next year to develop a social media strategy for your spa; it could pay off instantly.
• Trackback • Posted in Creating Customers, Social Media, Spa Gift Certificates, Spa Marketing
I love Twitter and use it on a regular basis. But, it is not my local customers that follow me. I have 743 followers and they are vendors, practitioners and colleagues in the Spa business. If you need help developing your customer communication, social media and ecommerce strategy, just contact me at Bella Fontana Spa. You can find me on the web!
I belong to a meetup group here in town and I just had one of the members read my twitter feed suggesting a relaxing afternoon here and she called and booked three services! So it's good to get out there and have locals follow you too. I guess my suggestion was just the "pull" or in her case "push" she needed to take action and call! It's fun to twiiter too!
Jan