Customers expect to have a great experience when they visit your spa’s website. They anticipate its speed, relevant information and ease of navigation because it is what they experience from other websites. Customers won’t wait for unwieldy transactions; they must be quick, easy and on their way instantly. They want to "get the gist" of what makes your spa special before they pass its threshold.

Your spa's first impression, particularly for new spa customers, begins with your business website. Just as customers are greeted at the spa door with a smile, extraordinary service and a lush white robe, your online audience expects tools that make their experience easy and satisfying. Put the control in their hands and you will find that your spa runs more efficiently and revenues see a positive gain as a result.

Information is Power:

Relevant information is critical to keep customers on your website. The content you create should be clear and help differentiate your spa, ultimately guiding them toward a purchase. Keep information concise and helpful, no flowery content necessary. Here is a list of important information that should be very easy to find on your website.

• Map and directions to your spa.
• Spa treatment menu.
• Pictures of the spa that differentiate it from the competition.
• Reviews. If you don’t want to link to online reviews, ask your clients to give you reviews and post them online.

Transaction Is Power:

You are making your customers' lives easier by making gift certificates available 24/7 and without the need to leave the comfort of their homes.

Joy of Spa Universal Gift Certificates make it possible to send spa gifts to relatives in Denver or Chicago. I love that my favorite local spa benefits from my out-of-town spa gift purchases. The Joy of Spa badge on your spa website means incremental revenue and it is a great benefit for customers.

Booking Is Power:

Customers book so much online these days, most wouldn’t dream of calling to make plane, car or hotel reservations. It puts the power in the hands of the customers and that makes for the beginning of a great relationship. With online spa booking customers don’t need to call; they can book an appointment when they are ready, 24/7.

It is a free SpaBoom service that makes it easy for clients to book a spa appointment.

Communication Is Power:

Any relationship is two-way; it requires a give and take. Creating an open, engaging dialog with your clients gives them powerful information that they can use or pass on to friends and family. Utilizing these tools, making them available to customers, is great for your spa business because it helps build your spa community one loyal customer at a time.

• Email Campaigns
• Joy of Spa News
• SpaBoom Blog
• Facebook
• Twitter

1 Response...

1. cnyspagirl says:

   August 5, 2009 at 8:10 pm

   Great advice! Keeping your online presence current and updated is critical. You can read my article on this very topic:

   Spa Owners and Managers: Check your website!

   Michele McIntyre
   CNYSPAGIRL
   National Spa Examiner