Comments on: Top 5 Ways to Waste Your Spa Marketing Dollars http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars Online Marketing and Industry News for spas, salons and massage therapists Mon, 06 Feb 2012 21:47:58 -0700 hourly 1 http://wordpress.org/?v=3.1.3 By: Seth Gardenswartz http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars/comment-page-1#comment-27676 Seth Gardenswartz Thu, 05 Nov 2009 17:42:04 +0000 http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars#comment-27676 Great idea, Janet! Great idea, Janet!

]]> By: Janet http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars/comment-page-1#comment-27669 Janet Wed, 04 Nov 2009 21:22:25 +0000 http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars#comment-27669 I finally let go of it this year. Just put the web address in the white pages. It is working just fine. Don't miss the yellow pages at all! I finally let go of it this year. Just put the web address in the white pages. It is working just fine. Don't miss the yellow pages at all!

]]> By: Debbie Hirsch http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars/comment-page-1#comment-27668 Debbie Hirsch Wed, 04 Nov 2009 19:47:07 +0000 http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars#comment-27668 Okay. Since it is too late now (ink isn't even try on the contract!) I'll try and graduate for next year -- will print this out and put in my "Yellow Pages" file for next year. :) Okay. Since it is too late now (ink isn't even try on the contract!) I'll try and graduate for next year — will print this out and put in my "Yellow Pages" file for next year. :)

]]> By: Seth Gardenswartz http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars/comment-page-1#comment-27667 Seth Gardenswartz Wed, 04 Nov 2009 16:32:05 +0000 http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars#comment-27667 Many people are hesitant to kill their Yellow Pages out of fear. See the great article entitled <a href="http://www.killianadvertising.com/wp23-yellowpages.html" rel="nofollow">Why are the Yellow Pages like Nursing Homes?</a> pointing out that the average age of a Yellow Pages user is over 70. Unless seniors are your market you are probably wasting 70% of your Yellow Pages spending. The link back to your website is of very low value. You can get the same benefit (for free) from Google Local, Yahoo! Local, Bing/MSN and most other local business directories (we sometimes call those directories "IYPs" or Internet Yellow Pages"). See <a href="http://www.getlisted.org" rel="nofollow">getlisted.org</a> to kill four of those birds with a few clicks. The Yellow Pages business has little else to sell these days other than fear. Consequently we think of it as a security blanket and fear its loss rather than appreciate its benefit. Think of 2009 as Kindergarten. It's time to let go of that <a href="http://www.wikihow.com/Let-Go-of-Your-Blanky" rel="nofollow">blanky</a> and go on to the next grade. You will be fine, I promise. It won't help you make new friends nor will it go down the aisle with you. Many people are hesitant to kill their Yellow Pages out of fear. See the great article entitled Why are the Yellow Pages like Nursing Homes? pointing out that the average age of a Yellow Pages user is over 70. Unless seniors are your market you are probably wasting 70% of your Yellow Pages spending. The link back to your website is of very low value. You can get the same benefit (for free) from Google Local, Yahoo! Local, Bing/MSN and most other local business directories (we sometimes call those directories "IYPs" or Internet Yellow Pages"). See getlisted.org to kill four of those birds with a few clicks. The Yellow Pages business has little else to sell these days other than fear. Consequently we think of it as a security blanket and fear its loss rather than appreciate its benefit. Think of 2009 as Kindergarten. It's time to let go of that blanky and go on to the next grade. You will be fine, I promise. It won't help you make new friends nor will it go down the aisle with you.

]]> By: Debbie Hirsch http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars/comment-page-1#comment-27665 Debbie Hirsch Tue, 03 Nov 2009 16:27:57 +0000 http://www.spaboomblog.com/2009/top-5-ways-to-waste-your-spa-marketing-dollars#comment-27665 I renewed my Yellow Pages ad again because it is my security blanket. As a sole practitioner, I felt it was important to be listed with the other massage therapists in the area. The .com version includes a link to my website which works well for me. I stopped using #2--5 a long time ago... actually since coming on board with SpaBoom in May of 2006. I renewed my Yellow Pages ad again because it is my security blanket. As a sole practitioner, I felt it was important to be listed with the other massage therapists in the area. The .com version includes a link to my website which works well for me.

I stopped using #2–5 a long time ago… actually since coming on board with SpaBoom in May of 2006.

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