Top Marketing Ideas; a 10 part series: #1
Power your spa with a Dynamic Website
May 7th, 2009 • Posted by Spa Kat • Permalink
Don’t give the competition the advantage, make sure your website is up, filled with relevant and helpful content and clear directions to your spa. Increasingly, spa customers are checking out your spa website before they ever pick up the phone. If they don’t like what they see they may move on to the next spa in their area.
A Dynamic website puts the spa business owner in control by allowing them to update and enhance their website on a moment's notice. A Dynamic website gives advantage to small and wily businesses, allowing them to do what large companies can’t – change and adapt quickly. More on Dynamic websites.
Email marketing saves money, time, the environment, and is truly a liberating tool for spa business owners. SpaBoom’s free Blissful Email Marketing can bring customer loyalty and revenue to the next level. Just make sure you are only talking to customers who want to hear from you. For help in bringing your spa’s email marketing campaigns to life, call SpaBoom at 800.940.0458 today.
Book-it at SpaBoom for Free. We love to say 'Free' and our new and ever-improving booking system will help you organize your client schedule and give customers what they want – a way to book their appointment online. SpaBoom will never stop evolving, and will continue to develop cutting-edge marketing tools to make your business better and spa clients happier. More on SpaBoom's online booking.
SEO. Search Engine Optimization is important for your website. It may feel like you’ve carefully planted a garden and must wait for the results. Trust us, it is worthwhile taking time to consistently optimize your website to see your search ranking improve over time. More on SEO. More on Google search.
Relevant and informative content on your spa website is vital. It doesn’t have to happen in one day it can evolve over time. Make sure you include your spa menu on your website, potential customers love it and it will improve your search ranking opportunities. More on website content.
Think about what makes your spa distinctive, unique and make sure you communicate that to clients online. Potential spa clients are online right now, looking for the perfect spa experience. The goal is to make each client’s spa experience special and it starts with your spa website.
• Trackback • Posted in Creating Customers, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design
I absolutely agree that SEO is not optional. Spa owners may want to think twice before opting for a Flash website because of SEO.
You also need to provide information that potential customers are looking for such as treatment menus, contact info, location etc.
Might I also add — using social networking sites such as Facebook are also very helpful to keep in touch with your customers/fans. One good way to use Facebook is to make announcements about your promotions, events and so on.
Samantha
Please let me know if you can help. Thank you