1. It is going to be an aggressive holiday season this year so make sure your spa has high impact spa promotions that are ready to go. Check out our BOGO and % off Instant Gift Certificate features.
2. Remember that during the holidays consumers are buying for other people, family, friends and co-workers so position your promotions with that in mind. Let the gift seekers know your spa has the perfect gift they can give to just about anyone.
3. Use email marketing to promote your spa and Instant Gift Certificates. Click the link, to access a recent blog post that outlines how to avoid email spam filters.
4. Make it extremely easy for existing clients and gift givers to make a purchase from your spa, especially your website. Any action, including booking and Instant Gift Certificates, that can be conducted through your spa website increases efficiency and most importantly adds convenience for your customer.
5. Engage, Engage, Engage. Every aspect of your spa should be concentrating on the clients who are currently in your spa. They are your very best prospects today, tomorrow and next year. Make it possible for them to rebook, purchase retail products and find the gifts they want in your spa. Get their email address when they book and you will have an amazing list in no time.
6. Learn from last year. Be ready in your spa and on the website. Make sure all messaging is up to date and that your spa retail area is ready for clients.
7. There will be a promotional intensity to this holiday season. Consumers will be hit with a plethora of options all designed to have them “ACT NOW.” Make sure your customers choose gifts from your spa by being prepared to act while they are in the spa and afterward.
8. Advertise where your customers are right now, they are surfing social media sites like Twitter and Facebook.
9. Consumers are going to pinching pennies this year so get in early and get the advantage before anyone else. Remember, “Limited time offer” is a classic call to action.
10. It is important to consider that your spa competes with any business that has a gift idea targeted to your demographic and a majority of businesses will be offering perks like free shipping, reduced prices and special promotions. Make your spa packages special, packed with value and stress reducing treatments.

2 Responses to “Top 10 Holiday Spa Marketing Tips”

1. JoAnn Swiatowy Says:
   November 1st, 2009 at 11:40 pm

   How do we add The Spa Wish List and send a friend to our website?

2. Dena Fuentes Says:
   November 5th, 2009 at 10:07 am

   Hi JoAnn,

   The settings for both the Spa Wish List and Send A Friend can be enabled by logging into your SpaBoom account, selecting the Setup Tab, Website, Settings and checking the boxes to enable them. That will add “Buy” and “Wish” buttons to your services menu. “Buy” takes your visitor to Instant Gift Certificates, and “Wish” adds the service to their Spa Wish List. You can also customize “Share With a Friend” in Events and Email Marketing.

   There are more tips and tricks in the Help file on these features, but please call (800.940.0458) or email (support@spaboom.com) us for more help.

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