They like you, they really, really do
February 24th, 2009 • Posted by Spa Kat • Permalink
The majority of customers who receive e-mail from a company have a more positive image of that company.
According to 'Beyond the Click: The Indirect Value of Email,' from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such e-mail made a future purchase from the company more likely.
According to 'Beyond the Click: The Indirect Value of Email,' from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such e-mail made a future purchase from the company more likely.
Click here to read the article.
SpaBoom’s free email marketing tool is specifically designed to give spas the power to reach their customers on a consistent basis. Once a customer has opted into your email list they are telling you that they want to hear from your spa.
Woven into those statistics is the fact that there is a higher level of trust when companies communicate with consumers and provide relevant, timely information via email. Use the SpaBoom email marketing tool to keep the communication going and build a strong relationship with your customers.
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