Since the economy's unfortunate slide into chaos we've all become intensely focused upon costs, how best to weather the storm, how best to reassure our clients that though things may be tough, they'll improve, how best to avoid a similar situation ever again, and so on. For many of us our careers and personal lives have been deeply affected by the economic climate, and we spend inordinate amounts of time obsessing over that fact.

We've been focused. Intensely. And it's safe to say that focus of that intensity for any duration causes stress.

You are in a beautiful position, you practitioners of wellness and relaxation and pampering and nurturing. See, people, now more than ever, need the services that you deliver so well.

There has been a marked shift from valuing things to valuing experiences. Spa experiences are premium. They help us transcend our daily strife for the duration of the treatment, then well beyond as our bodies, skin and attitudes continue to benefit. They help us create memories, and memories of pleasant experiences can help sustain us.

When someone receives a gift of spa, they're immediately anticipating a positive, nurturing, relaxing experience. That is certainly one size fits all. I can't think of anyone who doesn't smile at the prospect.

As you look forward to reaching potential gift buyers this holiday season, respect the ever-increasing need and appreciation for gifts of experience, and mention that wherever you can when you're promoting your Instant Gift Certificates. Your audience will appreciate the advice, and their recipients will embrace thoughtful gifts that help them escape the day to day and replenish the body and spirit.