Spas Want to Know: How Can Twitter Help Me?
July 28th, 2009 • Posted by Spa Kat • Permalink
We hear stories detailing Twitter’s power to strengthen Starbuck's brand and Dunkin Donuts' vast Twitter community (29,309 followers) all waiting to hear fresh news like "Frozen Capp is not available in decaf." But what has Twitter done for the little guy, the local business that could use some word-of-mouth advertising?
Mom-and-Pop Operators Turn to Social Media by Claire Cain Miller of the New York Times, provides wonderful examples of how local entrepreneurs are using Twitter to build their business, without a big advertising budget.
Local businesses all over the country are finding ways to use Twitter to build their client base. Spas are in a perfect position to take advantage of Twitter, it can build word-of-mouth, quickly fill appointment openings during slow periods and also let customers know about the latest and limited-time spa specials.
• Trackback • Posted in General, Social Media, Spa Marketing
I believe that this is so true. I am a member of twitter and would like to use it to the best of my advantage.
NAILS magazine called me and asked if I would send them some information regarding our use of Twitter and how it has benefited the business so I sent the editor a long email response and we are now published! So — sometimes just being "out there" and learning new things first makes others seek your guidance/expertise. See page 118 in the printed NAILS magazine for several spa owners' comments on the use of Facebook, Twitter, YouTube and Myspace. It's good to be connected to customers and media personnel. Find us at http://twitter.com/CleodaySpa
Jan
That's awesome, Janet!